Online Marketing for Farmers: Part 3
45
SELLING THE FARM Online Marketing for Beginning Farmers APRIL 2014
-
Upload
second-cup-media -
Category
Marketing
-
view
170 -
download
0
description
Search Engine Marketing: This slide deck provides an overview of search marketing for farmers, including the goal of search marketing, the different types, and the factors to consider when implementing it in a farm business.
Transcript of Online Marketing for Farmers: Part 3
SELLING THE FARMOnline Marketing for Beginning Farmers
APRIL 2014
SEARCH ENGINEMARKETING
BE FOUND
Online Marketing > Search Engine Marketing
goal...
IF YOU ONLY HAVE TIME FOR ONE TYPE OF MARKETING...
Online Marketing > Search Engine Marketing
SEARCHMARKETING
IS IT!
Online Marketing > Search Engine Marketing
2PARTS
Online Marketing > Search Engine Marketing
ADVERTISEMENTS
RANKINGS
Online Marketing > Search Engine Marketing
Rankings
3FACTORS
Online Marketing > Search Engine Marketing > Rankings
AUTHENTICITYCONTENTACTIVITY
Online Marketing > Search Engine Marketing > Rankings
Authentication
DO YOU REALLY
EXISTOnline Marketing > Search Engine Marketing > Rankings
PROVE IT!
Online Marketing > Search Engine Marketing > Rankings
GET LISTED
GET REVIEWS
Online Marketing > Search Engine Marketing > Rankings
LISTING SITESGOOGLE
YAHOOBING
YELLOW PAGESLOCAL HARVEST
Online Marketing > Search Engine Marketing > Rankings
REVIEW SITESYELP
CITYSEARCHSUPERPAGES
GOOGLE+FACEBOOK
Online Marketing > Search Engine Marketing > Rankings
Content
WEBSITEDON’T HAVE ONE?
GET ONE!
Online Marketing > Search Engine Marketing > Rankings
SIMPLEEFFECTIVEMOBILE-FRIENDLY
Keep It ...
Online Marketing > Search Engine Marketing > Rankings
Online Marketing > Search Engine Marketing > Rankings
CONTENT...TYPES OF
Online Marketing > Search Engine Marketing > Rankings
BLOG POSTSEMAILSPHOTOSVIDEOSBOOKS
ARTICLESPODCASTS
Online Marketing > Search Engine Marketing > Rankings
IT CAN BE...
Online Marketing > Search Engine Marketing > Rankings
ORIGINAL CURATED
Online Marketing > Search Engine Marketing > Rankings
Activity
POSTSHARE
COMMENT
Online Marketing > Search Engine Marketing > Rankings
SOMETHINGWRITE
Online Marketing > Search Engine Marketing > Rankings
SOMETHINGSHARE
Online Marketing > Search Engine Marketing > Rankings
SOMETHINGSAY
Online Marketing > Search Engine Marketing > Rankings
BLOG
Online Marketing > Search Engine Marketing > Rankings
Online Marketing > Search Engine Marketing > Rankings
Online Marketing > Search Engine Marketing > Rankings
Online Marketing > Search Engine Marketing > Rankings
PHOTOS
Online Marketing > Search Engine Marketing > Rankings
Online Marketing > Search Engine Marketing > Rankings
VIDEOS
Online Marketing > Search Engine Marketing > Rankings
Online Marketing > Search Engine Marketing > Rankings
Advertisements
3KINDS
Online Marketing > Search Engine Marketing > Advertisements
IMPRESSIONCLICKACQUISITION
pay per...
Online Marketing > Search Engine Marketing > Advertisements
YOU PAY WHEN SOMEONE SEES YOUR AD
Impression
Online Marketing > Search Engine Marketing > Advertisements
YOU PAY WHEN SOMEONE CLICKS YOUR AD
Click
Online Marketing > Search Engine Marketing > Advertisements
YOU PAY WHENYOU ACQUIRE SOMETHING
Acquisition
Online Marketing > Search Engine Marketing > Advertisements
Q & A
