The Business of Entertainment - Course Syllabus 1 Course Title:

UCLA Extension Course Catalog Description: With the entertainment industry converging into a worldwide mass media, both business and operation models are radically evolving. This introductory course for producers, directors, development personnel, and aspiring media executives responsible for planning and executing media ventures of all kinds, examines the business issues associated with the entertainment industry in the multiple formats of film, television, and TV content-access. Through lectures, discussions with industry guests, and case studies, instruction focuses on current business and production issues and introduces new business models to navigate content onto new technology platforms. Some history is highlighted to provide a context for current practice. The course also features opportunities to meet senior entertainment industry executives. Topics include financing, contracts, intellectual property issues, licensing, product placement, marketing and publicity, ratings, the impact of piracy, understanding and leveraging new technologies, and marketing and distribution. Participants are challenged to assess business models and prepare their own strategic plans for careers and new ventures. By the end of the course, students should have an understanding of the opportunities available in the media business. More Information: Think of the entertainment industry as a huge puzzle composed of creative, legal, and technological business strategies and practices. In this course we attempt to make sense of these confusing and misunderstood puzzle pieces and bring them together and clearly in focus. This is a “BIG PICTURE” course where we examine modern financing, distribution and exhibition issues. We strive to provide students with useful knowledge of the BIZ side of the BIZ, enhancing their exposure to-, understanding of-, and success potential in The Business of Entertainment.

The Business of Entertainment - Course Syllabus 2 We use three information sources in this course: 1) THE TEXT: A specific pick of chapters from our text, THE BIZ by Schuyler M. Moore.

• Objective: This is the literary component of the course.

2) THE LECTURES, GUEST EXECUTIVES AND ON-LINE COURSEWARE - authorities who add specific experiential perspectives to the course topics. (Note: the courseware is available at http://boe.mindbites.com. Be certain to choose THE BUSINESS OF ENTERTAINMENT Collegiate Courseware Bundle.) • Objective: These encounters support the text act as the ‘field’ study component of the

course.

3) ONE ANOTHER: Objective: This is the research-skills and team-building component of the course, consisting of two tracks:

o Article Exchanges: Discussion from specific, timely articles from recognized sources pertaining to the industry. Articles, summaries and discussions will occur on-line in Blackboard’s Discussion Room.

o The Board Room Final: In lieu of a final exam, students form teams to research and present a mutually chosen topic pertaining to the industry. (Note: we will determine the exact size and number of each team based on the total number of course participants.)

____________________________________________________________________________ Instructor Bio: Von Johnson Hello and welcome to The Business of Entertainment. Immediately dispensing with all formality, please feel invited to become LINKED-IN and FACEBOOK friends! I’m also known to Tweet from time to time @boecourseware. I’ve held C level management positions with the Walt Disney Company, Universal Television Distribution, Turner Broadcasting, ITC Entertainment and DIVA Systems (a video-on-demand technology pioneer in Silicon Valley). My career includes electronic distribution, global post-production, technical services, project management, systems development and implementation, business and systems integration. I am co-founder of White Ash Broadcasting, Inc., licensee for central California’s NPR affiliate, KVPR-FM Valley Public Radio. My professional affiliations include serving on the Board of Governors of the Society of Motion Picture and Television Engineers (SMPTE) and I’m co-inventor of “Method and apparatus for transmission of full frequency digital audio.” (U.S. patent 5,544,228). I was born and raised in Southern California and earned a Bachelor Degree in Mass Communications from California State University, Fresno and an M.B.A. from Woodbury University in Burbank, California.

The Business of Entertainment - Course Syllabus 3 Today I manage a consulting firm (VJA Consulting) with a focus on the filmed entertainment industry. Our clients include practically every major studio in Hollywood, a number of independent distributors and producers, a telco or two and a law firm here and there. I’m looking forward to working with you to achieve your goals with this course. Von 818-749-7365 vonjohnson@ucla.edu Instructor Contact Information Von Johnson Email: vonjohnson@ucla.edu Mobile Phone: 818-749-7365 Office Location: Burbank, California Office Hours: All the time Time Zone: Pacific Planet: Earth Twiiter: @boecourseware Linked-In: http://www.linkedin.com/in/vonjohnson Friend me on Facebook!

The Business of Entertainment - Course Syllabus 4

ONLINE COURSEWARE EXPERTS (in alphabetical order)

RICHARD ATKINSON is a broadly recognized expert and business consultant in technology, business disruption and media theft. Prior to consulting in these arenas, Mr. Atkinson built and led Disney's Worldwide Anti-Piracy Operations Team for 6 years plus 5 years as a "Disney Imagineer" applying advanced technology to Disney's theme parks worldwide. Mr. Atkinson spent 15 years with Northrop Grumman in advanced technology and communications. With education from Art Center College of Design and MIT, Mr. Atkinson is well suited to blend highly creative and innovative ideas with the rigor of engineering and sustaining operations.

JASON BRUBAKER Independent Motion Picture Producer and an expert in Video On Demand distribution. He is focused on how to market and sell movies more easily by growing a fan base, building buzz and creating community around a title. Mr. Brubaker is a contributing author of The Independent’s Guide to Film Distributors, he is the founder of Filmmaking Stuff, a professional resource for independent filmmakers, and his articles on independent movie marketing, distribution and film production have been featured in The Independent and Movie Maker Magazine. Brubaker has lectured on these subjects to filmmakers from around the globe through various filmmaking seminars, panel discussions and workshops.

CHRISTOPHER CAREY has held several studio-based executive positions including (most recently) Executive Vice President, Worldwide Technical Operations for Paramount Pictures. Before joining Paramount, Chris was the Chief Marketing and Technology Officer for Technicolor and led a production infrastructure consolidation project to increase efficiency thru the centralization of data centers, digital media storage/archival, production networks, and video processing/encoding, as well leading Technicolor’s technology strategies across all of its’ lines of business.

Prior to Technicolor, Chris served as Senior VP of Studio New Technology for The Walt Disney Company. He developed and coordinated the technology strategies, standards, and policies for Disney Studios across the production, post production, manufacturing, and distribution divisions. He represented Disney in technology standards efforts, including groups such as the Digital Cinema Initiatives LLC. (DCI), DVD Forum, Blu-ray Disc Association (BDA), Advanced Access Content System (AACS) and DVD Copy Control Association (DVDCCA). Chris’ group affiliations include AMPAS, MPSE, SMPTE. He has served on the Board of Directors for; DVDCCA, DVD Forum, Blu-ray Disc Association, Digital Cinema Initiatives LLC, AACS (Advanced Access Content System). He is a contributing author of Understanding Digital Cinema, published in 2005 by Elsevier Publications.

The Business of Entertainment - Course Syllabus 5 PATRICK GREGSTON was born to a journalist who advised him not to write, “because people don’t read” - so he went to film school. He served as the editor on the Intel project to build the first AVI editor in the late 80’s. He has worked as a film editor, off and online editor, associate producer, producer, director, consultant, manufacturer’s representative, and vendor of post-production systems. Mr. Gregston is producer for Ceilings Unlimited, formed to tell the NOAA Climate Science story; sales consultant to USA Video Interactive, a digital watermark technology development company; and founder and partner of NeoPixSys, an IP holding company specializing in the production and development of the next generation of non-linear production and distribution tools.

SHAWN GILLESPIE recently joined Entertainment Partners as the Director of Production Incentive Administration & Finance. Shawn provides consulting and administrative services for tax incentives for film, television, and commercials. His 17 years of production accounting experience include working for several major studios: 20th Century Fox (Titanic), Universal Pictures (Evan Almighty and Leatherheads), DreamWorks (Collateral and Eagle Eye), Sony Pictures (Fun With Dick & Jane and Talladega Nights), Walt Disney Studios (Sweet Home Alabama), MGM (Out of Time), Miramax (Havana Nights), and ABC Network (Army Wives, Seasons 1 through 4).

While working on productions, Shawn administered incentives for South Carolina, North Carolina, New York, Georgia, Florida, Virginia, Commonwealth of Puerto Rico, and Canada. As the Manager of Production Finance for Home Box Office (HBO), Mr. Gillespie supervised production accounting on The Sopranos, Six Feet Under, Arli$$, 61*, Dinner with Friends, Shot in the Heart, and The Laramie Project. Mr. Gillespie earned his Bachelor’s degree from Florida State University. JOSH HILLER earned his jurist doctorate, M.B.A., Certificates in Entreprenuership and Technology Law and Alternative Dispute Resolution from Pepperdine University. Immediately following graduation, Mr. Hiller served an internship under Chief Justice Ronald M. George of the Califonia Supreme Court. Focuisng on intellectual property, Mr. Hiller litigates in both Federal and State courst while managing transactional needs among entertainment clients. Mr. Hiller

is Prinicpal and founder of Hiller Counsel based in Century City. STEVE KOCHAK is Vice President of Engineering at Deluxe Digital Media Services in Burbank, California. Mr. Kochak designs new solutions for Media Services that help content owners cope with the explosion of digital assets. Prior to Deluxe, he worked primarily in visual effects for feature films, television films and commercials, including The Chronicles of Riddick and Spiderman. Mr. Kochak received his bachelor's degree from California State University, Northridge, performed graduate work at Oxford University in England and received

an MBA from Pepperdine University in Malibu, California.

The Business of Entertainment - Course Syllabus 6 DOUG MILLER has over 25 years of diversified expertise within the international and domestic media space, full P/L management within Asia, Europe and the United States. While he was EVP and managing director of Walt Disney International in Asia, Mr. Miller demonstrated leadership in partnering with global teams, transforming margin challenges into sustainable high yield profit centers and launching strategic initiatives focused on increasing market share, profitability, and shareholder value. Mr. Miller's expertise includes leading world-class media (new and traditional), sales, distribution, and market development organizations; developing cutting edge talent, and proactively capitalizing on incremental revenue streams. A graduate of Michigan State University, Doug is currently managing global distribution and advertising for Michael Eisner's Tornante Animation and Vuguru, as well as managing partner at Stonebridge Global Consulting.

SCHUYLER M. MOORE is a partner in the corporate entertainment department at the Los Angeles office of the national law firm of Stroock & Stroock & Lavan, LLP. Mr. Moore has been practicing in the entertainment industry since 1981, and he represents a broad spectrum of clients throughout the entertainment industry, including producers, sales agents, foreign distributors, and financiers. He was listed as one of the top 100 California Lawyers by the Daily Journal in 2009 and is consistently listed as one of the top 100 entertainment lawyers by The Hollywood Reporter.

Mr. Moore holds his undergraduate degree from UCLA (Phi Beta Kappa, Summa Cum Laude) and his law degree also from UCLA (first in class). He is the author of The Biz: The Basic Business, Legal and Financial Aspects of the Film Industry (Silman-James Press), Taxation of the Entertainment Industry (CCH), and What They Don’t Teach You in Law School (William S. Hein & Co.). He is an adjunct professor at both the UCLA Law School, teaching Motion Picture Financing, and the UCLA Anderson School of Management, teaching Entertainment Law, and he is a frequent speaker and writer on a wide variety of entertainment subjects.

Prior to forming HighView Media, PHILLIP SCHUMAN was Co-President, Universal Studios Television Distribution where he was responsible for the successful management of the global theatrical and television product distribution organization for Universal Studios, Inc. Mr. Schuman started at Universal as VP Business Affairs in 1995. Previously, Mr. Schuman was Senior Transactions Counsel, at a division of General Electric. Mr. Schuman began his career obtaining extensive relevant experience specializing in mergers and acquisitions and securities at the law firm of

Shearman & Sterling in New York. Mr. Schuman holds a Bachelor of Arts in American History from State University of New York (magna Cum Laude, Phi Beta Kappa) at Buffalo – Buffalo, NY and J.D. from Emory University School of Law (Order of the Coif, Law Review) – Atlanta, GA.

The Business of Entertainment - Course Syllabus 7 Instructor Expectations The Business of Entertainment is a ‘hybrid’ on-line (OL) and face-to-face (F2F) course. We’ve designed the course so face time is more for interaction and advanced learning. We will feature guest speakers from the industry during some of our face time together, and we will spend two Units being entertained (and educated) by one another’s Board Room projects. The on-line time will be largely dedicated to our article exchanges where we share current events with each other; and we’ve produced online courseware that features working professionals and executives from a variety of entertainment sectors. We will also use advanced collaborative e-learning tools (e.g., WIMBA) for at least one Unit. The on-line courseware is available at http://boe.mindbites.com. Be certain to choose THE BUSINESS OF ENTERTAINMENT Collegiate Courseware Bundle for access to the assigned material. The text for this course is THE BIZ (Fourh Edition) by Schuyler M. Moore (ISBN 978-1935247043) and is available at the UCLA Bookstore at Lavalle Commons. Please don’t be intimidated by the amount of reading. I chose Sky’s book as the text for this course because it is a concise and entertaining summary of the many issues we will be covering. You could probably read the entire text in an afternoon if you chose to do so. Simply be yourself and have fun with this course. It’s my experience that we take away more if we are truly engaged and having fun with the material. Each of you will have different expectations, concerns, and agendas. As your facilitator, it will be easier to help meet your needs if you communicate them directly and sincerely. I am very student focused and I hope you'll always find that I am responsive and supportive. I will endeavor to respond to posted questions on Blackboard/Discussion Board, emails and any phone messages within 24 hours. Because this is a hybrid F2F and OL course, it’s possible for daily interaction on a variety of levels. The classroom should be active all week and not just on our meeting day. Pacing your work across the week will give you more time for the Board Room project when you need it. Your Blackboard posts should aspire to insightful writing, correct spelling and mechanics. Humans generally measure one another’s professional potential through the quality, clarity and depth of our communications and the entertainment industry is particularly subject to confusing terminology and meaning. From my experience, the successful executives have a well-honed craft of communicating clearly and succinctly. Communication should be professional and use good netiquette. Bear in mind that your posted messages are not private. If you do not understand what to do with an assignment, please let me know right away so that I can explain it. Thank you for reading these expectations and I welcome your comments. My email address is vonjohnson@ucla.edu, my mobile number is 818-749-7365, my Twitter is @boecourseware, I’m on Facebook at www.facebook.com/BOECourseware and my Linked-In is www.linkedin.com/in/vonjohnson. Best, Von

The Business of Entertainment - Course Syllabus 8 Syllabus Outline Let’s start by looking at a top-line of the course, including which Units will be face-to-face (F2F) and which will be On-line (OL). The on-line courseware titles are italicized below and linked for your convenience. A more detailed discussion and calendar of the course outline is available at the end of this syllabus. Unit 1 – Introduction (F2F) Unit 2 – Production and Distribution Accounting – So, You Wanna Make a Movie?” (F2F) Unit 3 – State of the Industry – “There’s No Business Like Show Business” (F2F)“ Unit 4 – Article Exchange #1 – “Using Production Incentives to Fund Your Film” and

“Copyrights in the Digital Age” (OL) Unit 5 – GUEST LECTURE - “Digital Post Production” (F2F) Unit 6 – WIMBA Online Classroom - “UltraViolet – the Digital Locker on the Cloud” (OL) Unit 7 – GUEST LECTURE #2 “Over-The-Top Video and Implications for TV” (F2F) Unit 8 – Article Exchange #2 – “How to Deal with the Piracy Boogieman and Get Back to

Business” (OL) Unit 9 – The Technology Disruption Conundrum – “How to Sell Your Movie Without the

Middleman” (F2F) Unit 10 – THANKSGIVING - Article Exchange #3 “Developing a Profitable Studio Business

within the On-Line Video Space” (OL) Unit 11 – THE BOARD ROOM (F2F) Unit 12 – THE BOARD ROOM (F2F) and Extra Credit Quiz

The Business of Entertainment - Course Syllabus 9 Goals & Objectives: We’ve designed this course to prepare students for business leadership roles in media and entertainment organizations. Accordingly, we will focus on 1) the industry’s business model and the dynamics that are shaping the models’ near and longer-term future; and, 2) the importance of effective collaboration and networking to achieve results. Demonstrating competence in oral, written, and electronic communication forms an important constituent in achieving the desired outcomes for this course. The learning outcomes for this course include:

Financing, Licensing and Distribution Issues • Awareness of the multiple distribution agreements common to the entertainment industry

(production/finance/distribution agreement; negative pick-up; pre-sale; rent-a-system; license; sales agent; distribution agreement; output agreement).

• Review of Budgets, Production and Distribution Accounting practices • In-depth review of licensee and the licensor perspectives • Domestic and International distribution practices

Technology Issues • Dialogues about theft • New Media platforms and content production targeted to meet the demand • Post-production trends involving emerging digital architectures • Digital media asset management, archiving and retention issues

Intellectual Property Issues • More dialogue on theft • Specific insight into licensing terms including territory, language, media, exclusivity, and

right to sublicense and assign. • Publicity rights • Copyrights in the digital age

The Business of Entertainment - Course Syllabus 10 Course Grading Policies Grading: 100 points possible for all course components Course grades will be based on participation and completion of assignments as follows: 1. Three Article Exchanges (Total of 15 points): 5 points for each Article Exchange (5 x 3 = 15 total points) Students will access a reputable source (see list below under header EXTERNAL LINKS for suggestions), and perform research on a topic or issue related to the reading, the courseware and the lectures. The article should have been published within the last year, preferably sooner. Students are expected to prepare a summary, addressing the following three points from the article:

• Article contents in brief • Lessons learned from this article • Linkage with textbook, courseware or lectures

Articles and student summaries are posted on the Discussion Board in Blackboard. You do NOT need to send me a separate document. 2. Three On-Line Quizzes (Total of 45 points): 15 points for each On-Line Quiz (3 x 15 = 45 total points) There will be three quizzes of fifteen questions each based on the reading assignments, the lectures and the courseware. The quizzes will be on the Blackboard/Assignments for students to complete at their convenience up to and including the due date. 3. Unit & Comprehensive Project Update Participation. (Total 10 Points) Every student is required to participate fully in each Unit. Full participation in each Unit not only increases the amount of learning, but it also serves other important purposes:

• It enhances your insight into other viewpoints • It enhances your network

The Business of Entertainment - Course Syllabus 11 4. THE BOARD ROOM (Comprehensive Presentation) = (30 total Points, 15 for the research paper and 15 for the presentation) We conclude the course with The Board Room presentations where students share their

research on a topic of their choice with their class colleagues. The preparation toward this event starts during the first Unit. NONE of us get to choose whom we work with in life and this assignment is no exception to that fact. You will be working with others from different countries, cultures, backgrounds and beliefs. Above all, this is an exercise in team-building and individual leadership – qualities that most major companies are looking for and the creative arts demand.

The Board Room assignment will require two types of team outputs: • A 10-minute PowerPoint (or other, pre-discussed format) presentation. • A double-spaced report, no shorter than 10 pages, and no longer than 20, casual APA style,

with a table of contents, appropriate headers, citing and page numbering. Students will find examples of APA style papers and guidelines on the Blackboard under “Course Documents”.

Example topics include: • New methods, practices or companies that represent change or advancement to the industry’s

business model (e.g., Netflix, Hulu, Cinedigm, Rovi) • The Guilds (SAG, AFTRA, WGA, DGA) • Talent Agencies • Sources of Production Financing (online, Product Placement, advertising, tax incentives) • Production Budget Breakdown • The MPAA, NATO or other industry trade organizations • Legal Landmarks (Betamax vs. Universal, Paramount vs. The United States, The Digital

Millennium Copyright Act, Telecommunications Act of 1934 vs.1984)

The Business of Entertainment - Course Syllabus 12 Tests/Quizzes: You have an opportunity to take three short quizzes on-line, based on the text and the lectures. There will also be an extra credit quiz at the end of the course, designed for students who enroll after the coursework has already started but available to everyone for extra credit. Grade Structure: A+ 96=> A 92-95 A- 88-91 B+ 83-87 B 79-82 B- 75-78 C+ 71-74 C 67-70 C- 63-67 D+ 59-62 D 55-58 D- 51-54 F <=50 Policy on Deadlines and Late Work: Life happens and I understand that work and emergencies occur. If your work is posted late but during the week that it is due, your point award will not be subject to a reduction beyond the merits of the work itself. If the work from one week is posted late during the next week, you’ll lose ten percent for each day that it is late. After the work is more than ten days late, it will no longer receive a grade. If you will contact me before the work is late, we can try to work out something that will mesh with your schedule. However, there are no extensions for the class. All work must be turned in by the last day of class. All due dates for the assignments will be determined during the first class meeting; so plan ahead to pace your work and meet these deadlines. Please note that ALL COURSE GRADES ARE FINAL. Student Behavior involving cheating, copying other’s work, and plagiarism are not tolerated and will result in disciplinary action. Students are responsible for being familiar with the information on Student Conduct in the General Information Section of the UCLA Extension Catalog or on the website at www.uclaextension.edu

The Business of Entertainment - Course Syllabus 13

Discussion Rubric This rubric will be used to assess the quality of your participation in the online discussion forums. Please use this tool as a guide when constructing your postings.

Unsatisfactory Basic Proficient Distinguished Mechanics

of the Posting

Uses incomplete sentences, is unstructured in its organization, and includes frequent or consistent errors in mechanics (grammar, spelling, usage) in each paragraph. The posting is unreadable and there is a distinct lack of tone.

Uses complete sentences and the posting is comprehensible. The organization could be improved to present a more coherent argument, statement, or question. Includes 2-3 mechanical errors grammar, spelling, usage) per paragraph. The tone is respectful.

Uses complete sentences, organization is evident, and the posting includes no more than one mechanical error (grammar, spelling, usage) per paragraph. The tone is clear and respectful

Uses complete sentences, organization is clear and thoughtful, the posting is grammatically correct, and free of spelling errors. The tone is clear and respectful.

Participation in the

Discussion

Provides minimal comments and information to other participants in the forum.

Provides comments, and some new information on a sporadic basis. Interacts with only 1-2 participants in the forum.

Provides comments, discussion, questions, and new information on a fairly regular basis. Interacts with a few participants in the forum.

Provides comments, discussion, questions, and new information on a regular, active, and weekly basis. Shows a high degree of interaction with other participants in the forum.

Content of Posting

Writes a general or superficial posting that is unrelated to the discussion at hand and/or posts no comments.

Demonstrates a restricted understanding of the concepts, topics, and ideas as evidenced by posting information that could be derived from prior posts and/or including highly general comments.

Demonstrates an adequate understanding of the concepts, topics, and ideas as evidenced by posting superficial, or general statements in the forum. Includes a few details in the

Demonstrates a solid understanding of the concepts, topics, and ideas as evidenced by thoughtful responses and questions that show a clear connection (are integrated) with the course material at hand. The posting

The Business of Entertainment - Course Syllabus 14

posting. shows depth, and includes many supporting details.

Critical Thinking

Evidenced by Posting

Provides no evidence of agreement or disagreement with an existing discussion.

Indicates agreement or disagreement with an existing discussion but provides no justification or explanation for comments.

Indicates agreement or disagreement with an existing discussion including a limited explanation or justification. Provides comments, discussion, and questions without a clear connection to the course material at hand.

Demonstrates a critical analysis of an existing posted idea or introduces a different interpretation to an existing concept or idea. Includes comments, discussion, and questions that have a clear connection (are integrated) with the course material at hand.

The Business of Entertainment - Course Syllabus 15

Reflection Rubric

During your course, you will be asked to reflect on your work and how you will apply what you have learned. This rubric will help you assess your reflections.

Unsatisfactory Basic Proficient Distinguished Coherence &

Relevance One cannot discern the learner’s perceptions and attitudes or what he or she learned.

Materials adequately describe the learner’s perceptions, attitudes and what she or he learned; however, gaps and omissions are present.

Materials describe the learner’s thoughts, perceptions, attitudes and what was learned; a few gaps or omissions are present.

Materials thoroughly describe the learner’s perceptions, attitudes and what he or she learned from the project.

Transformation It is not clear how the experiences transformed the learner.

There are gaps in the learner’s description of how the experiences helped transform him or her into a scholar-practitioner.

Learner adequately describes how the experiences helped transform him or her into a scholar-practitioner.

Learner clearly describes how the experiences helped transform him or her into a scholar-practitioner.

The rubrics provide a way for you and your instructor to agree on the level of performance. It provides the performance-based criteria that help to steer discussions so that they are effective and reflect on your learning experiences.

The Business of Entertainment - Course Syllabus 16 Course Materials and Resources We will post the following files on Blackboard as the course enfolds:

• Syllabus, PDF file • Unit 1 – Introduction to the Course – A PDF of a PowerPoint presentation we will use as

a backdrop for this discussion. • Unit 1 – Two examples of BOARD ROOM projects – REDBOX presentation and MOVIE

MARKETING paper. • Unit 1 – APA Quick Reference Guide • Unit 1 – How to Give a Lousy Presentation - This BUSINESS WEEK article is a clever

summary of how to misuse PowerPoint or Keynote; and, how to leave a lasting bad impression with your audience

• Unit 2 – Production and Distribution Accounting - A PDF of a PowerPoint presentation we will use as a backdrop for our discussion.

• Unit 4 - The State of the Industry – A PDF of a PowerPoint presentation we will use as a backdrop for our discussion.

• Unit 4 - There is a PDF of the full Digital Millennium Copyright Act legislature that Congress passed in 1998 to govern use of digitally born or distributed content. Students may also find additional information at http://www.gseis.ucla.edu/iclp/dmca1.htm.

• Unit 7 – Hollywood Production, Post Production and Distribution in Three-Five Years – A recent academic work featuring the insights and opinions of over 35 senior-level executives working in these disciplines.

• Unit 9 – Von Johnson - The Technology Disruption Conundrum. To help the student understand the context of the discussion, we will post our academic work, The Technology Disruption Conundrum.

Textbook and Materials: THE BIZ (Fourth Edition) - Schuyler M. Moore - ISBN 9781935247043, available at UCLA

Bookstore (LaValle Commons). THE BUSINESS OF ENTERTAINMENT Collegiate Courseware Bundle – available at

http://www.BOE.mindbites.com

The Business of Entertainment - Course Syllabus 17 Recommended Readings: THE BUSINESS OF MEDIA DISTRIBUTION – Jeff Ulin THE BIG PICTURE - Edward Jay Epstein DISNEY WAR - James B. Stewart BLOCKBUSTER: HOW HOLLYWOOD LEARNED TO STOP WORRYING AND LOVE

THE SUMMER - Tom Shone THE WHOLE EQUATION: A HISTORY OF HOLLYWOOD - David Thomson AN EMPIRE OF THEIR OWN: HOW THE JEWS INVENTED HOLLYWOOD -Neil Gabler MONEY AND MOVIES - David Puttnam EXTERNAL LINKS (more on posted on the Blackboard – the list below is a subset),

• Wall Street Journal (www.wallstreetjournal.com) • Forbes (www.forbes.com) • Fortune (http://money.cnn.com/magazines/fortune/) • CNN (www.cnn.com) • Business Week (www.businesweek.com) • Variety (http://www.variety.com/) • The Hollywood Reporter (http://www.hollywoodreporter.com) • Motion Picture Association of America (www.mpaa.org) • Academy of Television Arts and Sciences (www.emmys.tv) • Academy of Motion Pictures Arts and Sciences (www.oscars.org) • Other links as suggested

ADA 508 Compliance Web Site Resources Section 508 http://www.section508.gov ADA 508 The Law http://ada508.com/ Disabilities Act (ADA) Section 508 Compliance Web site http://www.access-board.gov/508.htm Access Board http://www.access-board.gov/sec508/e-learning.htm U.S. Department of Labor The Americans with Disabilities Act of 1990 http://www.dol.gov/esa/regs/statutes/ofccp/ada.htm U.S. Department of Justice 508 Home page http://www.usdoj.gov/crt/508/508home.html U.S. Department of Justice ADA Regulations & Technical Assistance Materials http://www.ada.gov/publicat.htm W3C Web Accessibility Initiative (WAI) http://www.w3.org/WAI/ W3C Improving the Accessibility of Your Web Site http://www.w3.org/WAI/impl/improving Web Accessibility in Mind Articles http://www.webaim.org/articles/ Web Accessibility in Mind Resources http://www.webaim.org/resources/

The Business of Entertainment - Course Syllabus 18

DETAILED COURSE OUTLINE

Date/Topic Assignments and Quizzes Reading Assignments

What: Unit One When: September 22, 2011 Where: F2F On Campus Topic: Introduction to the Course We will discus the course objectives, assignments and program in detail and create teams to tackle the Board Room project. We will discus the industry’s business model and how disruptive technologies have shaped its’ evolution. We will cover confusing and misunderstood terminology. We diagram the modern ‘studio’ infrastructure, revealing the scope and size of the industry from a single entities point of view. We will discuss why, in spite of so many failed projects, this business remains a popular career path.

1. Start thinking about your Board Room

topic. In this first Unit, the ground rules will be laid. This is the moment to bring up suggestions.

What: Unit Two When: September 29, 2011 Where: F2F On Campus Topic: Production and Distribution Accounting This Unit’s lecture rips the lid off so-called “creative accounting” practices in filmed entertainment.

. 1. Courseware: Schuyler M. Moore – “So,

You Wanna Make a Movie”? http://www.BOE.Mindbites.com

Textbook: THE BIZ Chapters 1, 2, 3, 4, 5, 6, 7, 8 and 12

The Business of Entertainment - Course Syllabus 19 What: Unit Three When: October 6, 2011 Where: F2F Topic: State of the Industry We will discuss the industry’s health and well-being.

1. Courseware: Patrick Gregston – “There’s

No Business Like Show Business” http://www.BOE.mindbites.com

1. Take On-Line Quiz #1

. Textbook: THE BIZ Chapters 7, 9, 13, 14 and 15

What: Unit Four When: October 13, 2011 Where: OL Topic: Article Exchange #1

2. Courseware: Josh Hiller – Copyrights, the

DMCA and the Digital Age; Shawn Gillespie - Using Production Incentives to You're your Film” http://www.BOE.mindbites.com

Textbook: THE BIZ Chapters 16, 17, 18, 20 and 21

What: Unit Five When: October 20, 2011 Where: F2F On-Campus Topic: GUEST LECTURE #1 – TBD

1. Courseware: Steve Kochak – “Digital

Post Production” http://www.BOE.mindbites.com

2. Take On-Line Quiz #2

Congrats! You’ve finished THE BIZ!

What: Unit Six When: October 27, 2011 Where: OL – WIMBA Von’s Virtual Classroom Topic: International Theatrical Distribution This Unit will focus on the business of international theatrical distribution.

1. Courseware: Chris Carey – “Ultraviolet:

The Digital Locker on the Cloud” http://www.BOE.mindbites.com

The Business of Entertainment - Course Syllabus 20 What: Unit Seven When: November 3, 2011 Where: F2F On Campus Topic: GUEST LECTURE #2 (TBD)

1. Courseware: Phil Schuman –Over the Top

Video and Implications for TV http://www.BOE.mindbites.com

What: Unit Eight When: November 10, 2011 Where: OL Topic: Article Exchange #2

1. Courseware: Richard Atkinson - How To

Deal With The Piracy Boogie Man, And Get Back To Business http://www.BOE.mindbites.com

2. Article Exchange #2 – Post a PDF of an article researched on-line or in periodicals that pertain to topics in the course.

3. Post a summary of submitted article that ties the article to the course reading or discussion.

What: Unit Nine When: November 17, 2011 Where: F2F On Campus Topic: The Technology Disruption Conundrum

Courseware: Jason Brubaker – “How to Sell Your Movie Without the Middleman” http://www.BOE.mindbites.com

BOARD ROOM papers and presentations are due today!

Each Team will have prepared:

• A 10-minute PowerPoint

presentation • The final report for grading.

What: Unit Ten When: November 24, 2011 Where: (Thanksgiving Holiday) Topic: Article Exchange #3

1. Courseware: Doug Miller - Developing a

Profitable Studio Business within the On-Line Video Space http://www.BOE.mindbites.com

2. Article Exchange #3 – Post a PDF of an article researched on-line or in periodicals that pertain to topics in the course.

3. Take On-Line Quiz #3

What: Unit Eleven When: December 1, 2011 Where: F2F On Campus Topic: THE BOARD ROOM

Units 11 and 12 will focus on the comprehensive presentations of the students. Students are encouraged to apply all their presentation skills into this grand finale.

The Business of Entertainment - Course Syllabus 21

What: Unit Twelve When: December 8, 2011 Where: F2F On Campus Topic: THE BOARD ROOM

1. EXTRA CREDIT Quiz!!

Any questions or comments, please feel free to write me at vonjohnson@ucla.edu or call 818-749-7365 between 9 a.m. and 6 p.m., Monday through Friday.