Online Branding
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Transcript of Online Branding
ONLINE BRANDING
Presentation by Teije Bakker
COMPANY OF THE YEAR
There is a problem, everyone isGoogling you.
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There is an opportunity, everyone isGoogling you.
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89 % of buyers find it appropriate to consider
professional online data in assessing companies
Source: http://www.concurringopinions.com/archives/2010/03/googling-employees-why-your-online-reputation-matters.html
They too Google your company!
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a word about branding:
in the world,“It‘s not about who you know,
it‘s about people knowing your company.“
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Brands are memorable, powerful, and a source of differentiation in your market
Before one can build a brand online, one must have a presence there!
Today, your virtual profile is just as valuable as your companies skills and knowledge
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Seeking industry opinions:
334 Top managers from the consulting company
Lachner Aden Beyer & Company (LAB)
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Of 334 LAB managers polled. . .
71%: say that their brand in the internet is important or very important
33.2% control and update regularly what information is available about them on the internet
90% are convinced that the importance of the digital brand will grow in significance over time
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Your own network of websites is. . .
Today: an advantage
Tomorrow: a necessity
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However. . .
Simply being present around the internet is not enough:
Do you control information & visibility of your company name and associated products?
Either you are a collage of loosely related or irrelevant search data, or you are a brand.
A Google search of a typical companies‘s name returns: Online directories LinkedIn company profile SPAM
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Branding. . .
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Bigmachines
Sofon
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Step 1 in the future of branding
A network of websites on target keywords
High level of control over content and layout
Good visibility and presence in the Internet
Control the #1 result on Google
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Brand + Company
Brands within a company have their own personalities, qualities, and activities
Brands and their company are perceived together
Reputation management and brandbuilding by small brand websites helps their company and vice-versa
Brands and Company combine for greater value to both.
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Tyba: end user basics
What you pay: € 20.000 per 25 websites(startup)Every next year € 7.500 (p.a.)
What you get:
Brand websites on dedicated keywords
Branding of your company and lead generation
Analytics Dashboard to measure performance
Increased reputation
Increased brand awareness
Tijba Overview
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Your free space to share what you want
The intangibles about your brand that show who you are
Branding, points of view, emotions, values
Customize your own layout to reflect yoursensibilities
Share your company authored content: portfolios, product reviews, video‘s, etc.
Tijba allows you to be more than just facts & figures on the web. . .
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Problem solved!
Your company builds a strong, visible brand on the web while
being ambassadors for their products.
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Credible. Visible. Flexible. Friendly.Tijba‘s values are your brand‘s strengths.
Brand sites create a vastly more professional impression
Brand sites can link to other organizations, people, websites, and media whose ideas and values inspire the site‘s owner
Link to the company allows to the websites become “brand ambassadors“ for their respective company while having the credibility of their company‘s name – a win-win situation
You build a brand; even the domain/keyword is a brand itself
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I am a b rand d o t com
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For more information :
Tijba Online PublishingBuunderkamp 126874NC WolfhezeThe Netherlandst. +31 26 711 41 31f. +31 84 74 69 081e. [email protected]. www.tijba.nl
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Thank you