Brand

Development

Guidel ine

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BRAND

DEVELOPMENT

“If you want to survive heavy market competition, you will have to

make sure that you have very strong brand image. One of the

reasons why top brands spend millions in branding is because they

know that is the only way to retain their customers.”

Planned Change

Brand development aim to improve brand equity and image use extensive

Branding strategy and Integrated Marketing Communication plans

Competitive edge against current competitors

Improve brand equity and image

Expand market share

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OBJECTIVES

Brand Busy

Market Value Perception Concept

Customer behavior

competition

Results .

Quickly.

A t less cost .

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1. BRAND DEVELOPMENT

2. MARKET DEVELOPMENT

Organization

Development

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1. BRAND DEVELOPMENT

“The Brand Is Everything.”

O P ro jec t s B r a n d Deve lo p m en t i s a l ea d in g b r a n d in g c o n su l t a n t t h a t h a s wo r ked c lo se l y w i t h

d eve lo p ed a n d d eve lo p in g c o m p a n ies to im p rove b r a n d I m a g e a n d I d en t i t y.

OP B D b len d s b r a n d s t r a teg y, s t r a teg ic b r a n d d es ig n , a n d b r a n d im p lem en t a t ion to c r ea te t h e

c o n s i s ten t , c o h es i ve , a n d r e leva n t ex p er ien ces t h a t d r i ve awa r en ess .

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BRAND DEVELOPMENT

Company Strategy Branding Strategy Marketing

Communications

M a ny c o m p a n ies a r e u t i l i z in g f r a c t u r ed o r u n b a la n c ed m a r ket in g p la n s t h a t d o n ' t fo c u s o n

s t r en g t h en in g t h e i r c o r p o r a te b r a n d . We h e lp yo u h ow to d eve lo p su c c ess f u l b r a n d in g

s t r a teg ies .

T h e b r a n d i s t h e l i n k b et ween c o m p a ny s t r a teg y a n d m a r ket in g s t r a teg y. T h a t w i l l h e lp

o r g a n i z a t io n ex p a n s io ns a n d r ea c h o u r f u l l p o ten t ia l .

B r a n d ed c o m p a ny w i l l b e ea s i l y ex p a n d ed a n d g o g lo b a l l y to ex te r n a l m a r ket w i t h c o m p et i t i ve

im a g e a n d c o r p o r a te c o m m u n ic a t io ns .

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THE BRAND IS EVERYTHING

W h en i t c o m es to b r a n d a n d m a r ket in g d eve lo p m en t , we c a n d e l i ve r.

Ou r d i ve r se ex p er ien ce a n d r a n g e o f t a len t s p rov id es u s w i t h in n ova t i ve so lu t io n s , f ro m p ro d u c t

b r a n d in g to g lo b a l d i s t r ib u t io n - n o d et a i l i s ove r lo o ked .

Ou r b u s in ess sc o p e in c lu d es :

Market analysis and reporting

Market Plan and Integrated Market Communication plan

Product design and test marketing

Introduction and establishment of specific distr ibution channels

Brand identity, product packaging and promotion design

Graphic design in the areas of print, digital and exhibit ion media

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SCOPE OF WORK

E ver y t h in g s n eed b r a n d in g . O r g a n i z a t io ns , c o m p a n ies , p ro d u c t , a c t i v i t i es even p eo p le . B u t we

wo r k o n l y in t h i s f i e ld s :

New company or product

Company need expansions

Brand going overseas

Product re-launch

Pharmaceutical product Science Identity

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WHO NEED BRANDING ?

Brand Analysis Planning Brand Building Brand Strategy

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BRAND DEVELOPMENT PROCESS

1 . B r a n d I d en t i t y

1. Identity: logo, color palette, typography.

2. Stationary: letterhead, business card and envelops…etc.

3. Communication: Advertising grids, A4 page corporate A4, half A4 page, quarter page, newspapers, magazine

and bi l lboards.

4. Promotion: Advertising banners & promotional i tems.

2 . C o m p a ny p ro f i l e

3 . Web Deve lo p m en t

Our web site development capabil i t ies ref lect ahead of the curve pract ices and a progressive understanding of how

people and search engines behave online. . . .

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BRAND MAIN ELEMENTS

Organization

Development

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3. MARKET DEVELOPMENT

Technique aimed at increasing a company's market in order to

widen the customer base for the purpose of selling more products.

M a r ket d eve lo p i s a m a r ket in g tec h n iq u e a im ed a t i n c r ea s in g a c o m p a ny ' s m a r ket in o r d e r to

w id en t h e c u s to m er b a se fo r t h e p u r p o se o f se l l i n g m o r e p ro d u c t s . T h e r e a r e seve r a l

a p p ro a c h es t h a t c a n b e u sed to m a ke a m a r ket la r g e r, r a n g in g f ro m c a p t u r in g c u s to m er s o f

r i va l c o m p a n ies to ex p a n d ing to a p r ev io u s l y u n - se r ved seg m en t o f t h e m a r ket .

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WHAT'S IS MARKET DEVELOPMENT

Wil l develop market development p lan that w i l l e f fect ive develop a l l t ypes of

bus iness, and del ivers bus iness growth v ia :

New products or services to existing customers

Existing products or services to new customers

New products or services to new customers

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MARKET DEVELOPMENT OBJECTIVE

Establish targets Develop existing

sales Utilize a suitable

prospect data Develop USP's

IMC Plan Sales processes

monitoring, measurement and reporting

systems.

Follow-up the activity

Upgrade

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MARKET DEVELOPMENT PROCESS

Organization

Development

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ACTION PLAN

“Who fail to Plan… Plan to Fail”

Diagnosis of an organization

Development of plan Prepare resources Implementation

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ACTION PLAN

It’s a planned change exercises. It involves

S tep O n e

• L ea r n m a r ket in g o b jec t i ves a n d s t r a teg y

• P r io r i t i z e p ro jec t s

• Au d i t ex i s t in g a n d c o m p et i t i ve m a te r ia l s

a n d s t r a teg ies

• I n te r v iew s/ foc us g ro u p

• Wr i te c r ea t i ve b r ie f a n d d e f in e m essa g es

• C r ea te t im e l in es a n d b u d g et s

S tep Two

• Deve lo p c o n c ep t s/ ta g l ines/ s i te

a r c h i tec t u r e

• S t a r t v i su a l r esea r c h

• P r esen t in i t i a l c r ea t i ve a p p ro a c h es

BRANDING STEPS

S t e p T h r e e

• D e v e l o p o u t l i n e a n d c o p y p o i n t s p e r

s e l e c t e d c o n c e p t

• E x p l o r e l a y o u t o p t i o n s

• B e g i n c r e a t i n g v i s u a l m a t e r i a l s

( p h o t o s / i l l u s t r a t i o n s )

S t e p F o u r

• W r i t e f u l l c o p y d r a f t

• R e v i s e a n d w r i t e f i n a l c o p y a s p e r c l i e n t

c o m m e n t s

• S t a r t l a y o u t s

BRANDING STEPS (CONTINUED)

S t e p F i v e

• C r e a t e a n d p r e s e n t f u l l l a y o u t a n d / o r e -d e s i g n

S t e p S i x

• D e v e l o p f i n a l e l e c t ro n i c f i l e s f o r p r i n t , o r c o d i n g f o r w e b

• F i n a l e x e c u t i o n a n d m a n a g e m e n t o f p r o d uc t s ( w e b s i t e l a u n c h , l a u n c h m e d i a c a m p a i g n , e x h i b i t b u i l t , p r i n t p i e c e s t o p r i n t e r , a d s p l a c e d , p r e s s r e l e a s e s s e n t , e t c . )

BRANDING STEPS (CONTINUED)

HOW MUCH DOES IT COST?

I t d ep en d s o n w h a t yo u wa n t

B u n d l ing p ro jec t s w i l l save yo u m o n ey

I tem iz ing ea c h p ro jec t w i l l c o s t yo u m o r e

T h e c o s t r a n g e fo r b r a n d in g i s b ro a d a n d w i l l b e d ete r m in ed b a sed o n sc o p e o f wo r k

Do n ’ t b u y low b id ! Yo u g et w h a t yo u p ay fo r a s in a ny o t h e r in d u s t r y o r se r v i c e

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THANKS

E-mail: ax.tantawy@gmail.com - mustafa.hamalawi@gmail.com

Mobile : (+2) 010 74 20 147 - (+2) 010 55 320 11