INTRODUCING AN…Appleton

Marketing

Consultants

PRODUCTION

IN ASSOCIATION WITH…

Fit ‘N’ Well Australia

NZ Fitness Analysis

‘09Shane Appleton 1274505

The Fitness Industry Is CHANGING!!!!

The way people choose to work out is not the same as it used to be.

The emphasis is no longer on heavy weight lifting, body building institutions…

The Good Old Days have gone…

The Days Of ARNOLDhttp://images.businessweek.com/ss/07/01/0130_lifeafter_sports/image/04_arnold.jpg

We are entering an age where people are opting for group exercise…

AEROBICS IS IN

http://fusionfitness.biz/1gf.jpg

http://www.yarracity.vic.gov.au/Leisure/images/Group-fitness.jpg http://www.shapeuptraining.com/images/groupfitness.jpg

http://www.dreamnotoftoday.com/wp-content/uploads/2008/01/simmons.jpg

Recession is upon us…We need to adapt to the current environment

Taking what we offer as a Facility to the next levelAbove and beyond our competitors.

Expansion into a new exciting marketplace could help us improve our service, and better understand our cliental.

Obesity

Only 10% of all New Zealanders currently hold Gym Memberships, and Obesity is as much of an issue in NZ as it

is worldwide.

This leaves a large number of kiwis to target and pull into the market.

Our Destination?

http://www.aboutaustralia.com/a2it_package/images/travel/L24n.jpg

http://www.coldwatergolf.com/docs/uncle%20sam.jpg

Your Company Needs You!

People first: You, our team, are the most important facet of our business

That’s Why

We need your help and ideas on how and why you think we

should, or shouldn’t, carry out this venture.

http://schools.look4.net.nz/geography/country_information/outline_maps/files_OM/newz.jpg

And come along to the meeting, scheduled for Next Wednesday, 27-05-09.

Your input is critical, and would be greatly appreciated.

So read the industry analysis report prepared by Appleton Marketing Consultants

http://www.heraldry.ws/gif/appleton-mass.gif

Free Food, and Drinks Provided.

Courtesy of the Management Team Here at Fit ‘N’ Well