How Good is Your Online Complexion?Online Reputation Management & Brand-Building

Online Brand Reputation

Social Media, Web-based Ratings, Reviews and more have empowered Consumers. The public now stands toe-to-toe with the biggest Brands on the Web, demanding accountability and voicing their opinions.

• Negative Sentiment or complaints have a deterrent effect in Search Engine results, diminishing your traffic.

• Over 80% of Web consumers are influenced by ratings of businesses prior to purchase – Channel Advisor.

• Americans are 12X more likely to trust peer reviews, than descriptions by brands. - eMarketer

• Almost 2 in 3 searchers will drop companies from further consideration upon seeing negative remarks in the SERPs.

TEST IT YOURSELF – WHAT KEYWORD SEARCHES REVEAL NEGATIVE RESULTS ABOUT YOUR BRAND OR NAME IN GOOGLE?

Reputation Management is No Accident

Proactive and informed strategies are best. Learn how best to encourage and promote good reviews. Get help publicizing your successes and contributions.

Online Reputation Management can teach you how to turn the conversation to your advantage. Start now, before your brand starts suffering. Recruit your CRM, Customer Service and Sales to help.

SEO, Localization and Social Media Optimization improve the visibility of positive sentiment, using micro-focused methods. That can restore and even improve the organic search traffic that your business relies on.

Reputation Crisis Management Plans defend your carefully-built brand’s value. This is critical, since negativity can spread like wildfire, leaving your brand like scorched earth. Be prepared, know who’s involved and what steps to take. Do no additional harm.

Reputation Management Consultation

But, how does one begin?

WebiMax recommends an Online Reputation Audit to Monitor the situation and identify strengths and weaknesses.

Creation of a Complexion Report provides a powerful tool to Measure sentiment and passion, and an ongoing way to gauge threats and opportunities.

This deep, comprehensive knowledge informs the Proposal. A well-Managed, effective strategy to dramatically improve the online sentiment about your brand and its targeted keywords results. Your dedicated Consultant will interview you to seek out Resources that can be used to your benefit, to economize. Your Project Manager will seek out specific Assets to use as ammunition for your effective, customized campaign.

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Complexion Reports

Results are examined for positive, neutral or negative emotional tone

and degree of passion. Unlike automated systems, our human

consultants are expert at nuance.

If the review is negative, the result is examined with regard to its

alterability.

Individual SERP results are categorized into a four level

spectrum by theirsentiment.

Complexion Reporting

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Complexion Reports

Positive

Client controlled

pages that can be enriched during the campaign.

OR

External site containing information supporting

client’s product or personal integrity.

These include positive sites,

blogs and reviews

Neutral

Information contained in

the result does not imply any sentiment in regards to the search.

OR

SERP result is irrelevant to the client.

OR

Result is a different

entity with same name.

Negative(ALTERABLE)

Result contains

aggregated ratings that, on the whole,

appear negative.

AND

Tone of page can be

changed through

additional positive

citations.

Citations must be authentic

and genuine in nature.

Negative(UNALTERAB

LE)

Results stem from one

complaint, and that sentiment is not subject to revision.

AND

Tone of page cannot be changed through positive action.

Refutation and rebuttal are

futile.

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Complexion Reports

The Complexion Report is a graphic representation of sentiment about your keywords in the Google Search Engine Results Pages (SERPs). Each column applies to one key phrase. Color coding indicates sentiment and alterability. Domain and Page Authority indicate ability to rank and degree of difficulty to displace.Categorization enables a custom campaign strategy that will be both effective, and efficient. Response to each is crafted on its categorization by authority the domain holds, keyword relevance and type of website or ‘web property’.

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Complexion Reports

Domain / Page Authority

Search Term

SERP Page

Internal Client Page, Positive

Yelp, Negative, Alterable

Negative Reviews, Unalterable

Irrelevant Content

Negative, Unalterable Blog

High Domain Authority indicates more effort will be required to effect displacement in the SERPs.

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Complexion Reports – Web Properties

Type of Site

Respond with same type or high

authority alternative

What type of site is it?

Can building a similar property

replace the target in the SERPs?

Authority & Citations

Level of Authority and Accurate

CitationsRequired to

Succeed

What is the Page and Domain

Authority of the target? How

difficult will it be to displace the

negative material from view?

Alterability

Onsite Offsite

Can positive ratings, testimonials, or

reviews be added in sufficient quantity to improve the average

rating on site?

Once all SERP results have been categorized by alterability, authority, and type, we can ask a few key questions to begin

addressing each one.

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Complexion Improvement

With an expert strategy, your dedicated Project Manager(PM) will work directly with you to keep you informed of progress, place content before you for approval, and to solicit resources to be used in the campaign.The campaign will proceed in a continuous improvement cycle…

MonitorTools will be setup

to ensure full awareness of the

online conversation

about you, or your company, whether on the web or in

social media.

Consultation is available to advise best utilization of these mentions.

ManageCreation of pertinent

properties, upload of citations, creation of

content, optimization of

current sites, and promotion will result in better

ranking and more accurate

portrayals of the company or individual.

MeasurePeriodic

reexamination of the SERPs, plus

review of all involved websites, webpages, posts, etc… will provide

the necessary intelligence that will inform the campaign for

continued progress and

better results.

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Reputation Enhancement Tools

The resources you provide will be combined with genuine user content, creative SEO and technical finesse to gain visibility.

Our project managers have the entire web and a comprehensive tool box at their disposal, that includes, but is not limited to:

Social MediaYour Project

Manager will help you to sway social

media.

This includes setting up social media monitoring and Google Alerts,

to inform you when your particular

keywords appearin the SERPs

or social outlets. Turn the

conversation to your advantage.

Microsites& Blogs

We can construct entire websites engineered to provide useful,

beneficial information and

increase the findability of

positive, helpful information about

your brand.

Users can appreciate fresh, unique content.

Rich MediaClient-provided photos, audio,

videos documents and presentations

can be used to build attractive

rich media collections.

Users respond to imaginative

imagery, sound and animation. Google likes to add variety to

blended search results.

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Reputation Enhancement Tools

In addition to resources we will create and maintain, we can leverage existing affirmative materials as well. In fact, this makes your campaign more economical.

Below is a sampling of the type of properties that your project manager should be made aware of prior to the start of the campaign.

Listings

Personal Profiles

Professional Listings

Paid Directories, Industrial, Services, etc

Photo Galleries

Video Collections, Rich Media

Slideshows, Presentations

Publicity, Newsworthy Press Releases

Events and Occasions

Speaking Engagements

Employment Sites

Social Media Profiles, etc.

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Complexion Reports

Over the course of the next three to four months, we will aid you in leveraging the good will of your customers to build a preventative network of positive sentiment. This

network will make your reputation more difficult to tarnish.

Month 2To popularize

the components and improve

rank, Fresh Content is added and promoted.

Linkbuilding and social mentions occur in Month

2.

Month 1The first month is spent largely building out the components of the campaign,

deploying resources and

creating content that will require your approval.

Month 3 & 4The fresh,

positive content continues to rise

in rank, and through insightful

observation of the SERPs, we

tune our efforts, and render

success.

The typical progression of a campaign unfolds as follows:

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Emerge from your Reputation Management Issues with more persuasive, pervasive, positive results.

Ask for Your Online Reputation Management and Brand-Building Consultation Now.

sales@webimax.com · 888-932-4629