On the Edge Manchester 2013
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Transcript of On the Edge Manchester 2013
![Page 1: On the Edge Manchester 2013](https://reader034.fdocuments.net/reader034/viewer/2022051610/54978dbeb47959654d8b5202/html5/thumbnails/1.jpg)
RECIPE FOR THE
PERFECT
CONTENT
STRATEGY
JUST ADD CR
EATIVITY!
![Page 2: On the Edge Manchester 2013](https://reader034.fdocuments.net/reader034/viewer/2022051610/54978dbeb47959654d8b5202/html5/thumbnails/2.jpg)
THE BEST RECIPES ARE BORNE FROM CREATIVE GENIUS
![Page 3: On the Edge Manchester 2013](https://reader034.fdocuments.net/reader034/viewer/2022051610/54978dbeb47959654d8b5202/html5/thumbnails/3.jpg)
AND AN END GOAL
THEY ALSO NEED STRUCTURE
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DATA
IDEAS
PLAN
ACTION
RESULTS
![Page 5: On the Edge Manchester 2013](https://reader034.fdocuments.net/reader034/viewer/2022051610/54978dbeb47959654d8b5202/html5/thumbnails/5.jpg)
STEP 1 > DATA
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0%
5%
10%
15%
20%
25%
30%
13-18 19-24 25-34 35-44 45-54 55-64 65+
Audience Split By Age
SOCIAL DATA
SEARCH, SOCIAL, SURVEYS ETC
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PERSONAS
MR & MRS THOMPSON TIME RICH
DISPOSABLE INCOME BUSINESSMAN
MR & MRS ASHWORTH
TIME POOR AS BOTH WORK
INVESTING FOR CHILDREN
MRS BARNES INHERITED WEALTH
INVESTOR.
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STEP 2 > IDEAS
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SETTING THE SCENE FOR CREATIVITY
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BE RELAXED
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THERE’S NO SUCH THING AS A BAD IDEA
IT’S WHERE THE GOOD IDEAS STEM FROM
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GOOGLE SUGGEST
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SEMANTICS
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STEP THREE > PLAN
![Page 17: On the Edge Manchester 2013](https://reader034.fdocuments.net/reader034/viewer/2022051610/54978dbeb47959654d8b5202/html5/thumbnails/17.jpg)
![Page 18: On the Edge Manchester 2013](https://reader034.fdocuments.net/reader034/viewer/2022051610/54978dbeb47959654d8b5202/html5/thumbnails/18.jpg)
STEP 4 > ACTION
![Page 19: On the Edge Manchester 2013](https://reader034.fdocuments.net/reader034/viewer/2022051610/54978dbeb47959654d8b5202/html5/thumbnails/19.jpg)
MAKE FRIENDS WITH THE RIGHT PEOPLE
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![Page 23: On the Edge Manchester 2013](https://reader034.fdocuments.net/reader034/viewer/2022051610/54978dbeb47959654d8b5202/html5/thumbnails/23.jpg)
STEP 5 > RESULTS
![Page 24: On the Edge Manchester 2013](https://reader034.fdocuments.net/reader034/viewer/2022051610/54978dbeb47959654d8b5202/html5/thumbnails/24.jpg)
THE PROOF OF THE PUDDING IS IN THE EATING
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GOOGLE DOCS
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GOOGLE ANALYTICS
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RANKINGS
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DO IT ALL AGAIN
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Joanne Price Zazzle Media
@JO_PRICEY
WWW.ZAZZLEMEDIA.CO.UK
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