Online marketing umum dan SEO
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Transcript of Online marketing umum dan SEO
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Search Engine Optimization & Online Marketing
Sharing & Open Discussion
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Mostly People Know a Website from
Search Engine Social Media (FB, Twitter, Google+, Youtube)
Reference from other website (backlink) Advertising (Online & Offline)
Mailing List Online Forum
Email Marketing & Daily Communication Business Card
Marketing Kits (Brochure, Flyer, CD) Words of mouth
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Search Engine (SE)
Google (Most favorite SE) Efforts ? Onpage Optimization Offpage Optimization (Backlinks) Goal ? Listed on Google Search (on com, co.id, etc)
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Search Engine (SE)
Onpage Optimization Meta tags (title, description, keywords) Heading (h1, h2 for words related with keywords) Alt tag for images Linked with other page Creating file: robots.txt Creating sitemap User friendly website / easy to navigate
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Search Engine (SE)
Offpage Optimization Linked from others website (Backlinks) Linked with relevant keywords Create another or satelite website, creating articles Use SEO & Link Building technique : Directory Submission, Article Submission, social bookmarking, blog commenting. SEO services : submitedge.com, blueaffinity.net, text-link-ads.com, http://forums.digitalpoint.com/forumdisplay.php?f=60 Creating Google Places
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Social Media
Facebook, Twitter, Google+, Youtube, Flickr, Pinterest, etc. Combining social activities and Business Social Media is only a channel to your website Be wise using social media
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Advertising (Online) Google Adwords Facebook Ads Forum Ads (related with your business) Ebay listing Alibaba listing High traffic website ... ?
Advertising (Offline) Magazine, Newspaper, Radio, TV, etc. (Expensive)
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Mailing List Follow mailing list based on your interest/hobbies/business Put your signature on, containing of your name, contact, and website or blog. Active discussion
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Online Forum Follow forum based on your interest/hobbies/business Put your signature on, containing of your name, contact, and website or blog. Active discussion
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Email Marketing and Daily Communication
• Put your signature on, containing of your name, contact, and website or blog. • Use newsletter software. (Sendblaster, Arcablab) • Consistency, monthly newsletter.
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Easiest way to boost your sales! • Pay Per Click (PPC) Campaign on Google Search • Straight on keywords and your website • Targeted visitor • Start with low budget • Combine it with SEO Campaign
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Hendra W Saputro Bali Orange Communications
Jl. Narakusuma 11, Denpasar – Bali Telp. 0361-7448807
http://www.baliorange.net Twitter: @baliorange
Blog: http://www.hendra.ws Twitter: @hendrawsaputro