Online Information Sessions: Adding Webinars to your marketing mix
-
Upload
simona-boucek -
Category
Marketing
-
view
103 -
download
1
description
Transcript of Online Information Sessions: Adding Webinars to your marketing mix
Online Information SessionsAdding webinars into your marketing mix
Simona Boucek | Oregon State University Extended Campus
April 10, 2023
My English is okay, but just in case …
April 10, 2023
April 10, 2023
April 10, 20234
Presentation slides are available on SlideShare
April 10, 2023
Just a little bit of housekeeping
Today’s AgendaWhy?
What kind?How?
Words of adviceQ & A
April 10, 2023
Why information sessions
Are you human?
April 10, 2023
Why information sessions
Get to know each other better
April 10, 2023
What can you learn about each other
Audience sideYour credentialsProgram details
Clarifying answersReassurance
Your sideAdditional demographicsAffiliationsLevel of interestBarriers
April 10, 2023
Not all information sessions are the same
It comes down to goals
April 10, 2023
An example
Type Audience When Presenters Date(s) Goal
Ready to apply?
Undergrad. Prospects
10 weeks prior to each term
Ecampus August, November, February, April
Apply
ProgramAG Sciences
Ag. Sciences Prospects
At least 500 new prospects
Crop & Soil lead staff
September Apply
ProgramMBA
New Launch MBA staff June Raise hand
Chemistry Module
H.S. science teachers
Four times a year
OSU Chemistry Faculty
January 2014 Brand awareness
April 10, 2023
There are choices
April 10, 2023
Time to get organized
Confirm topic and speakers
Pick a date and time
Create the registration form
Pick a room that is quiet
April 10, 2023
April 10, 2023
Get the word out
Depends on your audience
Compelling invitation
April 10, 2023
Build your webinar
Most likely a PowerPoint presentation
Keep in mind the attention span
Build in “get to know each other”
April 10, 2023
Practice makes perfect
A full-version dry run
Get comfortable with the technology
April 10, 2023
Accessibility
Hearing impairment
Visual impairment
April 10, 2023
After the webinar
Clear call to action
Follow-up plan
Get more mileage
April 10, 2023
Words of advice
April 10, 2023
Questions
April 10, 2023
Simona BoucekMarketing Project ManagerOregon State University Extended [email protected]
Presentation on SlideShare