MARKETING PRESENTATION 65 S. MAIN ST| YARDLEY| PA 19067

LINKS

Website www.NewHopeRealtor.com

Google + https://plus.google.com/+AnnMcGuire/about

Blogger http://newhopepahomes.blogspot.com/

Facebook https://www.facebook.com/BucksRealtor

Trulia Reviews http://www.trulia.com/profile/ann-mc-guire-agent-new-hope-pa-7897502/

Zillow http://www.zillow.com/profile/New-Hope-Real-Estate/

Realtor http://www.realtor.com/realestateagents/Ann-Mcguire_Yardley_PA_1651462

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&docid=YoXF92I-0iQWaM&tbnid=H0GbjsqMBctKiM:&ved=0CAUQjRw&url=http://jxt.com.au/blog/monthly-monitor-report-1/&ei=2Mm6U-eKNNOGyATC4YGADA&bvm=bv.70138588,d.aWw&psig=AFQjCNFmxPlzkS-lbfBMUxrHK2rW2f9VlA&ust=1404836691330058

REALTOR® PROFILE

Ann McGuire

Ann McGuire Weichert Realtor 215-622-5070 annrealtor@ymail.com www.NewHopeRealtor.com Years in business- 2007 Education- B.A. Marketing Designations- Realtor Organizations- NAR, PAR, BCAR

Your Bucks County Realtor Having grown up in Lambertville, NJ I’m very acquainted with Bucks County’s neighborhoods and home values.

THE BRAND

•International Company •Corporate Owned •Corporate Relocation Services •Full Service

WEICHERT

THE BRAND

One Stop Shopping

Mortgages Closing Services Title

Insurance Inspections Home

Connections

Pre-screen potential

buyers

by realtor.com® FEATURED HOMES℠ |

Locally, regionally, nationally and internationally

• Move-up buyers

• First time homeowners

• Local buyers

• Relocation buyers

• Investors

• Foreign buyers

MY RECENT SALES

3

• Aquetong, Solebury, PA 18938

• Brighton, New Hope, PA 18938

• Windy Bush, Newtown, PA 18940

• Beacon Hill, Holland, PA 18966

MY TESTIMONIALS

Dave Barrett, Buyer Recently, Ann helped us find a great home in a great neighborhood. We had already met with one other realtor who took us to homes that were so wrong for us, both in price and location. Ann really listened to what we needed and zeroed in on just the right properties. She would make phone calls to other people in her office and would suggest open houses to go to and other properties that were not yet on the market. So, we found our dream home and really wanted it. Ann gave us practical suggestions and suggested a reasonable, fair asking price.

http://www.trulia.com/profile/ann-mc-guire-agent-new-hope-pa-7897502/

MARKETING

Online Presence

Dynamic Marketing

Enhanced Open House

Program

My Unique

Marketing Strategy

Strategic Pricing

PREVIEW OF YOUR HOME

In addition to my efforts, the associates in my office may be assisting me in locating buyers, showing and selling your home.

• Local and regional buyers make up half of the market

IMPORTANCE OF INTERNET HOME SEARCH

92%

Home Buyers

• 92% of home buyers use the internet or mobile apps to search for a home1

• Reach the widest audience of potential buyers

• More buyers = better chance of finding one that is willing to meet your terms, price and desired closing date

Source: National Association of REALTORS®, Profile of Home Buyers and Sellers, 2013

WHERE BUYERS FIND HOMES

43% of buyers found a home via the internet – up from 8% in 2001

Source: National Association of REALTORS®, Profile of Home Buyers and Sellers, 2013

Where buyers found the home they purchased, 2001-2013 (Percentage Distribution)

HOW BUYERS FOUND THEIR HOMES

• 2002: Internet surpassed print ads

• 2004: More buyers found their home on internet than from signs

• 2009: The internet is FOUR TIMES as powerful as signs

Source: National Association of REALTORS®, Profile of Home Buyers and Sellers, 2013

• 2013: 22% of mobile searchers found their home on a mobile application

Internet 43%

Print Ads 1%

Signs 9%

BEST OF ALL WORLDS

I market to buyers who are on our site PLUS buyers who have not yet picked a broker.

Buyers who search on realtor.com®

Buyers who search on our Brokerage’s site and realtor.com®

Print ads

Buyers who search on our Brokerage’s site

REAL ESTATE APPS

Buyers who are searching in this neighborhood can find me through mobile marketing.

Mobile Marketing Plan • Buyers driving through the

neighborhood can: • Find your home, get

directions and a map

• Connect with me in one “click” to get details and make an appointment

YOUR PERSONAL WEBSITE

REALTOR.COM® SHOWCASE℠ LISTING ENHANCEMENTS FOR AGENTS

Realtor.com

• Up to 24 high resolution photos of your home or community

• Descriptive paragraph to capture buyer attention

• Brightly colored headlines

and call-outs make the listing more noticeable

REALTOR.COM® SHOWCASE℠ LISTING ENHANCEMENTS FOR AGENTS

Buyer activity reporting

• As your agent, I will keep you up to date on buyer activity with reports showing interest and actions

MARKETING

•Open Houses

•MLS

•Company Website

•Your Own Website

•QR Code

•Video on Youtube

•Magazine Ads

•Social Media

•Blog

•Email Blast

•Direct Mail Neighborhood

•Local Agent Offices

WEBSITE SYNDICATION

I will make YOURS stand out

TOP PRODUCER®

Top Producer® CRM helps convert more internet buyers

BUYER CONNECTIONS

Clients can connect with me via: Iphone Email Text Real Estate Websites Social Media

MARKETING

MARKETING

VIDEO

Video will set you home apart

ASKING PRICE VS. SELLING PRICE

Price too low and you lose the value. Price too high and you lose the buyers.

Strategically pricing your home to get it sold for the most money in the least amount of time

CRITICAL WEEKS WHEN LISTED

Pricing correctly helps you strike a deal when there is more competition for your home.

THE CURRENT MARKET

* Each town in Bucks County, PA has a different absorption rate Absorption Rate – How long it takes for a home to sell in a given market

1 Month

10+ Months

5 to 6 Months

Normal Market

Seller’s Market Buyer’s Market

Market Absorption Scale

IMPORTANCE OF PRICING

I will negotiate on your behalf to help get the best price at the best terms in the shortest amount of time.

Over time a home that has not been sold may attract offers below market value.

COMPETITIVE MARKET ANALYSIS

Your Home

COMPETITIVE MARKET ANALYSIS

Comparable Home Prices

ONLINE MARKETING ADVANTAGE

Realtor.com Listings I will enhance your listings on the top websites, including realtor.com, with the features buyers want most

Online Syndication Your home will have premium positioning on all of the top real estate websites

Mobile Reach Your property will appear on the realtor.com, Trulia, and Zillow mobile apps so mobile consumers can find your home

Facebook Application I will display your property on my social media sites such as Facebook and Twitter

Top Producer® CRM My data system helps manage prospective buyers so that I never miss an inquiry, request or referral

Digital Agent My digital agent package gives me access to at least 1 out of 4 prospective local buyers on realtor.com and realtor.com mobile apps

Slide Number 1LINKSRealtor® profileThe brandThe brandSlide Number 6My Recent salesMy testimonialsMARKETINGPreview of your homeImportance of internet home searchWhere buyers find homesHow buyers found their homesBest of all worldsReal estate appsYour personal websiteSlide Number 17Slide Number 18MarketingWebsite syndicationTop producer®Buyer connectionsMarketingMarketingvideoAsking price vs. selling priceCritical weeks when listedThe current marketImportance of pricingCompetitive market analysisCompetitive market analysisOnline marketing advantage