One World Week 2013 Report
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Transcript of One World Week 2013 Report
One World Week
Report 2013
Contents
About One World Week
Branding and Promotion
Volunteer Opportunities
Events
Operational Delivery
Students Experience
Volunteers Experience
Development
Aims
Increase Engagement and
cohesion in the celebration of
Brunel’s diverse community
Create a fun, inclusive and
engaging Environment to
improve the student, staff and
local community Experience
and promote integration
To encourage students, staff
and the local community alike
to share their unique
experiences, and help to
Educate others to cultures,
values and aspirations often
different to their own
Objectives
To provide at least 20
volunteering opportunities
within the planning and
delivery of OWW
To support and recognize
structure for volunteers
To promote the benefits of
gaining skills outside of the
academic framework
One World Week is a week long celebration of the University’s rich diverse community.
It encourages staff, students and our local community members to come together and get
involved in an extensive programme of activities. One World Week encompasses over 100
different events over a five day period and it aims to increase engagement and cohesion
within Brunel’s community and to create a fun, inclusive and engaging environment to
improve the student, staff and local community experience.
It was decided that One World Week branding would be kept the same except for some minor
alterations that would not directly impact on the main logo and visibility that the brand already has.
The promotion of the week was mainly done through social media (Facebook and Twitter) and using
brunelstudents.ac.uk. This helped the promotion of the events but also the volunteer opportunities
for students that wanted to be involved during the week or with the planning.
The communication of events was mainly done by our Marketing Volunteer Coordinator who was
also responsible for the distribution of miniguides and promotion of everything happening during the
week. This worked extremely well since the Coordinator knew exactly who to target and worked very
well with social media.
Furthermore, during the week pictures were taken everyday and uploaded on Facebook the next
morning. This helped with raising awareness for the week and getting students involved.
There were 75 volunteer t-shirts for the week, empty belly posters, window clings and 3000
miniguides.
Branding and Promotion
“First of all I think advertising needs to
be looked at closely. I found it hard to
find out what was going on both on
the Union website, and there were
hardly any posters unlike previous
years.”
“I think a marketing table would help
leading up to OWW, handing out flyers
and mini guides to build-up the interest
of both students and staff.”
There were 6 main areas for One World Week organized and lead by Volunteer Coordinators. These
opportunities give the students the chance to develop a wide range of skills related or not with their
study area and be directly involved with the Union.
The areas were:
World Gala
World Culture
One Word
World Sport
One community
Marketing
Besides Volunteer Coordinator positions we provided general volunteer opportunities. We had
around 40 volunteer applications and around 30 active volunteers working during the week. These
volunteers had the responsibility to promote the events and make sure they would run smoothly,
and support the Projects team throughout the week.
9 Volunteer Coordinators involved for 6 weeks in planning and delivery of events
20 general volunteers for One World Week events
More than 450 volunteer hours worked
Involvement in more than 50 events
Volunteer Opportunities
About our volunteers
“They were always on hand to provide friendly and
reliable support”
“They were very helpful and lovely. Great positive
attitude and energy”
“They were very helpful. As I was volunteering,
working with other volunteers was an enjoyable
experience”
“I think the volunteers for one world week have
always been amazing every year, they are very
dedicated”
“Volunteers were really helpful with regards to
giving information about the events.”
With more than 70 daytime/early evening events that covered areas like prejudice, Interfaith,
Environment, Culture, Disabilities, Religion, Sport, Employability Rights, LGBT rights, Community
outreach projects and Political debates, One World Week is one of the most diverse weeks
happening at Brunel University.
We engage with as many students and staff as possible by putting together a programme of activities
that will appeal to people with the most diverse interests.
£6650 budget spent on the week events
Events
“There were many events that stood
out to me. If I were to choose one, it
would be the African Drumming
workshop because I didn't experience
it last year. It was fun because I really
enjoyed drumming, it was taught well,
you didn't need to have any prior
experience, everything was easy to
pick up on for everyone that attended
and the atmosphere was great.”
“The school painting project was awesome to
participate in, and the parade; I loved the part
when everyone joins in and dances and has
fun”
Community engagement
Community Painting Project
o Eight volunteers
coordinated by one student
leader gave their time and
painted Northwood
Secondary school Library
One area that the Union of Brunel Students is working hard to improve is the engagement with the local
community. This resulted in two main projects:
Be Brunel
o Be Brunel is an ambitious community outreach project that invited Year 5 students from Whitehall
Primary School onto Brunel University campus to provide fun and create lessons and taster sessions
in various activities, within the framework of the Union of Brunel Students One World Week.
25 volunteers for Be Brunel giving 200 hours in total
£500 funding from Vinspired
“The mural painting was a fantastic idea. Similar ideas
as such will be great!”
Would you recommend other people to be a part
of One World Week?
Definitely
Not Sure
Probably Not
In how many events did you participate during
the week?
None
Between 1-5
Between 5-10
Students Experience
Overall, the student engagement during One World Week was
really positive. Events such as the World Parade had more than
150 students involved and clubs and societies events like Judo
taster session and Kili climb had between 15-20 students
involved.
Parade: + 150 students
Bollywood dance: 8 students
Spring Festival: + 100 students
Christians in Sport: +10 students
World Fayre: + 100 students
Hula challenge: 15 students
Judo: 20 students
Wheelchair basketball: 30 students
Swing dance Workshop; 12 students
Peter Tatchell talk: 50 students and staff
Capoeira: 20 students
Open Mic: 50 students and staff
School painting: 8 people
WaterAid Talk: 15 students, staff and community members
Muay Thai: 40 students
Rap and Spoken word Workshop: 12 students
Dot painting 150 students, staff and community members
Kili Climb:15 students
Cocktail Making: 50 students
Islamic Exhibition: + 100 students, staff and community members
Mural Painting: +60 students and staff
Sikh Society event: +200 students, staff and community members
Anime Stall: 60 students
Employability Rights talk 10 students:
Ash Wednesday: 35 students
After One World Week we collected feedback from students, staff and volunteers and made sure we
identifies main areas that need development.
We also want to guarantee that we keep the layout of the successful events and we meet students
expectations for next year.
To develop:
Bigger diversity of events
o Even after targeting several areas and making sure a lot of topics were covered there
is also space to improve this and making sure next year we will provide more diverse
events.
Promotion
o Promotional materials were arranged and social media was utilised in a bigger scale
than last year. There is still the concern that a marketing campaign should have big
done sooner and better. Student mention that they did not know what was going on
and they missed interesting events because of lack of information.
Strategic planning
o When planning One World Week several departments of the University (Events,
Health and Safety, Security etc) are involved, but it has been mentioned that getting
the officers and chair more involved might be beneficial with the improvement of
the events and activities that are organised for during the week.
Positive impact:
The feedback mentions the level of inclusion was amazing during the week
A very colourful and full campus
A wide variety of cultural activities happening
Constant daily activity in the Hamilton building
Development