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Transcript of Nz sales manager issue 72
1 / www.nzsalesmanager.co.nz
June 2013 Issue 72
nZ’s e-mag for sales leaders
Winning Sales Presentations
Leaving Effective Voicemails
Keep yourself on track to achieve results
Warwick Beban
INTERVIEW WITH
CEO KONICA MINOLTA
Warwick Beban
www.nzsalesmanager.co.nz / 2
THIs WeeK's musT read
We InTervIeW WarWIcK BeBan
CEO of Konica Minolta
WInnIng sales PresenTaTIons
12 tips for success
TWo mInuTe ToP uP
KeeP yourself on TracK To acHIeve resulTs
A thirst to excel
resource corner
Zero-TIme sellIng
10 Essential Steps to Accelerate Every Company’s Sales
QuIcK fIx
leavIng effecTIve voIcemaIls
It’s not what you sell, it’s how you sell
calendar
THe close
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14
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conTenTs
3 / www.nzsalesmanager.co.nz
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www.nzsalesmanager.co.nz / 4
from THeedITor
I thoroughly enjoyed working with
Warwick Beban, CEO of Konica
Minolta, to prepare our lead article
in this issue.
I find Warwick’s insights into sales
and sales management very
thought provoking, particularly what
it takes to be successful in sales, and
what he looks for when recruiting
sales people.
I agree with Warwick that successful
sales people do not necessarily
make successful sales managers, for
a variety of reasons.
Sales people who back themselves
to be successful where others
haven’t, and who are committed to
excellence in personal development
will provide very useful bench
marks for anyone who is recruiting
to fill a sales vacancy. The ability to
intuitively spot sales talent that does
not fit the ‘standard’ as Warwick
describes, is a huge asset to any
successful sales manager.
Happy selling
Paul
ABOUT /Short and sharp, New Zealand
Sales Manager is a free e-magazine
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What you will take away from this powerful course
The secret of winning leadership DNA, and a blueprint to develop it
A Master Class on Sales recruitment retention strategies and tactics
Techniques to ensure you meet World Class Leadership benchmarking
A profitable time-tested Sales Process for easy use, and management
Creating an industry dominant Unique Value Proposition
Your master Customer Demographic Blueprint
www.nzsalesmanager.co.nz / 6www.nzsalesmanager.co.nz / 6
musT read
Newly appointed CEO of Konica Minolta, Warwick
Beban, joined the sales team fresh out of university.
Early success saw him soon promoted into branch
management and he has not looked back. We
caught up with Warwick to find out his secrets to
sales and sales management success.
NZSM: How is the sales team
organised Warwick?
WB: Primarily our sales team (about 70) is
organised geographically across 16 branches. Each
account manager is responsible for a geographic
territory dealing with SME businesses with some
WE INTERVIEW WARWICK BEBANCEO of Konica Minolta
7 / www.nzsalesmanager.co.nz
musT read
large local enterprise clients. In addition we have a
dedicated Education team who focus on education
clients across the country. In the larger centres we
have dedicated Enterprise Account Managers who
are responsible for the top tier of local and national
enterprise businesses. Lastly we have a dedicated
team of Production Print Specialists who are
responsible for that highly specialised market.
NZSM: Born to sell or trained to sell?
Which is it?
WB: I think born. The training is important and
should be a priority for all sales leaders, but I think
all people who succeed in sales have a natural
inclination. You have to be able to relate to people,
to be able to ask them the tough questions and be
someone who loves the highs more than they hate
the lows. The best and most successful people I
have seen have always had a ton of natural talent
and drive which is hard (if not impossible) to train.
I loved the environment but the thing that really
excited me about sales was the more effort I put in,
the more I could earn.
NZSM: How can you identify top sales people
at an interview?
WB: Sales people often turn up saying they want
to be a manager. A top sales person will turn up
saying they want to be the best sales person in
our company. We even had someone who said in
their interview that they wanted the worst territory
we had and he would make it a success. He got
it, and he did turn it into a success. That is my
“I LOVED THE ENVIRONMENT BUT THE THING THAT REALLY EXCITED ME ABOUT SALES WAS THE MORE EFFORT I PUT IN, THE MORE I COULD EARN.”
benchmark for someone who backs themselves. A
top sales person will always ask a lot of good, open
questions, qualifying the opportunity and testing
whether they fit the role on offer.
NZSM: What are the top three qualities or
attributes that are needed to succeed in sales?
WB:
1. See yourself as someone who is better than
being ‘average’. Have the drive to want a better
house, better holidays, a better life. Mediocrity
is the enemy of being a successful sales person.
2. Be expert at the fundamentals – managing your
territory / client base, the sales process, your
products / services, your planning, your time
management, your communications and your
customer service – delight them.
3. Be self aware and commit to developing
yourself. The most successful people I have
seen are very aware of their weaknesses and
work very hard to improve those weaknesses.
They will also read and consult widely and have
a strong commitment to their own development.
NZSM: If you are good at selling and train
to be a manager, does that make you a good
sales manager?
WB: Not necessarily. I think most people who
transition from sales to sales management have
www.nzsalesmanager.co.nz / 8
musT read
to deal with the fact they have
gone from being the centre of
attention to being the last person
who should be considered. As a
sales manager your efforts have
to be to support the team and
their individual and collective
success, not to push your own
profile. If you get that right, your
profile and value will rise anyway,
but if it is only ever about you
then you will struggle to create
a long term, engaged team who
will strive for success as much for
you as themselves.
NZSM: What are your three
top tips for a sales manager?
WB:
1. Be yourself. Don’t let the
role go to your head. You
will get your rewards if your
team succeeds – that is your
measure of success.
2. Set the basic disciplines and
manage them. Sales is not
a random process. Get the
basic disciplines and activities
in place, measure them and
hold people to account
3. Commit to training your
team. There is no substitute
for expertise in professional
sales, product know.
NZSM: What are the top
three qualities or attributes
that are needed to succeed in
sales management?
WB:
1. Set the standards, measure
them and enforce them.
2. Lead from the front, add
value to your team and
your clients.
3. Invest in recruitment. Your
recruitment decisions will
be your most important
so recruit widely, wisely
and patiently.
NZSM: What is the most
important thing a sales manager
does each week, month
and year?
WB: WEEKLY: Review the outcomes
of the week with every member
of the team and agree the
outcomes for the following week
– setting short term, meaningful
SMART objectives to build long
term success.
MONTHLY: Review the monthly
performance with each individual,
the actions and outcomes that
were agreed and agree the
priorities and actions for the
coming month. This is about
setting slightly longer term
objectives with each individual to
proactively manage performance
– ensuring good performers stay
on track, and poorer performers
are not falling away too far
while you work on getting them
on track.
9 / www.nzsalesmanager.co.nz 9 / www.nzsalesmanager.co.nz
YEARLY: Write a business plan
for your team. Create a plan
that is real, measurable and that
can be reviewed regularly with
the team. This is not just about
the numbers but the standards
and commitments that the team
will live by. Set the blueprint
for success for the year ahead –
activity levels, training schedule,
target clients, team objectives.
Get your team’s input to the
plan as something they will also
own, set the standards and goals
and then you have something to
consistently measure yourself and
your team against.
NZSM: Which sales or sales
management success are you
most proud of?
WB: I have a number of
individuals which I have bought
into our busin ey were probably
“risky” appointments but
intuitively I believed they could
be successful, and they have
been. I have greatly enjoyed
seeing them reach the standards
they have with the results that
have come from that.
NZSM: What is the biggest
mistake you have made in sales,
and what did you learn from it?
WB: Not closing the sale. In
the enterprise area it is different
and a more complex process.
When I started it was in a very
transactional role and not being
brave / confident enough to
ask for the order cost me a lot
of sales and a lot of money. At
the end of the day our job as
sales people is to secure the
order, whether it is for $10 or
$10 million. My experience
is that many sales people are
not confident in closing a sale.
I was one of them but I soon
learnt. If I wasn’t asking for the
order I had two or three very
good / competent competitors
who were.
NZSM: One thing a sales
manager can’t do without?
WB: Other than a good team,
a comprehensive CRM system.
Everything should end up in that
– activity metrics, pipeline, win/
loss ratios, profitability, customer
engagement notes and individual
opportunity potentials.
NZSM: Favourite sales, or
sales management book or
resource?
musT read
www.nzsalesmanager.co.nz / 10
WB: www.nzsalesmanager.co.nz of course. Also,
not specifically a sales management resource, but
one of the best business books I have read is ‘Good
to Great’ by Jim Collins. It gives a great perspective
on business and driving change.
NZSM: Your advice to succeed in sales in 2013?
WB: We have been exposed to some research
recently which probably supports what we intuitively
knew. In the post GFC environment, the sales
person profile most likely to succeed is that of the
Challenger. The Challenger is someone who will
actively confront and challenge the client – about
the way they do business, the way they engage with
their clients and the way the sales person can help
with that. These are not friendly coffee meetings
talking about the weekend and each other’s kids.
These are hard questions and conversations about
the clients business and the ability for the sales
person to help them solve their problems, whether it
is through greater efficiency, greater value or better
customer service. This requires more expertise
and confidence from the sales person but get it
right, solve the clients problems and the success
will follow.
NZSM: And for anybody thinking of moving
into sales or sales management, what advice
would you give them?
WB: Being in sales can lead to a wonderful
career. Someone once said to me that ‘sales is the
best paying hard job and the lowest paying easy
job.’ That is 100 per cent like it is. If you want a
predictable, 8-5 job with no personal accountability
then sales is probably the wrong direction to take.
If you back yourself, accept that being in sales is a
professional career and are prepared to learn, then
it is like nothing else.
SOMEONE ONCE SAID TO ME THAT “SALES IS THE BEST PAYING HARD JOB AND THE LOWEST PAYING EASY JOB.”
musT read
Why are some people more successful than others? Why do only a small number of people ever achieve their goals?
Brian Tracy Training and Development Programmes can help you achieve your personal and business goals faster by teaching you proven techniques that have been successfully used by many of the world’s top achievers.
For more information visit www.kndconsultancy.co.nz or call us on 09 889 1100
KND Consultancy is a management consultancy company specialising in change and strategic management, now offering Brian Tracy training programmes in New Zealand.
11 / www.nzsalesmanager.co.nz
11 / www.nzsalesmanager.co.nz
QuIcK fIx
If you are leaving voice messages and finding your
calls are not returned then pause before you make
the next call.
You should of course be prepared to speak when
the phone is picked up, but if you are trying to get
access at executive level, you could be trying a long
time. You should therefore be equally prepared
to leave a message. Rambling, hesitation, and
poor choice of words are all sure signs of a lack of
preparation. Your call is unlikely to be returned.
So before making those important calls:
• Think through your voice message. Write it
down and get it right.
• Practise reading it aloud. Record it and play it
back to yourself. How does it sound? Would you
return the call?
QuIcK fIx
IT’s noT WHaT you sell, IT’s HoW you sell.
LEAVING EFFECTIVE VOICEMAILS
Why are some people more successful than others? Why do only a small number of people ever achieve their goals?
Brian Tracy Training and Development Programmes can help you achieve your personal and business goals faster by teaching you proven techniques that have been successfully used by many of the world’s top achievers.
For more information visit www.kndconsultancy.co.nz or call us on 09 889 1100
KND Consultancy is a management consultancy company specialising in change and strategic management, now offering Brian Tracy training programmes in New Zealand.
www.nzsalesmanager.co.nz / 12
12 tips for success
WINNING SALES PRESENTATIONS
Creating a great sales presentation isn’t
very different to crafting a great speech.
You want to keep attention. Motivate.
Convince. Move to action.
Here is a formula that I follow (learnt from the
American maestro Patricia Fripp) that should help
you to vastly improve your success when putting
together and delivering a sales presentation.
1. TO WHOM ARE YOU SPEAKING?
Be prepared before you go in and know as much
about your audience as possible. Age, attitude,
industry and gender will all have a bearing on how
By Debbie Mayo-Smith
13 / www.nzsalesmanager.co.nz 13 / www.nzsalesmanager.co.nz
you present your points. Men and women have
different senses of humour. Younger audiences will
be more impatient than older, ‘C’ level executives
who don’t need the details. Your presentation style
and content must fit their perspective.
2. YOU ARE NOT THE HERO
What is the ratio of your PowerPoint slides (or
written material) devoted to your company vs. the
potential client? It stands to reason if you are invited
to pitch, you have already passed the preliminary
vetting. The convincing is done. Wow them, stand
out from your competition by focusing on them -
not stories of you, your company, achievements or
accolades. Do you like listening to egotistical sales
people? Share the glory with sales teams. Ensure
you put the prospective company in the lime light.
3. I - YOU RATIO
Likewise look through your sales presentations
and count how many I’s, we’s and us’s you have.
Make certain your slides and stories are about
them, not you. Change the perspective at every
opportunity possible.
Wrong: “Our company is number one in ….”
Right: “You benefit from our number one
standing because….”
4. STRONG OPENING
If you’re pitching a $500,000 contract and have only
10 minutes, then starting with “good morning ladies
and gentlemen, thank you for having us here,” just
cost you over $8,300 by wasting 10 seconds.
Open differently and strongly. Paint a picture.
Take them into the future. Describe how they’re
benefiting from the clever decision they made years
ago working with you. Decision makers want to
benefit the company, they also want personally to
be sure they are taking the right action. So highlight
how they’ll be remembered for doing the right thing
by using your company (don’t make it too much of a
butter up though).
5. ANSWER QUESTIONS UP FRONT What do they want to know from you? How can
you help them? If you’re more expensive, will take
longer, or are the underdog – do not ignore the
fact. They’re thinking it. Come straight out early into
the presentation with a ‘I know what you’re thinking’
statement, then answer their objections.
6. PREMISE
Build the sales presentation around the structure
of how they will benefit from what you are asking
them to do. “You will save $2 million dollars by
using our software”, or, “You will cut maintenance
expenditure by 20 per cent”. Phrase it so they say
to themselves ‘how?’ You then answer in a logical
and structured way.
7. POINTS LAID OUT LOGICALLY
You can help them make $2 million. How? You
enumerate and discuss the points one by one with
www.nzsalesmanager.co.nz / 14
FANTASTIC CAREEROPPORTUNITYFOR SALES EXECUTIVES
Would you be interested in joining a company that can offer you: •$55k+healthbenefits+carallowance+commission •Anindividualisedtraininganddevelopmentprogramme •Careerprogressiononaninternationallevel
In our deadline driven environment, you will need to: •Haveahighdegreeofmotivationtoexceedgrowthtargetsby acquiringnewbusiness •Haveexcellentinterpersonalrelationshipskillstoup-selland/or crosssellthefullrangeofTNTproducts •Becustomerfocusedandenjoydevelopingnewbusiness opportunities
If you can hit the ground running, TNT Express is looking for Sales Executives for its Auckland and Wellington offices. We are: •AnInvestorinPeopleaccreditedcompanywhichisfastmoving andforwardthinking •Aleadingbrandintheglobalexpressindustry •Amulti-culturalteamthatcelebratesdiversitywithinthe`TNTfamily’
Welookforwardtohearingfromyou.
SITUATIONS VACANT
debbie mayo-smith works with businesses that want more effective teams and management. find out more and to sign up for her monthly newsletter visit www.successis.co.nz
examples. Point one is cutting costs. Point two
increasing revenue. Point three is boosting staff
productivity. Highlighting points by telling a story
will work infinitely better for you than simply stating
it or just saying why. By the way, you turn masterful
in your sales presentation story telling skills when
you give your stories flesh and blood characters
and dialogue.
8. SEAMLESS TRANSITION
Moving from a main point (cutting costs) to the
next (increasing revenue) should have a smooth
flow instead of an abrupt change. Carrying on our
example you could transition by saying, “lowering
costs is only one side of the equation of boosting
your profit. Increasing sales in a challenging
environment might not seem easy, let me show
you how we help”. That places you nicely into the
segment on how you increase their revenues.
9. QUESTIONS
Don’t end with questions, rather take them before
you review at the end so you can close on a
high note.
10. REVIEW
If possible use a story again – outlining a client
that benefited in all the ways you highlight they
will benefit.
11. REPETITIVE REFRAMES/ SOUND BITE STATEMENTS
You can be sure they’ll remember stories. Hit home
with better retention by giving them little sound
bites and repeating them often.
12. STRONG CLOSE
Refer back to your opening story or bring all the
elements together describing how they’ll benefit. If
you didn’t use the’ looking into the future’ in your
opening, you can use it in the closing. “Picture
yourself in two years’ time. It’s the gala dinner.
Award night. Everyone is abuzz because of the
success of the new software system you approved
and installed the year before. Five different staff
have come to you throughout the evening – all
award winners from their significant leap in
productivity”.
resource corner
authors: Andy PaulPublisher: Morgan James Publishing Price: $24.31 from www.fishpond.co.nz
Zero-Time Selling: 10 Essential Steps to
Accelerate Every Company’s Sales teaches
managers and sales professionals how to
sell fast and shift their sales results into a higher
gear by integrating greater speed, responsiveness,
and information content into each step of the
selling process.
Time is the most valuable currency for buyers and
sellers. Zero-Time Selling illustrates how time-
starved prospects reward the sellers who help them
compress their buying cycles to make fully informed
purchasing decisions faster.
Zero-Time Selling provides the keys to the speed of
selling – selling with maximum impact in the least
amount of time to enable your prospects to earn the
best return on the limited time they have to invest in
buying your product or service.
Zero-TIme sellIng10 essenTIal sTePs To acceleraTe every comPany’s sales
www.nzsalesmanager.co.nz / 16
A thirst to excelBy Janice Davies
KEEP YOURSELF ON TRACK TO ACHIEVE RESULTS
If you want to achieve more, write or visualise
your goals. Many athletes daydream or visualise
to succeed. They have seen themselves crossing
the line first or on the podium with their medal
and have learnt to ‘see the end in mind’ and work
backwards in their training programme.
My first question to you is: How old were you when
you started to set your goals ? I am sure you were
achieving before you started to write them down
but gathered momentum when you concentrated
on them.
My second question is: Have you seen your end in
mind? Mine is to sit on a boat in a bay, writing. I can
swim and fish as well, and even become a beach
bum or tour the world on cruise ships. But what
about yours?
2 mInuTe ToP-uP
17 / www.nzsalesmanager.co.nz
If you can excite and motivate yourself, you have a
thirst to excel.
Understanding your personality is an advantage
when goal setting. You are aware of your strengths
and weaknesses and grasp why you are achieving in
some areas of your life and not in others.
Right-brained creative thinkers are constantly
coming up with new ideas and love being with
people, talking and selling. However the most
difficulty they will have is in the area of finances,
systems and analytical areas.
So setting pages and pages of goals may not match
how you like to operate. Instead maybe you need
a combination of visual treasure maps as John
Assaraf talks about in ‘The Secret’ and his fabulous
book ‘The Answer’. I have one of these on my wall,
along with one of my new life long goals of making
a movie. Every time I read that headline, I attach a
‘Yes’ to it, giving it momentum forward.
One sales person I knew had his goals on his
Blackberry and every time he received a rejection,
he would re-read his goal to quickly move his
thinking forward again.
Again, it’s the same with you. How do you keep
yourself on track to achieve the results you have a
thirst to excel in?
Another word I use after missing deadlines because
‘life’ happened and I was having a sense of failure,
is the word ‘intentions’. Life happens which is
sometimes out of your control. However either word
works. Visual or written down, constantly reading
or seeing your goals provides you an incentive to
greater success.
I am certain it is the minority of people who sit
down and writes their goals on New Year’s day, so
anytime is better than none. I recommend you use
a 15 month calendar, exactly for that reason. Many
people have opted out of the goal setting, because
they say it is too hard, or they don’t know how.
The key to achieving is for you to understand you
are living in a constant state of learning. You reach
one goal and the next is scooting along ready
for you if you want to achieve more. Let’s face
it you can learn how to operate you new mobile
phone and the latest technology, so you can learn
anything, if you are provided the opportunities.
Janice davies is The attitude specialist, who educates about empowerment. as a Professional speaker, success coach and author Janice shares at conference and workshops on difficult people, attitude, goals, stress, and positive work relationships. To find out more visit www.attitudespecialist.co.nz.
2 mInuTe ToP-uP
www.nzsalesmanager.co.nz / 182013
daTe name Place comPany lInK
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Wednesday 3rd July -
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Thursday 4th July cross selling & up sell-ing
Tauranga The Marketing Company
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Friday 5th July Winning Business as an
sme
Auckland Shipley NZ http://www.shipleywins.co.nz/public-
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Tuesday 9th July essential client manage-ment
Auckland
Central
The Marketing Company
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Tuesday 9th July -
Thursday 11th July
sales leadership and management academy
Auckland Sales Star www.salesstar.com/salestraining/con-sultative-selling.html
Thursday 11st July eat That frog! Auckland KND Consultancy
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Tuesday 16th July sales Basics Auckland Geewiz http://www.geewiz.co.nz
Wednesday 17th July sales management Auckland Geewiz http://www.geewiz.co.nz
Tuesday 23th July sales Basics Christchurch Geewiz http://www.geewiz.co.nz
Wednesday 24th July sales management Christchurch Geewiz http://www.geewiz.co.nz
Monday 29th July -
Tuesday 30th July
Perform at your Best Auckland KND Consultancy
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Tuesday 30th July -
Thursday 1st August
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Auckland Scotwork Nego-tiating Skills NZ
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calendar
2013 19 / www.nzsalesmanager.co.nz
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“Opportunity is missed by most people because it is dressed in overalls
and looks like work.” - Thomas Edison