OF NATIVE - Outbrain · Content is Born New algorithm-based technology helps advertisers target...
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1885: The First Ever Native Ad Buffalo Bill’s Wild West vaudeville show uses Native American leader Sitting Bull in its advertising posters 1 1940s: Tie-Ups & Tie-Ins - TV Product Placement Manufacturers and film producers team up to promote brands by placing products strategically in storylines and scenes 3 1910s: The Advent of Advertorials Publishers and advertisers partner to serve editorial-style content in paid advertisements HISTORY NATIVE ADVERTISING OF A Sources 1 Source: https://nativeadvertisinginstitute.com/blog/1st-known-example-native-advertising/ 2 Source: https://www.californiahistoricalradio.com/radio-history/100years/ 3 Source: https://www.researchgate.net/profile/Charles_Salmon/publica - tion/250309858_The_Hidden_History_of_Product_Placement/links/5720bdae08aed056fa290135/The-Hidden-History- of-Product-Placement.pdf 4 Source: https://blog.hubspot.com/marketing/history-of-online-advertising 5 Source: https://blog.hubspot.com/marketing/history-facebook-adtips-slideshare 6 Source: https://www.slideshare.net/MediaKitchen/a-history-of-programmatic 7 Source: http://gs.statcounter.com/press/mobile-and-tablet-internet-usage-exceeds-desktop-for-first-time-worldwide 8 Source: https://www.slideshare.net/MediaKitchen/a-history-of-programmatic 1930s: The Sponsored Radio Era Advertisers buy and control radio programs, and the ‘soap opera’ is born — serial radio drama shows famously sponsored by soap companies 2 1980s: Infomercial Mania Advertising enters the living room via cheesy, irresistible infomercials selling just about everything — plus a set of steak knives 2006: Recommendation Content is Born New algorithm-based technology helps advertisers target relevant content to specific audiences on publisher websites 2011: The First Mention of the “Native Advertising” Concept Spoken by Fred Wilson at the Online Media, Marketing, and Advertising Conference in 2011 Late1990s: The First Paid Search Ads Advertisers pay search engines to have their website appear higher in the search results. The original ‘pay for placement’ ads later become ‘pay per click’ 4 2017: Programmatic Overtakes the Market Programmatic now accounts for 80% of online advertising industry 8 2011: Facebook Introduces “Sponsored Stories” People who ‘like’ a business page see sponsored content from the company in their news feed 5 2011: Real-Time Bidding Goes Mainstream RTB hits the scene and will take native advertising to new heights 6 2016: Native Advertising Goes Mobile For the first time, mobile and tablet use exceeds desktop computers, and the native advertising world goes responsive 7
Transcript of OF NATIVE - Outbrain · Content is Born New algorithm-based technology helps advertisers target...
1885:The First EverNative AdBuffalo Bill’s Wild West
vaudeville show uses Native American leader Sitting Bull
in its advertising posters1
1940s:Tie-Ups & Tie-Ins - TV Product Placement
Manufacturers and film producers team up to
promote brands by placing products strategically in storylines and scenes3
1910s:The Advent of AdvertorialsPublishers and advertisers
partner to serve editorial-style content in paid advertisements
HISTORY NATIVEADVERTISING
OF
A
Sources1Source: https://nativeadvertisinginstitute.com/blog/1st-known-example-native-advertising/
2Source: https://www.californiahistoricalradio.com/radio-history/100years/3Source: https://www.researchgate.net/profile/Charles_Salmon/publica-
tion/250309858_The_Hidden_History_of_Product_Placement/links/5720bdae08aed056fa290135/The-Hidden-History-of-Product-Placement.pdf
4Source: https://blog.hubspot.com/marketing/history-of-online-advertising5Source: https://blog.hubspot.com/marketing/history-facebook-adtips-slideshare
6Source: https://www.slideshare.net/MediaKitchen/a-history-of-programmatic7Source: http://gs.statcounter.com/press/mobile-and-tablet-internet-usage-exceeds-desktop-for-first-time-worldwide
8Source: https://www.slideshare.net/MediaKitchen/a-history-of-programmatic
1930s:The Sponsored Radio EraAdvertisers buy and control
radio programs, and the ‘soap opera’ is born — serial radio
drama shows famously sponsored by soap companies2
1980s:Infomercial Mania
Advertising enters the living room via cheesy, irresistible
infomercials selling just about everything —
plus a set of steak knives
2006:RecommendationContent is Born
New algorithm-based technology helps advertisers
target relevant content to specific audiences on publisher websites 2011:
The First Mention of the “Native Advertising” Concept
Spoken by Fred Wilson at the Online Media,
Marketing, and Advertising Conference in 2011
Late1990s: The First Paid Search Ads
Advertisers pay search engines to have their website appear higher in the search results.
The original ‘pay for placement’ ads later become ‘pay per click’ 4
2017:ProgrammaticOvertakes the Market
Programmatic now accounts for 80% of online
advertising industry8
2011:Facebook Introduces “Sponsored Stories”
People who ‘like’ a business page see sponsored
content from the company in their news feed5
2011:Real-Time Bidding Goes Mainstream
RTB hits the scene and will take native advertising to
new heights6
2016:Native Advertising Goes MobileFor the first time, mobile and tablet use exceeds
desktop computers, and the native advertising
world goes responsive7
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