Online information 2010 - Libraries in a 2.0 Society
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Transcript of Online information 2010 - Libraries in a 2.0 Society
Libraries in a 2.0 Society
Trends and skills needed -Cases from Scandinavian Libraries
Agenda
Society 2.0 trends
• From transaction to relation• Sorting out demand not supply• The cognitive surplus• Self-promoting and self-branding• Network and partnership
New skills needed
• 23 Things - A platform for change• Customer oriented skills• Organizational skills
From transaction to relation
From transaction to relation
Using social network is the numberone Internet activity......
Libraries facilitates 'Facebook' for elderly
Q&A in cooperation with children and young adults
Mindspot is the users physical space for innovation
Sorting out demand not supply
Sorting out demand not supply
Gavin Potter:
"The 20th century was about sorting out supply. The 21st is going to be about sorting out demand. The Internet makes everything available, but mere availability is meaningless if the products remain unknown to potential buyers."
Read More http://www.wired.com/techbiz/media/magazine/16-03/mf_netflix?currentPage=1
Personal recommendations from Amazon
Search-based RSS subject lists from bibliotek.dk
Value added information in the catalog based on statistics and partnerships
Recommendation based on subjective tagging
The cognitive surplus
The cognitive surplus
The Great Spare-Time Revolution:
Web 2.0 and social technology enables ordinary citizens to pool their free time for activities they like and care about instead of using their free time to sleep in front of the television set
The cognitive surplus
Clay Shirky:
"We can do a back-of-the-envelope calculation, for example, using Wikipedia, to see how far we still have to go. All the articles, edits, and arguments about articles and edits represent around 100 million hours of human labor. That’s a lot of time. But remember: Americans watch about 200 billion hours of TV every year.”
Read More - http://www.wired.com/magazine/2010/05/ff_pink_shirky/
Wiki-based local history in Norway
And in Elsinore, Denmark
Historical stories in cooperation with users
Reading clubs - online and in the physical space
Self-promoting and self-branding
Self-promoting and self-branding
Christian Have:
"Today, the main focus in the annual employee development interview is salery, duties, responsibilities and influence over your daily work. But in the future it will also be about the employees possibilities for exposure and developing personal brand?"
Read More - http://politiken.dk/debat/kroniker/ECE987530/beroemmelse--den-nye-sammenhaengskraft-/ (in danish)
Crowdsourced artwork-catalog in Oslo, Norway
And in Copenhagen, Denmark
Network and partnership
Tips, tagging and ratings in partnership
Value added content from external sources (linked data)
Danish childrens library online
Flickr as external host of localhistory photos
Articles in cooperation with Wikipedia Denmark
New skills needed
New skills needed
Customer oriented skills:
• Communicator• Performer
Organizational skills:
• Facilitator• Project manager• Network and outreach
23 Things - A platform for change
23 Things - A platform for change
Initially startet by Helene Blowers at PLCMC to encourage library staff to explore web 2.0
Adopted by Copenhagen and Randers in Denmark and now completed by app. 75% of all public Libraries in Denmark
Also widely adopted in the rest of Scandinavia
->
Basic skills, knowledge and understanding of the Web 2.0 paradigm
A new mindset and platform for change
Communicator
Communicator
http://goo.gl/UXNd7
Communicator
Sarah Houghton-Jan & Aaron Schmidt: Engaging Youths on their Own Terms - http://www.sirsidynixinstitute.com/Resources/Attachments/Slides/houghton_20061010.pdf
Performer
Project manager
New project culture
Now: deadline culture Future: Beta culture
AuthorityDeadlineRelease dateCensorshipControlStatic
NegotiationContextFrequent updatesUser inputsSelf-organizationDynamic
Network and outreach
Network and outreach
Network and outreach
Lesson learned
A lot of participation by Librarians - User participation is a supplement
Focus on interaction and communication It's hard to motivate users if the purpose isn't clear
Good 2.0 services are typically based on traditional library subjects 2.0 brands that stands out for themselves are a success
Good idea to implement 2.0 services as a combination between the physical and the virtual library
Contact information
Esben FjordHead of development, Gladsaxe Public Libraries
Phone: +45 2613 7057Mail: [email protected]: esben.fjord
URL for this presentation: http://goo.gl/STQU8