KBC-TV Media Proposal

Basic 391 & 689 Basic 41 Basic 41 Basic 41 & 13.2

DTV

KBC-TV

500K There are over half a million Asians living

in the Chicago DMA.

US Census Bureau 2010

KBC-TV

US Census Bureau 2010

KBC-TV

Asian BOOM: 2nd Largest Population In Northwest Suburbs

Arlington Heights Hoffman Estates Schaumburg

2nd W

hit

e

As

ian

His

pan

ic

Bla

ck

Oth

er

US Census Bureau 2010

KBC-TV

US Census Bureau 2010

Businesses in IL Immigration & Language in IL

5.3% Businesses

owned by Asians

69%

70%

Foreign Born

US Citizens

80% Are Bilingual

5 years and older

KBC-TV

US Census Bureau: Survey of Business Owners, Asian Owners 2007

Large numbers of Asian-owned businesses are an

economic force for Illinois.

KBC-TV

2011 Total Median HH Income - IL

$54,432

$37,285

$48,197

$66,976

$20,000

Total

Households

African

American

Hispanic Asian

$40,000

$60,000

$80,000

$100,000

The annual median income of Asians is the highest of

all the other ethnic groups in Illinois and nationally

Multi-cultural Economy 2012 Selig Center for Economic Growth

KBC-TV

$29 Billion Asian buying power in Illinois is about $29 billion and

estimated to grow faster than any other population

segment through 2017.

Bureau of Economic Analysis

KBC-TV

Asian-Indian, Filipino, and Korean are some the most

predominant ethnicities in Chicago DMA.

Claritas , Inc, 2011

KBC-TV

US Census Bureau 2010

Chicago

Central

Chi.

North-

west

Chicago

South

Chicago

Southwest

City North

Elgin

Evanston

Glenview

Highland

Park

LaSal l e- Peru

M ount

Prospect

Bloomingdale

M cHenry

St. Charles/Wheaton

North Lake

Indiana

Rol l i ng M eadow s

Schaumburg

DeKalb

DeKalb

Crystal Lake

Aurora/Naperville

Streator-Ottawa

St reat or- O t t aw a

Streator-Ottawa

S.O.

Streator-Ottawa

S.O.

Oak

Park

Barrington

Libertyville

Gurnee

Kankakee

Frankfort

Oak

Brook

Orlan d P arkOrlan d P arkOrlan d P arkOrlan d P arkOrlan d P arkOrlan d P arkOrlan d P arkOrlan d P arkOrlan d P arkOrland Park

South Suburban

Jol i et WestJol i et WestJol i et WestJol i et WestJol i et WestJol i et WestJol i et WestJol i et WestJol i et West

Joliet West

LaPorte County

South Lake Indiana

Porter County

Grundy Co.Grundy Co.Grundy Co.Grundy Co.Grundy Co.Grundy Co.Grundy Co.Grundy Co.Grundy Co.

Kendall Co.Kendall Co.Kendall Co.Kendall Co.Kendall Co.Kendall Co.Kendall Co.Kendall Co.Kendall Co.

LaSalle Co.LaSalle Co.LaSalle Co.LaSalle Co.LaSalle Co.LaSalle Co.LaSalle Co.LaSalle Co.LaSalle Co.

DeKalb Co.DeKalb Co.DeKalb Co.DeKalb Co.DeKalb Co.DeKalb Co.DeKalb Co.DeKalb Co.DeKalb Co.

McHenry Co.McHenry Co.McHenry Co.McHenry Co.McHenry Co.McHenry Co.McHenry Co.McHenry Co.McHenry Co.

Kane Co.Kane Co.Kane Co.Kane Co.Kane Co.Kane Co.Kane Co.Kane Co.Kane Co.

Kankakee Co.Kankakee Co.Kankakee Co.Kankakee Co.Kankakee Co.Kankakee Co.Kankakee Co.Kankakee Co.Kankakee Co.

Dupage Co.Dupage Co.Dupage Co.Dupage Co.Dupage Co.Dupage Co.Dupage Co.Dupage Co.Dupage Co.

Lake Co.Lake Co.Lake Co.Lake Co.Lake Co.Lake Co.Lake Co.Lake Co.Lake Co.

Cook Co.Cook Co.Cook Co.Cook Co.Cook Co.Cook Co.Cook Co.Cook Co.Cook Co.

Will Co.Will Co.Will Co.Will Co.Will Co.Will Co.Will Co.Will Co.Will Co.

Lake Co.Lake Co.Lake Co.Lake Co.Lake Co.Lake Co.Lake Co.Lake Co.Lake Co.

Porter Co.Porter Co.Porter Co.Porter Co.Porter Co.Porter Co.Porter Co.Porter Co.Porter Co.

La Porte Co.La Porte Co.La Porte Co.La Porte Co.La Porte Co.La Porte Co.La Porte Co.La Porte Co.La Porte Co.

Newton Co.Newton Co.Newton Co.Newton Co.Newton Co.Newton Co.Newton Co.Newton Co.Newton Co.

Jasper Co.Jasper Co.Jasper Co.Jasper Co.Jasper Co.Jasper Co.Jasper Co.Jasper Co.Jasper Co.

808080808080808080575757575757575757

909090909090909090

555555555555555555

888888888888888888

949494949494949494

294294294294294294294294294

290290290290290290290290290

656565656565656565

808080808080808080

• Cities with the Highest Korean Population

#5 Chicago

• Cities with the Highest Filipino Population

#8 Chicago

• Cities with the Highest Asian-Indian

Population

#3 Chicago

• Cities with the Most Asian Language

Speaking People

#7 Chicago

• Cities with the Most People Born in Asia

#6 Chicago

Top 100 List (US Census Bureau 2010)

KBC

Coverage

Rank

Name

Estimated # of

Asian people in

Comcast Homes

Estimated # of Asian

people

in Comcast Homes /

# of people per HH

1 City North, IL 27,847 10,752

2 Glenview Evanston, IL 25,119 9,699

3 Aurora-Naperville, IL 17,276 6,670

4 Mt. Prospect, IL 15,867 6,126

5 Chicago Northwest, IL 15,311 5,912

6 Chicago Central, IL 14,558 5,621

7 Oak Brook, IL 13,800 5,328

8 Bloomingdale, IL 13,705 5,292

9 Schaumburg, IL 11,643 4,495

10 Rolling Meadows, IL 11,100 4,286

11 Chicago Southwest, IL 10,719 4,139

12 Oak Park, IL 6,881 2,657

13 Joliet West, IL 6,381 2,464

14 Wheaton-St. Charles, IL 5,371 2,074

15 Barrington, IL 5,297 2,045

16 Crystal Lake, IL 5,280 2,038

17 Gurnee, IL 5,125 1,979

18 Orland Park, IL 5,070 1,958

KBC-TV

(1 of 2) Date: 09/21/12 Current Geography Selection: (34 Selected) System by DMA: Aurora-Naperville, IL, Barrington, IL, Bloomingdale, IL...

Current Index Base: Entire US

Rank

Name

Estimated # of

Asian people in

Comcast Homes

Estimated # of Asian people

in Comcast Homes /

# of people per HH

19 Libertyville, IL 4,893 1,889

20 Elgin, IL 3,630 1,401

21 Frankfort, IL 3,590 1,386

22 McHenry, IL 3,498 1,350

23 South Lake Indiana, IN 2,513 970

24 Highland Park, IL 2,443 943

25 South Suburban, IL 1,300 502

26 DeKalb, IL 1,136 439

27 Porter County, IN 906 350

28 Streator-Ottawa, IL 579 223

29 Kankakee, IL 507 196

30 North Lake, IN 494 191

31 Chicago South, IL 410 158

32 LaPorte County, IN 271 105

33 La Salle-Peru, IL 264 102

34 Rensselaer, IN 20 8

Total - Chicago 242,802 93,746

KBC-TV

Continued....

Programs &

Around Town

KBC-TV

SCARBOROUGH

Adults 18+

Target Profile:

Race Of

Respondent:

Asian

Target Intab:

97

Target Persons: 227,174 Percent Comp: 3.10%

Universe Target

Profile Intab Persons % of Target KBC-TV Programs Match-Up

Total 97 227,174 100

TV Programs-Type Typically Watch

Comedies 46 102,544 45.1 Gag Nation

Movies 41 87,644 38.6 Spear & Shield

Dramas 37 80,449 35.4 Daily Drama

Sports 41 78,042 34.4 Arirang

Mystery/Suspense/Crime 24 49,042 21.6 Drama

Documentaries 22 34,408 15.1 News Magazine

Kids Shows 15 29,110 12.8 Kid Shows Saturday

Late Night Talk 11 25,590 11.3 Showbiz Korea

Science Fiction 12 25,398 11.2 Soom

Reality-Talent 14 22,513 9.9 Pops In Seoul

Reality-Adventure 8 17,573 7.7 Adventure Asia

Game Shows 9 10,678 4.7 Quiz

Music Videos 4 10,266 4.5 Simply K-Pop

Court Shows 3 9,582 4.2 In Focus

Reality-Dating 3 6,255 2.8 Heart To Heart

Novelas 3 5,653 2.5 Daily Drama

Daytime Soap Operas 3 4,322 1.9 Daily Drama

KBC-TV

Korean Drama & Entertainment

K-dramas have contributed to the general

phenomenon of the Korean wave. Viewers

are tuned in daily to watch their favorite

soap stars from South Korea.

K-Pop attracts the masses with catchy

tunes, hot styles, and show stopping

performances.

Local News

“News Magazine” covers major news

events that are happening around the area.

This is a weekly show with in depth

interviews of key community leaders.

“News 930” is KBC-TV’s daily news

program that covers an array of news from

local politics, human interest pieces,

health, and much more. Our news team is

right there as things are happening.

Programs

KBC-TV

Namaste America

“Namaste America” brings the finest of

South Asian infotainment to America.

Namaste America’s Gold Show features

one hour of entertainment and special

programming. KBC-TV is very pleased to

offer this programming to Chicago’s South

Asian Community.

Asian Variety Show

“AVS” provides true entertainment values

to its loyal viewers while featuring a

spectacle of popular songs, dances,

interviews with celebrities, and many other

spicy specials from the highly expansive

and proliferate Indian film industry.

Programs

KBC-TV

K-Fest has been established as one of

the biggest events in the Asian-American

community. KBC is proud to be an

annual sponsor.

Kollaboration is an annual event

providing a platform for young artists to

showcase their talents. It’s

“Empowerment Through Entertainment.

KBC has formed relationships with the

following associations through the Asian

American Institute (AAI): Chinese

American Service League, Alliance of

Filipinos for Immigrant Rights and

Empowerment, Cambodian Association

of Illinois, Indo-American Center, Korean

American Community Services, Korean

American Resource and Cultural Center,

and Lao American Organization of Elgin.

Around Town

Why KBC-TV

&

The Asian Community

KBC-TV

Woman Owned

Minority Owned

Recognized

&

Awarded

By The City

KBC-TV

Recognized Awarded By The City