Online Marketing & Development Meeting Talk

Candy Chen Shuhuicandy@theiplatform.com@candycsh

Meetup.com’s Online Marketing & Development Meeting - Cracking evening of speakers and networking for London professionals

Hi

• I’m Candy

Facebook says it’s always important to find out about your target audience.

Facebook Ads

Old Facebook Profile but likes ‘f8’

Facebook Profile

Facebook’s Latest Changes

•Timelines: tell your story with a new Profile

•Extension of the Open Graph to include arbitrary actions and objects created by 3rd party apps

•Ticker, News Feed and Graph Rank

Timeline

More Apps

Graph Rank

Facebook.com/about/timeline

Who we are, what we do

Conversations are happening with or without brands’ participation. Successful engagement brings further work – you have to be human and hang out with audience. They are real people who want you to speak back.

Conversations are happening with or without brands’ participation

Walmart’s Get Satisfaction app enables productive conversation with its consumers. Companies of all sizes, from P&G to Eventbrite, use this type of app to get feedback from customers, therefore driving better business results through their FB Page.

Two-way conversation

Custom Actions

BRAND

Each time users interact, 5% of their friends will see the action

Branded communication on Facebook

Earned Media Bought Bought Media Media

Owned Media

How do you make content that both Facebook and users will decide is most important?How do you make content that both

Facebook and users will decide is most important?

Photos generate 50% more impressions on Facebook Pages than any other type of content

Photos generate 50% more impressions on Facebook Pages than any other type of content

Justin Bieber’s ‘Connect with JB’ Facebook app allows users to create a banner of themselves, select a friend to be on the banner, featuring them together with Justin Bieber. This can be posted to their Profile Profile.

Photo manipulation apps

Social Video – SwisscomTV’s Lost in Val SinestraMultiple integration pointsPull friends inPersonalised experience for user Social Video

Even in the case of an app where main focus is music, Spotify makes sure they include album cover images.

Likes are still very important - This is the way brands build their fan base.All these other verbs are an addition rather than a replacement.

Likes are still very important

flickr.com/photos/myklroventine/4062102754/

Be Authentic

Thank You

Say helloCandy Chen Shuhuicandy@theiplatform.com@candycsh