Understanding Sub-Products

Objectives

1. Understand the difference between market segments and sub products

2. Clarity on GIP sub products3. Clarity on how to create a sub product based strategy

Information technology & engineering

Information Technology• Key backgrounds within this sub-product

Telecommunication Web Apps Mobile Apps Gaming User Apps

What does that mean for you?

IT

Networking

Telecom

Server Apps

Web Services

Web Apps

Web Hosting

Embedded Apps Desktop Apps

Mobile Apps

Gaming

User Apps

Telecommunications

• Telecommunications, or telecom, is the transmission of signals over long distances.

• EP profile: Network management & data transmission, software development & programming, system analysis & design.

Web Apps/ Services• A company that provides software running on the

application level of the internet.• Web apps: creating applications that run in our web

browsers• Web services: providing resources to other applications

(Search.. etc)• EP profile: Web development, database management,

software development & programming

Web Hosting/ Cloud Services• Web hosts are companies that provide space on a

physical or virtual server leased for use by clients

• EP profile: Web development, database management, software development & programming

Mobile Apps• A company that is focusing

on the creation of applications which are running on smart phones.

• EP profile: Mobile applications, mobile technology

Gaming• Companies who develop games for smart phones

• EP profile: Software development & programming, (artificial intelligence), (system analysis & design)

Teaching & Education

EP profile & selection• EP Profile

- Could be a graduate

- Excellent English speaking skills:

1. Accent

2. Vocabulary

3. Grammar

4. Pronunciation

• EP Selection

- A standardized selection process.

- Non-native English speaking EPs with good speaking skills do not get matched.

- Discover India Channel on YT

Marketing & communications

What are marketing JDs?

Market Research Marketing Sales + Acct Mgmt0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

50%

22%

35%

47%

JD

Managing Expectations

1. Marketing EPs want to work in big companies, but most TNs are in SMEs

2. Many marketing EPs only want to go to big countries3. EPs sign up for marketing, but match to TNs for sales

and account management JDs4. Companies want EPs with work XP

Market Segment

Students with academic background and work XP in Marketing

Student Need

Building experience and skills in a small-medium size company abroad

JD

Sales and Account Management, Marketing, and Market Research

Supply

Sales Strategy for YGIP Marketing

Match with TNs with significant responsibilities based on student’s desired JD

What do I do with this information?1. Sub product Strategy2. Analyze Supply Strategic partnerships with

Externals3. Build strategic IR4. SELL SELL SELL!

Education Market & SP Strategy Sales Matching

SUMMARY

THE END