Online Retail Conference 2012 Paul Greenberg and Jessica Bent

Paul Greenberg & Jessica Bent, DealsDirect Group LtdOnline Retail Conference @ CeBIT Australia 2012

Online Retail Conference

Thursday, 24th May 2012

Presented by:Paul Greenberg, Co-Founder

(Twitter: @paulschirps )

Jessica Bent, Marketing Promotions Manager

(Twitter: @JessBent_ )


“Discount department store with over 24 categories

at your fingertips”.

“Experience the best deals.” “The biggest & most popular grocery brands at great value.”

“Providing over 10 million consumers access

to great value brands via online shopping.”

“Online bedroom furniture store

offering great Aussie brands & great

price & 100% customer satisfaction.”

Our commercial division


Source: Sean R. Nicholson, ‘Finding a Social Media Expert’ (cartoon). Accessed via www.socmedsean.com.

Full URL: http://www.socmedsean.com/cartoon-finding-a-social-media-expert/


Source: Exact Target, 2012 Channel Preferences Survey, February 2012.


Source: Tom Fishburne, Marketoonist, ‘Social Media ROI’ (cartoon).

Accessed via http://tomfishburne.com/2012/02/social-media-roi.html


ChannelMade a purchase as a result of a marketing

message received through that channel

Email 66%

Direct Mail 65%

Telephone 24%

Facebook 20%

Text Messaging 16%

Mobile App 10%

Twitter 6%

Linked In 4%

Source: Exact Target, 2012 Channel Preferences Survey, Report #14, February 2012


The OpportunityThe Opportunity

“Move beyond a transactional interaction

to a real relationship with consumers.”

Why?

“Building an emotional & social connection with shoppers

can create lasting relationships that produce both pleasing shopping

experiences and increased profit.”


Facebook timeline headers

Some examples

of our social media

marketing strategy


Some examples

of our social media

marketing strategy

Original image sourced from:

http://www.zazzle.com.au/i_dont_want_to_brag_or_mak

e_anybody_jealous_b_prin-228712354241728797

Facebook wall posts


Some examples

of our social media

marketing strategy

Pinterest pinboard


� Built a loyal fan base of 152,000+ followers

� Engaged our followers with:

� Interactive content

� Email newsletters

� Competitions

� Utilised YouTube to showcase product demo videos

& ‘behind the scenes’ company footage

� Integrated our Pinterest account into Facebook

What

we’ve

done

well.


� Facebook commerce

(i.e. Facebook as a sales channel)

� Prompt customer service management

of Facebook complaints

What we

could’ve

done

better.


National Online Retailer’s Association


Online Retail Conference

Thursday, 24th May 2012

Presented by:

Paul Greenberg, Co-Founder(Twitter: @paulschirps)

Email: [email protected]

Jessica Bent, Marketing Promotions Manager(Twitter: @JessBent_)

Email: [email protected]

Online Retail Conference 2012 Paul Greenberg and Jessica Bent

Business

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