Online marketing kanaler
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Online Markedsføring kanalerv/ Brian Brandt
http://clickskolen.dk
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Hvilke marketing kanaler
• Annoncering• Nyhedsbreve• Pressemeddelelser• Netværk / samarbejde på tværs• Affiliate marketing• Sociale medier• Blogging• Konkurrence marketing• Deadline marketing• Video markedsføring• Viral markedsføring• Adwords• Søgemaskineoptimering (SEO)
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Banner annoncering
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Banner annoncering• Pr. 1000 visninger
– Ex. 20.000 visninger til 1000 kroner• Pr. Klik
– Ex. 5 kroner pr. klik• Pr. Lead
– Ex. 50 kr. pr tilmeldte til nyhedsbrev• Procenter af salg
– Ex. 10% af et produkts pris
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Tekst annoncering
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Blog annoncering
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Facebook annoncer
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Facebook annoncer
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Facebook annoncer
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Facebook ”cowboy” tricket
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Arto annoncer
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Hvor vises Google Adwords annoncer?
Google Søgeresultat
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SøgepartnereDBA.dk
QXL.dk
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Her vises Google Adwords også..
Indholdsnetværket Gmail
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Adwords regnestykke
1000 kr investeret i Adwords
1 kr cost pr click ≥ 1,000 Clicks
2% konverteringsrate = 20 Salg
Gennemsnitlig fortjeneste = 100 kroner
1.000 kr Investeret resulterer i 2.000 kr i fortjeneste
Geninvester Profit, Optimer Annoncen
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Afilliate marketing
• Betal først dine sælgere når de sælger en af dine varer
• Kommissionsbaseret markedsføring
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Affiliate site
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Det største affiliate netværkTradedoubler
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Partner Ads
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Nyhedsbreve
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Gode e-mail systemer kan
• A/B splitteste• Sende til de der ikke åbnede• Segmentere • Autoresponder• Sende frem i tiden
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Mail systemer
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Sociale Medier Konkurrence
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Blogging
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Hvad kan en blog ?
• Personlig indgangsvinkel / åben dialog med kunderne• Nyhedsopdateringer - Friskt indhold• Promovere nye tiltag / produkter• Kan tiltrække folk til jeres nyhedsbrev• Trafik - Søgemaskiner elsker blogs• Netværk med andre blogs - kendskab• Integration med andre sociale web 2.0 medier• Skabe mersalg for en webshop
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Mersalg for en webshop
• Hvad skal der til for mersalg?• Lad os se en ”live” test ….
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Installation af blog og design 3 timerSøgemaskineoptimering på bloggen 2 timerTilmelding til link kataloger 3 timerSkrive 7 indlæg 1 timerSammenlagt 9 timer
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7 indlæg = 1 time100 indlæg = 14 timer
Sammenlagt tidsforbrug inkl. opsætning = 24 timer
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Trafik over 3 måneder
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Salgstal over 3 måneder
16.600 kroner
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Salgstal det sidste år
• 1 år = 54.000 kroners omsætning
• 1 år = 16.359 unikke besøgende• 1 år = 32.000 sidevisninger
• Stadig kun 24 timers arbejde
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Gennemgang af spørgsmål
• ?• ?• ?