On9 Entertainment Final

8/6/2019 On9 Entertainment Final

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PROJECT

ONLINE

ENTERTAINMENT

INDUSTRY


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Project Presented By:

Group Leader:

Maitrayee .R. Jadhav

Roll No.16

Name Roll no

Bhushan Dalvi 9

Mrunmayee Gaokar 10

Dinesh Gawade 11

Dipesh Gawas 12

Priyanka Ghag 13

Deepak Gupta 14

Ashmita Jadhav 15


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INTRODUCTION:

ENTERTAINMENT INDUSTRY- those involved

in providing entertainment: radio and

television and filmsandtheatre

SHOW BIZ,SHOWBUSINESS INDUSTRY- the

peopleor companiesengaged in a particular

kindof commercialenterprise; "each industry

has itsown trade publications"

FILM INDUSTRY- theentertainment industries

involved in producing anddistributing movies

Theentertainment industry (muchofwhich is

informally known asshow businessorshow

biz) consistsofalarge numberofsub-

industriesdevotedtoentertainment. However,

theterm isoften used in the mass mediatodescribethe mass media companiesthat

controlthedistribution and manufactureof

mass mediaentertainment. In the popular

parlance, theterm show biz in particular

connotesthe commercially popular performing

arts, especially musicaltheatre, vaudeville,

comedy, film, and music.

Entertainment industry is getting moreand

morehighlightedthesedays. Orto be more

correct it'sa kindof necessity withoutwhich

we cannotsurvive. This issimply becauseof


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thestressfulenvironmentsurrounding us. We

exhaustourselves in loadsofwork forthe

entireday andoursystem issuchthatwe

would neverliketodivertour minds ifthere isnothing better. Andthis is fulfilled by the

mediaandourentertainment industry. Think

yourself isthereanything betterthan sitting

back and relaxing on your bedandwatching

moviesandtelevision shows. What's best ifwe

gettowatchshowsonlineshowsaccording to

yourown convenienttime, oneofthe best

websitesavailable forwatching shows is

www.watch-simpsons-online.net/ Both TV

showsand moviesare combinedtogetherto

form one groundthat isentertainment. Music

isalsothere butwe regard itasa partof

movies itself.

Relaxing gives joy andtakes you away fromthetensionsoftheday. TV showsand movies

are becoming a passion foreach person today.

Do you knowwhy, simply becausethey give

you a completely relaxedatmosphere? This is

really interesting andsomething which iseven

moreexciting than this istowork in suchan

atmospherewhere you dohavetowork butwithenjoyment. Millionsand billionsof people

acrossthe nation arelooking fora job in

media. Music isthere for peopleatallages

whileampleof channelsareworking to


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entertain peoplewith TV showseveryday.

A newepisode gets flashedeveryday generally

oratleastwithin aweek. Trend forthese

showshas changed completely and is

changing day by day becauseoftheentrance

of freshtalent. Girlsand guys coming from

different culture join these channelsto nourish

them withlatest ideasofdeveloping exciting

shows. This includes gameshows, music

shows, reality shows, dance competition,

comedy etc.

Classicalshowsarealsothere forwomen and

even young adultswhoare fondofthem. Like

Desperate Housewiveswww.watch-desperate-

housewives-online.com/thoughthestyleshad

changedstillthe TV showsare being

developed keeping in mindthe interestof

peopletoday. Thisandalot more isthereto

grab theattention of younger generation who

are fascinated by thelatesttrends. Somehow

this is fairenoughas peopleshouldwork

according totheir interestonly. There isone

saying "if you lovewhat you aredoing, you'll

besuccessful". It'satruth if you lovetowork

in a music album oratelevision channelora

movieorany other profession, it isan

assurancethat you'll besuccessful.

Duetothe interestsof many peoplethescope

ofthe industry isalsodeveloping increasingly.


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Various collegesand professional institutes

haveopenedwhereskilledteachersteachthe

skillsofdeveloping the freshtalent in the

students. Plenty of jobsare being offeredandsometimesdirect placementsaredone

throughthe institutes itselfwhere you get

handsome packages, comfortableand rocking

life. Job seekers can log on tothe various

portalswhichareavailableon the internettoo.

This isoneofthe most flexibleandeasiest

waysofsearching a job andeven getting one

today. Soall you needtodo isto fill in the

contact form along withother requireddetails

andstartworking withthe famous brandsand

the mosthappening industry. Accomplish your

dreamseasily.

Multimedia

Is mediaand contentthat usesa combination

ofdifferent content forms. Theterm is used in

contrastto mediawhichonly usetraditional

formsof printedorhand-produced material.

Multimedia includesa combination oftext,

audio, still images, animation, video, and

interactivity content forms.


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Multimedia is usually recordedand played,

displayedoraccessed by information content

processing devices, suchas computerizedand

electronic devices, but can also be partofa

live performance.Multimedia (asan adjective)

alsodescribeselectronic mediadevices used

tostoreandexperience multimedia content.

Multimedia isdistinguished from mixed media

in fineart; by including audio, forexample, it

hasa broaderscope. Theterm "rich media" is

synonymous for interactive multimedia.

Hypermedia can be consideredone particular

multimedia

application.Examplesof individual content

forms combined in multimedia:

Text Audio Still Images

AnimationVideo

FootageInteractivity


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CATEGORIZATION OF MULTIMEDIA

Multimedia may be broadly divided into linear

and non-linear categories. Linear active

content progresses without any navigational

control for the viewer such as a cinema

presentation. Non-linear content offers user

interactivity to control progressas usedwitha

computer gameor used in self-paced computer

based training. Hypermedia is an example of

non-linear content.

Multimedia presentations can be live or

recorded. A recorded presentation may allow

interactivity via a navigation system. A live

multimedia presentation may allow

interactivity via an interaction with the

presenteror performer.

MAJOR CHARACTERISTICS OF MULTIMEDIA

Multimedia presentations may be viewed in

person on stage, projected, transmitted, or

played locally with a media player. A

broadcast may be a live or recorded

multimedia presentation. Broadcasts and

recordings can be either analog or digital

electronic media technology. Digital online

multimedia may be downloaded or streamed.

Streaming multimedia may be live or on-

demand.


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Multimedia games and simulations may be

used in a physical environment with special

effects, with multiple users in an online

network, or locally with an offline computer,

gamesystem, orsimulator.

The various formatsoftechnologicalordigital

multimedia may be intended to enhance the

users' experience, for example to make it

easierand faster to convey information. Or in

entertainment or art, to transcend everyday

experience.

A lasershow isalive multimedia performance.

Enhanced levels of interactivity are made

possible by combining multiple formsof media

content. Online multimedia is increasingly

becoming object-oriented and data-driven,

enabling applications with collaborative end-

user innovation and personalization on

multiple formsof contentovertime. Examples

of these range from multiple formsof content

on Web sites like photo galleries with both

images (pictures) andtitle (text) user-updated,

to simulations whose co-efficients, events,

illustrations, animations or videos are


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modifiable, allowing the multimedia

"experience" to be altered without

reprogramming. In addition to seeing and

hearing, Haptic technology enables virtual

objects to be felt. Emerging technology

involving illusionsoftasteandsmell may also

enhancethe multimediaexperience.

HISTORY OF THE TERM

Theterm "multimedia" was coinedby Bob

Goldstein (later'Bobb Goldsteinn') to promotethe July 1966 opening ofhis "LightWorksat

L'Oursin" showat Southampton, Long Island.

On August 10, 1966, Richard Albarinoof

Variety borrowedtheterminology, reporting:

Brainchildofsongscribe-comic Bob

(Washington Square) Goldstein, the

Lightworks isthelatest multi-media music-

cum-visualstodebutasdiscothque fare.[1].

Two yearslater, in 1968, theterm

multimediawas re-appropriatedtodescribe

thework ofa political consultant, David

Sawyer, thehusbandof Iris Sawyeroneof

Goldsteins producersat LOursin.


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Multimedia (multi-image) setup forthe 1988

Ford New Car Announcement Show, August,

1987, Detroit, MI

In the intervening forty years, thewordhas

taken on different meanings.In thelate 1970s

theterm was usedtodescribe presentations

consisting of multi-projectorslideshowstimed

toan audiotrack. However, by the 1990s

'multimedia'took on its current meaning.

I

n the 1993 first edition ofM

cGraw -HillsMultimedia: Making It Work, Tay Vaughan

declared Multimedia is any combination of

text, graphic art, sound, animation, and video

that isdelivered by computer. When you allow

the user the viewerofthe project to control

whatandwhen theseelementsaredelivered,

it is interactive multimedia. When you provide

a structureof linked elements throughwhich

the user can navigate, interactive multimedia

becomeshypermedia.

WORD USAGEAND CONTEXT

Since media isthe pluralof medium, theterm"multimedia" isa pleonasm if "multi" is usedto

describe multipleoccurrencesofonly one form

of media such as a collection of audio CDs.


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This is why it's important that the word

"multimedia" is used

A presentation using Powerpoint. Corporate

presentations may combineall formsof media

content.

Virtual reality uses multimedia content.Applications and delivery platforms of

multimediaare virtually limitless.


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VVO Multimedia-Terminal in Dresden WTC

(Germany)

Multimedia finds its application in various

areas including, but not limited to,

advertisements, art, education, entertainment,

engineering, medicine, mathematics, business,

scientific research and spatial temporal

applications. Several examples are as follows:

CREATIVE INDUSTRIES

Creative industries use multimedia for a

variety of purposes ranging from fine arts, to

entertainment, to commercial art, to

journalism, to media and software services

provided for any oftheindustries listed below.

An individual multimedia designer may cover

thespectrumthroughouttheir career . Request

for their skills range from technical, to

analytical, to creative.


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COMMERCIAL

Much of the electronic old and new media

used by commercial artists is multimedia.

Exciting presentations are used to grab and

keep attention in advertising. Business to

business, and interoffice communications are

often developed by creativeservices firms for

advanced multimedia presentations beyond

simple slide shows to sell ideas or liven-up

training. Commercial multimedia developers

may be hired to design for governmentalservicesand nonprofitservicesapplicationsas

well.

ENTERTAINMENT AND FINEARTS

In addition, multimedia is heavily used in

the entertainment industry, especially to

develop special effects in movies andanimations. Multimedia games are a

popular pastime and are software

programs available either as CD-ROMs or

online. Some video games also use

multimedia features. Multimedia

applications that allow users to act ively

participate instead of just sitting by aspassive recipients of information are

called Interactive Multimedia.


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EDUCATION

In Education, multimedia is used to produce

computer-based training courses (popularly

called CBTs) and reference books like

encyclopedia and almanacs. A CBT lets the

user gothroughaseriesof presentations, text

about a particular topic, and associated

illustrations in various information formats.

Edutainment is an informal term used to

describe combining education with

entertainment, especially multimediaentertainment.

Learning theory in the past decade has

expanded dramatically because of the

introduction of multimedia.

JOURNALISM

Newspaper companiesalloverarealso trying

to embrace the new phenomenon by

implementing its practices in theirwork.While

some have been slow to come around, other

major newspapers like The New York Times,

USA Today and The Washington Post aresetting the precedent forthe positioning ofthe

newspaper industry in a globalizedworld.

ENGINEERING


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Software engineers may use multimedia in

Computer Simulations for anything from

entertainment to training such as military or

industrial training. Multimedia for software

interfaces are often done as a collaboration

between creative professionals and software

engineers.

INDUSTRY

In the Industrialsector, multimedia is usedas

a way to help present information to

shareholders, superiors and coworkers.

Multimedia is also helpful for providing

employee training, advertising and selling

products all over the world via virtually

unlimitedweb-basedtechnology

MATHEMATICAL ANDSCIENTIFIC RESEARCH

In mathematical and scientific research,

multimedia is mainly used for modelling and

simulation. For example, a scientist can look

ata molecular modelofa particularsubstance

and manipulate it to arrive at a new

substance. Representative research can befound in journals such as the Journal of

Multimedia.

MEDICINE


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In Medicine, doctors can gettrained by looking

ata virtual surgery or they can simulatehow

thehuman body isaffected by diseasesspread

by viruses and bacteria and then develop

techniquesto prevent it.

DOCUMENTIMAGING

Document imaging is a technique that takes

hard copy ofan image/documentand converts

it intoadigital format (forexample, scanners).

DISABILITY

Disability Mediaallows thosewithdisabilities

to gain qualifications in the multimedia fieldso

they can pursue careersthat givethem access

to a wide array of powerful communication

forms.

MISCELLANEOUS

In Europe, the reference organization for

Multimedia industry is the European

Multimedia Associations Convention (EMMAC).

CINEMA OFINDIA

The cinema of India consists of films

produced across India, including the

cinematic culture of Andhra Pradesh,

Assam, Gujarat, Karnataka, Kerala,


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Mumbai, Punjab, Tamil Nadu and West

Bengal. Indian films came to be followed

throughout South Asia and the Middle

East. As cinema as a medium gained

popularity in the country as many as 1,000

films in various languages of India were

produced annually. Expatriates in

countriessuchasthe United Kingdom and

the UnitedStates continuedto give riseto

internationalaudiences for Indian filmsof

various languages especially Tamil,

Telugu, Kannada, Malayalam, Bengali and

Hindi.

India is the world's largest producer of

films. In 2009, India produced a total of

2961 films on celluloid, that include a

staggering figure of 1288 feature films.

The provision of 100% foreign directinvestment has made the Indian film

market attractive for foreign enterprises

such as 20thCentury Fox, Sony Pictures,

and Warner Bros.[8] Prominent Indian

enterprisessuchas Zee, UTV, Adlabsand

Sun Network's Sun Pictures also

participated in producing and distributing

films. Tax incentives to multiplexes have

aidedthe multiplex boom in IndiaBy 2003

as many as 30 film production companies

had been listed in the National Stock


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ExchangeofIndia, making the commercial

presenceofthe medium felt.


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HISTORY

A scene from Raja Harishchandra (1913) The

first full-lengthmotionpicture.

A scene from the first motion picture of theAssamese filmindustry, Joymati (1935).

Devika Rani and AshokKumarinAchhut Kanya

(1936).


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GOLDEN AGEOF INDIAN CINEMA

A scene from Ritwik Ghatak's Nagarik (1952),

considered Bengali cinema's earliest

intellectualart film.

Wide open eyes, a continual motif in SatyajitRay's The Apu Trilogy (19551959).

Guru Dutt in Pyaasa (1957), forwhichhewas

thedirector, producerandleadingactor.


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TimeMagazine's "10 BestSoundtracks" ofall

time,[58] and hewould later go on towin two

Academy Awards forhis internationalSlumdog

Millionaire (2008) soundtrack. Dasavathaaram

(2008), in which Kamal Haasan potrayed 10

historical roles, went on to get universal

acclaim and became the Highest Grossing

Indian Movieof All-Time[59].Tabarana Kathe, a

Kannada film, was screened at various film

festivals including Tashkent, Nantes, Tokyo,

andthe Film Festivalof Russia.[60]

NEWSMEDIA

Electronic News Gathering trucks and

photojournalists gathered outside the

Prudential Financial headquarters in Newark,

New Jersey inA

ugust 2004 following theannouncementofevidenceofaterroristthreat

to itandto buildings in New York City.

The news media refers to the section of the

mass media that focuses on presenting


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current newstothe public.These include print

media (newspapers, magazines); broadcast

media (radio stations, television stations,

television networks), and increasingly

Internet-based media (WorldWideWeb pages,

weblogs).

ETYMOLOGY

A medium (plural media) is a carrier of

something. Common things carried by media

include information, art, or physicalobjects.A

medium may provide transmission or storage

of information or both. The industries which

produce news and entertainment content for

the mass media are often called "the media"

(in much the same way the newspaper

industry is called "the press").In thelate 20th

century it became commonplace forthis usage

to be construedassingular ("The media is...")

ratherthan asthetraditional plural.

BROADCASTING

Broadcasting is the distribution of audio and

video signals (programs) to a number of

recipients ("listeners" or "viewers") that

belong toalarge group.This group may bethe

public in general, ora relatively largeaudience

within the public. Thus, an Internet channel

may distribute textor music worldwide, while

a public address system in (for example) a


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workplace may broadcast very limited ad hoc

soundbites to a small population within its

range.

The sequencing of content in a broadcast is

calledaschedule.

Television and radio programs are distributed

through radio broadcasting or cable, often

both simultaneously. By coding signals and

having decoding equipment in homes, the

latter also enables subscription-basedchannelsand pay-per-viewservices.

A broadcasting organization may broadcast

several programs at the same time, through

several channels (frequencies), for example

BBC OneandTwo. On theother hand, twoor

more organizations may share a channel and

each use it during a fixed part of the day.Digital radio and digital television may also

transmit multiplexed programming, with

several channels compressed into one

ensemble.

When broadcasting isdone viatheInternetthe

term webcasting isoften used.

Broadcasting forms a very large segment of

the mass media.

Broadcasting to a very narrow range of

audience is called narrowcasting.


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TELEVISION

In a broadcastsystem (television), journalists

or reportersarealso involvedwithediting the

video material that has been shot alongside

their research, and in working on the visual

narrative of the story. Broadcast journalists

often makean appearance in the newsstory at

the beginning orendofthe video clip.

In television or broadcast journalism, news

analysts (also called news-casters or newsanchors) examine, interpret, and broadcast

news received from various sources of

information. Anchors present this as news,

either videotaped or live, through

transmissions from on-the-scene reporters

(news correspondents).

News films ("clips") can vary in length; thereare some which may be as long as ten

minutes, others that need to fit in all the

relevant information and material in two or

three minutes. News channelsthesedayshave

also begun tohost special documentary films

thatstretch for muchlongerdurationsandare

able to explore a news subject or issue ingreaterdetail.

The desk persons categorise news stories

with various formatsaccording tothe meritof

the story. Such formats include AVO, AVO


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Byte, Pkg, VO SOT, VOX POP, and Ancho

Visual.

y The AVO, or Anchor Voice Over, is theshort form of news.Thestory iswritten in

a gist. According to the script visual is

edited. The anchor reads the newswhile

the visual is broadcast simultaneously.

Generally, theduration ofan AVO is 30 to

40 seconds. The script is three to four

lines.At firsttheanchorstartsto readthe

news, and, after reading oneorone -and-a-half lines, the visual is aired, overlapping

the faceofanchor.

y TheAVOBytehastwo parts:An AVO, andoneor more bytes.This isthesameasan

AVO, except that as soon as the AVO

ends, theByte isaired.

y The Pkg has three parts: Anchor, VoiceOver, and Sign Off. At first a Script is

written. A voice over anchor reads the

anchororanchor intro part.

NEWSCASTER

Newscasters function at large stations andnetworksthat usually specialize in a particular

type of news, such as sports or weather.

Weathercasters, also calledweather reporters,

report current and forecast weather


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conditions. They gather information from

national satellite weather services, wire

services, and local and regional weather

bureaus. Some weathercasters are trained

meteorologistsanddevelop theirown weather

forecasts. Sportscasters select, write, and

deliver sports news. This may include

interviews with sports personalities and

coverageof gamesandothersporting events.

NEWSMAGZINES

Cover of 2512, a monthly newsmagazine

published in Runion.

A newsmagazine, sometimes called news

magazine, is a usually weekly magazine

featuring articles on current events. News

magazines generally go a little more in-depth

into stories than newspapers, trying to give

the reader an understanding of the context

surrounding importantevents, ratherthan just

the facts.


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Many newsorganizations based in other media

also distribute news online. How much they

take advantage of the medium varies. Some

news organizations, such as the Gongwer

NewsService, usetheWeb only or primarily.

The Internet challenges tradit ional news

organizations in several ways. They may be

losing classified ads toWeb sites, which are

often targeted by interest instead of

geography.Theadvertising on newsWeb sites

is sometimes insufficient to support theinvestment.

Even before the Internet, technology and

perhaps other factors were dividing people's

attention, leading to more but narrower media

outlets.

Online journalism also leads to the spread ofindependent online media such as

openDemocracy andthe UK, Wikinewsaswell

as allowing smaller news organizations to

publish to a broad audience, such as

mediastrike.

NEWS COVERAGE ANDNEWMEDIA

By covering news, politics, weather, sports,

entertainment, and vital events, the daily

mediashapethedominant cultural, socialand

political pictureof society.Beyond the media


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networks, independent news sources have

evolved to report on events which escape

attention or underlie the major stories. In

recent years, the blogosphere has taken

reporting a step further, mining down to the

experiences and perceptions of individual

citizens.

An exponentially growing phenomenon, the

blogosphere can be abuzz with news that is

overlooked by the press and TV networks.

Apropos of this was Robert F. Kennedy Jr.'s11,000-word Rolling Stone article apropos of

the 2004 United States presidential election,

published June 1, 2006.By June 8, therehad

been no mainstream coverage of the

documented allegations by President John F.

Kennedy's nephew.On June 9, this sub-story

was covered by a Seattle Post-Intelligencerarticle.[1]

Media coverage during the 2008 Mumbai

attackshighlighted the useof new mediaand

Internet social networking tools, including

Twitter and Flickr, in spreading information

about the attacks, observing that Internet

coveragewasoften aheadof more traditional

media sources. In response, traditional media

outlets included such coverage in their

reports.[2] However, several outlets were


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criticised as they did not check for the

reliability and verifiability ofthe information.

INTERNET

The Internet has allowed the formal and

informal publication of news stories through

mainstream mediaoutletsaswellas blogsand

other self-published news stories. Journalists

working on the Internethave been referred to

as J-Bloggers, a term coined by Australian

M

ediaA

cademicD

r Nicola Goc to describejournalists who [blog] and [blog]gers who

produce journalism. "J-Bloggers: Internet

bloggers acting in the role of journalists

disseminating newsworthy information, who

subscribe to the journalistic ideals of an

obligation tothetruthandthe public's rightto

know" (Media and Journalism: Theory to

Practice (2008) Melbourne: OUP, p45) . The

web hasalsoseen thedevelopmentof Online

NewspapersandOnline magazine.E-zines isa

resultofthe new magazinetemplates used by

literature Broadcasting a .com Media, is one

example incorporatedwithin its Internet


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BIBLOGRAPHY

www.google.com

www.about.com

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