Objectives of Communication Ppt
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Transcript of Objectives of Communication Ppt
Objectives of Communication
An objective is something that we want to attain or accomplish by our efforts;
it is the purpose with which we undertake an activity.
The main objectives are Information and Persuasion.
Other objectives are aspects of these two broad objectives.
Informationmoves in all directions in an organization moves downward from superiors to
subordinates Moves upward from subordinates to
superiorsgoing out to the public receives and collects data from outside
Modern managements keep employees well informed about its activities
notice boards, manuals and instruction sheets, bulletins and pamphlets are used
personal information about employees is also circulated
Persuasion efforts to change or influence the attitudes
and behaviour of others.using the best arguments to win over and
convince others skill and ability to use the symbols of
communication effectively
Three factors of Persuasion 1. Source Credibility
2. Emotional appeal must be suitable and effective
3. The logic of the persuasion must be reasonable
Objectives of Downward Communication Instructions and Orders
Instruction is information about processes and procedures
Instructions means directions Instructions means orders
Order is formal.It is in written form.
The matter in it is formally and finally accepted.
Simplification and explanation is necessary.
Education and Training Lectures and discussions, handouts and
notes, demonstration and actual work experience
are used for trainingTraining is done through organized courses
and programmes induction,orientation,refresher courses,
workshops
Used for changing attitudes and developing a committed work force.
Customer education acquired importance
On-the-job Training Skill in the actual handling of the job work
An understanding of the routine has to be gained.
Training through apprenticeship
Motivation providing people with a motive, an incentive,
an inner urge to make effort to do their best
This can be done in several ways:
Listening to them and respecting their views.
Ensuring that credit is given where it is due.
Avoiding criticism of persons even when opposing their ideas.
Raising Morale
Morale is the individual and collective spirit and moral condition of employees with regard to discipline and confidence
can be maintained with an open communication climate
information must be circulated details must be publicized consultations on proposed changes
morale - low = performance -poor
Advice matters related to work, or on personal
matters if the relationship permits
requires tact and skill and a sympathetic nature
Counselling organized and specialized form of advice
Companies concerned with employee welfare have counselling centers
Warning urging or advising someone to be careful authoritative or formal notice of something
unfavourable
purpose is not to sever relationshipCourtesy can maintain healthy
relationships
Appreciation important for creating a good attitude among
the staffexpressed orally, in writing and by non-
verbal methodsmakes the recipient feel good and improves
the motivation
Objectives of Upward Communication
Request by staff for various kinds of permission or
favours two stages: first, orally with the immediate
superior then, through the immediate superior, a
written request to a higher authority.
Application
a written request, giving full details of the matter and supported with reasons, whenever necessary
Appeal an earnest request for help or for something
that does not fall within your privileges may be written or oral, by an individual or by
a group Power of persuasion is necessary
Demand put through an employee union
has to be supported by good arguments
usually collective and in writing
Representation always in writing
by an employee who feels that he/she has not been given what he/she deserves
Complaint when there are faults or defects -so that they
may be corrected
In commercial transactions, it is necessary to make complaints in writing.
Suggestion made by any employee or customer
a well- operated suggestion scheme is an effective moral- builder.
Objectives of Horizontal Communication
Communication between persons of the same status is mainly for exchange of information
requests, suggestions and advice may be exchanged informally
main purpose is coordination
Grapevine personal, informal channel of communication no pattern or direction complex web of oral communication sometimes move along in a chain or in
clusters
can affect an organization’s working presence be recognized and accepted needs to be skillfully controlled the morale - high = employees are well-
motivated = grapevine thin and slow when the morale drops= it becomes thick
and fast. cannot be crushed entirelycan be used constructively