×‘×“×¨× ×”×•×™×§×™ ×××™× ×¨ ××•×¨×™× ××•×¨× ×‘×•×× × ××™×™×¨× ×¨××•×‘× ×•×¨×‘×¨
Ηolographics Ιntl.no6
description
Transcript of Ηolographics Ιntl.no6
![Page 1: Ηolographics Ιntl.no6](https://reader033.fdocuments.net/reader033/viewer/2022042821/55cf9681550346d0338be9d6/html5/thumbnails/1.jpg)
The CITE Program: 3-D from CAD Museum of Holography: What Future? AJexander:Retrospeotive
![Page 2: Ηolographics Ιntl.no6](https://reader033.fdocuments.net/reader033/viewer/2022042821/55cf9681550346d0338be9d6/html5/thumbnails/2.jpg)
HOLOSCOPE® THE SIMPLEST SYSTEM
FOR PROFESSIONAL HOLOGRAPHY
YOU RECORD THE PICTURE
Basically, the HOLOSCOPE® is a photographic camera traveling along a guide rail.
WE INITIALIZE AND DUPLICATE YOUR STEREOGRAMS
Using the film shot with HOLOSCOPE~
HOLOGRAM. INDUSTRIES produces very-high-definition stereograms of two kinds:
• Single copies on silver halide film (max. size 80 x 60 em) • Embossing in self adhesive stickers or hotfoil
HOLO GRAM. INDUSTRIES 42-44, rue de Trucy - 94120 Fontenay s/Bois - France -Tel. : (1) 43.94.19.19 - Fax : (1) 43.94.00.32
![Page 3: Ηolographics Ιntl.no6](https://reader033.fdocuments.net/reader033/viewer/2022042821/55cf9681550346d0338be9d6/html5/thumbnails/3.jpg)
-------------- C 0 NT EN T S ---------------
Summer 1989 Number 6
Editor /Publisher Sunny Bains
Deputy Editor Martin Taylor
Contributors Simon Brown Susan Cowles David Jones Paul Hubel Vito Orazem David Pizzanelli Graham Saxby Stefan Smith Glen Wood
Published quarterly by: Holographies International BCM-Holographies London WC1N 3XX Britain. Tel: (+44 ) 01 642-8381 ISSN 0951 -3941
Advertisement Department: Geoff Harris Commu nications House George Lane, Royston Hert SG8 9AR Britain. Tel: (+44 ) 0763 245322 Fax: (+44) 0763 245505
llulogr.tph!l\ lntlTil.\tlnn.ll ,\ l.lg..t/1111.: IS pubh'ihc:d qu.trh:rh h\ l l ulogrJplll~o' lntcrn.liHHl.l! <iuh~o:riptum pn\,·1.' ' ' £ 15 or L' \ Sl5 \t,.'O:IInJ ( ~,,., ... Poo;t,\gc r.ud .\1 R.lh \\ J.\ :-,!J. ro ... ttn .I\ICf \Cild .Hhl rc ..... ~urrl'~o. l ltllt' 10 llol og.r.t~'h •o: ' lm..: rn .lllon.t l. .. ·;o 1\kn::un A lrln .. 'Jglu Ltd ll tl , l.U3 lltmlolph AH:nuc , An:nd , ~l' \ \ J cr.~o.'\ o-oo I
Colour DCG, seep 17. Photo: Steph Smith.
llnl ogr.tph•~.., lmcm.u •on.tl IYSS . All nght' n:~rn.:d ~o p.m ol tlw. puhlh:.Hion m.n- tx· rq,nxlw.:cJ , srorc..·J 111 J n..'tm:' .tl W!.tcm. or tr.m,nutt~..·d 111 Jll\ lorm or h\ Jll\ mcJno;;, dn·trnllll , mc-.:h.mi..:JI , phmog_rJpllll.:, rc..:un.hn~ or cuhcn\i5(', without pnor pcrnw.~oum of dtl' puhh,tu.:r; Pn 111 cJ 111 CJnadJ b~ ~C\\ ConL·cpt Complct l' Pnnt •ng Jnd Puhho;hlll~ 'cnllCIIii Ltd, rornnto, ( ·.tnJdJ . 1\'tlCWlllllg_ h\ ( K 1\tll'\l.:ttcr' I td, Chc.tm \ 'ill.tgc. ~urrc\· , Bm.tm
Summer 1989
Editorial
News High tech art in Japan/ niversal lighting ystem/ Holomart takes over SEE 3/Stereograms from a PC/ Ne\\ Applied acq ui itions/ IBN taken over
Graphic Design Simon BroJJJn How to make 2-D and 3-D work together
Commercial A new venture in dich romated gelatin from Raven
People New works from ossette and Kaufman/ Mini Miller
Calendar
Reviews Graham Saxb)' How Ross Books' new directory shape up Vito Orazem Peter Zec's book examining artistic method and ideas
Stereography David Pizzanelli Taki ng holography out of the darkroom
Museum of Holography Susan CoJJJles The good, the bad and the ugly in New York
Art David Jones and Martin Taylor Alexander s retro pective in America
Literature Review Sunny Bains Using holograms in Optical Associative Memory
Holographies International Subscriptions/ Adverti ing Index/ Back op1es
Number 6
4
6
14
17
18
19
20
22
26
30
32
34
!>ummtr 1989 H olographies lnt<rnJnonJI 3
![Page 4: Ηolographics Ιntl.no6](https://reader033.fdocuments.net/reader033/viewer/2022042821/55cf9681550346d0338be9d6/html5/thumbnails/4.jpg)
--------------EDIT 0 RIAL --------------
Editorial I am again baffled by the lack of letters for publication. I get the odd favourable comment from those who I've met, but no letters of outrage or condemnation . Perhaps you think the magazine is so wonderful that it is beyond critici m, or so terrible that no improvement would be good enough . Either way, I would appreciate some more feedback on my efforts and the efforts of my stafi- if only to let us know what our o·engths and weaknesses are.
In June I visited the Museum of Holography in New York and had talks with new adminiso·ation there . The MoH is a unique institution. ot only is it expected to put together interesting and worthwhile shows, but it has to preserve and archive papers, photographs and holograms from over forty years of holographic history. With the huge rent rise, up by 60% this year, and with the cost of preserving the MoB's collection, Martha Tomko, Bronwyn Albrecht and the other on the team will not find it easv to make ends meet.
ow, I understand that many of you
may be disillusioned by the record of the MoH in the recent past. Its reputation for paying bills and honouring contracts has not been good. But, in my personal opinion, the new adminiso·ators are honest and intelligent people, and if anyone is likely to secure the MoH's future, without dece iving others, they are . I, for one, intend to a ist the Museum as far as I am able, and hope that my readers will do so also.
I recently started to wear holographic jewellery for two reasons: because it creates interest in the medium and becau e it makes it easier for me to explain what I do for a living. However, I must say tl1at I find the qual ity of some pieces less tl1an adequate.
One pair of earrings I have has holographic stickers on it so that the sticker can peel off and the hair can get swck to the excess glue on the edge . Also tl1e paint on tl1e back is wearing away. An otl1er piece has an insufficiently robust surround, though I know the manutacturer is aware of this and is taking steps to remedy it .
Also, some of tl1e images leave a lot to be desired. Whv would anvone want to buy a hologran~ of a char~1 when they would not dream of wearing the charm
in the first place? Why use a new medium to copy things that look better in real life? Especially when those th ings have no style or cachet to start with? I have seen some attractive pieces with objects in abso·act patterns which appeal to me, but they are few and far between. I am sure that I am not alone in finding a lot ofholographic jewellery twee and uninteresting.
Many people, especially men, prefer badges to necklaces. So \\'hy not make a pin with an interesting, durable mount, and a well designed hologram that fits into the whole concept and that uses space in a way that only holography can. You could have lots of small abstract ho· lograms, embedded like jewels in wood, metal or brightly coloured pia tic. I have seen many piece of jewellery which were designed to have gems in them but where their loss didn't make the jewel lery unwearable. I have rarelv seen the equivalent in holographic jewellery.
The only reason why holographic jewellery is stuck in the novelty market is that, so far, the holographic industry has kept it there.
Bet Wishes.
Sunny Bains
Wide range of stock film holograms-off the shelf-2%"x2 1/ 2 " to 12"x16"
~Multi-colour limited editions also in stock
...... 0
3 Q)
co Q) N
::::l ro (/)
...... a. Q) (.) Q) ,_ ,_ 0 -> ctl
a. (/)
iJ Q) (.) Q)
LAZA HOLOGRAMS Romplete custom hologram service available
Official UK agents for Agfa Holotest matenals
()
0 3 iJ Q)
::::l -<
~ Own range of CONTACT: CHRIS LAMBERT (0734) 391731158!11l6 ~
~ processing chemicals 47 ALPINE ST. READING BERKSHIRE RGl 2PY ENGLAND ~ u ro
(/)
spuelS AetdS!P a1es ~b lU!Od - sw6 8A!ln::>ax3 - spuels MOL.jS apeJl uo UO!l::>eJne 6U !Lj::>le::> -aA3 ,
4 Holographies Internati onal· Summer 1989
![Page 5: Ηolographics Ιntl.no6](https://reader033.fdocuments.net/reader033/viewer/2022042821/55cf9681550346d0338be9d6/html5/thumbnails/5.jpg)
QUITE SIMPLY WE ARE THE BEST
CUSTOM EMBOSSER OF HOLOGRAPHY IN THE WORLD.
PHONE, FAX, OR TELEX FOR DETAILS JAMES RIVER PRODUCTS
5420 DISTRIBUTOR DRIVE RICHMOND, VIRGINIA 23225 UNITED STATES OF AMERICA
PHONE: 804 231 4272 FAX : 804 231 7891
TELEX: 903117.
![Page 6: Ηolographics Ιntl.no6](https://reader033.fdocuments.net/reader033/viewer/2022042821/55cf9681550346d0338be9d6/html5/thumbnails/6.jpg)
----------------- NEWS -----------------
Zodiac by Wenyon and Gamble.
Art in Japan The above work, Zodiac by Wenyon and Gamble of Britain, will be just one of over forty new high-tech piece on display at the AR TEC exhibition in Nagoya, Japan from July 15 to ovember 26 this year. Along with four other holographers (Rudie Berkhout of the United States, Margaret Benyon of Britain , Paula Dawson of Australia and Setsuko Ishii of Japan), Wenyon and Gamble and exhibitors in other media will be competing for the ARTEC first prize of about £45 000 (US$70 000) and five second prizes of about £9000 (US$14 000 ).
ARTEC 189 will have its own pavilion as part of the Wodd Design Expo 189. Sponsored by Meitec Corporation and the Chunichi Shimbun
newspaper, it is thought that AR TEC 189 will be the largest yet exhibition of art with technology as its means or subject. Other media represented include video, computer graphics, robotics , architecture and light sculpture .
Zodiac was inspired by Wenyon and Gamble's residency at the Royal Greenwich Observatory. Through the narrow hologram, the viewer sees stars which extend out into space. An electronic control will fade the Lighting between the stars and background, mimicking the appearance of stars at twilight. Zodiac is just one piece in a series which also includes Zenith which is currently on show at the Tate Gallery in Liverpool, Britain .
6 Holographies International Summer 1989
Nurelllberg Fair Taking place in the uremberg Exllibition Centre, FR Germany Hologmphics 1990 intends to cover all aspects of the subject. Its organizer intend to combine commercial and art exhibition with a conference, thus making it a holographic trade showcase or fair.
The commercial exhibition is to cover aspects of holographic measuri ng and test equipment, HOE's, laminating systems and laser . Optical and opto-electronic components, production equipment, reconstruction sources,
and recording materials are also to be featured, as well as applications of display holograms such as on product packaging and jewellery.
The fair, which has been organised by Mesago of FR Germany, was originally intended to take place on dates in 1989, but wiU now be held between October 16 and October 18 1990. Additional information can be obtained by contacting Mesago , Mes e und Kongress GmbH , Rotebuhlstrasse 83-85, D-7000 Stuttgart 1, FR Germany. Tel : ( +49 ) 0711 61946 0.
Ne"' Face ofiDI IDI Marketing recentl y changed its nan1e to Holographic Products Incorporated, and are also changing to what it describes as a 11 new look II. The company says this will mean higher quality goods and a corresponding increase in price . It is updating its holographic watches, and re-introducing a range of sunglasses.
The firm specialises in small consumer items, and pro-
duces mainly circular dichromated gelatin holograms, which can be mounted as badge or necklaces etc. It also makes calculators, watches and framed holograms from cu tom artwork or the company's library of standard holograms.
Holographic Products can be contacted at: 755 South 200 West, Richmond, Utah 84333, USA . Telephone : (+1 ) 801258 2483.
OPTCON '90 OPTCON 190, a trade fair and conterence in the field of lasers and electro-optics, wiJJ be taking place at the H ynes Convention Center in Boston, USA. Managed by SPIE, it will feature lectures and panel discussion s, short courses on laser and optical technologies and a technical exhibition of optical products . The first OPTCON had an attendance figure of over 7000 witl1 a total of237 exhibiting companies. The conference is due to take place from ovember 4 -9 nex~ year.
SPIE in association witl1
the Environmental Research In titute of Michigan (ERIM ), will also be releasing a substantial update to The Infra red Handbook. The third edition, to be called The Infrm'ed and Electro-Optical Handbook, is due to be published within the next two years, and will be edited by Joseph Accetta and David Shumaker of ERIM. The book will contain electro-optical systems analysis, illustrated by data and examples.
SPIE can be contacted at PO Box 10, Bellingham, WA 98227 , U A.Telephone : (+1) 206 676 3290.
![Page 7: Ηolographics Ιntl.no6](https://reader033.fdocuments.net/reader033/viewer/2022042821/55cf9681550346d0338be9d6/html5/thumbnails/7.jpg)
---------------- - NEWS -----------------
SEE 3 Deal SEE 3 Holograms Ltd is to be taken over by Holomart Plc of Britain. The £100 000 (US$160 000 ) deal is due to be concluded this summer. vVith the company, Holomart will acquire a package of holographic masters and patents, mastering facilities and experience gained over ten years in the industry.
Established in 1978, SEE 3 is the longest surviving UK holographic company and has several major achieve ments to its name . In 1981, in partnership with Hollu sions Ltd, it originated what is believed to be Europe's first embossed hologram, as well as organising several sub sequent holographic exhibi -
tions, and producing laser effects for television.
More recently, the company has concentrated on the origination of holographic embossing masters and the development of new formats for mass produced ho lo grams . The company's joint managing directors, Jonathan Ro s and David Pizzanelli, said they had "been looking for a suitable partner for some time " when Holomart offered what they considered to be an "acceptable financial package ".
Holomart's main interest in SEE 3 was the acquisition of its origination facility, but the company's directors say that they also felt that it is a
A wodl by Patrick Boyd lit with one of Robinson )s Lighting SyJtems.
A SEE 3 P1'0ject: the hologram and music nm'c cvtt on this silver plastic record at the same time.
business providing a good quality service, which should be maintained.
SEE 3 is to become a part of Holomart Pic, and will be moving to new premises. HoI oman's corporate trategy is to provide all the services
necessary to complete a holographic project, from graphic design and printing to origin ation and hot-stamping, en tirely in -house . SEE 3 is one of a number of companies it plans to acquire in order to fulfil this plan.
Easy Lights Arevolutionaryintegrallight- lighting area of 50x60cm ing system suitable for all and, with two different power types of hologram has been units available, it can operate launched by Robinson Holo- whatever the user's requiregram Lighting Systems of ments or conditions. The moBritain. dule can also be mounted in
The portable device con- several different ways, so that sists of a power pack, lighting it can be attached to objects unit and curved mirror. It has such as a wall or table, or a a power output of either 50 window display. or 100 watts, with shutters to One of Robinson's earlv adjust the beam size. The customers , John Vogel o.f manufacturer claims that this Holographies UK said that at will eliminate peripheral light though he had not used the as well as increasing bright- modules much, he felt that ness, and reducing distortion they ,,·ere very useful in siwand dispersion effects . ations where a spot- Light is
The angle of incidence of not suitable. He added that the light source is ai o ad - the display units look good , justable, to allow for holo- and are quite a breakthrough grams of different reference in holographic technology. angles. This effectively means The system costs about that the lighting unit can be £120 (US$200 ). For more used with almost any holo- information, contact Robin gram available, and that the son Hologram Lighting Sysimage can be changed fre - tems, 5 Hillside Cottages, quently with only minor ad - Owlsmoor Road, Camberley, justments necessary. GU15 4SU, Britain. Tele-
The unit has a m~ximum phone: ( +44 ) 0344 762739.
Summer 1989 Hologrophics Inrernorional 7
![Page 8: Ηolographics Ιntl.no6](https://reader033.fdocuments.net/reader033/viewer/2022042821/55cf9681550346d0338be9d6/html5/thumbnails/8.jpg)
---------------- NEWS ---------------~
The Amiga Centre Scotland stand rvhere Munday's stereog1'am was exhibited.
Munday Makes It With an Amiga
A hologram by Rob Munday of the Royal College of Art in London, Britain, was ex hibited at the UK Commodore Computer Show in June. Made using CITE programme equipment (see page 22 ), the holographic stereogram consists of images from computer equipment which costs less than £1000 (US$1600 ).
Rob Munday, who originally studied Electronic Imaging, has recently been conducting re earch into using low-cost computer systems to produce stereograms. In particular he has been using the
Commodore Amiga, which is capable of solid modelling with realistic rendering of full colour images. The software allows for multi -coloured light sources which give the scene highlights and sha dows, texture mapping, and a choice of surfuces including metal, mirror and glas . Full animation capabilities enables tl1e generation of the 200+ views needed to make a holographic ste reogram.
The first Amiga hologram, which was part of the display pictured, was monochrome and of a imple wire fi·ame image, tl1ough Munday is al -
8 Hologr,lph i<s I nrcrnario nal Summer 1989
ready working on a colour sequel. He chose a simple subject partly due to tl1e processing time nece sary which, for a complicated subject, can be several hours for each frame.
Commodore has now given tl1e CITE programme some more powerful computers, and a project designed to link personal computers wiili fast CRAY supercomputers has been initiated. It is therefore hoped tl1at it will soon be a straightforward matter to produce complex colour holograms, using personal computer and the CITE project, in a relatively short time .
Holographers Meet in Bath
The Second International Conference on Holographic Systems, Components and Applications is due to take place in Bath, Britain, from September ll-13.
Organised primarily by tl1e Institute of Electrical Engineers, tl1e conference will include sessions on holography in measurement, display holography, computer generated holograms, photorefraction and phase conjugation, and holographic optical elements.
For registration details please contact Conference Services, lEE, Savoy Place, London WC2R OBL. Telephone: (+44) 01 240 1871.
Zec Chairs FRG Holo
Society A holographic society was formed in ilie Federal Republic of Germany on March 3 of tl1is year. Its chairman is Peter Zec, auilior of HolographieGeschichte, Technik, Kunst (see reviews page ), and its vice chair is taken by Brigitte Blirgmer, author of Holog1'aphic A1't/ Perception/ Evolt~tion/Future.
The society was founded to
promote awareness of holography, and its members are mainly holographers and artists. To iliis end, ilie group intends to organise exhibitions, and has access to two holographic studios, in Osnabruck and Munich, in which members can produce tl1eir own vvork.
For further information contact Peter Zec, Deutsche GeseUschaft der Holografie, Lerchen Strasse 142a, 4500 Osnabrlick, FR Germany. Tel: (+49 ) 0541186059.
![Page 9: Ηolographics Ιntl.no6](https://reader033.fdocuments.net/reader033/viewer/2022042821/55cf9681550346d0338be9d6/html5/thumbnails/9.jpg)
---------------- NEWS ----------------
Vegas Twinkles By the end of the summer, passers-by will be able to see holographic billboards and holograms covering the fa cades of three hotels in Nevada, USA, as well as a 30ft high holographic sculpture in Canada. The holographic diffraction gratings used in these projects are made by Spectratek Corporation, based in Los Angeles.
The Rivera Hotel in Las Vegas will have 360 holographic diamonds positioned on it. Each one consists of a truncated diamond-shaped pyramid with a further diamond-shaped pyramid cut into the top. Each face is made up of square gratings, which consist of a series of triangular segments radiating from the centre, which are laminated onto aluminium.
The facades of the other two hotels, the Flamingo Hil tons in Reno and Las Vegas, will be entirely covered with diffraction gratings laminated onto glass.
At the Amoco Plaza in Calgary, Canada, a space frame sculpture, designed by Michael Hayden of California and containing 56 acry lic sheets measuring 24x48in each, is to be erected. Costing in excess of US$150 000 to manufacture, the sculpture is said to be quite spectacular.
Michael Wanlass and Michael Foster, who own Spectratek, are interested in collaborating with anyone who can supply 2ft square holographic masters in either nickel or photoresist. Using their seamless wide-web tech niques, they say they can produce a roll of2500 holograms of this size in one week.
Spectratek is at 1510 Cotner Avenue, Los Angeles, CA 90025. Tel: (+1 ) 213 473 4966.
Ne"W Laser Po"Wer Meter
One of the new power meten from Lase1' Instrumentation Ltd.
Applied Acquires ADD and Cablebook
Applied Holographies Pic of Britain has recently taken over Advanced Dimensional Displays of California, USA, and Cablebook, a retail products manufacturer.
The acquisition of ADD through an American subsidiary, Applied Holographies Corporation, was announced last December. As well as the company's stocks, assets, patents and intellectual rights, which it acquired for US$700 000, Applied Holographies Corporation has secured the transfer of all staff including the nvo ADD sen ior executives, Chris Outwater and Craig News -
wanger. It was through collabora
tion between ADD and AH that the colour holograms of Shakespeare on British cheque cards were produced.
In February, AH acquired Cab lebook for £300 000 (US$480 000 ), and the company is now functioning as AH's retail division. The in tention is to use Cablebook's retail expertise to develop the market in gift wrap, novelty and greetings cards.
To meet the costs of dlis latter acquisition, 150 000 ordinary Sp shares were placed at 240p . Dealings in these shares started in March.
Pictured is one of a new range of power meters, which its manufacturer, Laser In su·umentation Ltd of Britain, says are stable, accurate and rugged. The instruments range in sensitivity from 0-lOOmW for the 7101 model to 0-2kW for the 7105 , with three intermediate models. Each instrument includes a higher sensitivity section for measurements at the lower end of the given range.
A particular feature of these meters is the uniform re sponse of the 15 or 25mm detector target. This , says the manufacturer, make posi tioning less crucial. Prices range from £680 to £1150 (US$1100-$1900).
For further information contact: Peter Hurley, Laser Instrumentation Ltd , The Forge, The Street, Binstead, Hampshire GU34 4PB , Britain . Tel: (+44 ) 0420 22464.
Holotiles Halo GmbH ofFR Germany is now marketing holographic floor tiles for use in discotheques, shops, airports and stations. Called AENA or Holotiles, the manufacturer claims that they are tough, durable and damp -proof. There are a number of stock images avai lable , which can be reproduced in custom sizes, accordjng to consumer requirements.
Halo describes its product as a high tech signpost, as well as a medium for advertising slogans and corporate logos. The tiles are clamped to the floor by a metal frame, allowing tl1em to be easily replaced.
Furtl1er details about the tiles can be obtained from: Halo GmbH, Holografielabor Osnabri.i.ck, Mindener Strasse 205 , D-4500 Osnabri.ick, FR Germany . Tel: (+49 ) 0541 7102 173.
Summer 1989 Holographies International 9
![Page 10: Ηolographics Ιntl.no6](https://reader033.fdocuments.net/reader033/viewer/2022042821/55cf9681550346d0338be9d6/html5/thumbnails/10.jpg)
---------------- NEWS -------------
Researchers at IBM, MIT (Massachusetts Imtitute .¥ of Teclmology) and Polm·oid iu the United States fmpe collaborated to P1'oducc a staeogmm from compute1' gmphics fo1· the COJIC1' of the IBM Joumal of Rescm·c/; autf DerJC!opmeut, pictlt1·ed abo11e. IBM p1·ovidetf the mat/;cmatics, M I T the graphics, anti the final hologmm 111as assembled at Polaroid. 6.5 000 copies of the hologram JPen· produced. PIJoto by Stcfa11 Smit/1.
Embossing File Light Impressions has com piled a collection of copyri ght-free ho lographic im ages, which it is making avai lable to the general public.
The company calls the col lection a H olofilc. 1 t consist of a binder containing samples of about l 00 diftl·action gratings and l 00 ho lographic stickers. The tile is to be used as a catalogue ti·om \\'hich tack images can be o rdered,
thu avoiding the need for the cost!)' and time consuming process of o riginatio n.
The Holofilc is available for £25 or S$40. To obtain a copy, or to obtain further details, contact John Brown or Carol Breuer at Light 1m pre sions Europe, 5 Mole Business Park, off Station Road Leatherhead Surrey KT22 7BA, Britai n . Tel: (+44 ) 0372 386677.
Shelf Wobblers for
IC I'ld~~~ o~~~~~,e~~~lo tain is using holograms in a grams to bob up and down in point-of- ale promotion for an insec t-like manner. They two of its insecticides, Rose- are also handed o ut at checclear and Rapid, which, it is kouts. claimed, attack only greenfly ICI's Product Manager, and no other insect . igcl J upe, said that the com -
IC ! commissioned Light pany was, "del ighted with the fanta tic Plc to design and finished results " . H e also produce holograms teatu ring added that he looked fo rward bees and ladybirds, which are to usi ng holograms in future not aflccted by the product . promotions. T he ho lograms
T he ho lograms are sus- were made using IC I 's own
IBN Tal(en Over by
US Banlmote The International Banknote Compa n y ( IBN ) of the
nited States, parent com pany of American Bank :--Jote H o lograph ies (ABN ), ha been taken O\'er by US Banknote. As ~~et , it is unclear how this will affect the acti vitie of ABN.
IBN had sold a 20% stake in ABN to the De La Rue
o mpany Pic of Britain tor S$15 million. In return, De
La Rue sold IB the ame percentage of its subsid iary, Amblehurst Ltd, tor US$5 millio n . The S$10 million surplus on the deal allowed I BN to repo rt an ove rall profit for the fir t quarter of 1989 .
Chairman of International Bankno te, Edward Weitzen, said that the agreement with De La Rue would increase the worldwide marketing poten ti al for holograms. He also believed that ho logra m would rejuvenate his com pany's traditi o nal secu ri ty
priming business. IB~ prints stock certitlcate , govern ment toad coupons, etc, as well as banknotes.
But the management of IB J had been criticized lw a group of stockholders, who controlled 11 .7% of the com pany's stock, tor not pa~·ing enough ,utcntion to tradi tional security printing. The~' pointed to the USS 1.2 mil lion operating lo which IBN made in the first quarter of this year, before the De La Rue deal was included.
Tom mith , a spokesman for the disatfected tockholders, said that the group believed that management had not done enough to properly va lue its assets, or to raise enough capital tor expansion. In an appa rent response to this criticism, IB 's management hired Rothschild Inc to examine optio ns to maximi e it stock value, but hortlv aften\'a rds the company wa· taken over bv U Banknote .
pended from "she lf wob - Staufen 80 micron material. Light Fautastic "shclfrPobblcn"fo1'JJ1'et.'11 c/;cmicals.
I() Holo!lr.1phoc' lnrcrn.n ion.l l Summer 1989
![Page 11: Ηolographics Ιntl.no6](https://reader033.fdocuments.net/reader033/viewer/2022042821/55cf9681550346d0338be9d6/html5/thumbnails/11.jpg)
LOOK AROUND THE CORNER. In 1980 Agfa Holotest was responsible for an international break-through in brill iance and sharpness. In 1986 triacetate film with the best optical quality was introduced . Agfa Holotest. For know-how and experience.
AGFA-GEVAERT Ltd . NOT Diagnostic Imaging Systems, 27 Great West Road , Brentford , Middlesex, TW8 9AX Telephone : 01 ·560 2131
AGFA-GEVAERT N.V. D IS 01v1sion/Marketing NOT Septestraat 27 , B-2510 Mortsel (Belgium) Telephone : 03·444 .82 .42
AGFA HOLOTEST. 25Years of the highest quality in holographic emulsions.
AGFA +
![Page 12: Ηolographics Ιntl.no6](https://reader033.fdocuments.net/reader033/viewer/2022042821/55cf9681550346d0338be9d6/html5/thumbnails/12.jpg)
---------------- NEWS ----------------
Uncertainty in Beijing
Plans for the International Confe1'ence on Holog1'aphy Applications to be held in Beijing, China, in 1990, are going ahead as normal , but will be reviewed in two or three months.
The conference organisers recentl y i ued a ca ll for papers on any of the following subjects: the fundamentals of holography, interferometry , display, materials ,
HOEs, instrumentatio n, metrology, DT, education, optical computi ng and other applications. Due to take place from May 22-24 at the Beijing F1iendship Hotel, the conference ha s Emmett Leith, G von Bally and Yu Deni yuk among its chairmen .
Dr Tung Jeong, JOint American Subcommi ttee Chairman with HJ Caulfield ,
has said that for the moment, plans will continue as normal in the hope that the political turmoil in hina will lessen. H owever, should this not happen, it is possible that the conference might be can celled. A meeting on another topic, which had been due to take place just three months after the army took over Beij ing, has been postponed .
The deadline for the submission of papers is at present set for September 30 , 1989 . Full details of where ro send papers can be obtained fi-om: Prof Hsu Dahsiung, Beijing University of Posts and Telecommunications, Beijing 100088 China.
Optics Fair in Netherlands Inte1··optex '90, an exhibition of optical technology, will take place in The Hague,
etherlands, in conjunction with ECO 3, an PIE-run conference.
The exhibition, organised by Mesago ofWest Germany, 'vvill focus mainly on the fol lowing topics: optical sen ing and meu·ology, optical systems and components, opti -
cal materials, lasers and lase r processing, and optical computing. The aud ience is expected to consist mainly of scientists, experts from re search and development, and the decision -makers of user indusu·ies. Over 4000 visito rs are expected, among them an esti mated 2000 opto-electronics specialists.
The exhibition will take
12 Holographi~s International Summer 1989
place at the letherlands Conference Centre from March 12-14, 1990, with the conference extending to March 16. For further details , the organizers of Interoptex '90 can be contacted at the fo llowing address: Mesago, Messe und Kongre s GmbH Rote bi.ihl trasse 83-85, D-7000 Stuttgart l , FR Germany. Tel: (+49 ) 0711 61946 45 .
Frisco Images
I mages in Time and Space, the long running Canadian holographic exhibition, opened in San Francisco, USA, on May 3 of this year. It "ill be open until August 31.
The exhibition, which has been described as the "world's largest international exhibition of holography", is organised by Associates of Science and Technology Inc, a Canadian non -profit organization founded to promote public awareness in this area.
This yea r's display will fea ture over 180 holograms from fifteen countries along ' ith lecn1res, videos and live demonstrations. The show explores themes such as fine art, architecture, engineering, information storage, optical research , aerodynamics, display advertising and medicine.
Images in Time and Space is at Fisherman's Wharf, Pier 45, Shed A, San Francisco California, U A.
![Page 13: Ηolographics Ιntl.no6](https://reader033.fdocuments.net/reader033/viewer/2022042821/55cf9681550346d0338be9d6/html5/thumbnails/13.jpg)
---------------- NEWS ---------- ------
Gorbachev Signs Disasterous Agreement
An international cenu·e for re search into uses of display holography for art and archaeology is to be set up in Kiev, USSR, under a co-operation agreement between the Council of Europe and the Soviet Union. The agreement was signed during the visit of Soviet President Mikhail Gorbachev to Strasbourg, France, in early July.
The agreement is aimed at improving co-operation in the prevention, prediction and relief of major natural and technological disasters , and
covers research into the use of interferometry, including holographic interferometry, in predicting earthquakes and damage to buildings.
The European Centre for Cultural Research in Ravello, Italy, and the European Association of Photonics will participate in the new centre. They will also attend the UNESCO-organised holography conference to be held in Kiev in September (see Calendar on page 19) at which many related issues will be dis cussed.
East Meets West at Bulgarian Conference
Holography )89, billed as "The International Conference on Holography, Optical Recording and Processing of Information with International Exhibition, " was held in Varna, Bulgaria, on May 21 -24.
The conference was hosted by Dr V Sainov and the large group working at the Bulgaria Academy of Sciences Central Laboratory of Optical Storage and Processing ofinformation . The conference showed the extent of Bulgaria's scientific research in holography and optics, with many Bulgarian papers and posters, all of a very high
standard. Of more than 70 papers
presented, over half were from the USSR, with Eastern Europe also well represented. Only 17 papers were from Western countries . Among the 90 plus poster presentations almost half were Bulgarian , 'vVith just eight from the West . The conference was marked by openness and free exchange of information an1ong all the participants.
Ke ynote lectures were given by conference chairman Yuri Denisyuk on "Some properties and applications of thick 3-D holograms " and HJ Caulfield on "Holograms for
Left to Right: NM Ermolaev and V Bryskin from the USSR and host V Sainov from Bulgaria
neural networks ". An interesting develop
ment was the appearance of two new companies, or cooperatives, from the Soviet Union: Holex, specialising in holographic interferometry and optical components; and Photon, which produces Ruby and d:YAG lasers.
The material on display holography included two Soviet papers: 0 B Serov on holographic cinema and NM Ermolaev on practical imagi ng holography application purposes. JJ Lunazzi fi·om Brazil spoke on "A new proposal for holography in white light ", which is a technique that uses the dispersion blurring in holograms to create a 3-D hori zontal paralla..x image from a photograph. A paper from China on holographic stereograms and computer graphic images was given by Qu Zhimin.
Other papers related to display included an analysis of silver halide and DCG materi als fi·om the Bulgarian group, conference co-chairman Tung Jeong on applications ofHOEs for holography, and S Shetka on the inclusion of holography in The World Art Project.
The International Holo-
Light Impressions of Britain made a series of six "Tony the Tige1' 11 4x5in holograms, JVhich JVere featured on millions of pacltets of the K ellogg's breakfast cereal Frosties.
The company handled the complete process from model-making to the embossing of the finished hologram. For Light Impressions' address, please see page 1 0 article entitled "Embossing File ".
graphy Exhibition was a small collection of some high quality reflection holograms. It included some artistic works by V Btyskin of the USSR using real image techniques with mixed media and, as expected, there were many outstanding Denisyuk holograms from Bulgaria and the USSR. Colour hologram s were shown by Paul H ubel and by TG Ovechki.na from
IKFI in Moscow. The group at the State Optical Institute in Leningrad showed two high quality real image portraits made with a
d:YAG laser. Highlights from the non
display sessions included Sovie t papers on data recording in optical disks, holographic memory, holographic investigation in space with a lightweight holographic camera, holographic testing of artitl cial heart valves, synthesis of HOEs, and liquid ctystal re lief grating holograms. H ans Bjelkhagen from the US gave an update on his work on holendoscopes .
Full details of these and many other works presented in Varna will be published in SPIE proceedings vo lume 1183 which is expected to be out by the end of the summer.
Summer 1989 Holographies lnrcrmtioml 13
![Page 14: Ηolographics Ιntl.no6](https://reader033.fdocuments.net/reader033/viewer/2022042821/55cf9681550346d0338be9d6/html5/thumbnails/14.jpg)
------------GRAPHIC+ D ESIGN -----------
Graphic Attack by Simon Brown
Where they have broken through into the commercial world, holograms have often looked cheap and tacky. This is often because the graphics surrounding the hologram are either completely un imaginative or unsuited to the hologram used. Examples of how this can happen, and how this problem can be overcome to make a project successful, are two promotions by Applied Holographies, the second of which was launched earlier this year. .. after a false start.
The holographers were first approached by abisco to produce 3-D multi -charu1el reflection holograms as overlay pieces on cards printed in four colour process. The theme of the promotion was Dungeons and Dragons. For this job, the graphic de igners simply left a black rectangle where the hologram
Amvo1'1~, ne1v and old, n1ith a copy of the final card.
was to go and worked in the remaining space. The final graphics bore lirde relation to the holograms, and though d1e promotion was successful, it was not a creative success.
Nabi co returned to Applied Holo-
graphic in June 1988 with a second promotion : this time the product was Trio biscuits and the theme was to be Ghostbusten, based on the uccessful film and cartoon series. The idea was to have the "ghosts" in the hologram and the 11 ghostbu ters 11 andsurroundingsin2-D graphics. The reflection hologram were to be laminated onto a 4x5in printed card.
Concept line drawings were presented and approved by AH, Nabisco, Marvel and Columbia, and from these the model maker set about to produce models which would fit in context. In the two channel holograms there had to be two models: one of the 11 ghost 11 attacking the 11 heroes 11 and another of it being zapped and fleeing from them. A the finished card wa rotated, the viewer would see the 11 ghostbuster 11 attacked, and then see him repel the 11 ghost 11
•
The team at AH were eventually presented with approved models and line artwork to show the approximate locations and desired animation. The holograms were produced using these as a guide and the design team felt confident that all areas of confusion had been avoided. However, the fmal colour artwork turned out to be unsuitable a a background for a reflection hologram. lt was simply too light and bright: there
The complete set: four ghostbusters and foul' ghosts. Continued on page 16.
14 Holographies International Summer 1989
![Page 15: Ηolographics Ιntl.no6](https://reader033.fdocuments.net/reader033/viewer/2022042821/55cf9681550346d0338be9d6/html5/thumbnails/15.jpg)
In the last two years alone ILFORD research has created . .. Red sensitive film products for the mass production of holograms with Ruby or He-Ne lasers incorporating the BIPS factor to avoid the need far preswelling.
Machine compatible processing chemicals in concentrate farm far convenient replenishment on long production runs.
All countries except UK & USA Glenn Wood ILFORD LIMITED Town Lone Mobberley, Knutsford Cheshire WA16 7HA, England Telephone: 0565 50000
Blue/ green sensitive plates which have now become the industry standard for mastering for embossing. The low scatter enables blue recording for blue transfer to photo resist.
Emulsions for full colour holograms.
For furthe r information please conta ct:
UK Marketing Deportment ILFORD PHOTO Company 14-22 Tottenhom Street London WlP OAH, England Telephone: 01-636 7890
. . . and now newSP737 A new red sensitive emulsion on triacetate base for use in educational programmes.
He-Ne laser compatability BIPS factor gives gold holograms without preswelling Safe to handle processing chemicals
USA Ek Sochtler ILFORD PHOTO Corporation West 70 Century Rood Paramus New Jersey 07653, USA Telephone: 201 265 6000
![Page 16: Ηolographics Ιntl.no6](https://reader033.fdocuments.net/reader033/viewer/2022042821/55cf9681550346d0338be9d6/html5/thumbnails/16.jpg)
--------- --- GRAPHIC • DESIGN ------------
Continued from page 14.
were no areas that were sufficiently dark to give the holograms a chance.
Apart from t!Us, no gutter had been left between the printed cards to allow enough space for cropping. The ystem for mass producing reflection film hologram at AH i based around exposing area of film measuring 200x250mm on a roll of film 400ft long. It was proposed that each frame contain four images per exposure. These were to be laminated to a transfer adhesive backing, sheeted, and applied by hand to the printed card which would then be flat-bed die cut.
With no gutter , there would be no margin for error at any of the e many rages. Thi meant tl1at there would be a
significant number of finished cards where the registration was millimetres out and would therefore have to be re jected.
Because of this, it was decided that the artwork would have to be reoriginated . Since the holographic images were already finished, it was easier to identify
RICHMOND
~~l~b~Ar~IL STUDIOS LTD
One of the longest established independent
holography stud ios , with a worldwide
reputation for innovation, qual ity and des ign .
Our serv ices indude : Custom mode product
comm issions · Live o!lion pu lsed holography,
including o porlroit service · Trad itional continuous
wove loser holography · Volume production of
film holograms · Hand processed
gloss plate holograms · All formals up to
700mm x 700mm · Lorge range of stock imagery
the areas on the card which \\ ould have to be dark. The artist and printer were quickly given dimension to work to that would allm the minimum 3mm between images. Thi meant that the holographic film could be stuck to the printed card at a reasonable rate of production and finished with losses at a mllllmUm.
At this stage it was decided to increa e the physical size of the "heroes" with re spect to the "ghosts " and to make them more bold and distinctive. Unfortunately tlus had one drawback, in that the holograms no longer fitted the space quite as ' ell as tl1ey had pre iousl , . On the new artwork, the "ghosts " occupy the same space a the "heroes" at some point . The apparent time of the scene was a! o changed from day-time into night -time which made the areas of black, needed to make the holograms stand out, more ju tifiable.
In January and February ofl989, the artwork was reoriginated, proofed and approved. By early march the contract was complete and tl1e thousands of card
for sole · Consultancy · Special techn iques ...,.,. "-. __ ~:i:'llli.l.:""i,~.
available · Animat ion · Multiple exposures
Reduction of image size · Holograms mode for
block and white reflection holograms
Show1oom VIS/Is by oppoinlment
Nor
6 Modbolough Rood. Richmond,
Su11ey TW/0 6JR. Englond
Int. Tel +44 I 940 5525 tnt Fox +44 T 948 6214 Telex 932905 LARCH G
16 Holographies International ummcr 1989
were sent to a handling house where they would hopefully be snapped up for £2 each by the Trio eating public.
The traditional complaint about holography is that outside the viewing win dow tllere is noming but black or ilver pace. With the print on the "gho tbu -
ters" cards, ho\ ever, the viewer can ·ee an attractive image even when the hologram i completely invisible . When the hologram does emerge, therefore, it is that much more dramatic.
The concept of the real and spirit worlds being eparate was a particularly appropriate subject to treat holographically since gho ts are intangible and sometimes im i ible. Thi property ofholography was also used extremely well in the Palin , Lee and eymour book 11Je Min'orstone. But the main thing these two project have in common is that the graphic were an integral part of the holographic composition, not an afterthought. Successful u e ofholography in print demands consultation between, and dedication from , both the holographic and grapluc design teams.
Selected client list:
PILKINGTON BROTHERS
BGW (GERMAN GAS AUTHORITY)
BASLE UNIVERSITY (SWITZERLAND)
THE SCIENCE MUSEUM (LONDON)
PHOTO PRINTING COMPANY (JAPAN)
ALCAN INTERNATIONAL
BBC
BRITISH AIRWAYS
THE BRITISH MUSEUM
BOC CRYOPLANT
ESSO PETROCHEMICALS
HEUGA {NETHERLANDS)
HONEYWELL COMPUTERS
MIDLAND BANK
OMAN UNIVERSITY
SONY {NETHERLANDS)
TANDEM COMPUTERS
THE TATE GALLERY
THORN EM/
![Page 17: Ηolographics Ιntl.no6](https://reader033.fdocuments.net/reader033/viewer/2022042821/55cf9681550346d0338be9d6/html5/thumbnails/17.jpg)
------------- C 0 M MERCIA L -------------
Raven's Colour DCG by Sunny Bains
The hologram shown on the cover of this issue was made by Raven Holographies of Hampshire in Britain . The company is run by Stuart Ainslie-Brown, who originally got into the business by backing a yOLmg holographer who was working in silver halide. His interest in DCG started when he saw some of the work done by Pilkington in this area, work which he thought was far superior An ea1'l)' broad band piece of a fish fossil, done at Raven Holographies. to anything he had seen in silver.
DECADE OF LEADERSHIP AT THE
HOLOGRAPHIC CENTER 1134 W. WASHINGTON BLVD.
CHICAGO, IL 60607 312-226-1007
CUSTOM HOLOGRAMS PORTRAITS
LARGE FORMAT
EMBOSSED HOLOGRAMS
MOTION HOLOGRAMS Flat : Circulaf
COMPUTER HOLOGRAMS
WEEKLONG WORK SHOPS -ClASSES OUARTE Rll
TUTORIALS
R.wen was founded in January 1988, and initially the company concentrated on researching broad band work. The company has produced some impressive experimental holograms of coins and similar objects which look surprisingly lifelike. The fish fossil shown is another piece which they did to show the possibilities of broad band.
When Ainslie-Brown joined forces with Richard Rallison, well known for his dichromate work in the USA, they moved further along this path of colour conu·ol, hence the cover picntre which was made by Raliison while he was in Britain to work with Raven. Since they did this piece, Ainslie-Brown has said that they have improved the colour saturation even further.
The piece was done using a two colour method vvhich produces rich red oranges and bright blue-greens which mix to a creamy white. The system is part nantral and part pseudo-colour and requires two laser lines and two emulsions. Blue is obtained naturally by using the 458nm argon line and red derived from the 514nm line.
Raven has just started to approach distributors with 1:\vo-colour pendants, one of a rose in red and green, and another of a Tutankhamen in blue and gold . There have so far been two trial produc-
tion runs during which they made about 500 holograms in a day. Raven is very keen to make sure that they do not allow any holograms with sub-standard colour balance to get onto the market, and their single plate/ two colour process will mean that they are unlikely to have a rejection rate much lower than 15%. However, they say, the new pendants are un likely to cost much more than any single colour dichromate pendant.
Ainslie -Brown expects to be able to produce two colour 4x5in plate holograms within a year and has hopes to go even larger. He says that Raven has managed to produce some 8x 1 Oin holograms which do not have blue streaks: one of the many problems that people working with dichromated gelatin have been trying to overcome.
Ainslie-Brown, who was not a holographer until he started Raven , has taken on Mike Medora, formerly of Medora Waves and who has also done work in colour, and Richard Rallison as directors of the company. Together they hope to be ab le to produce affordable holograms, both colour and otherwise, with images people want to buy.
Raven Holographies is at The Old Sawmills, yewood, r Petersfield, Hampshire GU31 5HX. Tel: ( +44 ) 0730 80612.
Summer 1989 Ho lographies International 17
![Page 18: Ηolographics Ιntl.no6](https://reader033.fdocuments.net/reader033/viewer/2022042821/55cf9681550346d0338be9d6/html5/thumbnails/18.jpg)
--------------- P E 0 P L E ---------------
Pictured is Patrick Boyd shown in front of the gallery which recently exhibited his one man show. The show, which fin ished in the spring, was held at the Discreetly Bizarre gallery in London's advertising district. It included many of his pulse fashion pieces, as well as some of tl1e earlier work he did at the Royal College of Art from which he graduated last year. This was the first holographic show to be put on at the Discreetly Bizarre gallery, and its success may open the way for other such exhibitions. Le seigneur des Anneaux: From MA Cossette1s recent shoJV.
And Baby Makes Five ...
Below: Joan Scott (ex Light Impressions ) with daughter Charlotte, cat Cosmo, Peter Miller and tl1eir son Ross Madron Scott-Miller, born on January
18 Holographies International Summer 1989
28 of this year. At present, Peter Miller divides his
time between Laser Lightvvorks in London, where he primarily works on commissions witl1 partner Dominic Welby, and his home at Mousehole, near Land 's End in Cornwall, where he is busy witl1 his personal artwork, in pired by tl1e countryside and Joan 's landscape garderling.
Laser Lightworks is at BlA Hatton Square, l6/ 16A Baldwins Gardens London EC l 7RJ, Britain. Telephone: (+44) 01430 0028 .
To view stereographs: hold the print so that they are evenly lit, at arm's length and at eye level. Look under me bottom edge of the page at ome distant object. Position tl1e prints so that this object can be seen beyond the middle of me left print with your left eye open and beyond the middle of tl1e right print wim the right eye open . Blink alternate eyes to check.
Keeping your gaze fixed on me object, move tl1e prints into your line of vision . You will find you can see mree images wl"lich are out of focus . Keep your eyes fLxed as if looking tight through me magazine at the object, concentrating on the middle image.Once you have 11 locked on 11 to it, it should resolve into focus in 3-D . Slowly moving the prints to your normal reading distance may help.
![Page 19: Ηolographics Ιntl.no6](https://reader033.fdocuments.net/reader033/viewer/2022042821/55cf9681550346d0338be9d6/html5/thumbnails/19.jpg)
--------------CALENDAR--------------
Events Calendar
May 3 - August 31 Images in Time and Space exhibition in San Francisco, U A. ee page 12 Frisco Images
June 17 - July 29 Andrew Pepper's exhibition Beyond the Surface: W01'ks rvith Light at the Inter ference Hologram Gallery, 008 -ll 79A King Street We t , Toronto, Canada . Phone (+ 1) 416 535 2323 for further information .
U ntil August 2 R ecent Acquisitions, exhibition of holograms made a part of the Museum of Holography's Artist in Re idence programme. ALSO: Charles Lysogorski , one-man show in lower gal lery. The Museum ofHolography i at ll Mercer Street, 1 ew York , ew York U A. Please phone (+1 ) 212 925 0581 for further detail .
Mid-August onwards As We See It: Exploring the World Through Holography. A collaboration between the Museum of Holography and the National Geo graphic ociety in the USA, this exhibition was pre -iously hown at the a
tiona! Geographic Head quarter in Washington DC. ALSO:Sue Cowles, one woman show in lower gal lery. ee previous entry for MoH details.
August 30 - October 30 Visiona '89 a multi-media
exhibition, is to be held in Zurich, witzerland. External exhibition of the Mu-eum for Holography and
New Visual Media in Pul heim, near ologne, FRG. Phone ( +49 ) 02238 51054 for further information.
September 5 -8 International UNESCO Seminar on 3 - D Holo graphy '89: Science, Culture, Education . For further information contact D r Markov 3-D Holography, In ritute of Ph ys ics, 46 Prospect auky, Kiev 28, U R. Telephone : (+7 ) 044 212 2158 .
September 11 -13 Second International Conference on Holographic System , Components and Application . University of Bath, Britain. See page 8 Hologmphe1'S Meet iu Bath for further details.
September 12 Rob Murray, sculptor and holographer, talks to the Roya l Photographic Society's Holography Group in Britain. Meeting starts at 7 .30pm at the Challoner
lub, 61 Pont Street, London SWl .
Mid -September elebration of the tenth an
niversary of the foundation of the Museum for Holograp hy and New Visual Media in Pulheim, near Cologne, FRG. Phone ( +49 ) 02238 51054 for fur ther information .
Lysog01'ski JVOI··kfrom the MoH shoJP. Photo: A1t:hur Fonlm'i.
HOLOGRAM ROTARY DIE- CUTTING
A PROVEN PROCESS FOR HIGH- VOLUME COST- EFFECTIVE PRODUCTION
• ACCOMMODATES PLATE-TO-PLATE REGISTRATION DIFFERENCES
• KISS-CUT (LABELS)
• THROUGH-CUT (TAGS)
• HIGH YIELD
• SECURE FACILITY
• WIDE RANGE OF WEB WIDTHS
CONTACT: DAN GALLAGHER
OTAL REGISTER, INC. 180 SUNNY VALLEY ROAD
NEW MILFORD, CONNECTICUT USA 06776 PHONE: 203 354 0091 FAX: 203 354 0513
\ ummcr 1989 Holog:raphics lntcrn.ltlml.ll 19
![Page 20: Ηolographics Ιntl.no6](https://reader033.fdocuments.net/reader033/viewer/2022042821/55cf9681550346d0338be9d6/html5/thumbnails/20.jpg)
--- ------------ REVIEWS -------------------j
Holography Marketplace
Review by Graham Saxby
Holography Marketplace 1989 is the first edition of a new publication from Ross Books, publisher of Holog1'aphy Handbook (Fred Unterseher et al , 1982 ), which is evidently intended to become an annual directory for tl1e holography industry.
Such directories depend heavily on the contributions of tl1e individuals who have meir names and businesses in them, and in view of the fact mat this costs noming but a stamp, it is extraordinary how many get left out. It is le s surprising tl1at a number of individuals and companies manage to get entries several times over, and tl1is has certainly happened in Holog1-aphy Mm'ketplace.
This book is much more man a list of commercial enterprises and suppliers of equipment. It also contains a list of indi viduals and establ ishments offering tui tion in holography and, for tl1e benefit of tl1ose wishing to enter tl1e marketplace with a mind less tl1an well-dressed technologically, a good deal about holograms and how tl1ey are made . I believe the autl1or (unnamed , inexcusably) is Scott Lloyd, who wa formerly re ponsible for educational matters at tl1e ew York Museum of Holography, and onetime eilltor of Holosphere. In tl1e preface to this first edition, tl1e editors explain mat it is concerned chiefly with artistic holography, and tl1at subsequent edi tions will cover more full y tl1e fields of commercial, applied and scientific holography.
The book contains an introduction and seven further chapters, along witl1 a bibliography and glossary. The introduction and chapter one deal with tl1e principles of transmission and reflection holograms and explain in a very basic way how tl1ey are made. The principles of transfer holograms are introduced briefly. Embossed holograms and holographic stereograms are discussed in more detail and holographically generated optical effects and diffraction artwork are mentioned . There is a very
20 Holographies lnrernarional Summer 1989
good chart showing the various rypes of display and ornamental holograms and the selection of pathways in making tl1em .
Chapter nvo discusses tl1e rypes of artwork suitable for decorative holograms for company promotions, letterheads, etc, for nvo-dimensional flat and spatial overlays, and fur multi -channel animations; and tl1e kinds of model suitable for mree-dimensional images, 2D/ 3D im ages, and images with size reduction .
Advice on me preparation of contracts benveen holographers and clients fOl lows in me mird chapter. Royalty payments , deadlines and reprint arrangements are discussed in detail, mainly in terms of current American business practice . Copyright is discussed, again mainly in American terms: the new British Copyright Act, tl1e first to mention holography specifical ly, seems to have missed me printer's deadline, which is a pity.
Manufacturers of holograms are listed in chapter fOur. There are tables drawn up in alphabetical order by country and name, with ticked boxes indicating who does commercial mastering, fine -art origina ls, stereograms, large-format work, pulse-laser hologram , etc. These are followed by a full list of addresses in the same order, each one being referenced to the tables by code letters. (This seems to me to be complicated and unnecessary: it takes ages to fmd out what a particular company offers as you have to keep referring back to me table .) Most of the addresses are in tl1e USA, but many are in the UK; Canada, France and We t Germany are also well represented, togemer with fifteen otl1er countries.
Chapter five covers producers and distributer of holograms. The text introduces the prospective dealer to me pitfalls of buying and selling holograms. It examines the current price ranges of tl1e different types and size of holograms, and explains what can be expected for one's money . It also deals with correct metl1ods of display, a matter where retai lers are often careless. This is followed by a table and a list of addresses, to which the comments above apply.
The next chapter looks at holography in education, li sting the institutions throughout me world concerned with the teaching of holography, under categories such as "hands-on workshops ", "curricu lum development", "public school programs ", and "college-level instruction ". The list also includes anum -
ber of periodical that include articles o holography regularly. The final chaptc lists suppLiers of equipment for holo graphy, again with the majotiry of ad dresses in the USA.
The bibliography has largely bee taken from the library system of th Universiry of Cal ifornia, and covers pro ceedings of most ( tl1ough not all ) sym posia on holography as well as books and a number of articles from learne journals. The list is by no means com plete (a large number of importan papers are ab ent ), although mis is no surprising. (A search I made recent!) produced a list of more tlun a tl1ousan papers witl1 the word "holography" (o a derivative) in the title · a complete li witl1 abstracts would fill a thick book 01
its own. ) There is a barely adequat index.
Dealing a it does witl1 so scattered a population of enthu iasts, no directory of t!Us rype could hope to be comprehensive, and this book does not pretend to be. In fact , on several page mere arc appeals for tl1ose who have been omitted to come out and be counted .
Among the various universities and colleges listed in the chapter on education I was sorry to see no mention of the British polytechnics, particularly my own at Wolverhampton (where me teaching of holography on first -degree courses in the UK was pioneered ), and also Liverpool and ewcastle-upon-Tyne who, like Wolverhampton, teach holography in engineering and applied art and run short courses in practical display holography for me public. The education chapter is certainly tile weakest in me book.
In me earlier chapters the instructional material on holography is a little patchy, to say tile least; here and mere tile odd unexplained technical term appears, and steps in the argument are skipped . I do not think tllis is the fault of me aumor of these passages: it looks more as though he was allowed so tl)any words to tell tilt story, and mat he did me best he could; and tl1at, even so, some of me input was axed. If mis is true, it is a great pity. There are simply not enough good subeditors around.
There are also many important omissions in the list of suppliers of equipment, particularly outside tl1e USA, and it would have been helpful to have a European co-ordinating editor. Nevertlleless, this is a valuable book for anyone concerned (or wishing to be concerned ~
![Page 21: Ηolographics Ιntl.no6](https://reader033.fdocuments.net/reader033/viewer/2022042821/55cf9681550346d0338be9d6/html5/thumbnails/21.jpg)
--- ----- ----- --REVIEWS ----- ----------
with holography and its commercial aspect .
It is not difficult to envisage a directaty much better laid out than this one, which is repetitive and often confusing, and has a whimsical layout (familiar from H olography Handbooll) with many free-
Peter Zec: Concepts
of Art Hologmphie - Geschichte, Technik, Kunst (Holog~·aphy - History, Technology, Art) by Peter Zec was published by DuMont nearly eighteen months ago. T his was the first time that a book on concepts of holographic art, whjch had previously been dealt with mainly in newspaper articles and ex hj bi tion catalogues, was made available to the German - peaking public, and it is hoped that the book will be available in English in the near fumre. Although holograph y had become scientifically and technically well-developed, and had a wide variety of applications, a coherent iliscussion of ilisplay holography had not been previously published .
Zec set himself the difficult goal of creating a basis on which the historical and aesthetic aspects of the medium could be defined and explained, whjch he achieved b_ describing the development of holography. He a aids conventional treatments of ho lography which emphasize technical and practical areas or are written in connection with specific exhibitions.
The book gives special attention to the logic of holography, that is the perspective from which it is viewed and thought about. The emphasis is not on the technology involved, nor is this a purely hjstorical report. Instead the intellecntal core of the book concerns holographers themselves and the potential of the medium to convey their artistic message. The beginning of the book does, however, cover technical aspects of hologram production in order to avoid the reader perceiving holography solely phenomenologically.
hand iliagrams and headings that look like something from a John Bull junior printing set. But in the end it is the con tent that matters, and tills directory contains much valuable information. My guess i that the serious entrepreneurs in holography "viii make sure that they have
Thi basic technical knowledge is presented in comparison with other three-dimensional technologies and is therefore easy to understand. It gives the reader a concepn1al basis from which holography, and its meaning and impact, can be judged without it being seen as some kind of lightplay withou t substance. This is particularly important becau e the phenomenological view re veals the striking emptiness of the holographic message : an emptiness whjch appears e pecially strong in comparison to other visual media .
The conceptual basis, however, is not founded on the technical hjstory of holography only. At the end of the book
a copy. Holography Marketplace 1989 is pub
lished by Ross Books, PO Box 4340, Berkeley, California, United States . US$35 paperback, 179pp. ISB 0-89496-047-4 . Em ted by Franz Ross and Elizabeth Yerkes.
gina] fascination with it is weakening and the medium i already beginning to show some of the signs of premature agemg.
Thus, besides being a critical appraisal of the medium , the book is a brave re analysis of its historical and aesthetic beginnings. It offers the creative and criti cally interested reader an intellectual basis for thought and action as well for seeing, compreheniling and enjoying holography.
Holographic - Geschichte, Technik, Kunst by Peter Zec is published by DuMont Verlag, Koln , 1987.
by Vito Orazem after examining the -----------------------present condition of holography, Zec looks at holo -graphy's a rti stic origins. He firstl y detaches himself from the photographical para digm , which shows it elf mainly in tl1e prevalent over-emphasis of the 11 tl1ird 11 dimension of holography. In-read he postulates
the "self-creating power of light " as the creative foun dation of the holographic medium.
By presenting the role of light in tl1e hjstory of art he is negating the discussion about perspectivism and relates holograph y more to the fire -work tl1an to theta-bleau. He incor-porates important impulses for fur ther development of holography at a time when tl1e vir-
1.1
II
( Q
1 3
FR ONT VIE 'N
J<'ig-. 234 .
n ~ · ·· - - -· - · ·-· b . .
DIRCcr t ON OF'
S!DC VICW
Fig. 235.
~.f SWH T
THERE IS A RIGHT WAY T O LOOK AT A HOLOGRAM
MANUFACTURERS OF HOLOGRAPHIC PRODUCTS Op-Graphics Tech North Unit4 7 Harrogate Road Leeds LS7 3NB h.rf-.n~ni.u TEL (O~J2)628687 TLX ~~7061 LINKUPG FAX 0943467881 I "'IIIII~ ..,.....,_
Summ~r 1989 Holographies International 21
![Page 22: Ηolographics Ιntl.no6](https://reader033.fdocuments.net/reader033/viewer/2022042821/55cf9681550346d0338be9d6/html5/thumbnails/22.jpg)
------- C 0 M PUT E R + AI DE D +DESIGN -------- •
3-D From CAIJ
A eminar on three-dimensional imaging at London's Royal College of Art in May marked the start of a new teaching programme based on the techniques of stereoscopic photography, computeraided design (CAD ) and holographic tereoscopy.
The project is being run under the aus pices of CITE ( the Consortium for Graphic Intormation Training in Eu rope ). ITE was founded in 1987 as a University Enterprise Training Partner-hip (UETP ) under the Commission of
the European Communities COM METT programme, and has access to European Community funding programmes. About 30 companies and in stitutions from throughout the EC are associated with CITE.
In the holography programme the in-
by David Pizzanelli
tention is to establish a multiplexing fa cility which can interface with data input from a wide variety of ources. Of pri mary interest is the use of CAD/ CAM systems (computer-aided design/ manu facntre ) to generated images of com puter-designed non -ex istent objects and events and have them preserved as holograms, to provide a "hard copy " of the information displayed on the monitor screen . A faci li ty for making holographic stereograms is already running and is located in the Department of Physics at the Univer ity ofLoughborough in Britain. Here, pin -registered film strip are con verted into holograms .
On display at the eminar were some of the holograms recently made o n tl1e multiplexing equipment. The "Evere t hologram " (described last issue ) was a
Crash Impact hologra1n made by Amazing Array Productions from computer g ene7'ated images. Photo by DaPid Pizzanelli.
22 Holographic> lntcrn.uion.tl urnmtr 1989
good example of one of the main tenets of t he CITE programme philosophy: taking holography out of tl1e confine of the sntdio .
The very first photograph, taken in 1827, was of a sunlit courtyard, but ho· lography, both continuous wave and pulse, has always been confined to the darkness of tl1e sntdio. Even the original multiplex holograms of the early eventies tended to be of girls rotating on turntables, photographed in the sntdio. There are some notable exceptions, but for the mo t part, outdoor hologram have been a rarity. It is hoped that all that will change: soon anyone with a video or film camera and a grasp of stereo photography will have access to holography as "hard-copy " to a sequence of images shot on land, in tl1e air or underwater.
Perhaps the most progressive aim of the project, however, i to open up holography to non -holographers, to teach scientists, artists and industrial de igners how to generate stereoscopic footage uitable for multiplexing into a bolo·
gram. The most interesting 3-D image are to be found in tl1e world at large, not in the holographer's studio. The concept of hologram as "hard-copy " relegates the medium to a position of seconda importance to the data, which is as i should be.
o-one considers a photocopy to be anything of importance in itself: only the alpha-numeric sy mbols and figure which are photocopied have importance. Yet the hologram has always been proffered to the world a something extraordinary and magical, regardless of the image. Long-term survival of the medium is dependent on its being taken for granted rather than being displayed as a novelty, because it is in tl1e nature of aJl novelties that they become tiresome after a while and are put aside, eitl1er forever or until a new generation comes along for whom they are again novel.
![Page 23: Ηolographics Ιntl.no6](https://reader033.fdocuments.net/reader033/viewer/2022042821/55cf9681550346d0338be9d6/html5/thumbnails/23.jpg)
--------- C 0 M PUT E R+ AIDED+ DESIGN---------
A hologram of a car-crash which was on display at the seminar demonstrated how holography could be used as a hard copy meclium . The image was computer generated by Amazing Array Productions. Some 200 frames of animation show the effects on marmequin passengers at the moment of impact. Spanning an angle of view of ome 40 degrees, the action is compressed, but still intelligible: the driver and front passengers are restrained by seat belts , whilst the dummy in the back takes a fatal pounding and a small child is hurled all the way from the back to the front of the vehicle, crashing against the dashboard. The hologram makes an eloquent statement in favour of rear safety belts , but it is also an exan1ple of a use of holography to make 3-D images of" non-existent " objects and events: scenes which are computer generated, which without holography would vanish when the monitor is switched off.
Equally impressive was a hologran1 of a fly's head made from images taken from a scanning electron microscope (SEM ). The stereo-photographic footage was shot by David Burder, one of the guest speakers at the seminar, who is an expert stereo photographer. Showing some 72 degrees rotation over 140 frames, the l Ox8in image magnifies the fl y's head from a pinhead to tl1e size of an orange. Modifications had to be made to d1e chamber of the instrument so tl1at the subject could be rotated, and the internal workings of tl1e microscope were shielded . The image is built up line by line on a cathode ray tube, as some 6000 volts are bombarded at tl1e specimen in a vacuum chamber. Specimens are gold plated and the image is formed by the emission of secondary electrons fi-om the metal.
One feature of tl1is imaging system is a tremendous depm of field (focus ), relative to optical systems using lenses and visible light (which partially explains why the stereo photographs taken from the original SEM images appear to be so much sharper tl1an the stereo photographs of tl1e hologram generated from them ). David Burder shot me stereo sequence on 120 roll film (which has no sprockets). He modified the camera exposures for each image to correct for me clifferences in luminescence and contrast between sequential frames shown on the monitor. The entire job took three hours of scanning, which is a long time when one considers me punishment to which
TJVo ft"ames fi'om the sequence of stereoscopic images used to make the Bug hologmm. Note the clarity obtained using a scanning electron microscope. Photogmphs by David Burde7'. See stereo viewing inst7'Uctions on page 18.
the specimen is subjected. Indeed, several specimens were tested to determine which one would be most resistant to electronic bombardment for tl1e duration of the shoot.
The 120 roll film had to be transferred onto 35mm film (wi th sprockets) for the multiplex machine. This was done u ing a rostrum camera. In tl1e electronic image, visual markers had been generated to ensure registration of tl1e image at the rostrum stage. The location of the image plane of tl1e fly's head in the final hologram was done at mis stage. The ability to manipulate stereoscopic film seq uences at the rostrum camera step makes the system particularly versatile: stereo data from almost any source can be converted, enhanced, colour separated and altered at d1is stage .
T he CITE training course aims to heighten awareness of how people perceive cues associated witl1 depm and perspective and give practical experience of
d1e production processes of holographic stereography. The course is modular, divided between Middle ex Polytechnic in London (which will teach d1e use of computers in three-dimensional design ), the Royal College of Art (which will provide studies in perspective photography), and Loughborough University Department ofPhysics (where the holographic hard -copies are made).
Much of tl1e hardware is already in place. The multiplex equipment is operational, and Middlesex Polytechnic is re ceiving a PCR with an Oxbury head , a device which will enable high -resolution images fi-om a computer monitor to be recorded on pin-registered film. The RCA is purchasing a linear rail and rotary stage for direct filming of live subjects. These are both computer controlled, giving exact positioning and reposi tioning of tl1e camera, and travel wim a linear movement of up to ten metre per second.
The Bug hologram by David Burder, reflection transfe~· by Steve Done. Photographs by David Pizzanelli. Fo7' ste1'eo vieJVing instructions, please see page 18.
Summer 1989 Holographies International 23
![Page 24: Ηolographics Ιntl.no6](https://reader033.fdocuments.net/reader033/viewer/2022042821/55cf9681550346d0338be9d6/html5/thumbnails/24.jpg)
--------- C 0 M P UTE R+ AIDED+ DESIGN ---------1
The RCA already has a ro trum camera to aid students in formatting films, and CITE ha provided a FORO X animation table which allows the precise positioning control which i vital when copying material onto pin -registered film . The college has its own computing facilities and will also be receiving a PCR with :1n O xbury head to allow students to shoot pin -registered film from the monitor.
Amazing results have already been produced at the RCA by Rob Munday using the C ITE multiplexing equipment. He used a desktop Amiga com puter and a pin -registered camera, and simply took photographs of the monitor
Equipn1ent Details
The multiplex equipment used for the CIT programme is based on the system developed by Steve Benton ( ee diagram), which utilises an Hl laser transmission hologram which i transfened to an H2 white light viewable hologram, rather than the original one- tep method developed by Lloyd Cross for cylindtical multiplex holograms.
The use of the two- tep method gives greater versatility as the white light hologram can be made from sev-
II
24 Holographies I ntcrnarionJI Summer 1989
creen . See page 8 of this issue . In the corning months the programme
will expand with more equipment aimed at teaching non -holographers about three -dimensional imaging. Commadare K are donating Amig:1 2000 com puters, and communications software will be written which will make it possible to use these sm:1ll do mestic computers as front end gr:1phic work ra tions for Cray super-computers.
The Amiga PCs wi ll carry the graphics programme and communicate with the "user -savage" C ray computer, which wi ll do all the he:lV)' number crunching. This will make it po sible for small users to get into supercomputing for the first
era! strip masters to provide a multi-colour minbow hologram. Alternatively, a reflection hologram can be made from the Hl or it can be used to make a transfer on photo-resist for embossing.
The mechanism which converts the stereo copic film snip to a laser tran -mission hologram (Hl ) is designed to take 35mm film which has been exposed in a pin-registered camer:1, 'vith images et along the length of the film in "Leica
fOrmat" (ie. that of a SLR camera, rather than a movie camera, where the images run across the film). The images are back-projected using the light from an argon -ion laser onto a diffusing creen. T he Hl is a 30x40cm plate set in-line to the screen's centre and horizontal with respect to the table . The plate is inclined at Benton's adu·omatic angle with re -
time . The C ITE stereoscopic imaging an
ho logr:1phy project could prO\·ide a brg number of people with the training re qui red to make multiplex holograms an Jt the s:1 me time it promises to bring nr11 :1nd interesti ng imagery to the medium T here :11-c no fixed dares available Jt th time of writing, but the cour e fee is e, peered to be in the region of 25 (U $400 ).
For more information contact: T o Evans , C IT E Project Coordinator, on ( +44 ) 0 l 584 5020 extension 328 , or write to him :1t the Royal College of Art, 25 Kensin gton Gore, London S\V 2EU, Britain.
speer to the screen (ie. leaning backwards away from the creen ), and is il · luminated by an overhead reference beam.
As each frame of the film foot:1ge i projected onto the diffi.1sing creen in turn, a narrow slit mask, 2mm wide, is moved laterally across the urface of the Hl plate between expo ·ures . The hologram is divided into some 200 2mm ections, each of which form a thin "window" commanding a view of a eparate image from the tereoscopic sequence . Lengths ofHl can be varied according to the number of film frames, ranging fi·om about 140 to 200 fi·ames. The final white light viewable hologram is usually a 1 Ox8in plate wirl1landscape (hori zontal) format, either reflection or transmission.
Diagmm fi'om Benton multiplexing patent: US Patent 4,445,749. May 1 1984, Stevm A Benton. Tht· photographic plate is placed beiJind n masfl (5) in which there is a11 elongated slit aperture (6).
5. Mask 13. Mirror 6. Elongated slit 14. Mirror
apertu.re 15. E\.panding 7. Beam splitter lens 8. Pinhole 16. Pinhole 9. Expanding lens 17. Collimating 10. Lens lens 11. Diffusion 18. Laser
screen 12. Lens Ti: Transparency
![Page 25: Ηolographics Ιntl.no6](https://reader033.fdocuments.net/reader033/viewer/2022042821/55cf9681550346d0338be9d6/html5/thumbnails/25.jpg)
QUITE SIMPLY: The Best Narrow Web
Holographic Embossing System Just Took A Technological
Step Forward. lJnlltll TEHSI~ REWIMl TEHSI~ ~
SIDE GUIDE ~ ~00
100 0
100 ~ .-::::J.OO .... j -
0 0 0
Ill WI Ill LEFT TEMPERA TlJlE RIGHT !EIIllll TENSIOH OUTPUT PRESSUlE ROLL DIE ROLL PRESSIR RDLL TENS I OH OUTPUT
8 ~~ 234.5 2 3 3 . 5121
3 ~ .1
o 1 olololo olololo o o o o
AUTO IWIUAl. MAIN POWER AUTO MAHUAI. lET lET SET SET
~~ 0 ~~ ;r I ;r I 2 I 2 I
I I I I I I I I
0 lO 0 lO 0 ~ 0 ~
I£ATEJl SIDE GUIDE POIIER TENSIDil POIIER POWER AIR POWER TENS I Ill
0 0 0 00 0 0 6~6 6 66 6~6
OFF MAN OFF OFF OFF OFF OFF MAN OFF
MODEL DC-3 ., J!~~l~~~t~~Q~~~~.!~~. ~ EMBOSSING MACHINE
We guarantee panel variation, side to side, of zero and repeat of 1 millimeter or less on either stamping foils or metallized films.
Call, FAX, or Telex for more details.
JAMES RIVER PRODUCTS 5420 Distributor Drive
Richmond, Virginia 23225 USA
1-804-231-4272 • TLX 903117 JRP RCH VA • FAX 1-804-231-7891
![Page 26: Ηolographics Ιntl.no6](https://reader033.fdocuments.net/reader033/viewer/2022042821/55cf9681550346d0338be9d6/html5/thumbnails/26.jpg)
---------MUSEUM+ 0 F + H 0 LOG RAP HY -------------1
MoH: Past, Present and
Future The history of the Musewn of Holography in New York is an important part of the history of holography as a whole. Susan Cowles, Director of Education at the MoH, has sifted through some of the Museum's valuable historical material to produce this account of its origins and development. She ends with a look at the Museum's present financial difficulties and the outlook for the future.
There are many people who have been bitten by the holography bug, and subsequently pioneered its potential to the full extent of tl1eir imaginative facul ties. This was especially apparent in tl1e 1970s on the East Coast of tl1e United States, \.vhere an interest in holography was developing a pO\ erfuJ momentum
in the minds of a number of creative inclividuals.
In 1973, the ewYorkSchool ofHolography opened under tl1e directorship of Joseph Burns . This fast became a ceno·e for budding holographers. Notable names who graduated from tlus school were Dan Schweitzer and Sam
Moree. Burns himself was a along with Rosemary (POS) ) Jackson, Tung Jeong's first holography held at Lake Forest College in 1972.
In the early 1970s, Burns and J ac worked together as a dynamic They staged two major holography hibitions which helped to instntment idea for the formation of a museum holography. The first of these wasH graph)' )75: the First Decade, staged at International Center for Photograp (ICP) in New York City.
This was tl1e first major show ofholo· grams which prompted an awareness the union occurring between the arts and sciences . On recalling me event, Burns quoted Emmett Leith as saying: "it was the first show tl1at brought scien· tists and artists togetl1er ". Jackson acknowledged tlut for the first time "a sense of community was growing .. . scientists and artists became simply holographers ".
Holography '75 also went a long way towards putting holography into me domain of public awareness. This may or may not have been due to the results of a review in which Hilton Kran1er, the well -known New York Times arts critic of
Recent Acquisitions: on currently in the MoH ~tpper gallery. See Calendar for other inf01'mation. Photo by Betty Sword.
26 H lographi.:• !.lternational Sumrncr 1989
![Page 27: Ηolographics Ιntl.no6](https://reader033.fdocuments.net/reader033/viewer/2022042821/55cf9681550346d0338be9d6/html5/thumbnails/27.jpg)
MUSEUM+OF+HOLOGRAPHY
the time, slammed the show. His scathing review had an immediate effect -everyone wanted to see what he was talking about and attendance boomed . Here is an except from Kramer's review:
"The culture of holography ... is ... su·ictly concerned with, and immensely pleased by, its bag of illusionistic nicks, and completely mindless about what, if any, expre sive po sibility may be hidden in its technological resources."
The public awareness of holography grew at a rapid pace. Mter the how at ICP, Burns and Jackson mounted an exhibition in Stockholm, Sweden, called Holografi Det 3-Di·mensionnella Mcdict. The show attracted an estimated 60 000 visitors in two weeks.
Witl1 the growing interest in the me dium as the public quickly became more aware of holography's potential application , the climate was right for innovation. In 1976 the melting pot of activity took shape, focusing on the formation of the institution we now know as the Museum of Holography in New York.
The MoH' as granted a charter t-i·om the State of New York later tl1e same ye:u·, and began operating as the first not-for -profit organization dedicated to me collection of artistic, scientific, historical, contemporary and commercial holograms and related materials. The Burns and Jackson team, whose pioneering achievements had led to the found ing of the Museum, did not carry out the mission together. Burns went his own way, while Rosemary Jackson became tl1e first official director of tl1e newly opened MoH.
The early years of me Museum, in retrospect, seem almost legendary: Jack-on and her contemporaries were pion
eering holography in a way no-one had ever done before. In March 1977, approximately four montl1s after the Museum opened, Dennis Gabor and hi wife Marjorie paid a visit. Gabor became the Museum's first official member. He re turned tl1e following year and was in vited to become honorary chairman of tl1e Board ofTrustees.
The MoH has a number of Gabor's books and papers, his obel Prize and a 120 degree integral hologram of Gabor and tl1e Museum staff members. These are part of the Gabor bequest to tl1e Museum, which it is planned to use as the basis for an exhibition at tl1e MoH about Gabor and his work in late 1990.
The opening exhibition at the MoH was Alice Through The Looking Glass.
tudent ofthe MoH Out Reach P7'ogmmme, 1988.
This was mounted without any funding; holographers generously donated their work for tl1e show. These works then became part oftl1e permanent collection of the Museum. Alice became a travelling show which vi ited 28 venues d1roughout the nited States. A reporter for tl1e Detroit Free Press remarked about the show, "as you look be aware that you are doing omething his toric ... ".
In the years that f-ollowed, Jackson and her staff installed and staged an impressive number of shows. The Museum always tried to establish a balance between art and science. A permanent exhibition called In-Perspective was in stalled in the Museum's lower gallery.
This was an account of the history of holography over 35 years, and incorporated signitlcant holograms, diagrams and other related information. It was a unique historical record of the many aspects and various methodologies of holography. In-PerspectiJJe served to inform the visiting public up until last year, when it was dismantled due to its dete riorating condition. The pre ent Museum staff plan to install an up-dated exhibition on the history ofholography by tl1e end of 1990.
Hologmph_y Works: ApplicationsofHologmphy in Industry and Commerce was a major exhibit staged in 1983 dedicated to tl1e industrial applications of the medium. One of the Museum's funu·e plans is to curate and exhibit an up-dated version, Hologmphy Works II. Among notable artists who have had one-per on
shows at the MoH are Margaret Benyon, Sam Moree, Ruben Nunez, Harriet Casdin-Silver, Rick Silberman, Anait Stephens and Dan chweitzer. The MoH plans to have a one-woman show of Dori Vila's work sometime in 1990.
The MoH has the world's largest collection of significant holograms, and i a depository for the early lab notes and ex periments of many of the prominent holographic artists who have participated in the Mu eum 's Artist-in-Residence programme. This was instigated in 1980 under the then education director Ed Bush, and is still the only programme of its kind which is held on a consi tent basis each year.
The AIR programme has erved to create an admirable collection of artists works produced in-house at the Mu seum. In fact one of the exhibitions currently on display is Recent Acquisitions, which is a survey of work completed in the 1988 AIR programme.
Applications are currently being in vited for the 1989 AIR awards. These should be sent to the Museum no later tl1an September 1 of mis year. Due to a shortage of funding tl1ere will nor be a extensive a programme as in previou years and only three awards" ill be avail able.
Another important aspect oftl1e MoH is it publication, Holosphere. This was taken over by the Museum in 1977 under tl1e editorship of Ed Bush. It forms tl1e most complete historical record of developments, inventions and achievements in holography, with many
ummer 1989 Holographies International 27
![Page 28: Ηolographics Ιntl.no6](https://reader033.fdocuments.net/reader033/viewer/2022042821/55cf9681550346d0338be9d6/html5/thumbnails/28.jpg)
---------MUSEUM + 0 F + H 0 LOG RAP HY---------1
holographers having contributed over the year to creating this written history. The Museum is still publishing Holosphere, despite financial difficulties which have delayed recent issues.
The Museum ofHolography has a rich and complex history. In this article I ha~e endeavoured to present an overall view of the Museum's origins and both its early and recent history. A truly detailed account wou ld , I am sure, take a sizeable book. However, as many readers will be aware, the Museum has fallen on hard financial times recently. What, then, are its prospects for the future?
Since the end of Rosemary Jackson s period as director there have been several directors, each of ' hom has tried to bring their own style of leadership to running the MoH . This has resulted in a mixture of failures and successes. The relatively qttick rum-over of leadership has not had a healthy effect, and has caused confusion and anxiety in the holographic community.
Currently, tl1e MoH has a new body of staff under the able directorship of Martl1a Tomko, who has extensive experience in arts administration and not-
for -profit institutions . Her wish is to make the MoH "a museum again ". She is conscious of the hard work which has to be done to restore the balance both financiall y and dip lomatica lly.
She is working closely with ilie Mu seum's dynamic new business manager Bronwyn Albrect, bookkeeper Janice ichol, and the Board of Directors to get the b oks straight and pay the bills. Because of the recent internal focus o n fin ancial troubles, the Museum has at times appeared insular. The Museum staft- are, of course, keen to continue ilie important aspects of the Museum's work - but they want to do it right.
The problems are, however, now being dealt witl1 ready for a dynamic push into ilie 1990s. T here will be a rebirtl1 at the MoH, and to achieve this we will need tl1e support of ilie people who helped create its past, together with others who want to be part of its future.
The MoH has an established ew York State -wide ed uc ationa l pro gramme, which is continuing. Much of the grou ndwork for tl1is programme was done by the MoH's previous director of education, Scott Lloyd. The Museum
worked closely witl1 the ew York Education Department to establish this Ho logmphy in the Classroom programme.
A major exhibit is planned for this sum mer at the MoH, entitled A s We Se It: Explm-ing the World Th1'ough H olography. This show was produced by the MoH in conjunction with ilie ationa Geographic Society, and is currently on display at the National Geographic headquarters in Washington, DC. This show i intended to set a precedent for future innovative exhibitions of a high standard at the MoH.
The Museum wishes to continue to provide a public service to educate and inform an international audience about holography. An aggressive fund raising drive is pre ently under way to rai e $150 000, and many of you reading this article will have received a fund -raising letter from Dr Stephen Benton , a member of the Board of Directors.
The Museum is a unique institution. Please help to retain it as an important part of the history of holography- help support tl1e MoH in any way you can botl1 for posterity and the future of all aspects of holography.
LEONAR_DO JOURNAL OF THE INTERNATIONAL SOCIETY FOR THE AATS, SCIENCES AND TECHNOLOGY
DISCOVER AN ART FORM OF THE FUTURE: HOLOGRAPHY
L£01 ARDO is the foremost inlernntionnl journa l addressing all ajJjJlicalions of the sriences and technology to the arts.
LEO 1ARDO documents the wo rk or th e p ioneer a ni sLS working with ho lograph y as an an medium. A Special I sue, edi ted by Cue t Edi tor LoUIS M. BRil.l . a nd a distinguished international Editorial Board, is being publ ished in 1989. The issue include anicle by leading arti t including MARGARET Bio.NYO:-: , N.\NC:Y GORGLIONE, EDL'ARDO KAc, L'i'.-\:>1:-:E T. \ R and SAI.I.Y WEBicR, PHII.IPPE BOISSO:>/ET,
28 Holographies lntanational ummcr 1989
BRJ GITrE B RGMER, GEORGE DYEN , OI ETERJ L':>/G , SH N UK£ MITA~ IURA, C. REL1TERS\\'ARD and DOR IS YIL.A.
An inu·oduction by Posy J ackson Smith a nd historical a nd th eoretical articl es explo re th e criti cal contex t or ho logra phy as a n a n medium.
SPECIAL ANNOUNCEMENT:
The edi tors or LEO ARDO have decided to publi h a second Special Issue in 1990 d evote d to holography. Contac t th e Editorial O!Tice fo r further details.
Subscribe to LEONARDO. Published qua rte rl y.
SUBSCRIPTION INFORMATION:
ubs ri ption to LEONARDO, including th e H o lography pecial Issue: 45.
Libra ries and multiple-reader in Litulio n : , 190.
Send payment to LEONARDO, Box 75, J442A Walnu.t Street, Berkele , CA 94709, . .A.
A k a bo ut our HolografJhy Theme Pack.
Ask about our o n-lin e H o lography H o Lline.
Free sample copy of LEONARDO available on request.
![Page 29: Ηolographics Ιntl.no6](https://reader033.fdocuments.net/reader033/viewer/2022042821/55cf9681550346d0338be9d6/html5/thumbnails/29.jpg)
LEAVE ·EVERY
STEP TO CROWN
![Page 30: Ηolographics Ιntl.no6](https://reader033.fdocuments.net/reader033/viewer/2022042821/55cf9681550346d0338be9d6/html5/thumbnails/30.jpg)
---------------- ART ----------------------------------
Alexander Retrospective
by David Jones and Martin Taylor
One of the best- known artists to turn his hand to holography i Alexander, who, as an e tablished culptor, began to exploit the medium in the early 1980s. Many of his holograms arc featured in a major retrospective exhibition of his work since 1981 , which will be shown in Brazil , Chile, and the United States.
British -born Alexander studied at St Martin's School of Art in London, after which he initially became a painter. In the 1960s and 1970s he made the tran sition to culpture, culminating in several monumental works in the late 1970s.
The best-known of the e include The G1'eat ToJller at Rutland Water in Leicestershire, Britain, which was the largest bronze culpture of modern times, and Jubil ee Oracle, ired on London'
South Bank. His route into
holographic art was not through an interest in tl1e holographic tech nique itself. Ratl1er it was an exten ion of his work with "four-dimensional" sc ulptures. The idea for these culptures first oc
curred to him in 1980 after he had read Ouspen ky's Tertium Organum and spent a considerable period reflecting on the concept offour dimensions introduced in the book and how it could be repre sented in sculpture.
In tllese works,
rotated or the observer walks around it, shapes are seen which do not physically exist, hence the term "four-dimen sional" . The simplest are made up of sets of vertical rods, painted in contrasting colour so as to make tl1e illusory forms appear. The retrospective exhibition fea tures 27 of these 4 -D scu lptures.
At around this time, Alexander was a lso producing " three -d imensional paintings", in which images in an extra dimension \ ere added to basic two-dimen iona l repre entations. Painted Lady from 1983 is among those included in the retrospective.
When Alexander attended a short course on holography at London University' Goldsmiths' College in
as the culpture is Horrors ofWar: Installation, 1988
30 Holographic< Internatio nal Summer 1989
1982 he was simply looking for a technique to record his 4-D sculptures, which could not be shown fully by ordin<U)' photography. T he following year he successfully applied for an Australia Council artist-in -re idence fellow hip at CS IRO . Here he worked with Dr Hari luran, one of the leading scientists in holography, who taught him more about tl1e holographic proces .
He soon realised tlut holograms had great artistic potential of their own. "The holograms produced began as a sort of extension oftl1e 4 -D sculptures and then moved further and further away from the physical works while at me same time re maining in the same conceptual family, " he says.
The retrospective exhibition illustrates how Alexander's holographic work has developed from simply recording existing 4 -D culprures to making full use of the unique chru·acteristics ofholography. In particular, he introduced figuration into his work, which did not feature in the 4 -D scu lpntres. This has led him to make some hologram which have a strong element of social comment.
During a second period as artist-inresidence at CSIRO in 1985, he and Dr Hariharan made technical advances which enabled him to achieve more am bitious artistic goal in holography. In
![Page 31: Ηolographics Ιntl.no6](https://reader033.fdocuments.net/reader033/viewer/2022042821/55cf9681550346d0338be9d6/html5/thumbnails/31.jpg)
------------------------------------ AR T --------------------------------
Painted Lady: 1983
June of that year he created wh<:~t was then the large t hologram in the world , entitled .. . Been a G7'eat Deal of Talk About Her.
• Measuring 6ft by 3ft Sin, thi white-light tran mis ion hologram showed a life-like mannequin with the words of the title superimpo ed on the same space.
Soon afterward he created an even larger work, a white-light transmission stereogram called Danielle r Dream. This measured 6ft 6in by 3ft Sin, and consisted of three separate moving images, including one of a live model swinging in a hammock. Later in
War into Peace 2: 1984/5
198S he made several more large hologram , including Metamorph.
In 1986, Alexander made 1S pulse holograms at the Musee de !'Holographic in Paris. H e then went on to make tl1e first fictional ho lographic movie, La Belle et La Bete, also in France. Technical limitation evercly re tricted this first production, for example, the actors could not look in the di rection of the laser for fear of damaging their eyes.
Some of these limitations had been overcome for his second holographic movie , Masks, also completed in 1986. This has a running time of 4 minutes, over twice as long a La Belle. The fol-
lowing year he completed TI1e Dream, which run for 8 minutes. The latter two movies arc parr of the retrospective. (An article on holographic movies, including Alexander' work, appeared in Holographies International number 2. )
The Power House Museum of Applied Arts and ciences in Sydney, Australia , commis ioned Alexander to produce a series of large holograms representing seven senses: sight, sou nd , taste, smell , touch, balance, and awarene . These are displayed in the first gallery of the museum, \ hich opened in March 1988 . Three of tl1ese holograms arc fea tured in the retro pective.
One of the most recent of tl1e 24 ho-
logram o n di play in the retro pective is also one of the most powerful political images Alexander has produced. Entitled H o}-ron ofWa1··, it features a soldier with a sku ll for a head and a body of barbed wire . As the viewer passes in front of tl1e image the sound of a gunshot i heard . AI o featured in tl1e show is it's powerful forerunner War into Peace 2.
Alexander's R etrospective Exhibition opened at the Musw de Arte Contemporanea da Unive1'Jidade de Sao Paulo, Brazil, on June 20 and runs ~mtil July 23. The same exhibition will also be shown at the Musco de Bellas A rter, Santiago Chile, from eptember 13 to October 8, and The Modern Museum of Art anta Ana, California USA, from February 24 to Ma_v 13 next year.
Summer 1989 Holographies International 31
![Page 32: Ηolographics Ιntl.no6](https://reader033.fdocuments.net/reader033/viewer/2022042821/55cf9681550346d0338be9d6/html5/thumbnails/32.jpg)
----------- LITER AT U R E +R E VI E W ----------
Holographic Associative
Metnory Optical information processing systems can have high processing power because of the large degree of paral lelism and interconnection capabi li ty that is possible. Typically, more than a million parallel processing channels are avai lable in the optical ystem, each of\ hich can be connected to all of the others.
In 1982, JJ Hopfield introduced a 1-D associative memory model for the operation of neural networks [ l]. Associative memory, simply, is the ability to input some information which al lows stored information to be retrieved . P al tis and Farhat [2] extended this model to 2-D , and it is experimental work done using this latter model and holographic components that I will discuss.
In the 2-D Hopfield model , stored information can be retrieved even if the original signal is not exactly correct, ie . if the channels of communication benveen the input device and neural net are noisy. This computation is performed through the following: when the info rmation (external stimulus) is put into the
· system, it causes some specific neurons to be turned off and on.
The interconnections benveen the neurons cause feedback (related to the signal to noise ratio ) which changes the ex ternal timulus and so changes the neurons which are o n and off, thus chan ging the feedback. This process continues until the system converges onto the correct information.
Theoretically, the Hopfield model is given a the multiplication of vectors and matrices. The mathematic are derived in each of the papers referred to . In the nvo applications we will look at, it is this multiplication which is achieved holographically. In one paper [3] , there is a description not o nly of the mathematics and a (non -holographic) meth od of achievi ng the model, but there is a stepby- step discussion of the arithmetic, showing the thresholding and feedback, for two cases.
There are two recent app lications which use ho lography as a means of achieving this model. The first [ 4 ] uses the circuit shown in figure 1. The network is an osci ll ating ring resonator. The
32 Holographies International Summer 1989
11 optical neurons 11 are generated within the saturable , two beam amplifier and the interconnection is achieved using Fourier and object-space holograms to perform the matrix -vector multiplication algorithm.
Two experiments were used to test the system . In the first , two views of a tank were stored in the network . When a partially obscured view of one was fed in for 3 seconds, the correct view was fully recalled. This view remained for a further 15 seconds, and, in the ab ence of any more stimuli, the net\ o rk wandered
Figure 1.
FOUAIEA-SPAC( ttOLOGA AM S (LIN'bOJ)'\
4'-0 T~AN SP.\AEriCY
IY 1 otij 1
randomly between the 1:\vo tank views with a period ofl5-25 seconds. The second experiment demonstrated how, by varyi ng the angle of the stimulus image, different outputs could be obtained.
Another intere ting application of this kind of network is a system for wordbreak recognition [5]. This is de igned to recognise word breaks, insert spaces and correct spelling in a continuous stream of letters. The system used varies from the Hopfield -type ho lographic associative memory [ 6] in three main ways (see figure 2): in order to recognise the words correctly, a correlator is used and tl1e peaks are detected through a second , artificial , neura l network in the corrcla-
Figure 2.
-
tion plane; to process multiple inputs without cross talk memory words are sto red normal to the input word stream; and finally, the output is scaled down so that spaces appear between the words.
The Fourier-transform hologram of all the memory words (shown in figure 2 ) is recorded si multaneously on athermoplastic plate with a single reference beam. All the memories are recorded on a plane hologram, rather than a volume hologram, to preserve shift-invariant recognition .
The neural net discussed are some way from the ideal. Until more advanced non -linear optical components become available, it is not possible for these processes to be perfo rmed in a purely opti cal circuit, ie. at the speed oflight. Other serious difficulties which will have to be overcome before large complex problems can be solved using optical neural networks include the question of mem ory storage capacity [7].
Sunny Bains
R eferences [ 1) JJ Hopfield , cum/ Ncm•orks nud 1'/~vsica/ S.vstcms n>itb Emergent Col/cctil>c Compumrionnl Abilities, Proceedings of the National Academy of Sciences USA 79 (1982) 2554. [2) D Psaltis and Farhat, Opticallnfonnation Processi ng Based on an Associative-Memory model of eural ets with Thresho lding and Feedback, Optics Letters 10 ( 1985 ) 98. [3) S Lin et al, Optical lmplemw tation of the 2-D Hopfield Model for a 2-D Associative Memory, Optics Comm unications 70 ( 1989) 87. [ 4) L-S Lee et al , COIIfinuom-timc opticnl nwrnlncr"'"'k associatiJ>c meuwr_v, Optics Letters 14 ( 1989) 162. [ 5) EG Paek and A Von Lelunen , Hologmpbic nssociatil>e memory for n>ord-brenk recog nition, Optics Letters 14 (1989) 205. [ 6) EG Paek and D Psaltis, Optical Engineering 26 ( 1987) 428. [7] J Hong and D Psaltis, Optics Letters 11 (1986) 811.
y
+-· I OPTICAL NEU ••• Holographic
Associative Memory
OPTICAL NEURAL NETWORK OPTICAL BELLCORE NETWORK NEURAL
In a column
![Page 33: Ηolographics Ιntl.no6](https://reader033.fdocuments.net/reader033/viewer/2022042821/55cf9681550346d0338be9d6/html5/thumbnails/33.jpg)
HOLDS GALLERY Wholesale Distribution, featuring factory direct prices for a complete
range of embossed,_dichromate, multiplex, film , and glass holograms, as well as many more fast-selling optical novelties.
T Hologram Art Gallery & Gift Shop
T Manufacturing of Holograms & related products.
T Custom-made Holograms in all sizes & formats.
T Since 1979, fast, quality service world-wide.
T Halos Gallery is ideally situated to fill ALL your hologram needs ! Please contact
us today for a comprehensive catalog and ordering information.
Halos Gallery, 1792 Haight Street, Dept. Hl-3 , San FranCISCO, CA 94117, USA
Phone (415) 221 4717. Fax (415) 221 4815 Telex 9103804370 HOLOS GALLERY
The Finest in Dichromate Technology
QUALITY AND RELIABILITY
FOR YOUR HOLOGRAPHIC PRODUCTS
11111111111111111111111111111 11111 111111111 11111111111 111
A Division of Canadian Holographic Developments Ltd . Box 1035/ Delta , British Columbia , Canada/V4M 3T2 /(604) 946-1926 / Telex via New York: 7601287 HCR UC / CCI Western Union
![Page 34: Ηolographics Ιntl.no6](https://reader033.fdocuments.net/reader033/viewer/2022042821/55cf9681550346d0338be9d6/html5/thumbnails/34.jpg)
H 0 LOG RAP HI C S +INTERN AT I 0 N AL
Sending News If~·o u wish ro send intornlJtion t(>r publication in the next issue, please make ure it arril'e!> by August 15 at the late t.
Plea e send photographs .1 well, if vou ha\-e am·. Thev should be either black and white prints or positi\'C colour I ides. lf po:,sible, send both.
We arc cspcci.1lly interested in hearing fi·om g.1 llerics about special or changing exhibition , ti·om those conducting resc.lrch into dispbv or industri.llll' applied holography, .md ti·om artist , but \\'C also welcome intormarion on new products, ere. All copv and photographs should be sent to rhc address given on p:1ge 3. Those who wish to end material bv courier ( federal Express, DHL, etc ) shou ld phone bdoreh:1nd.
Bacl( Copies HoloBrapbics Imcmntional h:1s back copies of all issues al'ai!Jble tor sale. The~· can be obtained at a cost of £5 or US 8 each including postage . Ordering and payment detail .uc as tor u bscriptions: sec adjacent form.
Ad Index Agfa-GeYaert Limited AH Prismatic Limited Chicago Museum of Holography Crown Roll Leaf Inc Global 1 mage Inc Holocratts Hologram Indmrries H olos Galler\'
II 35 I7 29 36 ,.,., .).,)
2 33
I ltord Photo ·company I 5 James Ril'er Products Inc 5, 25 Laza Holograms 4 Leonardo 28 Op-Graphics Holography 21 Richmond Holographic tudios Ltd 16 Total Rcgi tcr Inc 19
.l.f Holog.r.tphK\ lmcrn.Hum.\1 ~tmlmt:r I 989
We hope you have found this issue of Holog1·aphics Intenlational informative and interesting. In future issues we will continue to cover artistic, scientific and commercial uses of holography and to look at the people and companies who are researching into, marketing and making holograms. Each issue will feature technical articles, news of the latest developments in the world of holography and independent reviews.
Om subscription price is £15 or US$25 for four quarterly issues and a copy of the Holog1'aphics I ntenuztional Direct01y aud Buye1·'s Guide.
To subscribe, please send a completed copy of the form below, and a cheque in£ sterling or US$ (drawn on a British or US bank respectively) or a Eurocheque in£ sterling (card number must be written on reverse), made payable to Holog7'aphics International, to : Holographies Intenzational, BCM-Holographics, London WClN 3XX, Britain. Or, if you prefer, we can invoice you.
l an1e ............................. ........ ... .......... ......................................................... .. ..... . .
Position ...................................................................................... .. .. ........ ... .. ...... .. .
Company or Organization ... ......... ... ........ ..... .... ............... ... ........ .................. ... .... .
Address ..... .......... .. ..................... .................................... ...... ....... ... .. .... ... ..... ....... ..
Postcodc/ Zip Code ......................................................... ........ .......... .................. .
Countrv .... ...... .. ..... ...... ....... ............................................ ... ... ... .... ....................... ..
Telephone number .................................................... .......... ................. .. ... ..... .. ... . .
Please indicate the nature of your business/profession. (Circle more than one if applicable.) Holographic Gallcri'/ Ret<liler a Embo sed Hologram Llnutacrurer b Holographic Artist c Commercial Holographcr d Optical Equipment M.1nubctun.:r/ upplier e Photo Materials i\lanufJcturer/Supplicr f Industriai/Scientitlc Holographer g Aeademic/ Re earch Holographer h Advertising/ Public Relations Publishing/ Writing j Other (please spcci ~' ) ...... ... ... ..... ... .... .. .... ... ...... ..... ... ... .... .. .. ..... .. ..... ..... ..... .. ......... .
Plc.1sc tick the boxes which .1pply to you: 1 enclose a cheque tor £15 or U 525 tor a year's ubscriprio n Plc.1sc invoice me in Pounds Stcrling/U Dollars (delete one)
[ l r J
\Vhich issue \\'Ould vou like to start withl .... ........................................................ .. (We " ·ill start ~·ou r sub cription wirh rhe current issue unless ~·ou speci~· otherwise.
ubs cannot include back is ues. ) I also require the following back copies at £5/ SS8 each: ................................ .. .. I enclose payment a appropriate/ Please invoice me (delete one).
If you would like to receive advertising details, please tick here. [ l
Don't forget that we are always glad to receive news about exhibitions, new products, technical developments, etc, in all areas of holography.
If you know of anyone who has not received a copy of Holog1·aphics International and would like to have one, please enclose their name and address.
![Page 35: Ηolographics Ιntl.no6](https://reader033.fdocuments.net/reader033/viewer/2022042821/55cf9681550346d0338be9d6/html5/thumbnails/35.jpg)
A. H. PRISMATIC presents the
HOLOGRAM CENTRE A Captivating In-Store Display for All Our Merchandise
The Best Products ... The Best Designs .. . The Best Packaging ... The Best Prices
All enquiries (excluding U.S.A.) to: A. H. PRISMATIC LTD. New England House, New England Street Brighton, Sussex BN1 4GH. England Tel : (0273) 686966 Telex: 877668 PRISM G Fax : (0273) 676692
Enquiries in the U.S.A. to: A. H. PRISMATIC INC. 285 West Broadway New York, New York 10013. U.S.A. Tel : (212) 219 0440 Fax: (212) 219 0443
Pictured above: Floor Standing Unit displaying Film Holograms, Laser Jewellery, Laser Discs, Laser Spex, Hologram Jigsaws: Stickers and Boxes.
![Page 36: Ηolographics Ιntl.no6](https://reader033.fdocuments.net/reader033/viewer/2022042821/55cf9681550346d0338be9d6/html5/thumbnails/36.jpg)