Olympus October Monthly Report 2014
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OLYMPUS OCTOBER MONTHLY PR COVERAGE REPORT TO: Susana Mora, Julien Sauvagnargues, Masanori Sako, Stephanie Sherry, Jennifer Coluchi and Arthur Kadei CC: Edward de Valle II; Rosa Soto and Omar de Windt FROM: Maria Teresa Garcia and Camila Ramon DATE: November 18th, 2014 SUBJECT: October 2014 Monthly Coverage Report Below please find a comprehensive summary of PR media coverage obtained and activities performed by 3A WORLDWIDE on behalf of Olympus from October 1, 2014 through October 31, 2014. TOTAL NUMBER OF PRESS CLIPS: 18 TOTAL CIRCULATION: 6,454,768 TOTAL AD VALUE: $173,037.53 PRESS MATERIALS • Update press documents with new updates for use throughout the region including Brazil: • Included new key products to the 2014 press kit specialized in Latin America: o OMD EZM1 o OMZD EZM10 o PEN EPL5 o SPZ100 o SHZ1 o TGZ850 o TGZ3 o PEN EZPL7 o M.ZUIKO PRO lenses MEDIA BUREAU • Press Release: New Olympus OMUD EUM1 Silver o Press release launching new OMZD EZM1 Silver (Global) o Key Country: Mexico, Colombia, Peru, Argentina, Brazil and Costa Rica
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Transcript of Olympus October Monthly Report 2014
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OLYMPUS!
OCTOBER-MONTHLY-PR-COVERAGE-REPORT!
!TO:-Susana!Mora,-Julien!Sauvagnargues,!Masanori!Sako,!Stephanie!Sherry,!Jennifer!Coluchi!and!Arthur!Kadei!!CC:-Edward!de!Valle!II;!Rosa!Soto!and!Omar!de!Windt!!FROM:-Maria!Teresa!Garcia!and!Camila!Ramon!!DATE:-November!18th,!2014!!SUBJECT:-October!2014!Monthly!Coverage!Report!!!!Below-please-find-a-comprehensive-summary-of-PR-media-coverage-obtained-and-activities-performed-by-3A-WORLDWIDE-on-behalf-of-Olympus-from-October-1,-2014-through-October-31,-2014.!!TOTAL-NUMBER-OF-PRESS-CLIPS:-18!TOTAL-CIRCULATION:-6,454,768!TOTAL-AD-VALUE:-$173,037.53- -
PRESS-MATERIALS!• Update!press!documents!with!new!updates!for!use!throughout!the!region!including!Brazil:!!
• Included!new!key!products!to!the!2014!press!kit!specialized!in!Latin!America:!o OMD!EZM1!!o OMZD!EZM10!o PEN!EPL5!o SPZ100!o SHZ1!o TGZ850!o TGZ3!o PEN!EZPL7!o M.ZUIKO!PRO!lenses!
!MEDIA-BUREAU!
• Press-Release:-New-Olympus-OMUD-EUM1-Silver--!o Press!release!launching!new!OMZD!EZM1!Silver--(Global)!!o Key-Country:-Mexico,!Colombia,!Peru,!Argentina,!Brazil!and!Costa!Rica!
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• Press-Release:-M.ZUIKO-PRO-Lenses!o Press!release!launching!new!lenses!(Global)!!o Key-Country:-Mexico,!Colombia,!Peru,!Argentina,!Brazil!and!Costa!Rica!
!• Press-Release:-Olympus-PEN-EUPL7:-La!revolución!de!los!selfies!!
o Key-Countries:-Mexico,!Colombia,!Peru,!Argentina,!Brazil!and!Costa!Rica!!
EVENTS-!• Lifestyle!Blogger!FAM!TRIP!(Lunch!and!Learn)ZNew!York!City!
o Dates:!October!21st!to!October!23rd!o Held!alignment!call!with!Mullen!+!Olympus!to!discuss!finalized!agenda!and!details!o 3AWW!organized!airfare!and!agenda!for!fashion/lifestyle!bloggers!from!Olympus!priority!markets!o 3AWW!representative!attended!FAM!trip!and!hosted!bloggers!throughout!the!duration!of!the!trip!o List!of!attending!bloggers:!
! PERUZEL!DIARIO!DE!PINK!CHICK!• Soledad!Valenzuela!!• UMV:!171,227!
! COLOMBIAZ!TOP!5!FASHION!• Ana!Buendia!• UMV:!82,511!
! ARGENTINAZTHE!LADY!POSH!• Lulu!Fernandez!• UMV:!659,342!
! MEXICOZHIGH!ON!FASHION!• Gina!Ortega!• UMV:!24,173!
! MEXICOZMODA!CAPITAL!• Gabriela!Gomez!• UMV:!227,533!UMV!
o 3AWW!developed!Fam!Trip!documents!for!blogger!familiarization!and!efficient!execution!including:!! Welcome!letter!!! Detailed!agenda!of!all!FAM!activities!! Media!Tracker!! Media!Assessment!Form!! Uploaded!USBS!with!PEN!EZPL7!press!releases!and!images!!
!AWARDS-
• Submitted!Olympus!to!the!LADA!awards!2014!• Voting!open!to!public:!www.lada.cioal.com!
o Best!Digital!Professional!Camera:!Olympus-OMUD-EUM10!o Best!Digital!Professional!Camera:!Olympus-OMUD-EUM1!o Best!Digital!Semi!Professional!Camera:!Olympus-Stylus-1!o Best!Digital!Active!Life!Camera:!Olympus-TGU3!o Best!Digital!Active!Life!Camera:!Olympus-TGU850!
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!
PARTNERSHIPS-• Miami!Blogger!PartnershipZCamera!Seeding!Olympus!PEN!
o In!an!effort!to!increase!brand!awareness!and!generate!blogger!affinity,!3AWW!will!position!Olympus!in!Miami!amongst!socialite!and!fashion!bloggers!as!a!leader!in!the!professional!and!active!life!camera!market.!
o Created!and!submitted!proposal!to!Susana!Mora!on!September!9th,!2014!o Olympus!will!be!gifting!two!(2)!PEN!EZPL7!cameras!to!the!following!bloggers:!
! Erin!Newberg:!www.mserinsita.com!! Ginger!Harris:!www.electribglogarella.com! !
!BRAZIL-MEDIA-TRAINING-
• Arthur!Kadei!(Brazil!Marketing!Manager)!media!training!conducted!on!September!19th,!2014!o Received!final!media!training!documents!
!CAMERA-INVENTORY-
• New!Camera!Product!Samples-o Sent!signed!confirmations!to!Susana!from!the!following!3AWW!offices:!-
! Brazil!! Mexico!! Colombia!! Miami!!
o Received!Vendor'Acknowledgment'Form!to!distribute!to!the!region!(MexicoZColombiaZBrazilZMiami)-! Updated!Form!Information!for!Regions-
-CAMERA-LOAN-PROGRAM-
• Followup!with!region!on!a!weekly!basis!to!receive!press!loan!forms-• Mexico!camera!reviews!in!progress:-
o Esquire-–!Fernando!FernandezZOctober!20th!-o ElSouveneir.com-–!Israel!Garnica!-
-MISCELLANEOUS!
• Submitted!images!and!camera!information!to!journalists-• Reviewing!monthly!editorial!calendars!for!upcoming!opportunities-• Created!and!submitted!September!PR!monthly!report!-• Created!and!submitted!Q2!report-• Held!weekly!calls!with!the!client!with!accompanying!agendas!and!recaps!for!each!call-• Pending!to!receive!final!Olympus!Agreement!(contract!&!SOW)-
o Sam!Rodriguez!(3AWW)!approved!contract,!pending!to!send!final!draft!!-• Discussed!opportunity!to!fly!top!PanZRegional!editors!to!CES!(Las!Vegas)!in!January-
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!
SOCIAL-MEDIA--!---
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!!Coverage!from!the!Camera!Lending!Program!–!Esquire!Mexico:!!
----UPCOMING-COVERAGE!
• Vamos'MagazineZ!PeruZ!November!2014!• Travesias8!PanZRegionalZNovember!2014!• Blog'Viagem'SimZBrazilZ!November!2014!• Diário'TurismoZ!BrazilZ!November!2014!• Embarque'na'ViagemZBrazilZ!November!2014!• O'PovoZBrazilZ!November!2014!• InFashion'Magazine!ZColombiaZNovember!2014!• CosmopolitanZChileZDecember!2014!• GQ'BrazilZ!December/January!2015
!
PRESS-COVERAGE-GRID--
OCTOBER-2014-EDITORIAL-COVERAGE-GRID-
PRINT-
DATE-- OUTLET-TYPE- OUTLET- -- MARKET- CIRCULATION- PR-VALUE-October!2014! MAGAZINE! Expressions!
Magazine! Olympus!EZM1! Brazil! 15,000! $16,825.00!!
October!2014! MAGAZINE! Deep!Magazine! Practice!tecnologia;!Mas!
alla!de!lo!evidente! Mexico! 64,215! $24,500.00!!
October!2014! MAGAZINE! T3!Magazine!! The!Guide;!Camaras! Mexico! 50,000! $20,587.25!!
ONLINE-
October!6,!2014! MAGAZINE! JC!Magazine!
Primer!lentede!zoom!telefotografico!de!Olympus!
Peru! 54,131! $844.30!!
October!2014! MAGAZINE! Revista!G!
Narcisismo!3.0!Mexico! 8,000! $980.00!!
October!1,!2014! WEBSITE! Segs!
Camera!OMZD!EZM1!DA!Olympus!e!o!principal!modelo!para!profissionais!
Brazil! 9,005! $365.09!!
October!3,!2014! WEBSITE! Masaryk.tv!
Atencion!amantes!de!las!camaras!fotograficas,!Olympus!OMZD!EZM1!llego!
Mexico! 62,435! $1,144.64!!
October!6,!2014! WEBSITE! OrbitaZ!Agencia!de!
Noticias!
Llega!el!lente!Olympus!M.Zuiko!ED!40Z150mm!fF2.8!Pro!
Peru! 171,215! $3,138.94!!
October!7,!2014! WEBSITE! Channel!News!TV!
Nuevo!Lente!de!zoom!telefotografico!M.ZUIKO!PRO!
Peru! 7,000! $962.50!!
October!7,!2014! WEBSITE! Generaccion!
Lente!OLYMPUS!M.ZUIKO!ED!40Z150mm!f2.8!PRO! Peru! 63,811! $801.92!!
October!7,!2014! WEBSITE! The!Happenning!
Olymus!Pen:!La!nueva!era!de!las!selfies! Mexico! 11,562! $658.98!!
October!7,!2014! WEBSITE! Tecnews!
Olympus!lanza!lente!telefotografico!M.ZUIKO!ED!40Z150mm!f2.8!PRO!
Peru! 135,573! $1,864.13!!
October!8,!2014! WEBSITE! Frogx!Three!
Nueva!camara!Olympus!EZPL7!con!modo!Selfie!automatico!
Mexico! 32,615! $697.94!!
!
October!15,!2014! WEBSITE! Frogx!Three!
Nueva!camara!Olympus!OMZD!EZM1!con!estabilizacion!de!imagen!de!5!ejes!
Mexico! 32,615! $697.94!!
October!1,!2014! BLOG! Blog!do!Michel!
Telles!
A!premiada!camera!OMZD!EZM1!da!Olympus!esta!de!cara!nova!e!ofrece!o!recurso!de!captura!vinculada,!ideal!para!fotografias!em!estudios!!
Brazil! 5,239,815! $96,063.28!!
October!24,!2014! BLOG! Moda!Capital!
New!York!with!Olympus!#ShotwithmyPEN! Mexico! 86,696! $850.22!!
October!27,!2014! BLOG! High!on!Fashion!
Spring!ST!Mexico! 205,540! $1,027.70!!
October!28,!2014! BLOG! High!on!Fashion!
The!High!Line!Mexico! 205,540! $1,027.70!!
-- !! !! !! Total-Reach:- 6,454,768- $173,037.53--!!!!
*Please!note!that!all!clips!are!included!as!an!addendum!to!this!PR!Report!
!
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OLYMPUS!----------------------------------------PRESS-COVERAGE-ADDENDUM!-------------------------------------------OCTOBER-1,-2014-–-OCTOBER-31,-2014!
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