ODJOThe world's premier Recruiting Ecosystem for the On Demand

Economy

On Demand Job Opportunities, LLC 2015

OPPORTUNITY / THESIS

THESIS

• THE ON-DEMAND ECONOMY IS GROWING RAPIDLY, MEASURED BOTH BY CONSUMPTION & COMPANIES ENTERING THE SPACE

• THE CURRENT TOOLS FOR PEOPLE TO DISCOVER WORK IN THE SPACE ARE BROKEN, LEADING TO MARKET CONSTRAINTS AND INEFFICIENCY

• THE MARKETPLACE THAT MOST EFFECTIVELY MATCHES THOSE LOOKING FOR WORK TO BE DONE, WITH THOSE LOOKING TO WORK, WILL WIN.

2015 2020

Unique Opportunity for momentum and growth opportunity in this sector...

Workers

Freelance Workforce

Today

Companies

Market Today

44Millio

n

100+ Firms

Utilizing 1099Workforce

2012 2013 2014 2015 (Est)

$0

$5,000

$10,000

0

50

100

150

Fundraising – 1099 Platforms

Capi

tal R

aise

d ($

MM

)

Deal

s Com

plet

edFuture Market

2015 2020 (EST)0

10

20

30

40

50

60

70

Flexible Workforce (MM)

Sources: Intuit, Request for Startup Report(s)

THE CURRENT MARKET IS INEFFECTIVE AT MATCHING

SUPPLY AND DEMAND

DISCOVERY PROCESS IS BROKEN, MAKING IT HARD FOR WORKERS TO FIND COMPANIES

VERY FEW SCALABLE

RECRUITING CHANNELS

Workers Companies

MARKETPLACE IS OPAQUE TO WORKERS, LEADS TO MISMATCH AND INEFFICIENCIES

COMPANIES ONBOARD WRONG CONTRACTORS, CAUSES LOW CONVERSION AND HIGH CHURN

Liquidity

Transparency

Transparent tools that make discovery and comparison easy don’t exist in the on-demand

space…Odjo is building the ‘Kayak’ for the on-demand

vertical TravelOn Demand

Transparent pricing

Sorting

Filtering

Comparison is impossible

No way to refine results

PHASE I – FULFILLMENT / REFINEMENT

- LARGE ON-DEMAND COMPANIES ARE STRUGGLING TO MEET THE DEMANDS OF SUPPLYING AMPLE WORK-FORCE BODIES

- THE VETTING PROCESS FOR THE NEW WORKFORCE CANDIDATES IS CONFUSING & CUMBERSOME, FOR BOTH THE CANDIDATES AND THE POTENTIAL EMPLOYERS, LEADING TO:

1. WASTED TIME AND EFFORT

2. CANDIDATES WHO ARE NOT A GOOD FIT FOR THE WORK

3. UNHAPPY WORKERS

4. POOR RETENTION RATES

PROBLEM: - ODJO WORKS WITH ON-DEMAND

COMPANIES TO SOURCE CANDIDATES THAT ARE “BEST FIT”. CURRENTLY WORKING WITH UBER TO ASSIST ON NEW YORK METRO DRIVER ACQUISITION

- ODJO PROCESS INVOLVES MATCHING CANDIDATES WITH THEIR BEST FIT EMPLOYER THROUGH PROPRIETARY SYSTEMS AND SCREENING PROCESSES

- THE EVOLUTION OF THIS PROCESS PRODUCES:

1. TIME SAVINGS

2. INCREASED CONVERSION

3. INCREASED RETENTION

SOLUTION:

Product Strategy

Discovery & comparison tool

• Earn consumer trust

• Build database of worker profiles

• Establish B2B relationships

• Generate revenue from pairings

Add on earning maximization

• Use data from user base to help contractors maximize earnings

• Increase frequency of use & retention

• Make platform more defensible

Become a true portal

• Build on ancillary services that help contractors

• Generate additional revenue from new partnerships

• Build on retention layer

PHASE II – THE PRODUCT (IN DEVELOPMENT)

ODJO IS BUILDING THE WORLD’S LARGEST TRUSTED DATABASE OF CONSUMER PROFILES POWERING THE ON-DEMAND ECOSYSTEM

PROFILES FILTERED TO BE RELEVANT BY:

• JOB REQUEST (TYPE)

• QUALIFICATIONS

• GEOGRAPHY

LAUNCH PROGRESS

B2B Kick Off Prototype Launched

Acquisition Tests Start

Apply via SMS prototype launched

July 8th July 13th July 27th

500+ views daily; 25%+ conversion

Volume increasing, CPC decreasing

15%+ opt in rate

June 25th

UBER working agmt; Lead commissions & process learnings

Result:• B2B network established. Currently focused on partner growth • Working prototype launched and being iterated • Total views & Rate of Conversion both increasing • Cost-per-click being continuously reduced • SMS direct communication launched within ODJO community• SMS opt-in and engagement rates showing positive momentum

STATISTICS & SUCCESS

13-Jul 20-Jul 27-Jul0%2%4%6%8%

10%12%14%16%18%20%

0

1000

2000

3000

4000

5000

6000

Traffic & conversion both increasing

Conversion Views

7/13/15 7/20/15 7/27/15 $-

$0.50

$1.00

$1.50

$2.00

$2.50

050

100150200250300350400450

Paid acquisition is becoming more effective

CTR Avg. CPC Clicks

SMS Application Proving Concept; 15%+ Opt In Rate

CONTENT BUILD UP

Result:

• Search in the space is on the increase• An opportunity exists to own the content market for both potential & current contractors• Now beginning to work with select video content and distribution

partners

TEAM

REGAN BOZMAN• PREVIOUSLY CHIEF-OF-STAFF,

HANDY.COM• ON-DEMAND INSIDER WITH FOCUS

ON SUPPLY-SIDE RECRUITMENT NEEDS

• PART-TIME UBER DRIVER

CO-FOUNDERKYLE WIDRICK• PREVIOUSLY COMPANY

BUILDER, BURCH CREATIVE• TWO-TIME SUCCESSFUL FOUNDING

ENTREPRENEUR• CURRENT CO-FOUNDER,

BVACCEL.COM • CURRENT INVESTOR VIA,

SEVENVENTURES

CO-FOUNDER

GRANT GITTLIN• SUPERCHARGED MEDIA

CONNECTOR, MEDIALINK• HIRING GURU

ANOOP VASISHT• EUROPEAN GROWTH &

INVESTMENTS PROSIEBENSAT.1

• EUROPEAN BUSINESS DEVELOPMENT, DYNAMIC YIELD

ANDREW RUBIN• TECH

LEADER/EVANGELIST

• SOFTWARE CO. CEO

SAMER HAMADEH• ONLINE RECRUITING,

VAULT.COM (ACQUIRED)• ON-DEMAND ECONOMY,

CEO ZEEL.COM, ON-DEMAND INDUSTRY LEADER (NY/SF)

DREW OETTING• EARLY TECH INVESTOR EXTRAORDINAIRE, EIGHT PARTNERS / FORMATION8

INVESTORS

INDUSTRY ADVISORS

OPERATIONAL TEAM

ON FREUND• VP ENGINEERING,

WEWORK• SYSTEMS ROCKSTAR

CUSTOMER ACQUISITION

• CURRENTLY AN OUTSOURCED ROLE

PLATFORM DEVELOPMENT

• CURRENTLY AN OUTSOURCED ROLE

APPENDICES

SO… WHY, “ODJO”?ON DEMAND JOB OPPORTUNITIES, LLC

THE NAME WAS TARGETED TO TAKE ADVANTAGE OF A GROWING KEY WORD SEARCH FOR ON-DEMAND JOBS, LOCALLY.

DIGITAL DEMAND & SEARCHTHE CONCEPT OF ON DEMAND JOBS AND JOB OPPORTUNITIES IS IN ITS EARLY STAGES WHEN IT COMES TO THE EXISTING ONLINE DEMAND AND BRANDING OF THE CONCEPT. HOWEVER, THERE IS A STEADY STREAM OF SEARCHES FOR RELEVANT KEYWORDS, CREATING AN OPPORTUNITY, WHICH HAS NOT BEEN FULLY CAPITALIZED ON. KEY FINDINGS

• SEARCH TREND DATA SHOWS THAT RELEVANT TERMINOLOGY ONLY GENERATED INTEREST IN THE LATE 2000S BEFORE SEE A SLOW AND STEADILY INCREASING DEMAND TREND IN MOST RECENT YEARS

• IN THE TRAILING INDEX OF INTEREST FOR “ON DEMAND JOBS”, THE CONCEPT HAS SEEN A 22% INCREASE IN INTEREST SINCE APRIL 2014

• THERE IS NO CLEAR LEADER IN THIS CATEGORY TO DATE AND ODJO CAN BE 1ST MOVER OPPORTUNITY

ODJO AND ITS CURRENT DOMAIN ODJO.COM HAVE A STRONG OPPORTUNITY TO ACQUIRE SIZEABLE MARKET SHARE IN SEARCH AND DIGITAL ONLINE WHEN IT COMES TO CONSUMERS LOOKING FOR SHORT TERM AND ON DEMAND JOBS. CONSIDERING THE COMPETITION IS MINIMAL, THE BRAND COULD EFFECTIVELY BECOME SYNONYMOUS WITH ON DEMAND JOBS WITH THE PROPER INVESTMENT IN RAISING AWARENESS ABOUT THE CONCEPT THROUGH OTHER CHANNELS.

APPENDIX 1