Online reputation - #elsoc13
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Online reputation !!!Antony Mayfield !4th December 2013 !@brilliantnoise
The easy way to talk about this: !
Schadenfreude
Not very helpful.
Lord Rothschild
image (cc) eriwst
What you do +
What others say about
you
What you do
+
What others say about you
Reputation equation
Personal online reputation
The principles are the same.
Personal digital literacy.
Authorship & correspondents.
Why?
Due diligence vs
Realising value vs
Shameless self-promotion
9 rules for managing your web shadow
1. Check your web shadow 2. Be the best/first source of information about yourself 3. Understand your networks 4. Be present 5. Be useful 6. Have a public/private policy 7. You’re always on the record 8. Get a thicker skin 9. It’s not another world
Check your web shadow1.
Be the best & first source about yourself
Where are people looking for you?
Understand your networks
LinkedIn Maps
Model first published Harvard Business Review
Bond
Advocate
Enjoy
Buy
Evaluate
Consider
Customer decision journey
Be present 4.
Earned Media Strategy
Data Analysis
So
cial m
ed
ia
Co
nte
nt
UX
SE
O
PR
Cre
ativ
e
Earned attention
Be useful 5.
“ 1. Inspire participation amongst the very best 2. Connect these creative minds 3. Share the results of our efforts 4. Continue development 5. Measure success.” Coca-Cola, http://goo.gl/xtGCTz
!
image (cc) The Cognitive Media
Choose what to share Choose what not to share
Have your own policy on public vs. private 6.
You’re always on the record 7.
Get a thicker skin 8.
Fear of…
Stupid is as stupid does. The myth of the social media fail.
It’s not another world 9.
Digital storytelling and live events...
On stage...
Everyone has six seconds for a Vineterview...
Making content with the fans.
Multiple angle Vinecasting...
Thanks! !
@amayfield !
@brilliantnoise brilliantnoise.com
© 2013 Brilliant Noise All rights reserved