Online marketing in Russia
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Online marketing in Russia by LumoLink
Transcript of Online marketing in Russia
Russia is Internet savvy
59 700 000 Internet users
According to ITU
42,8% penetration
Russians are willing to pay online
Russians spent 20 billion dollars on online in 2010
Source Citibank
Travel related purchases account for over 40% of all purchases online
Source Citibank
How do you start?
1 Provide a version of your website in Russian language
Over 64% market shareOver 34,5% market share
Over 1,5 million users Over 100 million users
Sources: 1 2 3 2 Go where users are
Yandex Direct
Pay per click advertising system
Similar to AdWords
Allows you to geo-target your advertisement within Russia very well
Yandex catalog
Directory of Russian sites
Similar to Yahoo directory or Dmoz
Free and paid options
One time fee 130€
VkontaktePPC and CPM models
Targeting similar to Facebook
Geo
Interest based
Demographic
Allows businesses to setup fan page and groups
Supports creating social application similar to Facebook applications
3 Get listed on related websites
4 Understand your audience
Yandex Metrika
Similar to Google Analytics
Integrates with Yandex Direct (PPC)
Provides good information about Russian viewers
5 Accept Russian methods of payment
SMS micro payments
Debit cards Yandex money
QIWIWeb money
6 Provide service in Russian
How to appear local
Get local phone number using VOIP (link)
Answer to Russian emails
7Allow people to share your content easily
Summary
1. Provide a version of your website in Russian language
2. Go where users are
3. Get listed on related websites
4. Understand your audience
5. Accept Russian methods of payment
6. Provide service in Russian
7. Allow people to share your content easily
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Image credits
http://www.sxc.hu/photo/1261573
http://www.sxc.hu/photo/1307593
