Online Anonymity in Deliberative Democracy · 2017-07-17 · 1 Introduction The nature of politics...
Transcript of Online Anonymity in Deliberative Democracy · 2017-07-17 · 1 Introduction The nature of politics...
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Online Anonymity in Deliberative Democracy
Disinhibition and Contestation or Deindividuation and Conformity?
ECPR General Conference, Oslo, 2017
Hans Asenbaum
Centre for the Study of Democracy,
University of Westminster, London
Abstract: As the prevalence of online communication alters the dynamics of political
communication, the question arises how online anonymity affects processes of democratic
deliberation. Theoretical discussions about deliberative democracy attribute high value to
diversity and claim that contestation is necessary in the face of inequality and oppression. This
paper investigates whether online anonymity is conducive to deliberative democracy by
disinhibiting the democratic subject and thus facilitating subversion or whether anonymity
harms deliberation by amplifying tendencies of submission and conformity through
deindividuation. To explore this question, the paper draws on two opposing theses from social
psychology – disinhibition vs. deindividuation – and the respective empirical studies. The
results reveal that both subversion and submission is afforded by online anonymity
– disinhibition and deindividuation do not oppose each other. Which of the two effects comes
into play depends on the specific contextual conditions of deliberation.
1 Introduction
The nature of politics and deliberation changes in the face of the emerging digital age. Taking
into account the substantive changes brought about by social media, the internet of things,
cloud computing, and big data, democracy in the 21st century must be characterised as digital
democracy. Anonymity is a crucial factor of online communication. In placing distance
between interlocutors and obscuring some aspects of personal identity, while revealing or
constructing others, it alters dynamics in political debates online (Akdeniz 2002; Barendt 2016;
Leitner 2015). Digital communication more generally, and online anonymity in particular, has
been discussed in deliberative democratic theory (Barber 1997; Bohman 2004; Buchstein 1997;
Saco 2002; Ward 1997). These discussions mostly focus on questions of inclusion and
exclusion, with optimists seeing the potential for an inclusive public sphere free from
domination arising, while pessimists point to hate speech, bullying, and other forms of
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discrimination on the internet. Another aspect prominent in democratic theory and a central
aspects in many definitions of democracy, the question of subversion and submission or
contestation and conformity, remain mostly unaddressed.
Contestation of unequal power structures in society (Mansbridge 1996), the subversion of
hegemonic discourses (Dryzek 2000), a rightful place for disagreement (Gutman & Thompson
1990, 1996), and a diversity of opinions rather than homogeneity (Young 1996, 2000) is of
central concern in debates about deliberative democracy. In order to generate inclusive spaces,
domination needs to be confronted. Diversity of opinion and identities is a necessary
precondition for deliberation. It is through a multiplicity of perspectives that an exchange of
ideas and arguments is possible (Young 1997b).
Just like inclusion and exclusion, the dynamics of subversion and submission are profoundly
affected by online anonymity. Two contrary interpretations are possible: On the one hand,
online anonymity might contribute to subversion and thus might be conducive to deliberation.
Through its disinhibiting effects, it liberates the democratic subject from social constraints and
facilitates the ventilation of true sentiments, thus contesting unequal power relations and
contributing to a diversity of opinions and identities. On the other hand, however, online
anonymity might amplify tendencies of submission. It strips the democratic subject of its
individuality and makes it more easy to conform to group dynamics or submit to strong group
leaders. Group identity thus overtakes individual identity. So is online anonymity conducive to
or harmful for deliberative democracy?
This paper makes a first step toward an understanding of the interplay of online anonymity and
the dynamics of subversion and submission in deliberation. By drawing on empirical research
in the field of social psychology, it explores the question whether online anonymity leads to
subversion and thus contributes to democratic diversity or to submission thus counteracting
deliberative ideals. In order to answer this question, two theses from social psychology and
their respective empirical findings are examined: The disinhibition effect (Suler 2004)
describes online anonymity as liberating and thus contributing to contestation, while theories
of deindividuation (Lea & Spears 1991, Postmes & Spears 1998; Spears et al. 1990) point to
anonymity’s conformist effects. The first part of this paper generates the theoretical outlook of
this study. It first summarises debates of contestation as value of deliberative democracy. Then
next it takes the theories of contestation in deliberation online and discusses conceptions of
subversion in digital communication. In the second part of this paper, both the disinhibition
and the deindividuation theses will be explored along empirical findings from social
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psychology. This is followed by concluding remarks answering the question whether online
anonymity contributes to submission or subversion in deliberation.
2 Contestation as value in deliberative and digital democracy
The following sections of this paper lay the theoretical groundwork for this study. The first
section explores the value of contestation, conflict, and diversity in deliberative democracy.
The second sections takes these discussions online and situates deliberative contestation in
digital democracy.
2.1 The place of conflict and contestation in deliberative democracy
Deliberative democracy is often perceived as communicative praxis aiming at consensual
decision making. This has lead agonistic democratic theorists to criticise deliberation for its
homogenising and conformist tendencies, which prove especially problematic in the context of
structurally disadvantaged social groups (e.g. Mouffe 1999). While there is some truth to this
claim, as some theorists, especially in early discussions of deliberative democracy, idealised
consensus seeking, deliberative democratic theory has come a long way. Agonistic theory has
had its influence on conceptions of deliberative democracy externally, and discussions of
difference democracy (Gould 1996, Mansbridge 1983, 2012; Young 1990, 2000) have
influenced it from within. Deliberative democracy, even in its original meaning, is built on the
premises of a diverse society, in which multiple stand points and various identities enter into
discussion. The notion of diversity is at the core of deliberation as a deliberative exchange of
ideas is only possible if different perspectives come to bear. And an exchange of different view
points in political debates inevitably entails normative disagreement and conflict (Gutman &
Thompson 1995). Today the role of conflict and contestation is an acknowledged part of
deliberation. John Dryzek, for example, develops “a conception of democracy that emphazises
the construction of public opinion through the contestation of discourses” (Dryzek 2000, p.4)
and Archon Fung calls for “airing of conflict and tension” (Fung 2003, p.344) as part of
deliberative democracy.
Most notably, the significance of contestation in deliberative democracy has been developed
by difference democrats. This feminist strand in and around deliberative democratic theory
thoroughly elaborates the value of contestation for democracy. Counterintuitively, allowing for
conflict to emerge in deliberation aims at equality among participants. Confrontation appears
necessary to draw attention to inequality:
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Both in a public forum and in everyday talk, there are justifiable places for
offensiveness, non-cooperation, and the threat of retaliation – even for raucous,
angry, self-centred, bitter talk, aiming at nothing but hurt… These uncivil forms of
talk are also often necessary as means to the end of approaching both liberty and
equality in deliberation. Sometimes only intensity in oppositions can break down
the barriers of the status quo. No one always listens attentively to everyone else,
and members of dominant groups are particularly likely to find they do not need to
listen to members of subordinate groups. So subordinates sometimes need the
battering ram of rage. (Mansbgridge 1999, p.223)
According to this argument, not only in deliberative settings themselves, but also in society at
large – or, in Mansbridge’s terms, in the deliberative system – subordinate groups need to
engage in disruptive action, in performative communication of discontent, in order to challenge
structural inequality. To develop a notion of justified conflict in discursive terms, Mansbridge
draws on Foucault’s concept of resistance as a necessary struggle against domination, which
results in the creation of communities of resistance (Mansbridge 1993, p.365). From these
considerations emerges an image of deliberative democracy characterized by conflicting
communities in the context of domination and resistance: Subordinate groups “oscillate
between protected enclaves, in which they can explore their ideas in an environment of mutual
encouragement, and more hostile but also broader surroundings in which they can test those
ideas against the reigning reality” (Mansbridge 1996, p.57).
This image bares clear resemblance with Nancy Fraser’s subordinate counterpublics.
Interestingly, Fraser ties the notion of conflict as the challenging of the dominant by the
subordinate class to competition. She claims that “contestation among competing publics
supposes inter-public discursive interaction” (Fraser 1990, p.68). Similarly, Iris Marion Young
calls for the “contestation of the constituency with itself about the content of a decision-making
agenda” (Young 1997a, p.359). And Mansbridge sees elements of adversary democracy like
voting and party competition as an essential part of the deliberative system. Mansbridge argues
that these competitive modes are necessary to overcome the conformist tendencies of
consensus decision making in deliberation. Where no consensus can be reached on the grounds
of fundamental disagreement, voting needs to be employed to break the deadlock (Mansbridge
et al. 2010; Mansbridge 1990; Mansbridge 1983). The ideal of consensus masks conflicts.
Everyday talk and emotive expression on the other hand help to identify conflict (Mansbridge
1999a, p.226). This problem is explored empirically in the study by Karpowitz and Mansbridge
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(2005) comparing a consensus oriented and an adversary discursive setting in participatory
urban planning. They find that in the case of consensus oriented deliberation conflicts were
supressed and dissenting voices marginalized. In the adversary process, consisting of public
hearings, citizens aired their anger and conflicts took centre stage.
Difference democrats reconcile deliberative norms with notions of conflict and contestation.
Young addresses one of the defining elements of deliberative democracy – reason giving –,
which is often seen in opposition to contestation. The rational argument appears in opposition
to emotive modes of subversion. Young argues, however:
Especially under circumstances where there are serious conflicts that arise from
structural positions of privilege and disadvantage, and/or where a subordinated,
less powerful or minority group finds its interests ignored in public debate,
members of such groups do not violate norms of reasonableness if they engage in
serious disruptive actions, or express their claims with angry accusations.
Disorderliness is an important tool of critical communication aimed at calling
attention to the unreasonableness of others. (Young 2000, p.48f)
In her much quoted essay “Activist Challenges to Deliberative Democracy”, Young (2001)
engages in a fictive dialogue between an activist and a deliberative democrat. Young constructs
ideal positions of the deliberative democrat, who strives to change the system from within by
persuading those in power to go a path of progressive reform, and the activist who criticizes
the deliberative democrat for affirming the system through cooperation and calls for disruptive
action, open conflict and civil disobedience. In conclusion, Young calls for an alternative,
critical conception of democracy, encompassing both cooperation and conflict.
2.2 Contestation and conflict in digital democracy
The notion of conflict and contestation as necessary part of deliberation developed by
difference democrats, is also prevalent in current discussions on digital democratic subjectivity.
The literature on current social movements engagement on and through the internet observes
the creation of collective identities (Gerbaudo 2015; Kavada 2015, 2012) and emotive populist
strategies (Gerbaudo 2017) to contest neoliberal hegemony.
While conflict and contestation appear as evident elements of digital activism, Engin Isin and
Evelyn Ruppert (2015) characterize the democratic subject as digital citizen challenging the
given order through rights claims. In Being Digital Citizens Egin Isin and Evelyn Ruppert share
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the focus on citizenship in and through the internet with Papacharissi (2010, p.80ff) and
Dahlgren (2009, p.57ff). They thoroughly elaborate and expand the concept, however, in terms
of conflict and contestation. Digital citizens come into being through the performative act of
rights claims in and through the internet as digital space enmeshed with analogous space. By
claiming “I, we, or they have the right to”, marginalized groups who are currently not the
bearers of the according rights, demand inclusion. The concept of citizenship, however, does
not afford contestation only, but rather it is defined by a dichotomy of submission and
subversion; citizens are subjects to power (submission) and simultaneously subjects of power
(subversion). In order to make right claims, subjects need to submit – or in other words, are
subjected – to a discursive constructs of existing rights and hegemonic discourses. By
contesting specific exiting norms, the normative context surrounding this norm needs to be
accepted – at least to a certain degree.
Isin and Ruppert’s understanding of citizenship as submission and subversion is built on Judith
Butler’s (1993) theory of performativity. Performance is only possible within a hegemonic
discursive structure by citation and repetition. This only leaves certain spaces for contesting
this structure from within by resignification. Thus, discourses constructing and surrounding
citizenship, need to be accepted to demand inclusion and challenge the system from within.
Digital citizens perform their selves online through digital acts like sharing, tweeting, liking,
messaging, blogging, coding, downloading, posting, following, friending etc. These acts result
in callings upon others as activists, participants, friends or adversaries. They also create
openings to resignify meaning through hacking, communing, and whistleblowing and closings
through filtering and tracking by private enterprises and state governments. In this context of
contestation, the citizen comes into being as both empowered and restrained by means of digital
communication.
The perspective of digital contestation is also at the core of Lincoln Dahlberg’s (2011, 2007a,
2007b) extensive work, which aims at a radicalization of deliberative public sphere concepts
through the employment of agonistic (Mouffe 2000) and difference democratic (Fraser 1990)
perspectives. Online public spheres are framed as site of discursive struggle. Mainstream media
and elite actors dominate the political discourse creating a hegemony. Digital media, however,
give marginalized groups new opportunities to organize in counterpublics, develop counter-
discourses, connect to other subjugated groups, and contest discursive hegemony (cf. Downey
& Fenton 2003). These counterpublics, or “communities of resistance” as Mansbridge (1993,
p.365) calls them, can be recognized in websites of fat, anorexic, and trans people developing
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alternative body images (Daniels 2009; Gies 2008; Monaghan 2005). They are also reflected
in Marianne Franklin’s work on postcolonial cyberspace where Pacific Island inhabitants and
their overseas diasporas form digital communities to articulate a common identity (Franklin
2007, 2003). In her more current writing, Franklin explores how homeless people, despite their
restricted access to the internet, create digital communities (Franklin 2013, p.93ff).
As Dahlberg mentions, these counterpublics can serve mobilization for analogous action or for
new forms of online engagement like electronic civil disobedience and online sit-ins. These
participatory modes can best be exemplified by the online collectivity Anonymous, which
assaults its opponents by Distributed Denial of Service attacks (DDoS), consisting of website
requests in such high numbers that servers cannot respond and websites become unavailable,
often compared to sit-ins or occupations. Defacing as another method of attack consists of
hacking opponents’ websites and putting an alternative image or message on it mostly mocking
the opponent (Asenbaum 2017, p.10; Jarvis 2014, p.12ff; Klein 2015, p.9). Anonymous can,
however, not only be perceived as challenging hegemony through its obvious confrontational
acts, but also through its dramatic performance of anonymity, resisting the hegemonic
discourse of identification, authentication (clear names), and competition (number of likes,
retweets, followers etc.) on social media (Cambre 2014, p.305; Halpin 2012, p.19; McDonald
2015, p.979).
3 Disinhibition vs. deindividuation: Psychological explanations and empirical findings
After having elaborated the value of contestation, conflict, and diversity in deliberative and
digital democracy, the question arises whether online anonymity contributes to acts of
subversion or might lead to submission. The study of social psychology can provide valuable
insight into deliberative interaction. Two contradictory psychological models exist explaining
anonymous online behaviour. John Suler’s (2004) heavily cited disinhibition effect explains
the function of online anonymity in setting free users’ individual desires, fears, and
aggressions, which in the light of deliberative democracy’s ideal of diversity and subversion
opens up promising perspectives. At the same time, however, Russel Spears and Tom Postmes
(1998) formulated the deindividuation thesis: online anonymity contributes to conformist
behaviour in groups, who rather follow group dynamics and salient group identities than
express individuality. This section will explore both theses theoretically and empirically.
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3.1 Subversion through disinhibition
John Suler’s (2004) disinhibition effect has become one of the most cited essays in research on
online anonymity. Suler does not primarily focus on anonymity, but on online communication
more generally. The observed disinhibition effect is explained along six factors: anonymity,
invisibility, asynchronicity, solipsistic introjection, dissociative imagination, and minimization
of authority. Not coincidentally, it seems, is anonymity prime among them. The lack of
identifiability affords users to express deep emotions, which can have both positive and
negative effects on their interlocutors.
When people have the opportunity to separate their actions online from their in-
person lifestyle and identity, they feel less vulnerable about self-disclosing and
acting out. Whatever they say or do can’t be directly linked to the rest of their lives.
In a process of dissociation, they don’t have to own their behavior by
acknowledging it within the full context of an integrated online/offline identity.
The online self becomes a compartmentalized self. (Suler 2004, p.322)
Other factors in Suler’s model – invisibility, asynchronicity, dissociative imagination,
and minimization of authority – are closely associated with anonymity: They explain a
subjectively perceived distance between interlocutors as crucial for explaining their
altered online behaviour. Anonymity appears as primarily liberating, which contributes
to the expression of both aggressive and benign sentiments. The logic describing a
sequential connection between liberation to contestation facilitated by anonymity has
been affirmed in various empirical studies.
Various qualitative studies attest to a feeling of liberation and empowerment experienced
by participants interacting anonymously. Chester and Gwynne (1998) conduct a
university class online and observe student interaction. In an exercise of self-reflexion
students of the Asian minority, making up 20% of the class, report that they feel freer to
participate. Moreover, identity play, changing ethnic markers by choice of alias and
accent, is observed. Bowker and Tuffin (2003) confirm these results through interviews
with physically impaired internet users who experience more equal opportunities for
participation communicating anonymously. Johnson (2010) analyses interaction of
students in an anonymous asynchronous online forum of a university. Focus groups and
qualitative interviews show that users of the forum feel empowered to utter grievances,
they would cover up in face-to-face communication.
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These qualitative findings are confirmed by a wealth of quantitative studies. In a survey
experiment Joinson (1999) finds significantly higher levels of self-esteem and lower levels of
social anxiety under the condition of anonymity compared to face-to-face interaction. In an
experiment comparing anonymous online discussions with face-to-face discussions, Jong et al.
(2013) find that under the condition of anonymity the word count is distributed significantly
more evenly among participants. Dubrovsky et al. (1991) find that while higher status
participants (graduate students) dominate by length of word count and by initiating more new
ideas over lower status participants (freshmen) in face-to-face discussions, this inequality is
mitigated in anonymous synchronous online conversations. In an experiment comparing
anonymous discussion groups with groups whose participants are identified with clear names,
Clark et al. (2015) find significantly higher levels of participation and expression of opinion
under the condition of anonymity. These effects are stronger for female participants. In
qualitative follow up interviews female participants state that they feel freer and less judged by
others. Higher levels of participation are also found in Ruesch and Märker’s (2012) analysis of
discussions in the participatory budgets in Gütersloh, Germany. In contrast to the anonymous
participation process of 2011, participation decreased in the new participatory budget
discussion that required identification in the following year from 1.7 to 0.4% of the population.
Many other experimental studies confirms higher levels of participation under anonymity
(Fredheim & Moore 2015; Haines et al. 2014; Hiltz et al. 1989; Jessup et al. 1990; Leshed
2009; Rhee & Kim 2009; Wilson & Jessup 1995). Moreover, Yu and Liu (2013) find that 78%
of students in an online learning environment prefer anonymity, opposed to 13% favouring
clear names.
These liberating aspects of anonymity contribute to disinhibition which lets participants reveal
their true sentiments and alternative ideas. In a survey experiment participants reported lower
levels of social desirability, thus acting more autonomously and expressing more of their true
opinions under the condition of anonymity than under clear names (Joinson 1999). In another
experiment comparing online discussions under pseudonyms with face-to-face discussions,
Joinson (2001) finds that under anonymity participants shared significantly more personal
information about themselves. These findings are confirmed and extended in another
experiment by Bargh et al. (2002) differentiating between the “actual self” – the publicly
performed persona – and the “true self” consisting of the qualities and aspects participants feel
they have but cannot reveal in public. In a reaction time task participants reacted faster to and
associated more of their “true self” qualities with themselves after an online anonymous
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discussion, compared to those completing the task after a face-to-face discussion. A follow-up
experiment showed that even their interlocutors associated more of their “true self” qualities
with them after anonymous online discussions. This inhibition and self-disclosure effect does
not only apply in artificial experimental settings. In a content analysis of 154 personal journal
blogs Hollenbaugh and Everett (2013) found that bloggers without clear names (pseudonyms
or no names) shared more personal information than identified bloggers.
Honesty leads to revealing a greater variety of alternative opinions and identities and contesting
hegemonic discourse. In three different experiments with Group Decision Support Systems
(GDSS) comparing anonymous discussion groups with those identified with clear names
Jessup et al. (1990), Wilson and Jessup (1995), and Reinig and Mejias (2004) found that
anonymous participants generated more original ideas and contributed more critical and
probing comments: “By disassociating individuals from their comments and buffering group
members from one another, anonymity appears to have reduced behavioral constraints on
group members and led them to contribute more freely, and less inhibitedly to the group
discussion.” Moreover, “[they] felt they could more safely make critical comments or ask
questions about proposed solutions than identified group members” (Jessup et al. 1990, p.318f).
Compared to these artificial experiments, a survey of Wikipedia editors comparing those
contributing under pseudonyms or entirely anonymously with those writing under clear names
found that non-identified editors stated more alternative opinions and thus resisted to conform
to group opinion (Tsikerdikis 2013). Similarly, a field experiment comparing the Huffington
Post’s online forum before and after a clear name requirement was introduced found that when
anonymity (pseudonyms) was allowed, users articulated more disagreement. Moreover,
discussions shifted from political to non-political topics like sports and fashion (Fredheim &
Moore 2015a, 2015b).
Disinhibition does not only reveal alternative ideas but also lets participants perform alternative
identities, engage in identity play, and contest hegemonic identity constructions. In a
qualitative analysis of an online sexual diversity forum Atkinson and DePalma (2008) observe
how participants contest heteronormative identities by constructing queer online personae
outside common stereotypes. In their observations of students’ interaction on an online learning
platform Chester and Gwynne (1998) report high playfulness and observe the creation of online
personae through various self-defined pseudonyms combined with different accents: “For
example, Just Another Wolf opened many of his messages with ‘Grrday’ or ‘Howlo’ and sent
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his journals as text wrapped around elaborate ASCII figures of a wolf. Tiger and Cougar joked
about eating Rabbit for dinner” (Chester & Gwynne 1998).
3.2 Submission through deindividuation
While the studies cited above have promising implications for online deliberation, another
theoretical model emerging in psychology explains anonymity as leading to the opposite effect:
Anonymity deindividuates and depersonalises internet users and thus affords conformist
behaviour. The discussion of deindividuation through anonymity predates the internet and
originally revolved around the anonymising effects of large crowds. Group dynamics in
combination with diffused responsibility and a lack of identifiability of individuals in large
crowds affords anti-social and sometimes inhumane behaviour as exemplified by lynch mobs
and the like. Early discussions of deindividuation – emerging in the context of the totalitarian
movements of the 1930s in Europe – focused on anti-normative, irrational, and emotionally
driven actions by crowds in which individuals submerge and render to group dynamics or
strong leaders (e.g. Le Bon 2009 [1896]).
Current models clarify that it is neither only negative behaviour, which is emulated, nor are
crowds always deindividuating, but can have the opposite effect. Stephen Reicher (1987, 1984)
argues that whether individuals conform to group dynamics under the condition of anonymity
depends on the salience of identity aspects that both the individual and the group have in
common. In other words, anonymity leads individuals to submit to a group if that group is
defined by a strong group identity. These ideas, developed for large crowds, were then adopted
for online anonymity by Russell Spears et al. (1990), Martin Lear and Spears (1991), and
further developed by Tom Postmes and Spears (1998) resulting in the SIDE model (Social
Identity model of Deindividuation Effects). Empirical studies in accordance with this model,
show that online anonymity can have clear deindividuating effects, leading to conformity and
submission in groups. A lack of multiple identity markers in anonymous online communication
can contribute to stereotypical thinking – both regarding others and oneself.
In an experimental study, Coleman et al. (1999) compare anonymous online with face to face
small group discussions. A post-experimental questionnaire and conversation analysis showed
that participants in the anonymous group were less concerned about being judged by others,
felt less concerned about personal evaluation, felt less viewed as an individual, submerged in
the discussion more, and thought of their group more as a team than individuals. The authors
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explain this by a greater focus on the task at hand when interlocutors are not physically present
and identifiable:
Perhaps with the common thread of the discussion being more salient than
identifying personal information, a sense of self developed more slowly than when
individual differences are noticeable. With the task as the object of attention, strong
ties to a state of deindividuation become evident: individuality is tacitly devalued
in the name of a common purpose. (Coleman et al. 1999, p.61)
The study by Coleman et al. (1999) points not only to deindividuation by focusing on content
rather than other participants, but also as building a group identity that gains salience in contrast
with individual identity. Other studies point to a similar effect consisting of stereotyping of
others and oneself. In the study of the sexual diversity forum mentioned above, not only the
contestation of hegemonic identity construction and identity play was observed, but also that
participants perceived each other in more stereotypic terms (Atkinson & DePalma 2008). It
appears that the absence of a complex set of identity information provided in face to face
communication results in stereotyping along the few identity markers available in anonymous
online communication.
In an experiment actively evoking national identity, British participants conducted online chats
with supposed German participants. These discussions were framed as international dialogue.
While half of the small groups were visually anonymous and only interacted via textual chats,
the other half could see their interlocutors in a silent live video additionally to the textual
exchange. As a result, British participants perceived their supposedly German interlocutors in
more stereotypical terms under the condition of visual anonymity. What is more, visually
anonymous groups also developed greater group cohesion, thus identifying with their British
group members more than participants in groups who saw each others faces via video (Lea &
Spears 2001). In a comparable experiment, Postmes and Spears (2002) find that men tend to
dominate discussions only under the interplay of anonymity, a priming treatment evoking
gender stereotypes, and when the discussion topic is connoted with masculinity (introduction
of a car free zone). Again, stereotyping did not only affect others. Men categorised themselves
in more stereotypical terms under conditions of anonymity, thus conforming to dominant
gender identities. In another experiment Postmes et al. (2001) show that participants in
anonymous online chats primed for certain behaviour conform to the priming to a greater extent
than participants identified with pictures. In a follow-up experiment, non-primed participants
followed the lead of primed participants only under the condition of anonymity.
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4 Conclusion
Empirical findings on anonymous online communication support both theses: online
anonymity leads to both, disinhibition and subversion on the one hand, and deindividuation
and submission on the other. How is this possible? I contend, that the contradiction of the
disinhibition and the deindividuation theses rests on a false binary. Disinhibition and
deindividuation are not opposed to each other, but go hand in hand. It is only through
disinhibition – through the elevation of the pressure to be individual, compete for recognition
and respect, and stand out through individual achievement – that deindividuation and
submission to group dynamics come into effect. Anonymity thus liberates in both cases. It
liberates from social constraints and lets people speak their mind, contesting hegemonic
discourse. It also liberates to give in to group dynamics and follow strong leaders, which often
proves more comfortable than fighting for what is right. Submission as effect of anonymity has
not only been found in the empirical studies in social psychology cited above, but has also been
observed in social movements, which provide anonymity either through online communication
or simply by their large size. Often individuals participate for the social benefits of community
and friendship while political goals might appear less important. Anonymity makes it easier to
go with the flow of group think in crowds, swarms, and collectives.
If anonymity can lead to both, subversion and submission, the question arises, in which cases
which of the effects come to bear. One explanation for the apparent contradiction could be
found in the contextual conditions of the specific deliberative setting interacting with
anonymity. Reicher, Spears, Lea, and Postmes argue that the salience of group identity is
crucial. Drawing on multiple identities, individuals’ behaviour results from creating
associations with one of these, in the experiment achieved through priming and/or through their
visibility. So, in cases where democratic contestation took place, there was no salient group
identity available. This explanation has some credibility not only taking into account the
empirical results of experiments using the SIDE model but also looking at the those studies
finding subversion as a result of online anonymity. However, it is quite likely that the salience
of group identity is not the only explanatory factor. Other contextual conditions remain to be
explored.
Anonymity’s disinhibition effect proves liberating in any case, whether it frees democratic
subject to contest hegemony and thus contributes to diversity in deliberation or it affords
individuals to go with the flow of group dynamics. The effects of these liberating qualities of
anonymity for others is more ambiguous, however. While disinhibition can contribute to more
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honest discussions, the airing of deep emotions, and diversity, it can also facilitate attacks on
marginalised groups in society. Anonymity thus proves to be a deeply contradictory
phenomenon, which provides both benefits and obstacles to deliberative democracy.
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