Old Spice New Media Marketing Proposal
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The NEW Spice New Media Marketing Proposal Smell as Fresh as You Look
Transcript of Old Spice New Media Marketing Proposal
The NEW SpiceNew Media Marketing Proposal
Smell as Fresh as You Look
Strengths:
Image – Spokesperson
Innovative
Brand Loyalty
Buyer Personas
Weaknesses:
Product Placement
Low-Switching Costs
Cluttered Landing Site
Known as an “OLD SPICE”
Opportunities:
Social Media Efforts
Premium Content
Engaging Ads/Media
Local Media/Deals
Threats:
Whole Sale Stores
Competition – Men’s Hygiene Products
Product Category
Competitors SEO/SEM
New Spokesperson, New Brand Positioning
New Campaign & New Media Strategy = New Numbers
“Humor has brought this product and company success”
-- Procter & Gamble
Consumer Engaging: Through Every Aspect of the Sales Funnel
The Numbers Don’t Lie:
Expand on Social Media Success
New Generation; New Target [technologically experienced] Audience
Budget Redesign of Landing Page - $500,000
Google AdWords - $500,000
Social Media - $3,000,000
Premium Ads/Content - $2,000,000
12-month campaign; heaviest flighting during holiday season
Measuring Success
