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Transcript of NZ Sales Manager Issue 44
NZ’s e-mag for sales leaders
Are you oNe of this week’s wiNNers? see iNsiDe!
NZSALESSEPTEMBER 29TH 2010 / ISSuE 44
You Are Your Product
Solving the Problem of Call Reluctance
The Four T’s of Business
Un-usual
Using a referral base
sePteMBer 29th / issue 44
this week's Must reAD
you Are your ProDuct
Some do's and don'ts of
first impressions.
solviNg the ProBleM of
cAll reluctANce
Two ways to help sales people
overcome call aversion
NZsM cAleNDAr
sAles trAiNiNg Directory
two MiNute toP-uP
the 4 t's of BusiNess uNusuAl
The foundations of success in the
new economy.
resource corNer
Drive: the surPrisiNg truth
ABout whAt MotivAtes us
Quick fix
It’s not what you sell, it’s how
you sell.
the close
8
6
8
12
13
14
16
17
18
6Are you oNe of
this week's wiNNers? see iNsiDe!
15
CONTENTS
CONTENTS
MID STRENGTHFULL FLAVOURFULL LIFE
NZSM / SEPTEMBER 29TH 2010 / 44 / APR 7TH 2010 / NZSM
ABOuT /
Short and sharp, New Zealand
Sales Manager is a free e-magazine
delivering thought provoking and
enlightening articles, and industry
news and information to forward-
thinking sales managers, business
owners and sales professionals.
EDITOR / Paul Newsom
ART DIRECTOR / Jodi Olsson
GROuP EDITOR / Trudi Caffell
CONTENT ENQuIRIES /
Phone Paul on 04 586 4733 or email
ADVERTISING ENQuIRIES /
Phone Alastair on 09 522 7257 or
email [email protected]
ADDRESS / NZ Sales Manager,
C/- Espire Media, PO Box 137162,
Parnell,
Auckland 1151, New Zealand
WEBSITE / www.nzsalesmanager.co.nz
First impressions count. They always have and they always will. When we first meet someone, whether we know it or not, we make a judgement about the person,
and this very often will influence our decisions on if and how we interact with that person.
Our personal presentation is clearly important and can become part of our personal brand so that you will be remembered for your consistent appearance. Think of Steve Jobs, CEO of Apple. Jeans and black polo every time you see him. He looks smart, presentable, and is accepted by his audience. In contrast, I recall a Chief Executive that I once worked for who regularly dressed in tired old suits. When standing in front of employees this sent a message, and a wrong message, even before he opened his mouth.
Occasionally I challenge sales people on their business attire. Not because I am the “Gok” of the sales profession (far from it in all respects!), but because I can see that people are letting themselves down. And when I hear that ‘my employer doesn’t pay me enough to dress in good business clothes’, I remind them that their clients are judging them, not their employer, and their appearance tells others how they view themselves. In this issue, Jill Wilkinson gives some valuable advice on the many ways we can create that important positive first impression.
As Espire media introduce new titles, we are changing some of our issue dates. The next issue date for NZSM will be Wednesday 13th October, and the
magazine will then become a monthly publication.
Happy Selling!
Paul
“We make the call…
you make the sale”
www.ibexmarketing.co.nz
Call Murray Beer on 021 279 2783 or email [email protected] today!
Generating consistent and qualified appointments can be a mundane and time consuming process...
Let the experienced professionals at Ibex Marketing set them for you so you can spend more time meeting with
prospects and helping them solve their problems!
NZ Sales Manager is a GREEN MAG, created and distributed without the use of paper so it's environmentally friendly. Please think before you print. Thank you!
From the Editor
“We make the call…
you make the sale”
www.ibexmarketing.co.nz
Call Murray Beer on 021 279 2783 or email [email protected] today!
Generating consistent and qualified appointments can be a mundane and time consuming process...
Let the experienced professionals at Ibex Marketing set them for you so you can spend more time meeting with
prospects and helping them solve their problems!
Rev Sales Network
visit us at www.rsn.co.nz
Member Update - 29 September 2010
Passionate About Sales? Join your local RSN Sales Professionals Hub!
Join your local RSN hub and meet up with positive, motivated sales and business professionals in your area to discuss sales, sales management and personal development related issues, ideas, and challenges! Each RSN Hub is run by an RSN Hub Leader who will facilitate each meeting to ensure an enjoyable and valuable networking experience. Keep abreast of local business developments and opportunities, share relevant leads and referrals, and help each other out! To attend a hub in your area, just introduce yourself to one of the friendly RSN Hub Leaders below or visit www.rsn.co.nz for more information.
RSN Sales Professionals Hub locations
Get inspired, get involved, get ahead!
Wellington Sales Professionals Hub Meets: Mojo Café, Bond Street
Wellington
Next Meeting: 12.30pm—2pm Monday 4 October 2010
Contact: Phone 04 586 4733 or email [email protected]
Hub Leader Paul Newsom
Christchurch Sales Professionals Hub Meets: Mona Vale Restaurant & Bar
Mona Vale Ave, Riccarton
Next Meeting: October meeting postponed due to Chch earthquake
Contact: Phone 027 213 2074 or email [email protected]
Hub Leader Lincoln Rout
Sponsored by Mona Vale — the Continental venue experience!
North Shore Sales Professionals Hub Meets: Quarry Bar, Smales Farm,
74 Taharoto Rd, Takapuna
Next Meeting: 5.30pm—6.30pm Tuesday 19 October 2010
Contact: Phone 021 832 209 or email [email protected]
Hub Leader Colin Quinn
Ponsonby Sales Professionals Hub Meets: The Williamson
1 Wiliamson Ave, Ponsonby
Next Meeting: 11am-12pm Friday 22 October 2010
Contact: Phone 021 526 456 or email [email protected]
Hub Leader Jason Dinan
Newmarket Sales Professionals Hub Meets: Jones The Grocer
143 Carlton Gore Rd, Newmarket
Next Meeting: 7am-8.30am Thursday 30 September 2010
Contact: Phone 021 740 220 or email [email protected]
Hub Leader Paul O’Donohue
East Tamaki Sales Professionals Hub Meets: OfficeMax Café
30 Sir Woolf Fisher Dr, Highbrook
Next Meeting: 7.30am-8.30am, Fri 8 Oct 2010
Contact: Phone 021 662 452 or email [email protected]
Hub Leader Adam Sands
Nelson Sales Professionals Hub Meets: Rutherford Hotel Café
Nile Road, Nelson City
Next Meeting: 10am-11am Tuesday 26 October 2010
Contact: Phone 03 547 8376 or email [email protected]
Hub Leader Paul Kernot
Want to start an RSN Sales Professionals Hub in your area?
Send an email to Paul Newsom at [email protected] for more information or give him a call on 04 586 4733.
Sponsored by Mojo Coffee — premium coffee and delights!
NZSM / SEPTEMBER 29TH 2010 / 6
T H I S W E E K ’ S M u S T R E A D
Jill wilkinson of color Me Beautiful, assists men and women in both the corporate and private sector create great first impressions. to find out more, visit www.colormebeautiful.co.nz
some do’s and don’ts of first impressions
By Jill Wilkinson
You are your Product
I am a Kiwi of three and a half years. In that time I have
joined that huge group of self employed business
owners here and as such have taken all and every
opportunity to network with others in that position. During
the speed dating sessions termed “business networking”
I have received a great number of business cards. I have
taken time to read these cards, noted logos, design,
colours and business type, at which point I often enquire
about time and costs invested in these ‘sales materials’.
My next question is about the investment in the
owner’s website, in getting an apt representation of
the company’s brand, ethics, products etc. The answers
are in weeks and months not hours and days and in
thousands not hundreds of dollars. As is the way with
these dances, often my dance partner will ask at this
point about my business. My reply, that I am an Image
Consultant and help others with their personal brand,
will often be met with a confused look, or the question
‘do women need help to shop’?
The truth of the matter is that every one of these small
business owners is a sales person for their own business and
lots of them don’t realise that they are the product! They
may, in lots of cases be selling a product too, but first of all
they need to establish their own credibility and integrity.
When we meet a person for the first time, it takes us
just ten seconds to decide whether we trust them and
want to allow them into our circle of people we are
happy to do business with, or work with, amongst other
things. If we reject their image for any reason, we reject
them as a person. This first impression is lasting and can
take months if not years to repair.
We judge others by their height (taller people get paid
more, but the right clothes can help you look taller),
by their weight (fit people are perceived as being able
to work harder but again, the right clothes help you
to look slimmer), and by their age (looking too old
7 / SEPTEMBER 29TH 2010 / NZSM
"When we meet a person for the first time, it takes us just ten seconds to decide whether we trust them and want to allow them into our circle of people we are happy to do business with."
can work against you, as can looking too young. Here,
beware clothes that make you look immature or clothes
that are dated and aging).
Body language factors a lot in how others react to us. It’s
important that our body language reflects our clothes
and our personality, otherwise we lose all credibility. For
example, confident clothes need a confident manner, not
hesitancy or reticence. Our voice too adds or detracts
to our first impression, a good clear voice adds a lot, a
mumble or softly spoken voice may lose you points.
Being able to create a great positive first impression is a
valuable asset in business. It means you are memorable,
for the right reasons, and adds depth to the branding on
your business cards. It is one of the things you also have
total control of. You must remember however, your brand
can also be damaged quite quickly too, by inappropriate
dress or behaviour, perhaps at a time when you think
you are not on company time. I have seen members of
sales teams away at conference, staying in hotels, and
reasonably well dressed for the formal part of the event,
but lapse in to beach or shed wear as the evening moves
on. Often their body language and spoken language
goes with it! Not great if you want to promote a family or
clean image as your brand.
Your first impression extends into your telephone
manner or that of your staff. As your company grows,
don’t forget that is calls in as well as out!
So what is good business dress and behaviour?
Your clothing should be appropriate for your work and your
clients. So clothing must reflect your industry and status
within that industry. For example if you sell real estate,
you are in general selling your clients most expensive
and personal possession. To establish trust over this, your
presentation of yourself needs to be impeccable, from head
to toe, and authentic. To appear authentic you should wear
clothes that reflect your personality, flatter your colouring
and your shape and that you feel relaxed in. Your hair
should be well cut, and a current style. Women should wear
a small amount of well applied makeup; it shows attention
to detail amongst other things.
Clothing should be reasonably up to date, fit well and
not show an excess of flesh, it should be clean and well
pressed. It should also reflect the level of your success,
and the value of the properties or products you sell.
If you sell multimillion dollar homes you should wear
expensive clothing and drive a clean, good quality car.
Your vendors will feel comfortable with you, as long as
you don’t outshine them, in which case they may feel
you over charge!
An older car or clothing that looks dated or poor quality
will reflect on your sales ability. If you are selling homes for
example under $400,000, your clothing needs to be cared
for in the same way but the styles and fabrics may be less
designer. Your clients need to feel comfortable with you.
Selling other products may need a hands-on approach,
so wearing clothing that allows this may be necessary,
for example, boots and hard hat for factory and building
sites, a warm jacket for outdoor visits. If you sell fashion
clothing it’s important your dress sense reflects that you
understand the brand and show your commitment to it, if
you sell make up you need to wear it.
Body language as mentioned earlier is another vital
part of this first impression. It’s crucially important that
you appear confident and positive; nobody wants to
deal with your problems as well as their own. Leave
yours at home or in the car! A firm, dry handshake,
not crushing or wet fish. A genuine smile and respect
for your client go a long way towards building a
good relationship. Also, don’t push into their space
without invitation. By this, I mean don’t sit or put your
materials onto the client’s desks, tables or anything
else without checking first. Be careful with perfume
and aftershave, you may not notice it but it may
overwhelm others.
In your own space, when welcoming clients, please
remember it is part of your brand, from the colours you
choose to the artwork on the walls. The furniture and the
organisation, or lack of, speaks volumes about how you
conduct business. You may not notice dust on the shelves
and mud on the carpet but others will.
You are your Product
NZSM / SEPTEMBER 29TH 2010 / 8
ian segail is a leading authority on sales strategy and sales management, and works as a strategic sales Performance coach with both novice and experienced sales managers across a wide variety of industries and selling disciplines. find out more at www.iansegail.com
Solving the Problem of
Call Reluctance
in the last issue, ian segail identified the four
primary causes of call reluctance. in the second
and final part of this article, ian now examines
how you can help your sales team to combat this
sales debilitating disease.
The first step in dealing with call aversion is to help
the salesperson recognise that they suffer from it and
how it specifically manifests itself. When confronted
with the news that “the secret is out”, salespeople
respond in all sorts of ways. Some immediately
become defensive and will argue that they are just in a
“slump”, and that everyone has a slump from time to
time. They will hang their hat on their past successes.
Therefore, it’s your role as sales performance coach to
call their behaviour, give them accurate feedback, and
help them to start taking self responsibility for their
dysfunctional behaviour.
It is interesting that the distinct lack of relevant feedback
is one of the most common reasons salespeople never get
to deal with their call reluctance issue. Providing accurate
feedback is essential to enabling your salespeople to
begin the road to recovery. When feedback is accurate
and provided in an appropriate manner, it is almost always
appreciated, and helps to drive performance improvement.
unfortunately, too many salespeople operate in a vacuum.
They receive very little by way of feedback and information
on where and how they need to improve.
In many instances, providing call reluctance feedback
takes sales managers out of their comfort zones. This is
especially true when they dread the salesperson’s reaction.
Salespeople who suffer from call reluctance often become
very defensive and emotional when confronted. Delivering
effective feedback requires courage, understanding and
skill, and demands both self-respect and respect for others.
what Are the Appropriate Actions to help A call
reluctant salesperson?
When it comes to call reluctance, simply telling the
sufferer to, “Just Do It!” rarely works.
There are two issues that need to be dealt with when you
are looking to coach and support worthy salespeople to
overcome their call aversion.
two ways to help sales people overcome call aversion By Ian Segail
9 / SEPTEMBER 29TH 2010 / NZSM
Therefore your role as sales performance coach is to
get the individual to counter their internal roadblocks
with supportive arguments to the contrary. For many call
aversion sufferers this exercise is sufficient to get them
moving again. For others you will need to walk them
through the next tactic below.
change the definition of what it takes to win
Help the call reluctant sufferer to re-set their call objective.
Often the objective for the business development call
is completely unrealistic. For salespeople that struggle
with call reluctance, winning is far too black and
white. They either got the appointment or they didn’t!
Goals like “make a sale” or “secure an appointment” may
be reaching too far ahead. When the goal is too “big” it
can seem daunting and the individual will more than likely
experience a high degree of perceived failure should they
fail to achieve the goal. This sets up the reluctance to
make the attempt.
Help them re-define what it takes to win by chunking
down their business development process into much
smaller wins. Take the game of tennis as an example. Look
at the amount of opportunities one has as a tennis player
to achieve a win. Look at all the points that one can win
along the tennis pathway.
As sales leaders, we need to help the salesperson with
call aversion to build a model like this, where there are
multiple opportunities along the selling pathway for
them to achieve a win. As an example, let us imagine
that it takes an average of four to five sales contacts
before a customer will give you an initial order. What
then should the strategy be for each one of those sales
calls? Chunk down the new-business call plan into
components such as:
Pre call research - gathering of specific prospect •
intelligence
Planning their line of attack -Determining what •
problems they can solve for the prospect
Confirming sales data•
Make the prospect’s acquaintance and establish •
rapport
Send out customised information pack•
Set up a follow-up meeting•
Confirm next step•
When you shift the paradigm of what it means to win at
the game of prospecting, you change their perception of
rejection. Help acknowledge and celebrate their little wins
when they achieve the objectives that were determined in
their chunked down pre-call strategy.
PsychologicAl issues
In some call reluctance situations the individual knows how
to prospect. It’s not their knowledge of what to do that
stops them, rather its overcoming the psychological and
emotional barriers that requires your support.
Please note you are not their therapist or counsellor, you
are their sales performance coach! Your role is to assist
them to overcome the roadblock that is preventing them
from doing what they know.
here are two ways:
Uncover their self-saboteur: Have them fold a piece of
paper in half. Then have the individual write down, on one
half of the page, the stories that their internal “self-critical
voice” is telling them. Together with you, have them
examine their internal sabotaging language.Your role is to
prompt them to get the saboteur out in the open
Ask them, “What are the things you tell yourself
when sitting down to make the phone call to set an
appointment?” or “You are about to walk into a reception
office, cold, off the street, what does the little voice inside
your head say to you?”
Get their stories out on the table! Stories in which
they say things like, “They are probably in meetings
at this time” or “I haven't done enough research
about their company” or “They are most likely
happy with their current supplier or they would
have called us” or “They won’t take a cold call”
Once their internal “self-critical stories” have been
captured, have them answer their critic as though they
were you, the sales manager. Have them write out rational
responses to their self critics claims. As an example,
inner critic
rational response
“They are most likely happy with their current supplier or
they would have called us”
“Even though they may be happy with their current
supplier, they might be looking for a second tier
alternative supplier. What are the problems that they may
be currently facing?”
Activity issues
Very often a major reason salespeople struggle with
new business development is tied in with their lack of
confidence. They may not know what to say or what to do
to move a prospect forward. Sales managers often have an
entire team that don’t really know what to do to generate
new business. Where to begin can seem overwhelmingly
daunting. Therefore it is often helpful to change the
definition of what it takes to win, as discussed above.
Depending on the individual, you may even have to begin
helping them to target specific prospects. Maybe the
place for them to begin is with research into uncovering
the prospects potential problems that your products and
services solve. What are the other factors that need to be
identified prior to even making the approach call?
Once they have targeted the specific prospects, help
them construct a plan to approach them. Their approach
strategy must be very specific in what they will say and
how they will say it. Prepare and rehearse actions such as:
be professional but friendly•
effectively start the call•
engage the prospect in conversation•
effectively steer the conversation•
respond to concerns and possible objections•
professionally end the conversation•
teeing up next steps•
Then they need to practice their approach until it feels
natural. The more detailed the plan and the more they
rehearse their approach, the more at ease they will be
when it comes down to delivery.
Another powerful tactic to manage the activity reluctant
salesperson is to provide them with an “accountability
partner.” Team them up with a co-worker to whom they
will be accountable, to report regularly on their call
activity. So it’s a bit like having a jogging partner or
personal trainer. They drive you to get you out of bed
in the morning, or do that extra rep, especially when
you don’t feel like it. By teaming up the call reluctant
salesperson with an “accountability partner” you will
help them to break their inertia and thereby get them
up and running again.
Finally you need to check the call reluctant
salespersons product belief. How congruent are they
when they talk about your products and services.
Congruence is when the words that come out of your
mouth match with your tonality and body language
in such a way as to be believable. If your salespeople
absolutely don’t believe fully in the value your
products and services provide they will very often
be reluctant to go out into the market place and
talk about them. The more they believe, the easier it
will be to lift them out of their call reluctant stupor
because “people need what they have to offer!”
Is graffiti damaging your company image?then Call the graffiti doctor!
TM
for nationwide brand protection call 0800 482 437
www.graffitidoctor.co.nz
11 / SEPTEMBER 29TH 2010 / NZSM
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NZSM CALENDARSEPTEMBER-OCTOBER 2010
30 september
Sales Preparation-Reaching Decision makers
Auckland
DINANMITE
www.dinanmite.com/event-registration
5 october
Negotiating Skills (Day 1)
Auckland
Scotwork
www.scotwork.co.nz/how+youll+Benefit.html
Sales Mindset & Motivation
Auckland
Sales STAR
www.salesstar.trainingplatform.co.nz/courses/7-
sales-mindset-motivation
6 october
Negotiating Skills (Day 2)
Auckland
Scotwork
www.scotwork.co.nz/how+youll+Benefit.html
Sales Dynamics
Auckland
Sales STAR
www.salesstar.trainingplatform.co.nz/courses/9-
sales-dynamics
7 october
Negotiating Skills (Day 3)
Auckland
Scotwork
www.scotwork.co.nz/how+youll+Benefit.html
Business to Business Sales Skills
Auckland
Zealmark Group Ltd
www.zealmarkgroup.co.nz/profile_Business_to_
Business.php
14 october
Pitching -Qualifying
Auckland
DINANMITE
http://www.dinanmite.com/event-registration
Consultative Selling
Auckland
Sales STAR
www.salesstar.trainingplatform.co.nz/courses/5-
consultative-selling
Negotiating Tips
RSN Rev-up
Auckland
www.rsn.co.nz/wawcs0110206/tn-rsN-rev-ups.
html
19 october
Key Account Management
Auckland
Sales STAR
www.salesstar.trainingplatform.co.nz/courses/8-
key-account-management
21 october
Business to Business Sales Skills
Auckland
Zealmark Group Ltd
www.zealmarkgroup.co.nz/profile_Business_to_
Business.php
28 october
Overcoming Objections - Closing
Auckland
DINANMITE
http://www.dinanmite.com/event-registration
NZ Sales Manager - Sales Training Directory
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NZSM / SEPTEMBER 29TH 2010 / 14
The 4 T’s of Business
Un-usual!the foundations of success in the new economyBy Hannah Samuel
Hannah Samuel is a specialist reputation advisor, author and professional speaker, and founder of onlineperformance-based service directory, TRuSTcite.. To find out more visit www.hannahsamuel.com
T W O M I N u T E T O P u P
15 / SEPTEMBER 29TH 2010 / NZSM
Will 'business as usual' ever return? I doubt it.
Although business owners and operators may
yearn for the 'good old days' before the Global
Financial Crisis, the chances of 'business as usual' ever
returning are diminishing by the day, which in my opinion,
is probably no bad thing.
As increasing numbers of us have become more cynical
than ever, more critical than ever, and aware that it's
significantly more competitive than ever, the level of
trust we have in product and service providers has
plummeted. Given the ever-expanding list of failed
finance companies, apparently less-than-honourable
senior executives and so-called ‘professionals’ that
turned out to be anything but, our levels of doubt and
mistrust have soared.
Many of us don’t want businesses to go back to being
‘usual’. What we want is ‘business uN-usual’, particularly
in terms of truth and trust. New Zealand business
commentator Mark Di Somma’s concept of ‘Peak Trust’
is right on the button. Much like the concept of ‘peak oil’,
Di Somma notes “some sectors have reached and passed
their highest levels of trust – and that they can now expect
trust to be harder to find and to cost much more to
generate than it has historically.”
'Peak Trust' affects all of us. As businesses and individuals,
arguably the single most important quality we must have
is to be trustworthy and the #1 responsibility we have
as leaders and business owners is to engender trust
especially amongst our customers, employees, investors,
joint venture partners and others. There are no more
second chances. These days it’s ‘one strike and you’re
out’. Increasing numbers of us want companies and
individuals to demonstrate more:
Truthfulness •
Transparency •
Trust •
Thanks •
The traditional 4Ps of marketing - Product, Price, Place
and Promotion – should not be ignored as they will
continue to affect our selection processes. However,
consistently demonstrating the 4Ts will give you a
significant competitive advantage. We are crying-out for
honourable businesses, and business-people, who deliver
on their promises, make us feel both valued, and valuable,
and genuinely care that both parties benefit. People do
business with people and organisations they trust.
Far from being ‘old-fashioned’ notions, these four ‘T’s
are the foundations upon which business and personal
success in the new economy will flourish. Find ways
of demonstrating them repeatedly in very real and
meaningful ways and you won’t need to worry about
getting back to how things used to be. You’ll be too
busy serving the clients and customers that will be
beating a path to your door. In the new economy, 'Most
Trusted' wins
We are crying-out for honourable businesses, and
business-people, who deliver on their promises, make us feel both valued, and
valuable, and genuinely care that both parties benefit
NZSM / SEPTEMBER 29TH 2010 / 16
R E S O u R C E C O R N E R
We've been conditioned to think that the
best way to motivate ourselves and others
is through external rewards like money
or fame, or by the fear of punishment - the carrot-
and-stick approach. That's a mistake, Daniel H. Pink
says in his transformative new book. The key to high
performance and satisfaction is intrinsic, internal
motivation: the desire to follow your own interests
and understand the benefits in them for you.
In Drive, Pink lays out the hard science for these
surprising insights; describes how people and
corporations can embrace them; offers details about
how we can master them; and provides concrete
examples of how intrinsic motivation works on the
job, at home and in ourselves.
Drive: the surprising truth about what motivates us
Author: Daniel Pink
Publisher: canongate Books ltd
$34.95 from Fishpond.co.nz
Personalised booklet calendars for your business.250 New Zealand Scenic Booklet Calendars
Normally $6.00 each
Special Price $3. 20 each + GSTIncludes your company details printed in black ink.
To order phone: Tony 09 625 3373your details here
Q u I C K F I X
usiNg A referrAl BAse to helP overcoMe cAll reluctANce.
I had serious call reluctance problem when I was selling
print advertising. To overcome this I decided that where
possible, prospects should have some awareness of me
before I made face to face contact. That way I could
start a conversation on the front foot, and have a better
chance of helping them.
So I built a referral base. I would ask clients (especially
the key accounts) if I could use them as a referee on
the performance of the publication and myself as a
rep. Once in agreement, I would then leverage the
client for potential leads & contacts. This proved to be
a successful strategy to build relationships and gain
new and repeat business.
16 years later, when between jobs in 2008, I contacted
a former client, Ray Schofield of BMNZ who I originally
met when I was selling advertising. We now work
together at BMNZ.
This Quick Fix was contributed by Lee Carr, Agency
Manager Counties-Manukau, Business Mentors New
Zealand. Thanks Lee!
it's not what you sell, it's how you sell
Quick fix
WIN A LASER POINTER PEN FOR YOuR QuICK FIX!
If you have a favorite ‘quick fix’ that you would like to
share with our readers (without giving your winning
secrets away!) then email the editor at pauln@
nzsalesmanager.co.nz. You will be in to win a high-
powered laser pointer pen, courtesy of the great guys
at Brand Storming Promotions.
Drive: the surprising truth about what motivates us
Personalised booklet calendars for your business.250 New Zealand Scenic Booklet Calendars
Normally $6.00 each
Special Price $3. 20 each + GSTIncludes your company details printed in black ink.
To order phone: Tony 09 625 3373your details here
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retail industry leaders forum to Debate what can Be Done to improve capability
Industry Training Organisation, The Retail Institute, has
invited the CEO’s of the top 60 retail companies in New
Zealand to a forum next month to discuss the level of
education and skills of retail employees and explore ways
to collaborate to improve labour productivity issues.
CEO of the Retail Institute, John Meeuwsen says ‘this forum
will be an opportunity for retailers to add to the Retail
Institutes ability to represent industry views – both within
the industry itself, and with the government and educational
establishments – on what can be done to improve the
capabilities of our most valuable resource – our people’.
The Retail Institute is owned and governed by the retail
distribution and sales industries. It’s purpose is to advance
the educational and training interests of these industries.
The Forum is on 5th October at the Sky City Convention
Centre. For more information contact Kiri Baddeley at
[email protected] or by phone on 04-495-9137.
18 / SEPTEMBER 29TH 2010 / NZSM
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-Sylvester Stallone
“
I think I’d like to be remembered as someone who beat the odds through just plain determination… that I persevered.
Because I think that being somewhat of a pest to life, constantly plaguing and pursuing, will bring results.