Food Value Chains: Creating Shared Value to Enhance Marketing ...
On How We Value Food
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atlanta foodways b rorganiz ation
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On How We Value Food
Transcript of On How We Value Food
atlanta foodways brorganization
http://afbroz.tumblr.com/
on how we value food
Sometimes it's nice to get extra.
Everybody loves leftovers and they make for a no-brainer lunchthe next day.
That being said, if you had the chance to:
on how we value food
pay whatever you already do (let's say $10) and get some leftovers
vs
pay less (let's say $6) and have just enough food
on how we value food
a
b
which one would you prefer?
A lot of the time, we know we'd take that second option.
on how we value food
b
While unpacking this project brief, we realized that part of the issue of waste related to these product typologies has to do with how we conceive of value in our dining experiences.
on how we value food
Alot of the time, we place a great deal of value on getting a lot of food for our money.
on how we value food
We wish to question this construct of value and propose that (especially given the current economic outlook) people often might opt to pay a little less for one meal instead of doing the meal+leftovers thing which is no different than buying two meals at once.
on how we value food
The primary manifestation of this project is a reformatting of many restaurant menus to include the option of half-portion meals.
on how we value food
on how we value food
on how we value food
By giving people options, we feel that many would choose to consume with more restraint and thereby consume less post-meal packaging as well.
on how we value food
Peace, yall.
Shelton, Travis, Stephen, Josh, & Ted
...with the deep ass contributions of:
Karen, Steven, Tyna, and Arvin.
