Fit’n’Welland

The New Zealand Fitness Industry

Meher TaraporeCaring Consultants

• Fit’n’Well are a successful chain of fitness centres in Australia

• They want to expand into New Zealand. Should they?

YESNO

BUT,

Each year, gym

membership

grows by at

least 3%…

…because many self conscious New Zealanders are spending considerablemoney on dieting and exercise…

… and an

increasing awareness of the benefits of exercise has also made more people attend gyms.

GYM LAZY

SO the recession has not STOPPED spending…

…it has CHANGED the way New Zealanders spend.

“In tough times, brands with integrity rise to the top.”

New Zealanders are still spending millions…

but on products they:

• TRUST

• BELIEVE in

…obesity, especially childhood

obesity is a growing trend…

BUT…

Busy people of today appreciate…

•Convenience

•Simplicity

People also enjoy working out in groups because the environment is…

• Motivating

• Friendly•Fun

…and this creates a sense of belonging…

…which creates an emotional attachment so members do not want to leave their gym.

With clever marketingand

a stimulating environment…

SO…Fit’n’Well should expand.

…Fit’n’Well should be able to ATTRACT and RETAIN members.