OM: TV and Media

OM. TV & Media

Half of Viewing Time is TV series & Movies 2

Average number of self reported weekly hours of active TV/video viewing.

per weekis the average weekly active

viewing time.

30hours

45%of streamed on demand viewing of long content

is TV series.

Source: Ericsson ConsumerLab TV & Media 2011 & 2015 Study.

TV & Media 3

Average number of self reported hours watching live news per week per age group:

>80%higher average viewing time of live news for 60-60 year olds, than for millennials (those aged 16-34).

SENIORS LOVE THEIR LIVE NEWS YOUTUBE GROWS IN IMPORTANCE

Percentage of consumers watching YouTube with different frequency (global self reported frequency of viewing).


TV & Media 4

THE ROLE OF SERVICES VARIES BETWEEN GENERATIONS

DAILY MEDIA HABITS

Percentage of people watching different media types at least once per day (global average of self reported frequency of viewing).


The Changing Role of Recording 5

use DVR to time shift

content that is not

available on demand.

use DVR to skip TV

advertisements.

would stop if the

content was available

on demand.

56%

41%

38%


Different Viewing Cycles 6

“Game of Thrones” related tweets over 30 days.

Mentions of watching all 13 episodes of “House of Cards”.


On-Demand Service Usage, US 7

Percent of people using each on-demand service, US 2015 (self reported).

Percent of people using each on-demand service, US 2014 vs. 2015 (self reported).


Connected TV Screens 8

Percentage of consumers that have and use each device (self reported).

67%Are able to watch internet content on their TV screens

at home.

89%of these feel they can access all or most apps and

services they want.

Percentage of consumers that do not have, but plan to get each device (self reported).


A Shift from Fixed to Mobile Devices 9

Share of self-reported total weekly TV/video viewing time, per year, done on respective device.

61%of consumers watch TV & video on their smartphones,

an increase of 71% since 2012.

42%think it is very important to watch their TV & video

content wherever they are.

A Change in Accessing TV Content 10

Quarterly measurements of smartphones users in the US who access TV apps (such as ABC, HBO GO, CBS Mobile) at least once on their smartphones.

TV content is being increasingly accessed via smartphones, and its reach has grown significantly over the past year.


Millennials = Mobile Device Viewing 11

>60%of all TV/video viewing hours are spent on a Mobile

device screen among teenagers.

Self-reported share of total TV-time by age group, done on respective device.


Millennials Use the Smartphone Too 12

Entertainment-Multimedia services are accessed more by younger consumers on mobile devices.

*Entertainment-Multimedia category in comScore encompasses all paid and free on-demand video services.

Though more time is spent on tablets across age groups, share of time on smartphone is higher for younger consumers.

Measured average minutes per visitor and month as well as Share of Time by Age Groups – Entertainment Multimedia*.


Smartphone and Tablet on Equal Footing in

terms of Short Video

13

Measured average minutes per visitor and month on On-Demand/Streaming Services (Smartphone vs. Tablets).

Tablets and smartphone are equally preferred for watching shorter video content.

However, Tablets are preferred for watching longer format content like Netflix.


Network Impact from Video Usage 14

Measured proportion of Wi-Fi vs. Cellular data being used for TV and Video apps amongst smartphone video viewers.


Piracy Can Be Beaten 15

Percent of people using each on-demand service, Spain 2011 vs. 2015

Percent of people using each on-demand service, US 2011 vs. 2015


Discovering and Remembering Content 16

Today, most consumers receive constant TV and video recommendations form friends, reviews, etc. This means that the challenge is not necessarily just discovering content, but to remember what to look for at the moment of viewing.


Looking for Serendipity 17

A general human wish to be positively surprised.

A weariness with knowing exactly what’s available in various services.

A call for help in the actual content choosing process.

To find a compromise during social/group content discovery.

To shorten choice processes that drag on too long.

Reco Engine

Now and then, recommendation engines manage to surprise in a positive manner.

LINKED VIEWING

Getting a link to content in social media while looking for content.

NEW RELEASES

New releases in a services that one didn’t know were released yet.

YOUTUBE RABBIT HOLE

Getting suggestions based on what you just watched, on YouTube or

other services.

RECO ENGINE

Now and then, recommendation

engines manage to surprise in a positive

manner.

EXAMPLES OF SERENDIPITY

DRIVERS FOR SERENDIPITY

The consumer stated frequency or difficulty in finding something to watch on their traditional broadcast TV service.

CONSUMERS ‘DEFAULT’ WHEN FINDING CONTENT IS TOO DIFICULT


The Guided Consumer in Traditional

Broadcast TV

18

Consumers’ perception of the ease of navigating in their broadcast TV service (self-reported).

The greatest influences for consumers in deciding what to watch on their broadcast TV service.


Engaging Consumers through Social

Media

19

Content producers have certain ways of engaging consumers, such as tweeting prior to new episode releases, season premieres and season finales.


The Price of Personal Information 20

1 in 4 TV/video consumers are open to providing data to get more accurate recommendations.

Percentage of consumers who are interested in different recommendation features for content and TV services (self-reported).

OK with out-of-service behavioral tracking.

Actively provide personal information.

OK with in-service behavioral tracking.

OK with providing preferences when opting into the service.


TV & Media 21

IMPORTANCE OF TV MEDIA FEATURES

Percentage of consumers that say each TV Media feature is important(showing top 2 answers on 7-graded scale).

Percentage of consumers that say each TV Media feature is worth paying extra for

TV MEDIA FEATURES WORTH PAYING FOR


TV & Media 22

THE MAJORS REASONS TO REDUCE OR CUT

BARRIERS TO INCREASED CONTENT CONSUMPTION

47%of consumers refrain from consuming more content

because of the ad disruptions.

Barriers for consuming even more content on any device (self-reported).Reasons to eliminate the household managed TV package.


Self-reported estimated monthly spending breakdown – US(excluding fixed internet subscriptions)

Monthly Media Spending Evolution 23

Self-reported estimated monthly spending evolution - US


Traditional TV Services vs. On-Demand

Services

24


The World of Entertainment 25

TV has become a combination of linear, on demand capabilities and catch-up services, which is consequential for managed TV users.

TRADITIONAL USER EXPERIENCE USER EXPERIENCE RATIONALE TODAY


About Optiva Media 26

An independent professional services’ company, created in 2002, by a team of

individuals with key experience in the DTV and Audio-visual markets who are

passionate about delivering a new level of service to broadcasters.

In-house expertise covering the complete DTV Value Chain.

Completely independent with flexibility to respond quickly to customers’ needs.

Over 100 full time employees looking forward to working and building long term

relationships with you. Relationships that are built on trust and the willingness to

share their expertise and ensure your projects are delivered on time and within

budget.

Some References 27

With its Headquarters in Spain

and offices in Portugal,

Germany, UK, and México,

Optiva Media is predominantly

focused on supporting

Broadcast clients.

Optiva Media delivers major

projects in EMEA, Asia Pacific

and Latin America: wherever

we believe that we can add real

value to a client’s business, we

will be delighted to venture.

Our Organization 28

Engineering

Resources120

100

80

60

40

20

-

2010 20152011 2012 2013 2014

Resource Profile

SW Development

Engineering profiles distribution

Head End Back End Network Consumer Device

30%

20%

20%

30%

Engineering and Integration ServicesMore than 20 Video, IT and System Engineers working in different projects, technologies, networks,

customers and countries, involved from the design, integration, management, to the system update,

operation and troubleshooting.

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• CAS/DRM System Engineers

• Video Head-End System Engineers

• CDN & Networking Engineers

• CMS System Engineers

• CMTS System Engineers

Content

Content

Smartphones

Tablets

PC/Mac

STB/SmartTV

CDN

Metadata

Content

Management

System Service Delivery

Platform

TranscodingPackaging &

Encryption

Consultancy and Programme ManagementCompanies around the world trust in Optiva Media to lead some of their references projects and

product launches.

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• AtresMedia OTT launch.

• Vodafone STB OTT launch.

• PrisaTV OTT launch.

• Xbox European and LATAM OTT deployments.

• Nagra/Abertis Cloud deployment.

• TVE Strategy and Vendor selection for Euskaltel.

• Vendor selection for R.

• Global OTT state of the art for ORS.

• Field trial design and management for Vodafone.

Reference Customers

Managed ServicesDifferent companies have relied on Optiva Media to outsource operations and lab management

activities. Optiva Media provides VoD, encoding, testing and a wide range of operations services.

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VOD Operations• Materials traffic management: Coordination the reception of materials, contact

with the content provider, material tracking, etc.

• Programming: Registration of contents, scheduling, purchase window

verification, etc.

• OTT: Ingest all files and its metadata, workflow management and verification.

Encoding and PPV operations• Encoding content for Pay Per View channels.

• Schedule programming.

• Capture live events using Optiva Media’s Catch-it tool.

Tested operations• Design, build up, update and maintenance of laboratory platforms.

• Updating and configuration management.

• Incidences and trouble shooting management.

Reference Customers

Quality Assurance ServicesOptiva Media has a team of more than 20 professionals dedicated to Digital TV Quality Assurance, with

a vast experience validating different solutions and applications.

32

Tools• Test Management: TestLink, HP Quality Center, Testopia.

• Bug Tracking: Assembla, Jira, Bugzilla.

Testing procedures• Manual tests: Sanity, Functional, Regression, Acceptance.

• Automation tests: ATF, StormTest.

Lab equipment• Satellite and Cable DVB modulators.

• Frame and Spectrum analyser.

• Video and Data Spoolers.

• CMTS.

Reference Customers

User ExperienceWe only have one goal in mind during all our entire design

process: create an unforgettable user experience for our

client’s digital products & services.

Software DevelopmentA team of software engineers that had fun working together

in some of the big and most creative international Digital

Television projects, developing cool applications for

customer satisfaction. Young, dynamic and multidisciplinary,

constantly evolving to help customers reach their goals and

brings results.

Integration & TestingQuality Assurance team is responsible of the validation, of

all the application developed in-house, before delivery to

end customer.

Test case definition, execution, bug fixing verification, non-

regression, stability, stress test, ... are the main

responsibilities of the QA team.

Application Development 33

Optiva Media Design Lab - UX Design

Process

34

Finalize & CodeFinalize UX deliverables

Suggestions / next steps

Code front-end interaction

Refined MockupsBrand understanding

Aesthetic mockups

Video prototypes

WireframeSketching

Wireframing layout

Video prototypes

UnderstandListen to stakeholders

Understand business objectives

Functional requirements

Technology constraints

Discover value add

User Testing

Feedback Evaluation

Design Development

Idea Generation

Design ResearchUsability

Aesthetic Trends

Technology frameworks

Differentiation Prototypes

Consumer

Research

35

Optiva Media develops and tests for StarHub of the full set of applications for a PVR and gateway.

36

Optiva Media has certificated several STB for Vodafone

• Wyplay OTT STB

• Vodafone LOW STB

• Vodafone HIGH STB

37

Optiva Media develops and tests the TVE applications for EUSKALTEL

• IExplorer, Safari, Chrome y Firefox for Windows and Mac

• Tablet & smartphones starting with iOS 6

• Tablet & smartphones Android starting

SW Development Department - Projects 38

STB• UI for Starhub (IPTV Cable).

• UI Vodafone.

• UI for Jazzbox.

• TiVO.

• Audience Meassurement (ONO (MOTive), ZON (OpenTV).

• VOD ONO (MOTive).

• DreamBox (COLOSAT, LATHYDOS, APG).

• Etisalat (soft@home).

Multiscreen (Tablets & Smartphones)• Euskaltel Everywhere.

• Plus Ultra Video Portal.

• THATO.

Desktop• Yomvi (NMP) for PrisaTV.

• Educaccess.

HbbTV• UI ABRA (GolStadium, la Sexta, TV3, TeleMadrid, VAST, 13tv).

• AquaWeb.

• THATO.

• Parental BB.

• Twitter.

• Look & Feel Manager.

SW Integration• Billing Gateway.

• TiVO.

• ZON (OpenTV).

• HOT (OpenTV).

• Catch-IT (ONO).

Contact Us 39

Edificio Europa II

Calle Musgo 2, 28023

Madrid

Alameda de Urquijo, 5

48011

Bilbao

R. Joaquim António de

Aguiar, nr 45, 2ºEsq., 1250-

096

Lisbon

Suite 20, 105 London St.

Berkshire RG1 4QD

Reading, London

Prins Hendriklaan, 26

1075 BD

Amsterdam

Bockwisch, 6

Dägeling, 25578

Hamburg

Av. Lomas de Plateros E5-1

Col. Lomas de Plateros

Del. Álvaro Obregón,

01480

México DF

Or visit

Thank you!I hope you guys enjoyed it!

OM: TV and Media

Technology

Transcript of OM: TV and Media