FA Brand Development

FA102a, Research and Brand Development

Love via technology Casey Madsen

“Can technology help us find love?”http://www.kurzweilai.net/can-technology-help-us-find-love


Assignment One, Research

“…loneliness is an important issue. Eliminating disease, poverty, death only deals with the lower rungs of Maslow’s hierarchy of needs.”http://www.kurzweilai.net/can-technology-help-us-find-love



“Contemporary theoretical perspectives allow us to advance our understanding of how the age-old process of mate-finding is transformed through online strategies and behaviors.”http://onlinelibrary.wiley.com/doi/10.1111/j.1083-6101.2006.00020.x/full



Photo Source: http://tipsofdivorce.com/common-obstacles-to-online-dating-success/

“Online dating can be very fun, as long as you take the positive step so you can eliminate the negative ones that come into your life.”http://www.huffingtonpost.com/david-wygant/why-isnt-online-dating-working-for-you_b_5760432.html



http://www.midlifebachelor.com/askmlb/when-to-take-down-your-online-dating-profile.html


Assignment One, Description of Future Product or Service

Love via technology

-Mate Finding- MateFinder - Find Your Mate -M8

-Date -Date Smart

-Impressive - ImpressMEnow

-Luck-Lucky

Final choice: Lucky

Justification: Lucky is a simple one-word name that proposes many different marketing options. Ex: “I’m so LUCKY I met him,” or “I’m going to get LUCKY tonight.” It’s easy to remember, fun and light-hearted.

Assignment Two, Naming Process


Assignment One, Brand Character Diagram


Character/PersonaTone

PurposeLanguage

InvitingRomantic Attentive

Enchanting

PersonalDirect

InnovativeEffortless

FunSimple

IntriguingNew

EngageEnableLocate

Entertain

Lucky

FA Brand Development

Technology

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