Online reputation
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Transcript of Online reputation
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Design Paris Boutique Hotel
The Five Hotel Paris How can our hotel « own » its online identity ?
Mathilde Leclerc – Maeva Dupont
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Google Search
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Trip Advisor
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You Tube
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Global System
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Understand your consumer’s decision
Analyse and understand how your customers make decisions in order to determine which touchpoints are priorities and how to leverage them.
Understand your online reputation
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Ensure our visibility of our in-house plateform(s)
• Domain name Strategy is key (alphabetic, geographic, linguistic, product universe…)
SEF: Search Engine Friendly, make sure that our structure of our website is optimized for search engines
SEO: We must make sure to refresh content on a regular basis
Visibility
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•Increase online presence
•Include search engine rankings
•Relevant mainstream and niche website
•Within social media conversation
•Driving traffic to the hotel website
• Driving out negative comment (listen online chatter)
•Build relationships with influencers
•Keep up with online social media innovation
•Build community
•Transparancy + visibility
Measure trackable visits
Correlations to sales
Analysis of conversion and time spend
The Five Hotel
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• Get in listenning mode (40% of customers will not only buy a brand if they can’t find the right information about it online).
• Be polite : give thanks to positive feedbacks and reviews + offer special gratitude rewards for customers who take time to recommend your brand
•Have some online fun : fun atmosphere, engagement, for our social present (contest, sweeptstakes, offers, rewards … That encourage followers to participage in fun activities
• Get Acquainted : subscribers enjoy highly personnalised messages with their names and hometowns (powerful way to initiate + maintain connection with brand)
• Train your troops (army of social media managers by training your colleagues to post create and respond to followers)
Solutions