omc_lesson6.2.2determineyourblogtopic

8/3/2019 omc_lesson6.2.2determineyourblogtopic

1/135

How to Find aMoney-Rich Topicto Blog About

10/27/20112011 jomarhilario.com Learn More Online Marketing Now 1


2/135

This is whatusually happens10/27/20112011 jomarhilario.com Learn More Online Marketing Now 2


3/135

Jomar, I am so excited!!!



4/135

FinallyI am going to blog!!!



5/135

I have all these ideas!!!



6/135

Im gonna be rich!!!



7/135

3 months after



8/135

Nothings happening



9/135

Another 3 months after



10/135

Jomar,(pause for effect)whats

happening?!?!?10/27/20112011 jomarhilario.com Learn More Online Marketing Now 10


11/135

Lets review



12/135

Have you done the lessons?



13/135

The usual answer10/27/20112011 jomarhilario.com Learn More Online Marketing Now 13


14/135

Of course, I have!!!!!



15/135

Lets review again



16/135

Have youreally done

the lessons?10/27/20112011 jomarhilario.com Learn More Online Marketing Now 16


17/135

The usual answer10/27/20112011 jomarhilario.com Learn More Online Marketing Now 17


18/135

UmmmI think I have



19/135

The usual problem10/27/20112011 jomarhilario.com Learn More Online Marketing Now 19


20/135

People blog about what they want.



21/135

But Jomar,I am:cool smart popular(OR put your adjectivehere)



22/135

This is me.



23/135

But you arecommittingthe most commonmistake



24/135

Yes, you can blog about what youwant.



25/135

But, your chancesfor success increasewhen you blog aboutwhat they want.



26/135

Huh?!?!?



27/135

I dont understand



28/135

Rule # 1 Keywords



29/135


30/135

Keywordsmake it easierfor people to find you



31/135

Use Keywords in:- blog name- blog description- post title

- blog labels- within the post- image filenames- video filenames- etc10/27/20112011 jomarhilario.com Learn More Online Marketing Now 31


32/135

Repeat after me 100x:I will not invent a topicname. I will useKeywords!



33/135

Lets start withsomething obvious: cool stuff



34/135

I thought of this greatidea while readingthrough my favoritewebsite:

Uncrate.com10/27/20112011 jomarhilario.com Learn More Online Marketing Now 34


35/135

Remember this?Repeat after me 100x:I will not invent a topicname! I will use

Keywords!10/27/20112011 jomarhilario.com Learn More Online Marketing Now 35


36/135

Search forGoogle AdwordsKeyword Tool



37/135


38/135

Type google.com



39/135

This appears



40/135

Enter keywords:google adwords keyword tool



41/135

ClickGoogle Search



42/135


43/135

Click Keyword Tool - Google



44/135

This appears



45/135

In order for you to signin, you need to havean active Google emailaccount.



46/135

Click Sign in



47/135

This appears



48/135

Enter your Google emailaccount here



49/135

Enter your password here



50/135

Press Enter on yourkeyboard or click here



51/135

This appears



52/135


53/135

When done, click Continue



54/135

This appears



55/135

Click here



56/135

This appears



57/135

Under Reporting and Tools



58/135

Click Keyword Tool



59/135

This appears



60/135

ClickAdvanced Options and Filters



61/135

Click All Countries



62/135

Enter keywords example:Cool Stuff



63/135

Click Search



64/135

Scroll down and click Columns



65/135

Click All Columns



66/135

Drag & Drop to the TopApproximate CPC



67/135

Like this



68/135

Click Apply



69/135

Click to Sort Approximate CPC



70/135


71/135

Look at Competition



72/135

COMPETITIONgreen =great topic to talk about



73/135

Look atLocal Search Trends



74/135

Search TrendsLook up for trends



75/135

Search TrendsLook up for rollercoasters



76/135


77/135

Global MonthlySearcheswithin:1,000 1,000,000



78/135

So,cool stuff =low earnings10/27/20112011 jomarhilario.com Learn More Online Marketing Now 78


79/135


80/135


81/135

And anotherEx. Warby Parker Eyewear



82/135

Try again!10/27/20112011 jomarhilario.com Learn More Online Marketing Now 82


83/135

Whats anothercool stuff?



84/135

How about: Travel



85/135

But what kind of travel???



86/135

SPECIFICnot generic



87/135

generic:travelSPECIFIC:

travel by cruise10/27/20112011 jomarhilario.com Learn More Online Marketing Now 87


88/135

LOCALnot global



89/135

global:world cruiseLOCAL:

european cruises10/27/20112011 jomarhilario.com Learn More Online Marketing Now 89


90/135

Compare Approximate CPC



91/135


92/135

SPECIFIC + LOCAL:European summer cruises



93/135

CompareApproximate CPC



94/135

List downdifferentkeywords



95/135

List down Keywords



96/135

Ordownloadkeywords



97/135

Or Download Keywords



98/135

And list down keywords inView Search Trends

10/27/20112011 jomarhilario.com Learn More Online Marketing Now 98 Go to


99/135

View Search Trends Icon

10/27/20112011 jomarhilario.com Learn More Online Marketing Now 99 Ignore upper parts


100/135

scroll down to the bottom



101/135

List down Keywords



102/135

KEYWORD RULES:1.High CPC2.Lots of green3.Global monthly Search (mustbe 1,0001,000,000)4.Specific (not generic)5.Local (not global)


WHERE TO USE KEYWORDS


103/135

- blog name- blog description- post title- blog labels- within the post- image filenames- video filenames



104/135

Jomar, is all thisNECESSARY?



105/135

YES!10/27/20112011 jomarhilario.com Learn More Online Marketing Now 105


106/135

You need to putin the effortNOW10/27/20112011 jomarhilario.com Learn More Online Marketing Now 106


107/135

To reap the resultsLATER10/27/20112011 jomarhilario.com Learn More Online Marketing Now 107


108/135

YOUR ASSIGNMENT

List down 10 Keywords.



109/135

YOUR ASSIGNMENTThey must passthe Keyword Rules.



110/135


111/135

By the waythis is one part of



112/135

Search EngineOptimization(SEO)

Keyword Research10/27/20112011 jomarhilario.com Learn More Online Marketing Now 112


113/135


Something thatwould cost youPhp 25,000 70,000


114/135

Bonus!Bonus!Bonus!



115/135

Search forWordtrackerKeyword Tool

10/27/20112011 jomarhilario.com Learn More Online Marketing Now 115 Enter Keywords:


116/135

wordtracker keywordtool free



117/135



118/135

Enter KeywordsEx. vintage bath tub



119/135

Click Search

10/27/20112011 jomarhilario.com Learn More Online Marketing Now 119 Scroll down to resultsEnter keywords in


120/135

Google Adwords Keyword Tool



121/135

Where else can you get

(From your competitors)(In other countries)

10/27/20112011 jomarhilario.com Learn More Online Marketing Now 121 Enter the website address


122/135

Keywords used will appear



123/135

Now its your turn to try



124/135

UNCRATEABOVE $10EXAMPLES



125/135

Ex. customized usb drives



126/135

Ex. luxury villas south of France



127/135

Ex. baxter razor



128/135

Ex. puma table tennis



129/135

Ex. lynx bbq grill


Ex. storm kettle


130/135



131/135

Ex. typewriters


Ex. tuch leather sleeves


132/135



133/135

Go andact now.10/27/20112011 jomarhilario.com Learn More Online Marketing Now 133


134/135

Success is neither magicalnor mysterious. Success isthe natural consequence ofconsistently applying thebasic fundamentals.

- Jim Rohn10/27/20112011 jomarhilario.com Learn More Online Marketing Now 134

Photo Credits


135/135

Thaise Coelho

blakespot

oleTracy O

everdred

Dave_Gray

Denis Dervisevic

Xurble

StarMama

Mykl Roventine

Marco Arment

nicolasnova

Jennie Faber

lateshoes

maewe

~Brenda-Starr~The Pug Father

BenjaminThompson

jurvetson

ole
http://www.flickr.com/photos/8715655@N05/942915236http://www.flickr.com/photos/35448539@N00/5657844573http://www.flickr.com/photos/73491156@N00/467858863http://www.flickr.com/photos/tracy_olson/61056391/http://www.flickr.com/photos/44124477206@N01/140870166http://www.flickr.com/photos/88449067@N00/1170150396http://www.flickr.com/photos/denisdervisevic/5327974794/http://www.flickr.com/photos/xurble/376588066/http://www.flickr.com/photos/42883450@N00/69575076http://www.flickr.com/photos/myklroventine/3508676675/http://www.flickr.com/photos/7171548@N04/2035853550http://www.flickr.com/photos/nnova/2634195368/http://www.flickr.com/photos/35034355962@N01/51408446http://www.flickr.com/photos/lateshoes/3810100201/http://www.flickr.com/photos/62253339@N00/2940907415http://www.flickr.com/photos/37753256@N08/3509344100http://www.flickr.com/photos/fleur-design/441482755/http://www.flickr.com/photos/beija/3820060059/http://www.flickr.com/photos/jurvetson/2295745892/http://www.flickr.com/photos/73491156@N00/3205600065http://www.flickr.com/photos/73491156@N00/3205600065http://www.flickr.com/photos/jurvetson/2295745892/http://www.flickr.com/photos/beija/3820060059/http://www.flickr.com/photos/beija/3820060059/http://www.flickr.com/photos/fleur-design/441482755/http://www.flickr.com/photos/fleur-design/441482755/http://www.flickr.com/photos/37753256@N08/3509344100http://www.flickr.com/photos/37753256@N08/3509344100http://www.flickr.com/photos/37753256@N08/3509344100http://www.flickr.com/photos/62253339@N00/2940907415http://www.flickr.com/photos/62253339@N00/2940907415http://www.flickr.com/photos/lateshoes/3810100201/http://www.flickr.com/photos/lateshoes/3810100201/http://www.flickr.com/photos/35034355962@N01/51408446http://www.flickr.com/photos/nnova/2634195368/http://www.flickr.com/photos/nnova/2634195368/http://www.flickr.com/photos/7171548@N04/2035853550http://www.flickr.com/photos/7171548@N04/2035853550http://www.flickr.com/photos/7171548@N04/2035853550http://www.flickr.com/photos/myklroventine/3508676675/http://www.flickr.com/photos/myklroventine/3508676675/http://www.flickr.com/photos/myklroventine/3508676675/http://www.flickr.com/photos/42883450@N00/69575076http://www.flickr.com/photos/xurble/376588066/http://www.flickr.com/photos/xurble/376588066/http://www.flickr.com/photos/denisdervisevic/5327974794/http://www.flickr.com/photos/denisdervisevic/5327974794/http://www.flickr.com/photos/88449067@N00/1170150396http://www.flickr.com/photos/44124477206@N01/140870166http://www.flickr.com/photos/tracy_olson/61056391/http://www.flickr.com/photos/tracy_olson/61056391/http://www.flickr.com/photos/73491156@N00/467858863http://www.flickr.com/photos/35448539@N00/5657844573http://www.flickr.com/photos/35448539@N00/5657844573http://www.flickr.com/photos/8715655@N05/942915236http://www.flickr.com/photos/8715655@N05/942915236http://www.flickr.com/photos/8715655@N05/942915236

omc_lesson6.2.2determineyourblogtopic

Documents

Transcript of omc_lesson6.2.2determineyourblogtopic