OCTA Diversity Outreach Overview

7/30/2019 OCTA Diversity Outreach Overview

1/9

OCTAinthe

CommunityDiversityOutreach

forCapitalProjects

AnoverviewofOCTAscommunicationeffortswithOrangeCounty:

Civicorganizations

Socialgroups

Faith-based

communities

Businesses


2/9

OutreachProgramSummaryMakingtheConnection

Fornearlytwoyears,OCTAhasbeenactively

workingthroughitsoutreachprogramtobuildrelationshipswithdiversecommunitiesto

breakdownbureaucraticcommunication

barriers.

Withpresentations,communitymeetings,

outreacheventsandconferences,OCTA

representativeshavetheopportunitytomeet

face-to-facewiththemembersofthepublic

whosesupportiskeytodeliveringonthe

agencyspromiseofcapitalprojects.

Throughitscontinuedoutreachefforts,OCTAis

fosteringrelationshipswithnumerouscivic,

socialandbusinesscommunitiestoservean

increasinglydiversepopulationinOrangeCounty

thatcontinuestogrowandevolve.

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3/9

AChanging

Community

InOrangeCounty,

BuildingBusinessSmallbusinessenterprisesareoneofthefastestgrowingindustry

segments.

Smallbusinessenterprisescreate66%ofalljobs

Smallbusinessesemploy33%ofAmericaspopulation

Belongtoaminoritygroup

Speakalanguageother

thanEnglishathome

InCalifornia,

Latinoswillsurpass

whitesasthelargest

ethnicgroup

by2014.

58%

44%

28% 19% 12%areownedbywomen areownedbyAsians areownedbyHispanics

Source:2010U.S.CensusBureauandL.A.Times

,


4/9

TheO.C.

populationis

changing,with

minoritygroups

increasingly

becomingthe

majority.

DiverseCommunitiesStudy

andOutreachProgram

StrategicActions

I. OCTAoutlinedthepreferredcommunication

strategiesandfrequencyofcommunicationfor

differentcommunityorganizations.

II. Staffpreparedanddesignedanewwebsiteforthe

communitytonavigateforinformationonongoing

andupcomingcapitalprojects.

III. Inthisquarteralone,OCTAconnectedwiththe

communityat12outreacheventsand11meetings

withcommunityleaders,inwhichatotalof1,355

peopleparticipated. Staffalsometwithconsultants

insixdiversitystudymeetings.

IV. OCTAparticipatedintheAsianBusiness

AssociationofOrangeCountysannualbusiness

expowithmorethan500leadersintheAsian

Americancommunity.OCTAledworkshopsandwas

featuredasthekeynotespeakerattheevent.

Results

OCTAdevelopedcloseworkingrelationshipswith

numerousgroupsincludingAmericanIndian,Asian

Americanandwomensgroups,Rotaryclubsandfaith-basedorganizations.OCTAreachedouttomorethan200

organizationsandfocusedon21organizationstogain

deeperinsightsfortheoutreachplan.

TheAsianBusinessAssociationofOrangeCountyalso

recognizedOCTAwithitsCorporateExcellenceAward

forOCTAscontributiontotheAsianAmericanbusiness

community.Morethan300businessprofessionals

attendedtheDecemberawardsgala.

OCTABusinessRelationsAdministratorBekeleDemissieworkedwith

consultantstodevelopaprogramthatwouldenhanceoutreachefforts

withthediversecommunitiesinOrangeCounty.

-

OCTAistrulyvitaltoourdiverse

communities.Notjustabusor

transitcompany,butareallife,

vibrantforcefortransportation

awareness,communityeducation,

jobforceopportunitiesandmost

importantly,transparentand

opencommunitymeetings.

PresidentoftheBlack

ChamberofOrangeCounty

BobbyMcDonald


5/9

BusinessOutreachProgram

Asarecipientoffunds

fromlocal,stateand

federalagencies,OCTA

assistssmallminoritybusinesscommunities,in

compliancewithTitleVI

oftheFederalHighway

Administrationand

FederalTransit

Administration.

OCTAalsoincreasestheagencysvisibility

withinthecommunitybyinteractingwith

thesebusinessprofessionalsatworkshops,

conferencesandeventsstrategicallyorganizedthroughtheoutreachprogram.

Socialandcommunityoutreach

opportunitieswithcivicservicesand

serviceprovidersalsobetterhelpOCTA

reachouttobusinesses.

Asbeneficiariesoftransportationservices,

thesegroupsallowOCTAtomoreeasily

disseminateinformationabouttransportation

plans,programs,improvementsandprojectsto

theirmembersandstakeholders.

Throughthebusinessoutreachprogram,OCTA

buildsonthesuccessthattheagencyhas

achievedwithsmallandminority-owned

businesses.

>


6/9

BusinessOutreach

Progress

@

$21millionAwardedto635smallbusinesses

124TrainedtodobusinesswithOCTA

Company

representatives

18,860Vendorscontacted

46Businesseventsattended

OCTAhostedaconference

forsmallbusinessesin

August2012thatdrew

approximately250small

businessowners,120

vendorsand50publicagency

representativestoconnect

withfellowprofessionalsand

hearadvicefromspeakersin

thefield.

Withmorethan40exhibits

frompublicagenciesand

privatecompanies,

networkingopportunities

andperspectivesfrom

contractingprofessionals,the

conferenceoffered

numerousresourcesto

support,promoteand

strengthenbusinessrelationswithpublic

agencies.

Fundsfromsponsorscovered

thecostofthesold-out

conference,andsurvey

resultsreportedthat97%of

theparticipantswould

attendthefollowingyear.

2012OCTAAnnualBusinessConference

25Outreacheventshosted

13,542Totaleventparticipants

5,000Factsheetsproduced

OCTAhasbeeninstrumentalinthe

successofABAOCbyproviding

informationaboutopportunitiesforour

membersandcorporatemembership

withABAOCyearly.OCTAoffer

guidance,resourcesandassistusto

conductstrategicmeetingsandplan

foroursignature

events.OCTAis

awonderfulpartnerto

ABAOCand

weareproud

tohavethem

ascorporate

members.

PresidentoftheFilipinoAmerican

ChamberofCommerceofOrangeCounty

GloriaRull


7/9

DiversityOutreachImpact

AsOrangeCountys

populationcontinues

togrowanddiversify,

OCTAoutreachefforts

providetheagencyan

opportunitytobetterunderstand

andrespondtothepublicschanging

needs.

Bybuildingrelationshipswith

communityorganizationsandbusinessesthatservespecificgroupsandminorities,

OCTAestablishesastrongconnectionwith

leadersinthefastestgrowingdemographicsin

thecounty,wholikewisemakeupalarge

portionoftransitusers.

ContinuedcommunityoutreachwillallowOCTA

toalignwiththeagencysgoalsofsupporting

programsandprojects.

Thisalsoisreflectedinthe2013Chairmans

goalofincreasedcommunityoutreach.

BusinessoutreachallowsOCTAtoorchestrate

itssuccessfulannualbusinessconferencewith

sponsorfunds.ThissavesOCTAapproximately

$100,000ayear.ThiseffortalsohelpsOCTA

engagewithmorethan350business

participantsandcorporatesponsors,further

cultivatingefficientbusinesspartnerships.

Finally,OCTAsdiversityoutreacheffortscreate

areadilyavailablenetworkwithkey

communitiesandgainthesupportofleaders

andstakeholdersbybeingproactive,responsive

andinclusiveinbreakingdowncommunication

barriers.

L


8/9

CentennialEducationCenter

HandsTogetherLiteracyProgram

OCLiteracyNetwork

ReadOCTeam

CommunityActionPartnership

Abrazar,Inc.

BatteredWomen'sSelfHelpline

Children&FamiliesCommissionofO.C.

FirstPresbyterianChurchofGardenGrove

GoodWill,OrangeCounty

UnitedMethodistChurch

OCChildren'sTherapeuticArts

OrangewoodChildrensFoundation

RotaryClub,CostaMesa

RotaryClub,GardenGrove

BoysandGirlsClub,GardenGrove

HabitatofOrangeCounty

GirlsInc.ofOrangeCounty

EngagingPartners

GovernmentandPublicAgencies

SmallandMinorityBusinesses

Faith-BasedCommunities

CivicOrganizations

MercyHouse

NavyLeagueoftheUnitedStates(Veterans)

RotaryClub,MissionViejo

RotaryClub,Orange

WiseplaceWomenHelpingWomenMenToWork

YWCACentralOrangeCounty

AdvanceBeautyCollege

AsianAmericanWomenBusinessAssociation

AsianBusinessAssociationOrangeCounty

CambodianFamilyServices

ChinaUSBusinessAssociation

ChineseChamberofCommerce

FilipinoAmericanChamberofCommerceofOC

GreaterAsiaBusinessFederation

KoreanAmericanChamberofCommerceofUSA

KoreanChamberofCommerce,OrangeCounty

OrganizationofChineseAmerican

CaliforniaHispanicChambersofCommerce

MuckenthalerCulturalCenter

NationalHispanicBusinessWomenAssociation

NationalLatinaBusinessWomenAssociation

NationalSocietyofHispanicMBAs

NationalCulturalCenterNativeAmericansTaiwaneseChamberofCommerce,O.C.

IslamicInstituteofOrangeCounty(Muslim)

100BlackMenofOrangeCounty

AmericanCareerCollege

AmericanIndianNationalChamberof

Commerce

AnaheimUnitedMethodistChurch

AssociationForDaoEnlightenment

BlackChamberofCommerceofOrangeCounty

BreaBaptistChurch

CaliforniaCoastUniversity

CaliforniaGraduate

CaliforniaSmallBusinessDevelopmentCenter

CaliforniaStateUniversity,Fullerton

CalvaryChapelofCostaMesa

MultiEthnicCollaborativeofCommunity

Agencies(MECCA)

NationalAssociationofBlackMBAsOC

SaintMatthewEcumenicalSantaAnaCollege

SmallBusinessDevelopmentCenter,Orange

SouthO.C.CommunityCollegeDistrict

TempleBethShalomJewish

WomenBusinessEnterpriseNationalCouncil,

West(OCRep)

UniversityofCalifornia,Irvine

PhoenixUniversity

SaddlebackCollege

RanchoSantiagoCommunityCollegeDistrict

NationalAssociationofWomenBusiness

Owners

OrangeCommunityCollege

IglesiaNuevaVisionInc.

LAMetro

TransportationAuthority

Metropolitan

WaterDistrict

SouthernCalifornia

EdisonGasCompany

SmallBusiness

Administration

AsianAmericanBusiness

AssociationofOrangeCounty

DiversityOutreachStats

22,744TotalParticipants

75BusinessConferences

47CommunityEvents

FilipinoAmericanChamberof

CommerceofOrangeCounty

PortofLongBeach

St.Andrews

Episcopal

Church

CrystalCathedral

Ministries

Temple

Beth

Sholom

Islamic

Instituteof

Orange

County

AsianPacific

AmericanLegal

Center

Goodwill

ofOrange

County

OrangeCounty

Rotar Clubs

PartialListof200CommunityGroups

WeappreciateOCTA'ssteadfast

supportoftheOrangeCounty

businesscommunity.OCTAkeeps

theentirecommunityinformed

aboutimportanttransportation

andinfrastructure

issueshere

inOrangeCounty.

PresidentandCEOofthe

OrangeCountyHispanic

ChamberofCommerce

ReubenFranco


9/9

MovingForward:DiscussionGuideOCTAenvisionsanOrangeCountywherecivicorganizations,socialgroups,faith-based

communitiesandbusinessesareconnectedandengagedwithOCTAinshapingthefuture

oftransportation.

HowcanOCTAworkwithyour

communitytoshapethefutureof

transportation?

Pleaselistthemostimportantelements.

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&

Whatarethechallengesorobstaclesthat

yourcommunitymayfaceinpartnering

withOCTA?


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Whataretheopportunitiesand

resourcesavailabletobetterfostera

relationshipwithyourcommunity?


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HowChallenges

orObstacles

Opportunities

andResources

OCTA Diversity Outreach Overview

Documents

Transcript of OCTA Diversity Outreach Overview