Dragana Đermanović, Biznis kao cirkus (onda kad mislimo da smo sve već vidjeli)
Online strategija finansijske institucije - Dragana Đermanović
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Transcript of Online strategija finansijske institucije - Dragana Đermanović
![Page 1: Online strategija finansijske institucije - Dragana Đermanović](https://reader031.fdocuments.net/reader031/viewer/2022020206/547ba93eb379594e2b8b4de8/html5/thumbnails/1.jpg)
Pričajmo o…
Osiguranju
@gagadjermanovic & @zavmb
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Paralele osiguranja sa
@gagadjermanovic & @zavmb
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Paralele osiguranja sa
@gagadjermanovic & @zavmb
poslovanjem
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Paralele osiguranja sa
@gagadjermanovic & @zavmb
poslovanjem društvenim mrežama
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“ne razmišljam o osiguranju dok se problem ne desi…”
@gagadjermanovic & @zavmb
htt
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rofil
e/ch
risca
ndy
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“A rocket will never be able to leave
the Earth’s atmosphere.” — New York Times, 1936.
@gagadjermanovic & @zavmb
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“A rocket will never be able to leave
the Earth’s atmosphere.” — New York Times, 1936.
@gagadjermanovic & @zavmb
htt
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w.fl
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.co
m/p
ho
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dcys
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Očekujte da se stvari menjaju
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@gagadjermanovic & @zavmb
Ne čekajte da se problem desi
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Poenta osiguranja je
podela rizika
@gagadjermanovic & @zavmb
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Poenta osiguranja je
podela rizika
@gagadjermanovic & @zavmb
$ $ $ $ $$ $ $$ $
"""""
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Veći broj stubova
STABILNIJI BIZNIS
@gagadjermanovic & @zavmb
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Veći broj stubova
STABILNIJI BIZNIS
@gagadjermanovic & @zavmb
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Veći broj stubova
STABILNIJI BIZNIS
@gagadjermanovic & @zavmb
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Veći broj stubova
STABILNIJI BIZNIS
@gagadjermanovic & @zavmb
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Veći community
Veći front za odbranu
@gagadjermanovic & @zavmb
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Veći community
Veći front za odbranu
@gagadjermanovic & @zavmb
"""""""""" """
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@gagadjermanovic & @zavmb
1
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Osigurajte posao
Servisirajte veći broj klijenata @gagadjermanovic & @zavmb
htt
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Usluge
@gagadjermanovic & @zavmb
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Usluge KNOW HOW
@gagadjermanovic & @zavmb
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Usluge KNOW HOW
@gagadjermanovic & @zavmb
Internet kao komunikacijski kanal
Društveni mediji generalno
Twitter/FB ili neki drugi detaljno
Korporativno blogovanje
Upravljanje Online reputacijom
Online krizne situacije
EVALUACIJA online sadržaja
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@gagadjermanovic & @zavmb
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@gagadjermanovic & @zavmb
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Zauzmite mesto SAVETNIKA
@gagadjermanovic & @zavmb
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Zauzmite mesto SAVETNIKA na vreme
@gagadjermanovic & @zavmb
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@gagadjermanovic & @zavmb
2
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Osigurajte S T A L N I I Z V O R sadržaja
@gagadjermanovic & @zavmb
htt
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spec
kyfis
h20
00
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Poznaje tehnologiju
@gagadjermanovic & @zavmb
htt
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e/pa
c
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@gagadjermanovic & @zavmb
htt
p://
ww
w.s
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u/p
rofil
e/ric
ardo
v
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@gagadjermanovic & @zavmb
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@gagadjermanovic & @zavmb
3
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Kako smo osigurali O S I G U R A N J E
@gagadjermanovic & @zavmb
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900 zaposlenih
100 prijavljenih
30 odabranih @gagadjermanovic & @zavmb
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@gagadjermanovic & @zavmb
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Sistem
@gagadjermanovic & @zavmb
Target Interna javnost Zaposleni
Eksterna javnost Community
Eksterna javnost Mediji
1. korak Objasniti cilj SM strategije
Privući pažnju Privući pažnju
2. korak Pronaći partnere
Steći poverenje Postati relevantan izvor
3. korak Pronaći kreatore
Pojasniti cilj ZM Pojačati intenzitet publiciteta
![Page 37: Online strategija finansijske institucije - Dragana Đermanović](https://reader031.fdocuments.net/reader031/viewer/2022020206/547ba93eb379594e2b8b4de8/html5/thumbnails/37.jpg)
Sistem
@gagadjermanovic & @zavmb
Target Interna javnost Zaposleni
Eksterna javnost Community
Eksterna javnost Mediji
1. korak Objasniti cilj SM strategije
Privući pažnju Privući pažnju
2. korak Pronaći partnere
Steći poverenje Postati relevantan izvor
3. korak Pronaći kreatore
Pojasniti cilj ZM Pojačati intenzitet publiciteta
![Page 38: Online strategija finansijske institucije - Dragana Đermanović](https://reader031.fdocuments.net/reader031/viewer/2022020206/547ba93eb379594e2b8b4de8/html5/thumbnails/38.jpg)
Prvi korak S A D R Ž A J
@gagadjermanovic & @zavmb
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Prvi korak S A D R Ž A J Korporativni blog Long tail / No sales Raznolikost tema
@gagadjermanovic & @zavmb
![Page 40: Online strategija finansijske institucije - Dragana Đermanović](https://reader031.fdocuments.net/reader031/viewer/2022020206/547ba93eb379594e2b8b4de8/html5/thumbnails/40.jpg)
Drugi korak S L U Š A N J E
@gagadjermanovic & @zavmb
![Page 41: Online strategija finansijske institucije - Dragana Đermanović](https://reader031.fdocuments.net/reader031/viewer/2022020206/547ba93eb379594e2b8b4de8/html5/thumbnails/41.jpg)
Drugi korak S L U Š A N J E Alerti Forumi Društvene mreže
@gagadjermanovic & @zavmb
![Page 42: Online strategija finansijske institucije - Dragana Đermanović](https://reader031.fdocuments.net/reader031/viewer/2022020206/547ba93eb379594e2b8b4de8/html5/thumbnails/42.jpg)
@gagadjermanovic & @zavmb
![Page 43: Online strategija finansijske institucije - Dragana Đermanović](https://reader031.fdocuments.net/reader031/viewer/2022020206/547ba93eb379594e2b8b4de8/html5/thumbnails/43.jpg)
Treći korak E N G A G E
@gagadjermanovic & @zavmb
![Page 44: Online strategija finansijske institucije - Dragana Đermanović](https://reader031.fdocuments.net/reader031/viewer/2022020206/547ba93eb379594e2b8b4de8/html5/thumbnails/44.jpg)
Treći korak E N G A G E Odgovornost Pomoć Dijalog
@gagadjermanovic & @zavmb
![Page 45: Online strategija finansijske institucije - Dragana Đermanović](https://reader031.fdocuments.net/reader031/viewer/2022020206/547ba93eb379594e2b8b4de8/html5/thumbnails/45.jpg)
@gagadjermanovic & @zavmb
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Osiguran posao
@gagadjermanovic & @zavmb
![Page 48: Online strategija finansijske institucije - Dragana Đermanović](https://reader031.fdocuments.net/reader031/viewer/2022020206/547ba93eb379594e2b8b4de8/html5/thumbnails/48.jpg)
Osiguran posao Osiguran sadržaj
@gagadjermanovic & @zavmb
![Page 49: Online strategija finansijske institucije - Dragana Đermanović](https://reader031.fdocuments.net/reader031/viewer/2022020206/547ba93eb379594e2b8b4de8/html5/thumbnails/49.jpg)
Osiguran posao Osiguran sadržaj Osiguran klijent
@gagadjermanovic & @zavmb
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