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NYS Olympic Regional Development Authority

2634 Main Street Lake Placid, NY 12946

518.523.1655 info@orda.org

www.whitefacelakeplacid.com

This report may be found online at:

http://www.orda.org/newsite/about/annual_report.php

Contact Information:

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TABLE OF CONTENTS________________________________________

SECTION 1: THE OLYMPIC REGIONAL DEVELOPMENT AUTHORITY

SECTION 1.1: HISTORY OF THE OLYMPIC REGIONAL DEVELOPMENT AUTHORITY 4 SECTION 1.2: ORDA VENUE HISTORY 5

SECTION 2: ORDA VENUES

SECTION 2.1: OLYMPIC CENTER 7 SUBSECTION 2.1.A: FIGURE SKATING 7 SUBSECTION 2.1.B: OLYMPIC SPEEDSKATING OVAL 8 SUBSECTION 2.1.C: CONFERENCE CENTER 8 SECTION 2.2: 1932 & 1980 LAKE PLACID WINTER OLYMPIC MUSEUM 9 SECTION 2.3: OLYMPIC SPORTS COMPLEX 15 SUBSECTION 2.2.A: SLIDING TRACKS 15 SUBSECTION 2.2.B: CROSS COUNTRY AND BIATHLON CENTER 18 SECTION 2.4: OLYMPIC JUMPING COMPLEX 20 SECTION 2.5: GORE MOUNTAIN SKI CENTER 23 SECTION 2.6: WHITEFACE SKI CENTER 28 SUBSECTION 2.6.A: SUMMER 29 SUBSECTION 2.6.B: WINTER 30

SECTION 3: ORDA CORPORATE OFFICES

SECTION 3.1: EVENTS 37 SECTION 3.2: CORPORATE DEVELOPMENT 38 SECTION 3.3: SPORTS DEVELOPMENT 41 SECTION 3.4: MARKETING 44 SECTION 3.5: COMMUNICATIONS 53 SECTION 3.6: HUMAN RESOURCES 56

SECTION 4: 2009-10 ORDA BOARD MEMBERS

SECTION 4.1: BOARD OF DIRECTORS 57 SECTION 4.2: BOARD APPROVAL PAGE 60

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The History of The Olympic Regional Development Authority The New York Olympic Regional Development Authority (ORDA) was established in 1981 under legislation enacted by the State of New York to operate, maintain and promote the 1980 Winter Olympic Games facilities in the Lake Placid region. The Village of Lake Placid played host to the 1932 and 1980 Winter Olympic Games. The concept was to combine facilities owned by the State of New York -Whiteface Ski Center in Wilmington and the bobsled, skeleton, luge, cross country and biathlon facilities of the Olympic Sports Complex - with those owned by the Town of North Elba - the Olympic Center, the Olympic Speedskating Oval and the Olympic Jumping Complex - for efficient and effective management. Gore Mountain Ski Center in North Creek was added in 1984 along with the Lake Placid United States Olympic Training Center in 1990. The 1932 & 1980 Lake Placid Winter Olympic Museum was added in 1994. The Authority has hosted over 350 major national and international events and competitions since its inception. The events and competitions have included 13 World Championships and over 77 World Cup competitions in bobsled, skeleton, luge, biathlon, speedskating, ski jumping, freestyle skiing, alpine skiiing snowboarding and the inaugural Winter Goodwill Games in 2000.. The Olympic Authority not only hosts winter events but summer ones as well. ORDA hosted the first three annual ESPN Great Outdoor Games during the summers of 2000, 2001 and 2002. The summer of 2004 saw ORDA partner with the City of Hope, I Love NY and others to host the inaugural Songs at the Lake music festival. This outdoor festival featured a wide variety of musicians, from country to zydeco. A portion of the ticket sales benefited cancer research, treatment and education at the world-renowned City of Hope, based in Greater Los Angeles, Calif. In January of 2005, ORDA hosted the first-ever Geoff Bodine Bobsled Challenge. This event saw ORDA team with NASCAR driver Geoff Bodine, the Bo-Dyn Bobsled Project and other NASCAR drivers in this charity made-for-TV bobsledding event. All proceeds from the Challenge went to the Bo-Dyn Bobsled Project, which builds bobsleds for the U.S. Olympic Bobsled Team at no cost to the athletes. The event has now become an annual competition and in 2010 the project paid off; 2010 Vancouver Winter Olympic Games saw U.S. Bobsledder Steve Holcomb and crew make history by claiming Gold in the men’s four-man competition. This was the first time since 1948 the U.S. has won an Olympic gold medal in the four-man event. February 2009 saw ORDA hosting the FIL World Luge Championships and the FIBT World Bobsled and Skeleton World Championships. The Olympic Authority and its partners manage all events and competitions with its communications, corporate marketing, engineering, events, finance, marketing, sports development and timing and scoring departments. Beyond management of events and initiation programs, such as the Sports Development Program, which promotes education and participation in Olympic sports, the Authority has significantly expanded and improved its facilities over the years with assistance from the State of New York and the federal government. ORDA is also a major promoter of tourism in the Adirondack Region of Upstate New York. From figure skating shows and concerts at the Olympic Center to international competitions in winter sports, the Authority has allowed Lake Placid to proudly carry the banner of the “Winter Sports Capital of the World.”

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ORDA Venue History The Olympic Center The Olympic Center includes three ice surfaces: the 1932 Rink Jack Shea Arena, the 1980 Rink Herb Brooks Arena (home of the “Miracle on Ice”) and one practice area, the USA rink. It is a world-class year-round training facility for speedskating, figure skating and hockey. The Olympic Center is also available for recreational skating, conventions and concerts. In 1994, the 1932 & 1980 Lake Placid Winter Olympic Museum opened in the Olympic Center. The Olympic Speedskating Oval This outdoor skating oval is one of three refrigerated 400-meter skating ovals in the United States and the site of Eric Heiden’s record five gold medals in 1980 Lake Placid Winter Olympic Games. It is open during the winter months - December through March -for competitive training, events, and recreational skating. Olympic Jumping Complex This complex is home to winter and summer ski jumping and freestyle skiing. The large (K120-meter) and normal (K 90-meter) jumps were used for the 1980 Winter Olympic Games. In addition, there are two (K 40 and K15-meter) training hills used for development programs. A combination of ceramic tiles and plastic mats allow the jumpers to train and compete in the non-snow months. The Freestyle Sports Park, completed in 1988, is America’s foremost water ramp training and competitive facility for freestyle aerial skiing. Summer aerialists land in a heated aerated 750,000-gallon pool. In winter, launching ramps and a steep landing hill are utilized for training and world-class events in freestyle aerials. Olympic Sports Complex This complex includes the combined bobsled/skeleton /luge track, which was completed in January 2000, a 50-kilometer (31-mile) cross country skiing network built for the 1980 Winter Games, and a biathlon target range. Athletes train year-round at the facility. The public can visit the complex and take a bobsled ride, take a guided tour of the complex, or ski the extensive cross country network of groomed and set track trails. In the summer months wheeled bobsled rides are also available on the 1980 Winter Olympic bobsled track, as well as a mountain biking center and a summer biathlon training facility. Whiteface Ski Center Whiteface has the greatest vertical drop East of the Rockies, at 3,430-feet. In addition to being a favorite among recreational skiers and snowboarders, all of the race courses are fully sanctioned for international competition. There are 11 lifts and 85 trails ranging from beginner to expert with out-of-bounds skiing and riding, commonly known as “The Slides”. In non-winter months, Whiteface operates as a mountain biking center and hosts a variety of festivals and events. Tourists can enjoy a summer gondola ride to the summit of Little Whiteface or drive the Whiteface Veterans Memorial Highway to the summit of Whiteface. The Cloudsplitter Gondola, North America’s fastest gondola, whisks passengers from the base lodge to the summit of Little Whiteface in just over seven minutes and is used year-round.

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Gore Mountain Ski Center Gore has a wide variety of terrain, from easy beginner slopes to challenging expert trails. There are eight lifts, including the Northwoods Gondola, and 88 trails spread over three distinct ski areas at Gore. Gore also boasts one of the steepest headwalls in the East. During the non-winter months, Gore offers mountain biking, hiking and other summer activities. Gore is in North Creek, located in Warren County, an hour from Lake Placid. The mountain added the new Ski Bowl Lodge in December 2009 and is continuing on the Burnt Ridge Mountain project. Gore also runs the North Creek Ski Bowl, which offers tubing and night skiing.

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Olympic Center__________________________________________________________ Fiscal year 2009-2010 proved to be a very active year for the Olympic Center. The facility hosted several high profile skating events which included Skate America, Scott Hamilton’s Holiday Concert on Ice and the NCAA DIII Men’s Ice Hockey Championships. These high profile events are instrumental in not only encouraging growth in revenue for the Olympic Regional Development Authority, but increasing traffic and revenue for local and regional businesses. Figure Skating Miracles of Gold summer figure skating school was conducted once again at the Olympic Center and was attended by over 300 skaters and instructed by over 35 skating professionals. Along with on-ice training, skaters participate in off-ice ballet, trampoline, stretching and flexibility programs. To compliment this program, the center offers the Summer Skating Series which includes the Saturday Night Ice Shows; this is where the skaters have the opportunity to perform in front of a live audience, and share the ice with our weekly guest skater who is typically a national or international competitor. The Saturday Night Ice Show is an experience that sets Lake Placid apart from all other summer programs. Our facility held synchronized skating camps during the 2009 summer that were attended by over 70 skaters, an increase from previous years. The Olympic Center holds an annual winter skating school, directed by Gilberto Viadana during the 2009-2010 season. The school had skaters competing in both nationals and junior national competitions. The Olympic Center was home to the 30th Anniversary of Skate America, which hosted both Olympic and World competitors from several different countries. This event was special, as Skate America had its beginning in Lake Placid. Our venue and town received both national and international television coverage during this event. The Center also hosted an ISI Junior Grand Prix event and Scott Hamilton’s concert on Ice skating production. Ice Hockey continues to be a successful event and a major source of revenue for the Olympic Center. During fiscal year 2009-2010, hockey provided 34 weekends of activity for the facility. Organizations such as Can/Am Hockey, Canadian Hockey Enterprises (CHE), Northwood Academy, National Sports Academy (NSA) and USA Hockey continue to utilize our facility and increase their usage. The Center also continued to host high profile hockey events too, such as the 2010 Division III National Championships and the prestigious USA Hockey World Junior Team selection camp. This October, Division I hockey will make its return back to the Olympic Center when ECAC rivals Clarkson University, St. Lawrence University, Union College and RPI face off on Halloween weekend.

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Olympic Speedskating Oval 2009-2010 The speedskating oval hosted several very successful Olympic youth days this winter and it continued to hold weekly public skating and speedskating, weather permitting, and attendance for public skating increased by over 5,000 visitors from the previous year. Conference Center at Lake Placid Construction began in 2009 on a new state-of-the-art 56,000 sq ft conference center, with a completion date set for summer 2011. Members of the Olympic Regional Development Authority and the Regional Offices of Sustainable Tourism have traveled to Washington, D.C. and New York, New York to reach out to regional meeting planners and acquire conference center clients. Facility Improvements The facility underwent a number of necessary upgrades that served to improve the overall operation of the center, but also to enhance our guests’ experiences. Inside seating was replaced in the 1980 Herb Brooks Arena, and new safety stair treads were installed on the Olympic Center’s main entrance staircase. We also continue to improve our infrastructure by purchasing more efficient switch gear and soft start electrical motors. 2009-2010 Major Events ISU Junior Grand Prix of Figure Skating 30th Anniversary of Skate America Scott Hamilton Holiday Concert on Ice ISI Adult Figure Skating Championship NCAA DIII Men’s Ice Hockey Championships Future Events Eastern Synchronized Skating Championships North Atlantic Regional Figure Skating Championships Stars on Ice Disney on Ice Halloween Hockey Festival

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1932 & 1980 Lake Placid Winter Olympic Museum_______________ Museum Governance A new Governance Committee was formed to evaluate and update insurance needs, code of ethics, by-laws and constitution, disclosure forms, and collection policies. International Society of Olympic Historians The purpose of the International Society of Olympic Historians (ISOH) is to promote and study the Olympic Movement and the Olympic Games. This purpose is achieved primarily through research, the gathering of historical and statistical data, the publication of the research via journals and other publications, and through the cooperation of the membership. The ISOH is a non-profit organization, whose dues are used solely for the production of such publications and research. At the present, the ISOH membership roster is 340

strong with representation from 48 nations. The membership includes most of the well-known Olympic historians and researchers on Olympic topics. The majority of recent books on the Olympic Games have been written by ISOH members. Over 20 ISOH members have received the Olympic Order for their contributions to the Olympic Movement, and several representatives of the International Olympic Committee (IOC) and several past Olympians are included in the membership roster. The 1932 & 1980 Lake Placid Winter Olympic Museum is a member of this society. Recently, Liz De Fazio, as an ISOC member and museum Director, attended the meeting and luncheon at the Vancouver 2010 Olympic Winter Games to honor friend and colleague Robert K. Barney. Mr.

Barney was awarded the Vikelas Plaque for a lifetime of dedication to the history of the Olympic Games and the Olympic movement. In addition to being an Olympic historian, Barney is also Professor Emeritus of International Olympic Studies at the University of Western Ontario. Other prominent members in attendance were international producer, writer and director of Olympic films Bud Greenspan; David Wallechinsky, ISOH Vice- President, Olympic commentator and author of several reference books; and 1960 Canadian Olympian Dick Pound, who is the former President of the World Anti-Doping Agency (WADA), former Vice-President of the IOC and an executive committee member of ISOH. While in Vancouver, De Fazio also met with fellow International Sports Heritage Association member Allison Mailer, and was given an insider’s look at the British Columbia Sports Hall of Fame & Museum.

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Museum Projects

The 1932 & 1980 Lake Placid Winter Olympic Museum has submitted an application to the National Jewish Sports Hall of Fame for the inclusion of Irving Jaffee to the class of 2011. Irving Jaffee was a member of the U.S. Olympic speedskating team and a two-time Olympian. Mr. Jaffee competed at the 1928 Winter Games and four years later in Lake Placid. It was in Lake Placid that Mr. Jaffee won the gold medal in both the 5,000 and 10,000 meter races. Among some of his other accomplishments, Mr. Jaffee was elected into the United States Skating Hall of Fame in 1940 and the Speedskating Hall of Fame in 1967. In 1979, he was inducted into the International Jewish Sports Hall of Fame. Mr. Jaffee passed away on March 20, 1981 in San Diego, California and is buried in Greenwood Memorial Park.

Olympic Museum Receives Grant

The Founders’ Fund of the International Sports Heritage Association (ISHA) has awarded the 2009 Special Projects Grant to the 1932 & 1980 Lake Placid Winter Olympic Museum. The $1,000.00 grant will be used towards the exhibit entitled “Hear Ye, Hear Ye: Welcome World We’re Ready,” a poster display that will provide a visual history of the winter Olympics beginning with the first Games and continuing through the recently completed 2010 Olympic Winter Games in Vancouver, Canada. The exhibit is the culmination of 10 years of collecting official Olympic posters, having them put on linen and archivally framed. The most elusive one and the most difficult to acquire was the 1952 Oslo (Norway) poster, but recently the museum received one as a gift from the City of Oslo Agency for Cultural Affairs and the City Archives. The finished collection will be ready in time for the winter visitors to enjoy. Museum exhibits Skate America Exhibit November 2009 – February 2010

Evan Lysacek, Benjamin Agosto and Tanith

Belbin Skating Costumes Vintage Skate America Posters

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During the 30th Anniversary of the 1980 winter Games, the 1932 & 1980 Lake Placid Winter Olympic Museum hosted the Stanley Cup exhibit, Feb. 13-14, and a record number of 674 people came through the museum doors to view the trophy award to the NHL’s champion. On the same night that the museum had record numbers, the Olympic Center hosted the movie, Small Town, Big Dreams: Lake Placid’s Olympic Story, with proceeds benefitting the 1932 & 1980 Lake Placid Winter Olympic Museum.

Skate America Medals on Loan from the World Figure Skating Hall of Fame

Lisa Marie Allen, Kitty and Peter Carruthers Skating Costumes

Skate America Programs and Vintage Skate America Posters

Stanley Cup Trophy and Small Town, Big Dreams Presentation

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Vancouver 2010 Collection

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Media and Research With a more complete understanding of the collections and the cataloguing procedures and processes, the museum archivist enabled the 1932 & 1980 Lake Placid Winter Olympic Museum to make strides in its ability to assist in world-wide research requests and projects. These request and projects have become an integral part of the day-to-day operations of the museum as more than 100 media and research requests were fulfilled during the fiscal year.

NBC - Al Michael’s interviews for 30th Anniversary of the Miracle on

Ice

CTV - Preparation for launch of 2010 Torch Relay The New Yorker Magazine - Article on History of Skiing

National Public Radio - Sound bite from III Olympic Winter Games ESPN - Segment on the 1980 United States Hockey Team

IIHF - Media Guide for Hockey Events, Vancouver 2010

Mountain Lake PBS - Remembering the 1980 Olympics

2C Visual Communications - Compilation of Olympic footage for Vancouver 2010

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0

20000

40000

60000

80000

100000

120000

4/1/06 - 3/31/07 4/1/07-3/31/08 4/1/08-3/31/09 4/1/09-3/31/10

Series2Series1

Year of Operation 4/1/06-3/31/07 4/1/07-3/31/08 4/1/08-3/31/09 4/1/09-3/31/10

Number of Visitors – Series 1

20,948 20,544 22,072 25,879

Total Revenue – Series 2 45,659.20 50,847.10 70,833.36 79,595.82

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Olympic Sports Complex______________________________________________ The Olympic Sports Complex (OSC) is comprised of two sections; the sliding tracks and the cross country/biathlon center. The sliding tracks include the combined track built in 2000 for use by all levels of bobsled, skeleton and luge athletes for training and competition and the 1980 Olympic track which is now used exclusively for the summer passenger ride program. The cross country and biathlon center consists of 50 kilometers (31 miles) of trail system, a state of the art biathlon range and a public lodge. In addition to a public cross country ski facility and a training facility for biathlon, the trails are leased to a private vendor during the summer months for use as a mountain bike center. Using the mission statement in the 1999 UMP as a guideline, the venue has…"instituted comprehensive activities utilizing the complex to insure optimum year-round use and enjoyment of the facilities." Additionally, the management of the venue has placed an emphasis on facility modernization and improvement. The Olympic Sports Complex has undertaken aggressive rehabilitation programs, new infrastructure, and general reintroduction of the facility to the Olympic region. The management and staff have made great strides in achieving these goals and will endeavor in the future to ensure that our operational and marketing initiatives are congruent and visionary. The venue is optimistic that initiatives including, U.S. athlete training, international competitions, and public programs are supportive on all levels. Revamping the management structure of the Olympic Sports Complex has been beneficial with the efficiency and distribution of our resources. An ever-watchful eye on budget constraints, reutilization of materials, and streamlining staff has enabled us to move forward with projects, while maintaining a high level of public programming. Interface with all ORDA departments has proved to be beneficial during peak periods. Careful distribution of human resources and budget planning has enabled the venue to successfully overcome any and all challenges. The Olympic Sports Complex will continue to move forward. We understand the constraints of the current economic climate, and will diligently achieve all of the goals outlined for the venue. For the purposes of this report, the sliding tracks and the cross country/biathlon center will be viewed independently. Sliding Tracks The sliding tracks, once again, set the mark for the longest season in the world with operations that stretched from October 5, 2009 to April 18, 2010. During that time, over 28,000 trips down the track were completed during competition, training and recreation programs.

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Projects and Improvements Projects and improvements in 2009-2010 primarily involved upgrades to the Lamy Lodge, including a new entrance to the facility and a new ticket, merchandise and photo center. Track projects also continued in 2009-2010 with the continuation of the shade system at the finish and the installation of a new 40 ft track wall from the outlet of curve-12 to the take-on of curve-13. 2009-10 Completed Projects

• Built transition shades to cover 280 ft of the finish ramp • Installed 40 ft of new track wall from the outlet of curve-12 to the take-on of

curve-13 • Replaced four steel panels in the cooling tower of the Ammonia Plant • Renovated the Lamy Lodge: • Removed heating system and replaced with electric heater/air condition units • Removed cafeteria equipment • Created sales area including ticket counter and photo sales area • Replaced and added carpet to entire lodge • Installed new walkway from parking lot to Lamy Lodge • With United States Olympic Committee (USOC), installed 37 cameras on the

track for the Eye on • Performance System

Visitation Visitation at the OSC sliding tracks is characterized by two main groups: passenger bobsled riders and general admission guests. Admissions were up significantly (an increase of almost 3,000 visitors) over the course of the year; however, revenue was down due to the hosting of the World Championships the previous year. Ridership rose by almost 5,000 people primarily due to a full season of sliding. The previous season was impacted by a lack of available ice during the World Championships. Ridership was up 1,300 guests over the 2008-2009 season. This was partially due to the creation of a public skeleton ride as a result of a program begun during the World Championships. Over 900 skeleton rides were given this season and the program generated over $40,000 in revenue with a limited schedule. This year the OSC sliding tracks served as a test site for self operation of food and retail services for the public. In July of 2009, a small concession stand selling hot and cold beverages and snack foods began operation. The gross revenue for the remainder of the year was over $13,000. A merchandise operation did not begin until the new ticket center was complete but from mid November to March 31, merchandise sales generated over $21,000 in additional revenue. The success of these operations will be continued and expanded in 2010-2011.

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OSC Bobsled/Skeleton Rides

0

5,000

10,000

15,000

20,000

25,000

30,000

04-05 05-06 06-07 07-08 08-09 09-10

Ye a r

Wint er Rides

Summer Rides

OSC Admission

0

5,000

10,000

15,000

20,000

25,000

05-06 06-07 07-08 08-09 09-10

Ye a r

Wint er Admissions

Summer Admissions

Events In addition to the very successful World Cup bobsled and skeleton race week that saw ORDA sponsored athlete John Napier win his first World Cup race and medal in the other two events, the track hosted several other international events including two America’s Cup bobsled and skeleton events, one Intercontinental Cup skeleton event and the fourth annual FIBT international sliding school in bobsled and skeleton. The track also offered paid international training weeks for luge and bobsled/skeleton athletes in preparation for the 2010 Winter Olympics. In addition to international competition, the venue also hosted a variety of national championship and selection races in bobsled, skeleton and luge, as well as, the Bodine Bobsled Challenge.

John Napier 2009 World Cup

Tot al Revenue

$-

$200,000.00

$400,000.00

$600,000.00

$800,000.00

$1,000,000.00

$1,200,000.00

$1,400,000.00

04-05 05-06 06-07 07-08 08-09 09-10

Ye a r

Tot al Revenue

Total Revenue

$-

$20,000.00

$40,000.00

$60,000.00

$80,000.00

$100,000.00

$120,000.00

05-06 06-07 07-08 08-09 09-10

Y ear

Total Revenue

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Athlete Usage The total number of athlete runs was 22,000 training and competition trips. Luge was again the largest user group with over 11,500 slides, while bobsled and skeleton combined for almost 10,500 trips. Athlete usage programs generated over $75,000 in revenue for the venue. Lake Placid Development Program ORDA and specifically the OSC sliding track continued a partnership with the United States bobsled and skeleton team to fund development programs for bobsled and skeleton in Lake Placid. A portion of the proceeds from the half-mile bobsled ride program (The Lake Placid Bobsled Experience) was allocated to a special fund for use in a Lake Placid based development program. This year the program hired two full-time staff and operated with a budget of $130,000 to fund sled repair, training, athlete recruitment and to pay coaching staff. The program coached and screened over 250 athletes during the course of the season. The purpose of this program was to fill a gap in existing programs that was preventing the U.S. from producing the next generation of bobsled and skeleton athletes. The long term goal is to produce high level athletes and to assure continued high level usage at the track. Cross Country and Biathlon Center The Cross Country and Biathlon Center consists of 50 kilometers (31 miles) of trail system, a state-of-the-art Biathlon Range and a public lodge. In addition to a public cross country ski facility and a training facility for biathlon and cross country, the trails are leased to a private vendor during the summer months for use as a mountain bike center. Projects and Improvements Routine maintenance and trail repair continued in 2009-2010. Each year approximately 15km of trail are improved and re-graded using a small excavator that removes surface rocks, replace culverts and repair water bars. That same section of trails is side cut to prevent vegetation from encroaching on the trail system. Visitation and Programs 2009-2010 saw a record setting winter for total visitation, revenue and season pass sales. The venue saw over 30,000 skier visits for the season, a record for the last 20 years. Total visitation accounts for all season pass and athlete training days, as well as, usage by racing competitors. Daily ticket sales reflect all single and multi-day trail passes sold. Total revenue, including the summer biathlon program was almost $252,000 and 593 season passes were sold. Ski school programs’ attendance rose sharply to almost 1,300 participants from a low the previous year of fewer than 700.

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OSc XC Season Pass Sales

0

100

200

300

400

500

600

700

05-06 06-07 07-08 08-09 09-10

Year

Seas

on P

ass

Sol

d

05,00010,00015,00020,00025,00030,00035,00040,000

Sea

son

Pass

Rev

enue

Season PassSalesSeason PassRevenue

OSC XC Visitation

0

5,000

10,000

15,000

20,000

25,000

30,000

35,000

05-06 06-07 07-08 08-09 09-10

YearA

tten

danc

e

Day Ticket Sales

Total Attendance

Events All of the annual events traditionally held at the cross country and biathlon center returned in 2009-2010, including the St. Lawrence Winter Carnival races. The 28th annual Lake Placid Loppet has found a solid home during the second weekend in February and the numbers have been increasing with over 300 participants in this season’s Loppet. Athlete Usage The venue hosted a diverse group of athletes at many levels throughout the season. The New York Ski Educational Foundation (NYSEF) Nordic fielded elite and recreational athletes from ages six and up. Several of the elite high school athletes competed at the Junior Olympics. Other local ski teams used Mt. Van Hoevenberg on a regular basis including the Lake Placid High School Nordic team, the Saranac Lake High School Nordic team, the Paul Smiths College Nordic team, and the Saint Lawrence Ski Team. USA Biathlon continues to house a residency program in Lake Placid.

OSC XC Total Revenue

$-

$50,000.00

$100,000.00

$150,000.00

$200,000.00

$250,000.00

$300,000.00

05-06 06-07 07-08 08-09 09-10

Year

Rev

enue

Total Revenue

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Olympic Jumping Complex______________________________________ The Olympic Jumping Complex (OJC) features the K90 and K120 meter ski jumps, the K40 and K15 meter training hills as well as the freestyle training center. The site is fully equipped with a permanent snow-making system, an integrated scoring system and a speed meter. The majestic K90 and K120 towers dress the Adirondack skyline as you head into Lake Placid. The 120-meter tower (approximately 26 stories high) is complete with a glass look-out elevator where the public can ascend to the athlete start tower for a scenic lookout of the High Peaks and beyond, as well as, access the outside start gate. Visitors approach the elevator via a chairlift which rides up the steep landing hill. Projects and Improvements Several significant projects were completed using funds from the yearly maintenance and repair budget, as well as, support from the United States Olympic Committee (USOC) and the New York State License Plate Fund. The major project was 1,945 feet of new paving to refurbish and supplement the existing roller loop and pedestrian walkways. This initiative allowed several members of the U.S. National Biathlon Team to be based in Lake Placid as they launched into the Olympic ski season. These athletes included ORDA sponsored athletes and World Cup team members, Tim Burke, Lowell Bailey and Haley Johnson. 2009-2010 Completed Projects:

• Eye on Performance camera installation • Increased/resurfaced 1,345 feet of roller loop • Resurfaced 600 feet of pedestrian walk at 120-meter tower • Installed new pool pump • Purchased Piston Bully 200 winch cat

Visitation Approximately 63,000 total visitors passed through the complex in 2009-2010. This was up by approximately 10,000 from the previous year, however; revenue fell by almost $35,000.

Olympic Gold and Silver Medalist Billy Demong

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Summer guests continue to make up approximately 70% of visitation. Highlighting the summer activities was the Summer Jumping Series. A total of 11,500 people visited the venue on eight Wednesdays and eight Saturdays throughout July and August. The events generated $94,000 in revenue and continued to see strong support from local sponsors.

Events The venue hosted its traditional slate of competitions in 2009-2010 including, the Intercontinental Cup Nordic Combined, the Master’s Ski Jump at New Year’s and the Freestyle World Cup Aerial Competition. It also hosted the U.S. Nordic Jumping Championships, held for the second time as a summer jumping event (both of which have been hosted here in Lake Placid). The championships were held in conjunction with the Flaming Leaves Festival and drew over 2,700 spectators. Events held at the Olympic Jumping Complex had a total attendance of over 12,000 and revenue of almost $117,000.

Athlete Usage Nordic Participation in Nordic jumping throughout the northeast saw its first increase in recent years and several growth initiatives were continued in 2009-2010 with the support of the OJC. During the summer of 2009, New York Ski Education Foundation (NYSEF) coach, Casey Colby, lead a summer long residency program for 15-20 elite Nordic jumpers from across the country which culminated in two of the three Olympic team spots being filled by Eastern jumpers from the NYSEF program. Several camps were held in Lake Placid throughout the year, which aided significantly in bolstering the number of jumpers this past year, and allowed for the use of the K120 for the first time in nearly four years. In addition, NYSEF launched a successful “Learn to Fly” program for young athletes from other skiing disciplines with the support of the OJC staff.

OJC Total Revenue

$-

$100,000.00

$200,000.00

$300,000.00

$400,000.00

$500,000.00

$600,000.00

04-05 05-06 06-07 07-08 08-09 09-10

Year

Rev

enue

Tot al Revenue

Olympic Jumping Complex Visitation

0

10,000

20,000

30,000

40,000

50,000

60,000

70,000

04-05 05-06 06-07 07-08 08-09 09-10

Y ear

Winter Visits Summer Visits

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Freestyle The freestyle training center logged over 4,000 skier days in the summer of 2009. The U.S. Ski Team continued a freestyle development program in Lake Placid… headed by world renowned coach, Dmitry Kavanov. In addition to several resident development athletes, U.S. team athlete, Ryan St Onge made Lake Placid his summer training site and used his time in Lake Placid to propel him to the 2010 Olympic team. The success of the program was demonstrated when two of the Lake Placid development athletes, Ashley Caldwell and Matt DePeters, reached the 2010 Winter Olympics. The Russian national team returned to Lake Placid as the elite team in residence for the summer. After the January World Cup, elements of the U.S. and Russian freestyle teams continued to practice at the ski jumps freestyle hill until leaving for the Olympics in Vancouver. The ORDA Lake Placid Development program, coached by Wes Preston, continued as a summer residency program housed at the U.S. Olympic Training Center (OTC). The program provides freestyle athletes with high level coaching with the goal of placing them on the U.S. Freestyle Team. Biathlon The United States Biathlon Team and development teams called Lake Placid home throughout the summer and into the fall, utilizing both the ski jumps roller loop and shooting range, as well as, the shooting range at the Olympic Sports Complex. Five athletes from the Lake Placid program reached the Winter Olympics. ORDA sponsored athletes, Lowell Bailey, Tim Burke and Haley Johnson, were joined by Sara Studebaker and Laura Spector. In addition to usage by Nordic Jumping, Freestyle and Biathlon the venue saw increased usage from other sport groups including the United States Luge Association, NYSEF Nordic Cross Country Programs, and U.S. Ski Team Nordic programs.

                                             

 

 

 

23

2009/2010 Annual Report

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More Gore: 2009 -10 Sucesses Continued Improvements of Burnt Ridge Mountain

Several projects were completed to improve Burnt Ridge Mountain, one of Gore’s newest areas of development that opened in December 2008. Snowmaking was added to the vast Sagamore Trail, a 1.2 mile black-diamond run and a massive extension of the Cirque Glades was completed.

A new connector trail called Eagle’s Nest was cut to bring skiers from the North Side to Burnt Ridge via Upper Pipeline, while regrading on the Cedars Trail improved access to the bottom of the new high-speed Burnt Ridge Quad. The addition of Burnt Ridge Mountain added 200 feet of vertical to Gore Mountain, making it at 2,300 feet vertical the eighth greatest in the Eastern United States. Ski Bowl Progress

Gore Mountain opened the new Ski Bowl Lodge in December 2009, complete with new restrooms, updated ticketing, modernized foodservice, and better seating. Most trails for the upcoming interconnect with the Historic North Bowl were completed, and the new Hudson Chairlift was delivered and

partially installed. When the interconnect is complete, Gore anticipates a vertical of 2,591 feet – the sixth greatest in the East, with the new terrain initially adding approximately 19 acres and three miles of trails, featuring options for all ability levels. Wild Air Terrain Park The Wild Air Trail under the Northwoods Gondola was widened and Gore’s largest terrain park was moved there. The new location offered snowboarders easier access from the gondola and the park had better visibility for all guests. New elements were added and all freestyle events were held at the base of the park. Gore offers three parks: one for beginners called Jibland, the main park on Wild Air, and Ski Bowl Park offering both a half-pipe and evening hours

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New Transportation Opportunities

Two new bus services enhanced the Gore Mountain experience. A regional shuttle was organized by the North Creek Business Alliance and Gore Mountain to provide guests free transportation between the Base Area, North Creek Ski Bowl, and Main Street on weekends and holidays throughout the season. In addition, a new partnership with Adirondack Trailways brought

mass transit to Gore for the first time, offering bus/lift ticket packages out of Ridgewood, New Jersey, New York City, Kingston, Rosendale, and New Paltz. Base Lodge/Base Area Amenities A new heating system was installed for the Base Lodge. Offices that previously occupied space on the upper level were relocated to the lower level. The area on the upper level was transformed into an all-new retail shop, and its outstanding visibility increased sales dramatically. The Kodak Photo station was also moved to a much more visible area. After evaluating traffic flow around the food concession, ticketing, and a primary seating area, the central area of the lodge where these services converge was restructured and improved. Planning for a new deck off the Tannery Pub & Restaurant was completed. Participants in season-long kids’ programs were provided a new “Klubhouse” to store their belongings and ease the weekly sign-in process. Premier Parking

A portion of the upper parking lot was reserved on Saturdays, Sundays, and holiday periods for those who wanted to pay for the closest spaces to the Base Area. The optional parking fee added a new revenue source for Gore. Several infrastructural changes were required over the last two years to implement the parking area, including a ticketing station, partitions, signage, and traffic pattern adjustments. Snowmaking and Grooming

Thirty-five new tower guns were installed to improve snowmaking capabilities on Pine Knot, Foxlair, and Uncas Trails and a new Piston Bully 600DW Winch Cat was acquired to modernize the grooming fleet. Events Gore Mountain was host to 17 New York Ski Educational Foundation (NYSEF) events, many of which were multi-day and included the JI and JII Eastern Finals, the Kandahar, the NJ Super G, and two United State Ski Association (USSA) boarder/ski cross events at the North Creek Ski Bowl. There were several individual Professional Ski Instructors of America (PSIA) clinics/exams. Gore Mountain organized 24 family-oriented promotions and/or competitions. These events help to bring increased revenues to area businesses, maintain an exciting calendar throughout the season, and strengthen Gore Mountain’s reputation as a leader in the industry.

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Gore Region Cooperation and Programs One of Gore’s biggest successes is its coordination with area properties, dining, and shopping to present vacationers with a more complete winter destination offering. During the winter of 2009-2010, Gore was partnered with 92 lodging facilities, 26 restaurants, and 41 shops, services, and attractions. Ski-and-Stay packages, season pass incentive programs, contests with area hotels, featured advertiser opportunities, and availability tracking are all examples of programs implemented with Gore Region business partners. The map on the next page details significant area construction projects, as various investors realize Gore’s vibrant future and have commenced with permitting, building, and/or sales. Twenty-one partners participate in promoting themselves in Gore Mountain’s Real Estate and Construction information, located online and in print. Current Projects Gore Mountain’s Current Projects in Progress

• Interconnect with the Historic North Creek Ski Bowl – The bridge on the Eagle’s Nest Trail, which facilitates the connection from the Ski Bowl trails to the base of the Burnt Ridge Quad, is currently under construction. The new Hudson Chairlift arrived last season and is ready for installation.

• The Barkeater Glades will be added to the trail map, connecting skiers from the top of the Burnt Ridge Quad to the Pipeline Bridge.

• A snowboard/ski cross course will add freestyle fun for all ages to the Lower Sleighride Trail, featuring rollers, bank turns, and snow mounds throughout.

• Gore is opening its longest season ever of downhill mountain biking, scenic gondola rides, and hiking on May 22. The off-season activities will include a much more extensive selection of biking terrain, improved barbeque offerings, and three Learn-to-Ride camps.

• Some finishing touches to the Ski Bowl Lodge will be completed, such as a rubber flooring installation and interpretive signage.

• Planning is complete for improving the Tannery Pub & Restaurant with both a new deck that will add 150 seats and a relocation of the kitchen area to the lower level that will also add to seating capacity. Barbeque improvements are also planned for maintaining and increasing concession revenue.

• Looking ahead, Gore Mountain management will work towards improving services at the summit of Gore. A renovation of the old gondola station there could offer guests waterless toilets and an additional warming hut. These facilities would improve traffic flow by allowing skiers to stay at the top of the mountain throughout the day, freeing space for the facilities of the Saddle and Base Lodges.

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* Figures include a season pass multiplier of 15 visits per passholder. The chart to the right indicates a five-year natural snowfall history, with 2009-10 featuring the lowest amount. This data shows although not a conclusive, a relative trend between skier visits and natural snowfall. Many other factors including mountain improvements, national and regional economies, snowmaking, area weather, promotions etc. also influence consumer behavior. However, the lack of natural snow during 09/10 should be noted.

0100000020000003000000400000050000006000000700000080000009000000

10000000

2005

/200

6

2006

/2007

2007

/2008

2008

/2009

2009

/2010

On-Hill Revenue

Skier Visits* Revenue

2005/2006 207,299 $6,524,448 2006/2007 209,353 $6,843,002 2007/2008 238,467 $8,411,108 2008/2009 232,136 $8,612,670 2009/2010 218,166 $8,410,045

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Whiteface _________________________________________________ _ Whiteface, which includes the Whiteface Veterans Memorial Highway, was the site of the 1980 Winter Olympics, and boasts the greatest vertical drop (3,166 ft) in the eastern United States. A short hike to the top of the slides (Extreme Skiing area) provides 3,430 ft of vertical. Whiteface boasts 11 lifts and 85 trails with a variety of terrain. Set in the Adirondack Park, Whiteface is the perfect blend of wilderness adventure and family fun. Whiteface offers a wide variety of competitive and recreational snow sports activities during the winter season for all levels of participants, including alpine ski racing, freestyle mogul competitions, terrain park events, tree skiing and snowshoeing. Summer activities at the ski center include a scenic gondola ride to the summit of Little Whiteface Mountain, which travels 8,487 ft along a vertical rise of 2,432 ft. The Cloudsplitter Gondola also services mountain biking from the Little Whiteface summit. Other summer activities include disc golf, interpretive hikes, and festivals. The Whiteface Veterans Memorial Highway is a breathtaking eight-mile drive from the town of Wilmington to the summit of Whiteface Mountain. The Memorial Highway was completed in 1936 and has a rich history. It climbs 3,400 ft over an average grade of eight-percent, and ends just 276 vertical feet below the summit where you can either walk the final fifth of a mile along a mountain trail or take an elevator deep inside the mountain to the summit. With so much to offer and rare natural beauty, Whiteface Mountain is truly the centerpiece of the region… summer and winter. Year in Review Summer The spring/summer season began with the youth fishing contest, and the opening of the Whiteface Veterans Memorial Highway on May 15. In addition to the daily sightseeing activities, numerous events such as bike races, footraces, bird watching and weddings took place at the Veterans Memorial Highway. Highway visits were up by approximately three percent this year. The summer season for gondola rides and mountain biking kicked off on June 19. The scenic gondola saw a busy summer, with various events, weddings, and a rededication ceremony with the 10th Mountain Division from Ft. Drum, Watertown, New York. Mountain biking operated by High Peaks Cyclery employees, with the support of Whiteface staff, had a successful season. The gondola was used by bikers and a bus was also available to shuttle novices to trails on the lower mountain. Our mountain biking operation was enhanced this year with the addition of new cross country mountain bike terrain in the Wilmington Wild Forest. This new system of trails connects directly to the Whiteface trail system and greatly increases trail riding opportunities. The “Nature Trek,” is a very popular one hour guided hiking tour including a boxed lunch and gondola ride commenced on June 27.

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Whiteface expanded its summer offerings with the introduction of a nine-hole disc golf course. The disc golf course adds another option for summer activities and should increase overall use of the venue. The summer season concluded with 37,499 Cloudsplitter Gondola rides, 66,989 Whiteface Veterans Memorial Highway visitors, and 1,845 mountain bikers. Winter The fall season began with warm temperatures and snowmaking was limited in the month of November. As a result Whiteface opened on December 5, which was one week later than scheduled and opening day offered only three trails and it was necessary for skiers to download from the top of the gondola. In early December snowmaking temperatures were favorable and our crews did a great job getting the mountain ready for the Christmas holiday traffic. January provided consistent weather and snow conditions were excellent. Due to the favorable weather we were able to conserve snowmaking energy in January and February. The mountain was blessed with significant natural snow fall in late February, which provided great conditions and allowed us to open Hoyt’s High trail for the first time in history. In addition, the slides were open for nine consecutive days. Whiteface hosted its usual array of events, many lower level alpine events, terrain park events, freestyle, and adaptive events. At the upper levels Whiteface hosted the World Cup freestyle moguls and ski cross. Immediately following the World Cup, Whiteface hosted a Nor-Am freestyle event, which featured mogul and ski cross competitions, as well. World Cup Ski Cross Course

Whiteface also hosted the U.S. Alpine National Championships for the third time in history from March 20-23. Whiteface and the New York Ski Educational Foundation (NYSEF) received the Paul Bacon award from the United States Ski and Snowboard Association (USSA) for the tremendous effort put into this event. The ski season ended on April 11 with marginal snow conditions due to a warm spring.

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Overall the winter was smooth operationally. The staff provided great skiing and riding combined with excellent guest service. We received many positive comments concerning our overall operations. One guest comment via e-mail: “… what a day it was! The mountain put forth its best "Face" and your staff certainly made its contribution. ORDA should take great pride in the people that toil on that mountain. Your groomers do a first class job and the staff at ALL locations is polite. From those that work the food concessions, those that run the lifts, those that clean the dining rooms to your hospitality staff - it is all first class. You are certainly the "class" of the Northeast and your efforts blow the competition off the hill. Many thanks for providing a great venue for all to enjoy “ Skier visits increased from 185,578 last year to 192,018 skier visits this year. Total revenue was up three-percent. Through the diligence of staff we were able to reduce operating expenses accordingly: Personal Services: -6% Utilities and Fuel: -15% Non-personal Services: -6%

$8,6

19,9

15

$8,5

92,0

25

$9,4

25,4

61

$7,9

73,6

23

$8,4

08,3

04

$6,000,000$6,250,000$6,500,000$6,750,000$7,000,000$7,250,000$7,500,000$7,750,000$8,000,000$8,250,000$8,500,000$8,750,000$9,000,000$9,250,000$9,500,000

2005-06 2006-07 2007-08 2008-09 2009-10

Revenue

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180,

440

166,

145

214,

108

185,

586

192,

018

-

50,000

100,000

150,000

200,000

250,000

2005-06 2006-07 2007-08 2008-09 2009-10

Skier Visits

Marketing/Guest Services Our Marketing Department in its usual course of business covers ski shows, group sales, marketing plans, guest service, snow reporting, consumer events, and a host of other

responsibilities. Areas of special notice this year are as follows: Canada was targeted as an area of growth for Whiteface skier visits. Once again we partnered with L’Express Voyage Skier in Montreal with co-op ads to reach more skiers in Quebec. A new overnight product was created

which included one day at Whiteface and one day at Gore. A billboard was purchased on Route 87 Northway after the Canadian border entering United States. We also underwrote programming on Mountain Lake PBS which has a very high Canadian following. Ottawa Express – Spring Season Pass ads Montreal Gazette – Spring Season Pass ads Based upon early indications we feel that the Canadian market was a significant boost to our season. Super Sundays returned once again this winter featuring five Sundays with reduced ticket rates. These Sundays, one per month, had historically low attendance. Event days featured, on hill activities, live music in the Cloudspin Lounge, rail jam/slopestyle event with prizes from local ski shops. Social media-created official Whiteface Facebook people page with over 3,000 friends, and a fan page with over 5,500 fans, twitter page with over 500 followers, our youtube page has had over 39,000 upload views, and we added a flickr page highlighting photos of the day. These pages are monitored throughout the day. Special contests were also

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added throughout the year and Facebook specials were also created, both of which were well received and were very cost effective ways of getting our message out. Facebook ads were also purchased to increase season pass sales and extend our reach into Canada and further south. Whiteface marketing received recognition for its social media use from Ski Area Management magazine.

Projects Stabilization and revegetation work took place on the new Lookout Mountain expansion. A section of the Wilmington Trail was blasted to increase its width. Additionally, crews spent eight weeks cutting the new Sugar Valley Glades as part of the Lookout Mountain expansion. Trail crews also made modifications to the Upper Parkway Trail, while the upper portion of the trail was widened by 30- feet. This required blasting and relocating of snowmaking lines and this work helped to meet safety standards required to host the U.S. Alpine National Championships. The work was partially funded by a grant from the Kelly Brush Foundation. The Freeway chairlift towers were prepped with rust removal, and painted. A new 34.5 KV line was installed to feed our main pump house. This was a completion of a capital project begun in 2008.

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New rock anchors were installed in the Summit elevator shaft; these anchors support the elevator superstructure. The halfpipe was bulldozed and used as a beginner trail. The Broadway Trail was used for a terrain park and the Wolf Trail was transformed into a public cross course.

Balsam Saplings were planted along The Wilmington Trail Food Concession Renovations Whiteface staff, working with Centerplate, completed $200,000 worth of renovations to our food concession areas. The Base Lodge Cafeteria became the Base Camp Café. This area received new signage, new paint, wall coverings, new sneeze guards and a new entrance look. Additionally, new equipment was installed in the deli, grill and kitchen area. Mid-station Café was completely remodeled; the grill area was enlarged, fryer capability was doubled, and cooler space was increased. The kitchen area received new wall paneling and lighting. The beverage center was re-modeled and new equipment was purchased to improve flow and efficiency. The mid-station deck was enlarged by 40%, creating a large outdoor space around the fire pit. Boule’s Bistro received new paint; new wall coverings and all of the chairs were re-upholstered. A small wine bar was removed and a new family sized table was installed. New oak steps were installed and an attractive propane stove was added to give ambience and supplemental heat. In the Cloudspin Lounge the food service area was completely gutted and a new “Burrito Bar” was installed. This was very tastefully done by Whiteface staff, with tile and oak. This project included new steamers, coolers and ovens. This proved to be very popular and we saw a significant increase in usage. New carpeting was also installed in the Cloudspin Lounge.

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Lookout Café received new display coolers and a remodel of the serving area. This improved the efficiency of service and providing a much more pleasant presentation to our guests. As part of our food concession renovations we purchased a new people carrier cab to transport staff by snow-cat to the mid-station lodge. We also purchased a new cargo box which attaches to the snow-cat blade. This was used to haul food and equipment to mid-station. Miscellaneous Notables Jay Rand retired after 14 years as General Manager. Jay was the longest serving General Manager in Whiteface history. Jay’s career began at the Olympic Jumping Complex and spanned over 30 years. Jay was replaced by Bruce McCulley. Aaron Kellett was appointed as the Operations Manager to replace Bruce McCulley. Over 7,000 readers of Ski Magazine ranked Whiteface fifth among the Eastern Ski Resorts. The Whiteface Ski Patrol was named Eastern Division Outstanding Alpine Ski Patrol.

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Whiteface Events Calendar 2009-10 December 5 Rossignol Demo Day-CANCELED “weather” 13 Hello my name is “Rail Jam” 13 Super Sunday & Movie Night with CS Films 13 HPC Tele Demo Day 22-23 NSA Alumni Race- NYSEF - Postponed Jan 2, 3 26 Rossignol Demo Day-CANCELED “by rep” January 2-3 NSA Alumni Race- NYSEF 9 Hovey- NYSEF 9 USASA SL- NYSEF 10 USASA GS/JIII Cup- NYSEF 10 Island Madness Super Sunday 15-16 SLU Carnival- NYSEF 17 Burton Demo Day 21-23 World Cup Freestyle Skiing 24 USASA Slopestyle- NYSEF 25-26 Nor/Am Freestyle Skiing 30-31 Clarkson Race- NYSEF February 4 Lake Placid High School Carnival- NYSEF 5-7 ASRA Races- NYSEF 7 Superbowl Super Sunday & paper football challenge 18-20 Empire State Boarder X- NYSEF 21 USASA Halfpipe- NYSEF 22-23 FIS Development GS- NYSEF 26-28 NYS Championship Races- NYSEF March 7 USASA SBX- NYSEF 8-9 State Police Races- NYSEF 12-14 USSA B Slopestyle, Moguls and Aerials- NYSEF 14 Super Sunday & Whiteface Open 14 Rossignol/ Nordica Demo Day 20-23 U.S. Alpine National Championships 28 Apple Butter Open Sponsored by Forrence Orchards April 4 Retro Super Sunday Day 4 Nondenominational Easter Services and Breakfast 4 Easter Egg Hunt 4 Mini Park Meltdown- CANCELED “no sponsor” 10 Pond Skimming- CANCELED “weather”

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Events Department____________________________________________________ The New York State Olympic Regional Development Authority (ORDA) had a busy 2009-2010 events season, hosting several major events. These included: Ski Jumping & Nordic Combined National Championships, Skate America, World Cup Bobsled and Skeleton, Continental Cup Nordic Combined, two America’s Cup bobsled and skeleton competitions, New Years Masters Ski Jump and North American Jr. Championships, Intercontinental Cup Skeleton, World Cup Freestyle, Lake Placid Loppet, NCAA Division III Men’s Ice Hockey Championships, U.S. Alpine National Championships and International sliding school for bobsled and skeleton. This season was especially exciting as several of these events were qualifiers for the 2010 Olympic Games in Vancouver, Canada. Lake Placid’s World Cup Freestyle was the last stop for freestyle athletes before the Games and the competition was a pivotal event for athletes, as it was their final chance to qualify for the Olympic team. Following the Olympic Games, ORDA hosted the U.S. Alpine National Championships where several Olympians, including Julia Mancuso wrapped up their successful season.

NCAA DIII Men’s Ice Hockey Championships

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Corporate Development______________________________________ ORDA’s Corporate Development Department is responsible for the solicitation of all corporate sponsor opportunities including organizational, event and program sponsors. Working with international, national and regional corporations, Corporate Development works to create partnerships that provide unique promotional opportunities, raise incremental revenue and provide budget-relieving donations to assist the Authority in its daily operations. In addition, Corporate Development is responsible for the coordination and management of the Winter Olympic Challenges, and the Gold Medal Games programs. Sponsorship The fiscal year 2009-10 saw many challenges with a failing economy for the Corporate Development Department. The department concentrated on servicing our existing sponsors with an emphasis on promotional activation to increase ORDA revenues (i.e. Coca-Cola Why Not Wednesdays at Whiteface and Gore). We were very fortunate to successfully renew agreements with Chevrolet (10 vehicles down from 14 but extended the agreement to Nov. 2011), SCA Tissue, Lockrow’s Office Equipment and Anheuser Busch. The department was able to renew several local sponsorship packages and our many local trade agreements. Total revenue from sponsorships was $330,789.00 in cash and $771,030.00 value-in-kind. Local Sponsorship Another focus this past year was sponsorship opportunities with ORDA’s venues and programs aimed at local businesses. North Country Community College renewed their $10,000.00 local package for an additional year. The total revenue from local sponsorships was $21,300.00; $16,600.00 value-in-kind, $45,500.00 from media trade and $67,788.00 in local trade, value-in-kind. Corporate Development Programs The Corporate Development Department employs a programs’ manager and assistant to sell, oversee, manage and service the Winter Olympic Challenge, Gold Medal Games and the Gold Medal Games Family Edition programs. These programs are designed for corporations, associations, military, clubs, families and other large groups looking for an off-site location to host meetings, employee incentive programs, banquets or themed events at ORDA venues while combining truly unique interactive Olympic activities and tours with their outing. Working within a company’s budget and time constraints, the development department successfully completed 49 of these programs in 2009-10, an increase of eight from the previous year, and introduced 2,633 company executives, their staff, families and guests to the ORDA facilities. This fiscal year, the programs grossed over $233,166.12 in revenue, an increase of $21,839.12 from the previous year. Vending Through a contractual agreement with Tri-Lakes Vending of Lake Placid, ORDA receives 30 cents per unit sold of carbonated and non-carbonated beverages, candy, gum, mints, chips, and cookies, sold at all Lake Placid and Whiteface ORDA venues. The fiscal year 2009-10 revenue $20,596.45 / 2008-09 revenue: $24,402.30 / 2007-08 revenue: $30,252.40 / 2006-07 revenue: $29,391.20 / 2005-06 revenue: $30,748.35 / 2004-05 revenue: $27,622.10

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Miracle Moments Photo Concessions In its fifth year of operation, the Miracle Moments Photo Concessions reached a new benchmark with imaging services available at the Olympic Center. The system at the arena was designed with the flexibility to capture, display and retail, prints, posters and photo products of all sporting events. Additionally, these images were also available to view and purchase online. Kodak developed and maintained these websites along with the fulfillment of every internet sale. ORDA’s share of online revenue was 20-25% depending upon the products purchased. This year we also realized a 5% savings in ORDA’s revenue share to Kodak, down from 25%, as well as, a 10% reduction in media purchases. The overall photo concession revenue was up significantly at $159,225.75 over 2008-2009, a total of $362,046.25. Venue 2009/2010 +/- over 2008/2009 Whiteface (summer & winter) $43,915.00 + $4,823.00 Bobsled Passenger Ride (summer & winter)$142,770.50 + $37,588.00 Olympic Jumping Complex (July & Aug) $14,644.00 - $769.00 Olympic Center (year-round) $158,312.00 +$113,641.00 Internet Revenue share $ 2,404.75 +$2,404.75 Revenue Total $362,046.25 The Year Ahead Sponsorship The focus for the upcoming year is multi-dimensional. Our sponsorship offering sales piece has been updated and will be mailed to regional and local companies throughout the northeast. Work continues on developing a new sponsorship website and the department has also created packages for our Bobsled Passenger Ride program in the hopes of improving the overall image of the program. Plans are to concentrate on renewals of major sponsors (Citizens Bank, Chevrolet, Anheuser Busch), as well as our regional partners and our advertising agreements with Northwood School, Can/Am Hockey and Canadian Hockey Enterprises. We look to further our relationship with the United States Olympic Committee (USOC) and their new leadership to assist us with their existing partners while offering them our support and assets in attracting new sponsors. Local Sponsorship The Corporate Development Department will look to build on our existing local sponsorship opportunities, grow revenue from these programs and boost involvement from more local businesses who assist in offsetting costs… and in many cases allow the venues to provide prizes for their consumer events. We will once again offer sponsor packages to our successful Summer Jumping Series to include eight weeks of Soaring Saturdays and Wet ‘n Wild Wednesdays and Citizens Bank Summer Skating Series to include nine weeks of Freaky Fridays and Saturday Night Ice Shows. Four year-round integrated packages have been developed ($10,000.00 per package) for local companies, as well as, offering exposure at the venues, tickets, event sponsorship, and advertisements.

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Additionally, we are looking at expanding our offerings to include our newly designed and revamped website. Event Sponsorship The department will continue to stay focused on marketing/sponsorship arrangements with the International Governing Bodies and National Governing Bodies of Sport for the scaled down events calendar of the 2010-11 season, which includes World Cup bobsled and skeleton and World Cup freestyle skiing competitions. Corporate, Association, Military, Club, Family & Group Programs Corporate Development will continue to solicit corporations for our Corporate Programs Winter Olympic Challenge and Gold Medal Games, promote the Gold Medal Games Family Edition which pitches families in head-to-head competition in a safe and fun environment, as well as, welcome all groups all seasons of the year. The close partnership we enjoy with the venues maximizes every guest experience which is subject to venue availability. Our Gold Medal Games program continues to remain consistent on a year-round basis from small to mid-size companies, groups and organizations. We will continue our sales efforts in conjunction with the local lodging properties on this very successful corporate, association and group interactive clinic and/or hospitality program. Additionally, we are finalizing the new “Groups” web pages in conjunction with Whiteface, Olympic Sports Complex, Olympic Jumping Complex and Sports Development that show programs, pricing, menus and packages. We currently had a “Group Activities and Offerings” matrix in place and available for inquiries. Programs already booked for 2010-11 include “Jumping BBQs” with Nordic and Aerial exhibitions at the Olympic Jumping Complex, receptions at the Olympic center and an early Oktoberfest at Whiteface for an expected 760 visitors. Numerous groups of various sizes are interested in the very successful “Late Night Curling” team building/competition and we are partnering with the USOC to host their sponsor AT&T for a day of Gold Medal Games in September. We will continue to look at all revenue streams to increase the number of programs that fit in as guest event schedules allow. Vending The focus for the coming year will be on continued timely servicing of our vending machines, increased offerings, and seek a slight increase in pricing. We will also look for additional vending opportunities at those venues in which Centerplate will eliminate or reduce food service. Miracle Moments Photo Concessions In 2010-11 we will continue the current business models at each venue. More attention will be made on developing borders and graphics that can be incorporated into each image. This border/graphic, available only if purchased at one of the ORDA Photo concessions, can promote additional sales.

Evening Curling Event

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Sports Development Department_________________________________ The Olympic Regional Development Authority’s (ORDA) Sports Development Department promotes education and participation in winter Olympic sports year-round, providing the most exhilarating winter Olympic experience possible. Custom programs offer school classes, activity groups, athletic teams and local youth groups the Olympic education field trip of a lifetime. During the summer, the Sports Development Department also runs the Gold Medal Adventure Program (GMA), a sport’s experience day camp for adventurous kids and their families ages 10 and up. The Sports Development Department conducts guided tours of the Olympic venues, offers a historical account of both the facilities and sports they host, while taking in the beautiful scenery of the Adirondacks. Tours are merely icing on the cake, however; as the largest attraction of their programs are the interactive sports clinics. Sports clinics are offered in biathlon, bobsled, curling, luge and freestyle trampoline. Ice Skating is also offered on one of the three ice rinks in the Olympic Center, including the 1980 “Miracle on Ice” rink, with skate rentals on hand. The Sports Development coaching staff is top-notch, providing quality instruction and insuring safety at all times. As an added incentive, our staff often includes members from national development and World Cup teams currently training in Lake Placid. Sports Development Highlights for 2009-10 Sports Development School and Camp Clinics The Sports Development Department had continued success with its core program for the 2009-2010 season. The year round program saw more than 5,000 participants ranging from school, college, camp, and youth groups. The field trips allowed the students to take part in different winter sports including luge, bobsled, ice-skating, curling, biathlon, cross country and downhill skiing. Students and campers were also given behind-the-scenes tours of the Olympic Venues. Gold Medal Adventure Gold Medal Adventure (GMA) is a fun-filled program for the entire family looking to experience exciting winter Olympic sports in the “Winter Sports Capital of the World.” A professional and experienced staff guarantees an unforgettable experience. The GMA, designed for children and adults, offers interactive clinics and demonstrations of select Olympic events and tours the state-of-the-art Lake Placid training and competition facilities. To ensure even greater participation, Sports Development has updated its website to allow easier navigation and has looked to the local hotels and resorts to help with promotions.

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Gold Medal Games Logistics The Sports Development Department continued to provide logistical assistance for the Corporate Development Department’s Gold Medal Games. Many corporate groups visited Lake Placid to take part in the Gold Medal Games.

Adventures NYC and NYC Winter Jam in Central Park

Head Start Learn to Ski Program The Sports Development Department worked in conjunction with Whiteface’s Kid’s Kampus to offer the Head Start Learn to Ski Program. Head Start Learn to Ski Program has been an extremely successful program and has been running for 10 years; this year, six Head Start programs and

over 100 children were able to take advantage of the program.

ORDA and the Sports Development Department teamed up with New York City Parks and Recreation to host the 2010 Winter Jam in Central Park in February. The event was a huge success with an estimated 15,000 spectators on-hand. ORDA received great media exposure from this event leading up to the 2010 Vancouver Games.

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Scholastic Sliding Challenge

Again this year, Sports Development ran the Scholastic Sliding Challenge during the World Cup bobsled and skeleton competition. The program, in its second year, targets elementary school children, and is a fun and interactive educational program that allows classrooms to adopt a country participating in the World Cup. The schools were provided with online lesson plans and details on how to communicate with athletes from their country. The program included a special trip to see the World Cup race in Lake Placid last November, where the students were able to cheer on their adopted country. Each school was able to follow their country’s progress as they headed toward to the Vancouver 2010 Winter Olympic Games in February. Over 1,500 students participated. 2010-11 Season During the 2010-2011 season, ORDA’s Sports Development Department will continue to offer exciting programs for both children and adults. Sports Development will also be involved with after school programs throughout the Tri-Lakes area and will continue devoting time to ensure successful school and camp programs throughout the year.

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Marketing ___________________________________________ The ORDA Marketing Department develops and implements strategies to increase visitation and revenue at ORDA venues and events. As a result of our initiatives, we have seen an increase in visitation, which in turn, has had a direct and positive economic impact on Lake Placid and its surrounding Adirondack communities. To achieve these goals, the Marketing Department works cooperatively with the Regional Offices of Sustainable Tourism, the local business community and lodging properties, and our selected ad agency. Procedures used in developing a marketing plan include: targeting potential customers, building awareness, creating interest, and inspiring loyalty. Summer 2009

The summer of 2009 continued with similar plans from the previous year with creating and distributing a summer activities and events guide, cross-marketing and selling the Olympic Sites Passport, and advertising regionally. Overall, summer was quite flat for us, a combination of poor weather and an uncertain economy impacted our revenue opportunities (down 2.83% from summer 2008 in all venue activities and down 3.55% in passport sales). On another note, during the summer, our Marketing Department reached out to the Lake Placid/Essex County Visitors Bureau (LPECVB) for an initiative that would be part of our winter marketing efforts. A lodging property survey was developed which gave us insight to the viability of packages and promotions, communication of our activities and programs, shuttle service, and usability of the lakeplacid.com reservation system. The feedback was a great resource that allowed us to strategically move forward with winter planning. Winter 2009-10 Coming from a year of transition, a new marketing team worked together to launch a website that would take on selling us as one organization to the consumer, Whiteface/Lake Placid. Based on our success of being #1 for Off-Hill Activities for over 17 years, as rated by the readers of Ski Magazine, we have embraced the concept that visitors come to Whiteface not only for the challenge and variety of terrain, Kids Kampus programs, and 98% snowmaking but also because of the extra activities they will find for the whole family at the Olympic venues and throughout the Olympic region. It is a combination of these unique experiences that enables us to differentiate ourselves from any other resort. Whiteface remains our key revenue generator and will remain the primary focus of our destination messaging with incorporated pieces of off-hill activities as appropriate. 2009-10 Whiteface Lake Placid Destination Campaign Two goals for the 2009-2010 ski season were to increase revenue and increase skier visits through pursuing our target markets. As an indicator of performance, measurables were put into place within our media buys and marketing efforts including; the capture of e-mail and sms information, redemption of specific promotions attained through unlinked web pages, and web traffic driven by banners.

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Target The primary target was hard-core skiers and riders ages 18-54 that are affluent and educated. This target skews 60% male. Our secondary target was families with children. The household income was middle to high, and all family members were capable skiers. Our insight into these targets was that winter sports enthusiasts are some of the most active people in the country. They’re confident, educated, and affluent, investing both physically and financially in their pursuit. These targets are innovative, often investing heavily in technology. They live healthy lives and play hard, often trying new activities to improve and challenge themselves.

Core Message We wanted to tell our target that Whiteface challenges you and will make you a better skier/rider; in short, Whiteface makes you better. Core Message Support There are many factors supporting the claim “Whiteface makes you better.” One of the most important factors is that Whiteface has the greatest vertical drop east of the Rockies (including Canada). Trail ratings are also known to be more challenging than other mountains; a blue rating at Whiteface is often a black at other resorts. The Whiteface/Lake Placid region is recognized as an Olympic training venue for upcoming athletes. Watching the teams in training and competition gives visitors motivation and a spirit to excel at the sport. Media Strategy The media strategy that supports our objectives was designed to be very targeted. With limited budgets and a struggling economy, our goal was to create as much exposure to our target audience with as little waste as possible. Markets that were targeted include Montreal and Ottawa, Canada; as well as Bergen, Nassau, and Westchester counties in the New York Metro area. Albany was an additional market targeted. Also, since our target heavily invests in technology, we chose to include an interactive element throughout our campaign. This interactive element includes SMS mobile (text) messaging, a highly measurable medium. Our media included radio and television, ski trade shows, targeted print, internet marketing, and out-of home displays. Creative Execution The media strategy supporting our objectives also drove our creative. To create trial and awareness, Whiteface offered an incentive through SMS messaging to lure new skiers.

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Measurable results from campaign

Objective: Grow email database by 20% Objective: Increase SMS database by 100%

• 6,002 emails were linked directly to Ad Workshop marketing efforts, increasing database by 20.7%

• Overall database grew 62.6% to 47,161 • 656 SMS subscribers were linked directly to Ad Workshop marketing

efforts, increasing database by 125% • Overall database grew 176.7% to 1370

Whitefacedeals.com results

• 7,561 visits through “thru” ads • 990 coupons printed • 13.09% visitors printed coupon • 323 e-mail sign-ups • 4.27% visitors signed up • 1% coupon redeemed

Whiteface.com/packages banner results

• 2,595 visits • 728 clicked “thrus” to LakePlacid.com packages (28%)

SMS Campaign

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Rich Media Interactive Statistics Ski Shows This year at ski shows, show booths included banner pull-ups of our destination message, our athletes and highlighted Ski and Stay packages.

Direct Mail Initiative for Ski and Stay Packages Driven by results from the lodging property survey and economic climate, ORDA and the LPECVB worked together with the lodging properties to increase ski and stay packages through targeting past customers with value added promotions through a direct mail

Ski Show Pull Ups

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Lodging Packages Revenue Comparison

$658,646

$844,197

$688,705

$1,097,482

$0

$200,000

$400,000

$600,000

$800,000

$1,000,000

$1,200,000

2006-2007 2007-2008 2008-2009 2009-2010

Rev

enue

Revenue

piece. The idea was to create attractive mailers coinciding with the Whiteface/Lake Place marketing campaign yet customized to individual property information. The costs where shared between ORDA and LPECVB on the production of the pieces, and postage was covered by the individual lodging property based on the number of mailers they sent out. There were two mailings sent; one which focused on the third night free promotion during early season, and the second (in line with our off-hill activity initiatives and Olympic connection) focused on the Ultimate Winter Passport.

Example of front of direct mail piece Number of participating properties = 8 Number of mailers sent in total = 14,584 Direct Cost to ORDA: $3,500 In comparing two and three night ski and stay packages from the 2008-2009 season to the 2009-2010 there was a: 64% increase over total two and three night ski and stay packages (2,018 packages) 56% increase over total revenue generated by two and three night ski and stay packages ($188,996) Overall, lodging property packages saw a significant increase over the prior year. Some influences include; direct mail project, lodging property meetings, special packages page on website, banners driving to package page, ski shows driving packages.

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Athlete Sponsorship Program Going into the 2009-2010 winter, ORDA sponsored six Olympic hopefuls from the region. It was decided that we would utilize this opportunity to spread the word about the success of our athletes and gain exposure for Lake Placid on an international level. The athletes’ uniforms were logoed with the ORDA flame and visible during all their world cup competitions leading up to Vancouver 2010 Olympic Winter Games. Additionally, on a more local level, as customers visited our venues they learned about these different athletes, their sport, and their accomplishments through cut outs, trading cards, and information boards available at each of our venues. The program was highlighted on our website and our guests had the opportunity to sign up for “When they win – you win.” This was an e-mail blast that went to our database informing recipients of our athletes’ performances and we connected it with offering discounts to our activities and programs.

We are proud of all of our area athletes that competed in Vancouver 2010 and thrilled to have helped them achieve their goals. Two athletes, Andrew Weibrecht and Billy Demong, claimed spots on the podium with their amazing performances. Andrew Weibrecht won a bronze in Super G, while Billy Demong took home both silver (team event) and gold (individual large hill) to set an American record! At their corresponding venues large banners can be found congratulating them on their performances.

The Billy Demong trading card could be found at the Olympic Jumping Complex

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30th Anniversary of the 1980 Winter Olympic Games / Winter Challenge Winter 2010 marked the 30th Anniversary of the 1980 Winter Olympic Games. ORDA developed a plan to commemorate the 30th Anniversary and honor the 2010 Vancouver Games while aligning all initiatives with company goals and objectives. In addition, an opportunity arose with Empire State Development which offered us the ability to work with Saatchi and Saatchi and I LOVE NY for this project. Together Saachi and Saachi, I LOVE NY, and ORDA developed the Winter Challenge. Concept:

• Create a fun experience for families visiting Lake Placid and the Olympic Region • Utilize the Olympic Sites Passport to encourage visitation to Olympic venues and

activities • In line with Olympic festivities, create an environment where families can

challenge one another in winter activities • Keep things simple, financially efficient, and create a lasting impact on our

visitors • Utilize as a pilot program to encourage visitation of New York State attractions,

similar to treasure hunt/map

Examples of the banners hung at the Venues

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Goals:

• Increase passport and activity sales through the winter challenge score card • 200 people redeem prizes • Provide a fun experience and lasting memories of their trip to Lake Placid • Drive traffic from one venue to another through the trigger of receiving stamps

and being rewarded with prizes

Map created by Saatchi and Saatchi to guide people to our venues The Winter Challenge was a great success. The program created an environment where families could engage in Olympic activities, challenge one another, and be encouraged to try a new sport in the hopes to win a Bronze, Silver, or Gold level prize. This program was very cost effective as it did not stray away from our main priorities as an organization. A few highlights:

• Over 200 participants collected prizes (both Bronze and Silver) • 986 total activities were counted for this challenge • Passport sales nearly doubled that of sales compared to the same time period over

the last three years (increase of $10,000) • Curling and hockey were new programs and saw 345 people reaching $4,425 in

revenue Olympic Sites Passport The Olympic Sites Passport continued as an “all season” product at the same price point as the previous year of $29. The passport price was held consistent in order to remain a significant savings compared to individual venue admission prices, as well as, a

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reasonable value to our customers and families. The Olympic Sites Passport benefits included:

• Cloudsplitter Gondola Passenger Rides (summer/winter) • Whiteface Veterans Memorial Highway (summer only) • 1932 & 1980 Lake Placid Winter Olympic Museum (summer/winter) • Chairlift and Elevator to the top of the 120m ski jump tower (summer/winter) • Venue tour of the bobsled, luge, and skeleton athletes competition site

(summer/winter) • Public Skating on the Speedskating Oval (winter only)

There were many favorable influences on the passport for the winter including lodging property awareness, the Winter Challenge, 30th Anniversary, Vancouver 2010, and the redesign of the website which led to an outstanding increase of 58.73% or $26,332 over the previous year. ORDA Store The ORDA Store has continued to be the “one stop shop” for our visitors. Knowledgeable staff provides accurate information, as well as, venue and event schedules, directions, event and activity tickets, and Olympic venue merchandise. Given the state of our economy, many measures have been taken to stay on top of revenue and expenses. Results have been favorable from setting up off-site sales at many events and hockey tournaments in addition to our store sales. In order to control expenses the store has monitored merchandise closely. The ORDA Store also played a significant role in executing the Winter Challenge; it was the Winter Challenge headquarters. Participants redeemed score cards for prizes and filled out feedback forms. Throughout the winter, the ORDA Store saw a 148.78% ($12,550) increase in the sales of Olympic Sites Passports over the previous winter.

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Communications_______________________________________________

Goals

• To interface with the Governor’s office and assist in the State’s mission of enhancing New York’s place in the world of tourism and event hosting;

• To generate press coverage of the ORDA venues and events, therein working with print, broadcast, electronic, photo and cyber media;

• To satisfy media inquiries into ORDA venues, activities and events; • To assist above media situations with materials and staff; • To provide world-class working conditions and services for media at ORDA

sporting events; • Synergize the reach of ORDA, its sponsors and constituents to positively impact

all three; 2009-10 Overview It was a year of change for ORDA’s Communications Department. For the past 10 years the Communications Department had been represented by either Sandy Caligiore or Stephanie Ryan. Now both have left ORDA to pursue other opportunities… Sandy retired in October 2008, while Stephanie moved to Seattle, Washington, almost two years later. Following Stephanie’s departure, ORDA conducted an extensive search to replace her and after interviewing several qualified candidates, the Authority hired Jon Lundin. Jon came to ORDA with an extensive background in both media and public relations, as well as, a unique understanding of the region and ORDA. Prior to joining ORDA, Jon had worked in broadcast media for more than 20 years and had also worked in the field of public relations for 15 years, eight of which were with the United States Luge Association, where he served as a press officer (attaché) for several major international competitions; including two Olympic Winter Games in 2002, in Salt Lake City, Utah and 2006 in Torino, Italy. Last year, Jon was employed as the communications director of the Lake Placid/Essex County Visitors Bureau, where he helped to promote the region’s tourism and economic industry. Jon also grew up in Lake Placid and he came to ORDA with a unique understanding and appreciation of the Authority, having worked with several staff members while employed as a broadcaster and public relations specialist. His established relationships with the sports and travel media also played an important contribution in his ability to fulfill the role of public relations coordinator with relative ease. Jon hit the ground running, almost immediately. There was little time for him to settle into his new role, as ORDA was gearing up for another busy winter season, beginning with Skate America, World Cup Bobsled and Skeleton racing, and World Cup Freestyle skiing. Each event served as Olympic qualifiers to February’s 2010 Olympic Winter Games in Vancouver/Whistler, Canada.

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Current Year Event Coverage

1. Skate America, Nov. 12-15. Live NBC coverage of Sunday’s, Nov. 15, women’s long program. USA Today, Washington Post, New York Times, Boston Globe, Chicago Tribune, Associated Press, Baltimore Sun, Los Angeles Times, MSNBC.Com, ESPN the Magazine, New York Daily News, Reuters, Time Magazine, Getty Images, South Korean Television, local/regional print coverage

2. World Cup Bobsled and

Skeleton, Nov. 20-22. New York Times, Baltimore Sun, Associated Press Toronto Star, CTV (Canadian Television),

Toronto Globe & Mail, European Press Agency (EPA), Reuters, Canadian Press (AP of Canada), local/regional print and television coverage

3. Scott Hamilton’s Holiday Concert on Ice, Dec. 29. Local/regional print and

television coverage

4. World Cup Freestyle Skiing, Jan. 21-24. Albany Times Union, Associated Press, Reuters, European Press Agency (EPA), Baltimore Sun, CBC-TV & Radio (Canadian Broadcast Company), CTV-Television (Canadian Television), Getty Images, LaPress Canada, New York Times, NBC Television, New Yorker Magazine, Sports Illustrated, Montreal Gazette, numerous European television networks, Chinese Television, Japanese Television, Swedish Television, local/regional print/television coverage

5. Harlem Globetrotters, Feb. 16. Local/regional press coverage

6. Empire State Winter Games, Feb. 19-21. Drew statewide media coverage

7. NCAA Division III Men’s Ice Hockey National Championships, March 19-20. Associated Press, Burlington Free Press, CBS College Sports Television (live coverage of finals), USCHO.Com, Wisconsin Hockey News, each of the four schools local and regional press including radio, NCAA Webcast (coverage of semi-finals), local/regional press coverage

8. U.S. Alpine National Championships, March 20-23. Associated Press, USOC

Magazine, SnowEast Magazine, Ski Magazine, NBC-Versus Television, Ski Racing Magazine, About.Com, local/regional press coverage

News Clip Summary from Burrell’s News Service April 2009 – 382 articles, reaching 9-million in circulation May 2009 – 200 articles, reaching 4.7-million in circulation June 2009 – 593 articles, reaching 10-million in circulation July 2009 – 693 articles, reaching 10-million in circulation

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Aug. 2009 – 589 articles, reaching 11.2-million in circulation Sept. 2009 – 278 articles, reaching 9.3 million in circulation Oct. 2009 – 450 articles, reaching 19.6-million in circulation Nov. 2009 – 899 articles, reaching 27.1-million in circulation Dec. 2009 – 764 articles, reaching 22.2-million in circulation Jan. 2010 – 1,348 articles, reaching 37.7-million in circulation Feb. 2010 – 2,103 articles, reaching 49.9-million in circulation March 2010 -- 3,035 articles, reaching 41.2-million in circulation *These figures represent print coverage only and do not include television, radio or internet coverage. Traditional print coverage continues to be our strongest outlet, with 51.5% of our coverage coming from print media, while web media continues to grow, as 32.4% of our coverage came from on-line sources. Media Highlights for 2009-10

• Live coverage of the Skate America women’s finals in NBC, Nov. 15 • Colbert Report (Comedy Channel) visit during World Cup bobsled, Nov. 22 • NBC Sports visit to Lake

Placid to film 30th anniversary of the “Miracle on Ice.” Al Michaels, Jim Craig, Mark Johnson and Mike Eruzione returned for the special that aired during the Olympics Feb. 22

• Several other NBC affiliates also visited Lake Placid to produce their own coverage of the 30th

anniversary of the “Miracle on Ice,” as well as the 30th anniversary of the 1980 Olympic Winter Games. These segments aired during their coverage of the 2010 Winter Games in Vancouver, Canada

• Associated Press wire story entitled, “Lake Placid Playground in Winter and Summer”

• ESPN’s visit to Lake Placid to film the 30th anniversary of the “Miracle on Ice,”

segment aired on Feb. 22, the anniversary of the game • Lake Placid’s Olympic legacy and venues feature on the Weather Channel’s

Cantore Stories, Jan. 24 • Numerous mentions of Lake Placid and its athletes during NBC’s and CBC’s

coverage of the 2010 Olympic Winter Games in Vancouver, Canada • Today Show’s feature, Feb. 26, of Lake Placid being the model for past Olympic

cities in retaining its Olympic legacy • NBC coverage of Nature Valley World Cup Freestyle. The event was the last

Olympic qualifier prior to the 2010 Olympic Winter Games • Regional coverage (Lake Placid; Plattsburgh, N.Y.; Burlington, Vt.; Albany,

N.Y.; Watertown/Syracuse, N.Y.) of the welcome home celebrations and parades for the 12 area athletes who competed in the 2010 Olympic Winter Games

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Human Resources______________________________________________ For the fiscal year 2009-2010, the Human Resources Department, in addition to its normal day to day responsibilities, engaged in a variety of significant endeavors. The major projects were as follows: (1) Employee Appreciation; (2) Collective Bargaining; and (3) Examining and Modification of Health Insurance Plans. An overview of each initiative is provided below. Employee Appreciation The HR Department has also been intricately involved in maintaining an employee appreciation program. Beginning in January of 2007, ORDA began naming an Employee of the Month. There is a perpetual plaque that travels to the home venue of the Employee of the Month. For example, if the January Employee of the Month (named at the end of January) is from Whiteface, the plaque is displayed at Whiteface until the February winner is named. The plaque identifies the winner and also displays a picture of the current month’s winner. Collective Bargaining The HR Director is the Chief Spokesperson for collective bargaining for a successor agreement to the Civil Service Employees’ Association (CSEA)/ORDA Collective Bargaining Agreement which expired on 3/31/09. ORDA and the Civil Service Employees’ Association, Inc. are continuing to attempt to come to a successor agreement. Examining and Modification of Health Insurance Plans Most of ORDA’s health insurance policies renew on January 1 of each year. The policy covering Gore’s unionized staff, however, has historically renewed on August 1. When ORDA received a substantial increase in cost on the Gore renewal, ORDA approached CSEA and successfully negotiated a switch, whereby the Gore staff would be covered by the same carrier as unionized staff from the Lake Placid area venues. This resulted in an estimated savings of $40,000 to ORDA through the end of the 2009 calendar year while at the same time maintaining and, in some cases, increasing the benefit level. This, along with some educational awareness to staff helped keep ORDA’s health insurance renewal for 2010 at approximately 5% over 2009 - while other area areas employers experienced 15-20% increases in premiums. In addition to the above, is an overview of the HR Department’s major initiatives for fiscal year 2009-2010.

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Board of Directors Joe Martens, Chairman Joe Martens was appointed Chairman of the ORDA Board of Directors in July of 2007. Chairman Martens, of Glenmont, New York, is currently President of the Open Space Institute (OSI), a land conservation based in New York City and an organization that has protected more than 100,000 acres of open space in New York State. Mr. Martens and OSI have been recognized by the NYS Department of Environmental Conservation, the Office of Parks, Recreation and Historic Preservation and the Adirondack Park Agency for protection of the Adirondack Park’s natural and historic resources. Chairman Martens was previously Deputy Secretary for Energy and Environment under former Governor Mario Cuomo where he was instrumental in passage of the State’s Environmental Protection Fund and the 1990 amendments to the State’s Clean Air Act. Martens, who has a second home in Lake Placid, also worked for the Adirondack Park Agency (APA). He holds a B.S. in Resource Economics from the University of Massachusetts and an M.S. in Resource Management from the State University of New York, College of Environmental Science and Forestry. Serge Lussi, Vice Chairman Serge Lussi is the Chairman of the Board of the Lake Placid Vacation Corporation. Mr. Lussi formerly served as a trustee of the United States Ski Team, as well as a former Director of the United States Olympic Committee (USOC) where he headed the Committee on Training Centers. He was on the Executive Committee of the Lake Placid Olympic Organizing Committee, where he oversaw the alpine skiing events of the 1980 Lake Placid Winter Olympic Games. He currently lives in Lake Placid with his wife, Caroline. Their family operates the Placid Gold Resort Company. Commissioner Carol Ash Carol Ash is the Commissioner of the New York State Office of Parks, Recreation and Historic Preservation and as the State Historic Preservation Officer. Prior to her nomination as State Parks Commissioner, Ash served as Executive Director of the Palisades Interstate Park Commission, which manages more than 100,000 acres in New York and New Jersey. She was the first woman to hold the post in the 107 year history of the Park Commission. Ash’s major accomplishments at the Commission include passage of the Highlands Conservation Act in 2004; creation of the Highlands Environmental Research Institute; construction of the U.S. Senator Frank R. Lautenberg Visitor Center in Sterling Forest and construction of the National Purple Heart Hall of Honor. From 1985 to 1992, Ash served as the New York City Regional Director for the New York State Department of Environmental Conservation, responsible for carrying out activities related to the Environmental Conservation Law within the region.

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Commissioner Alexander Grannis Alexander “Pete” Grannis was nominated by Governor Eliot Spitzer to serve as Commissioner of the Department of Environmental Conservation (DEC) and began his tenure in April 2007. His appointment marks a return to the Department for Grannis, who began his career in public service at the DEC in the early 1970’s as a Compliance Counsel. Grannis served as a member of the Assembly representing the Upper East Side of Manhattan and Roosevelt Island for more than 30 years. Mr. Grannis is a three-time winner of the Legislator of the Year award from the Environmental Planning Lobby and was accorded similar honors by the Audubon Society, the Environmental Action Coalition and Environmental Advocates. Commissioner Grannis is a graduate of the Loomis School, Rutgers University and the University of Virginia Law School. Prior to entering the Assembly, Mr. Grannis practiced law in New York City. Mr. Grannis lives with his family on the Upper East Side of Manhattan. Dennis M. Mullen, Empire State Development Chairman and CEO Dennis M. Mullen was appointed Chairman and CEO of Empire State Development in July 2009. In addition, Mr. Mullen serves as Commissioner of the New York State Department of Economic Development. Mr. Mullen first joined ESD in September 2008 as Upstate President, overseeing ESD’s ten Regional Offices. Previously, Mr. Mullen served as President and CEO of Greater Rochester Enterprise (GRE), an economic development organization dedicated to the revitalization of Rochester, New York’s regional economy, from 2005-08. Prior to his role in economic development, Mr. Mullen worked for more than 28 years in the food industry in a number of senior leadership positions. Most recently, he served as the Chairman, President and CEO of Birds Eye Foods for 10 years where he spearheaded an aggressive acquisition strategy of the Birds Eye Foods brand from the Dean Foods Corporation in 1998, doubling the size of then Curtis Burns Foods. Mr. Mullen also served as President and CEO of three other food enterprises including Globe Products Company, Nalley’s Fine Foods and Comstock Foods. Mr. Mullen also serves as Chairman of the Board of Trustees at St. Leo University in Florida, where he received a Bachelor of Arts in education. Patrick Barrett J. Patrick “Pat” Barrett is Chairman and Chief Executive Officer of CARPAT Investments, a private investment company. In addition, he is Chairman of Syracuse Executive Air Service, Inc., an air charter service and fixed base operator, and Bennington Iron Works, Ltd., located in Bennington, Vermont. He is also Chairman of the Board of the Whiteface Club Companies. Formerly, he was Chairman and Chief Executive Officer of Avis, Inc. Earlier in his business career, Barrett was Executive Vice President, Chief Financial Officer, and a Director, of Norton Simon, Inc., a consumer goods conglomerate whose properties included Avis, Hunt-Wesson, Max Factor, Canada Dry, and Somerset Importers. Barrett serves as a Trustee of Siena College, and as a Trustee Emeritus of Syracuse University. He retired in May, 2009 as Chairman of the Lincoln National Corporation, a financial services company headquartered in Philadelphia, as well as its New York subsidiary, Lincoln Life and Annuity of New York. In addition, he is a member of the Board of Directors of Coyne International Enterprises Corporation, and the Syracuse SkyChiefs Baseball Club, Inc. He also served as the Chairman of the New York State Ad Hoc Committee on the Future of Racing.

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Cliff Donaldson, Jr. Cliff Donaldson, Jr., former County Manager of Essex County, New York, resigned after 12 years in August of 2008 after being appointed the Commissioner’s North Country Region Representative for New York State Department of Labor. Donaldson was appointed to the ORDA Board of Directors by New York State Assembly Speaker Sheldon Silver. From 1981-1994, he served as a member of the Franklin County Legislature representing the Saranac Lake region. In 1984, Assembly Speaker Stanley Fink appointed Donaldson to the position of Director of the Speaker’s North Country Regional Office. Donaldson received his bachelor’s degree from the College of the Ozarks in Clarksville, Arkansas, and his Master of Education from Arkansas Tech University. He lives in Saranac Lake with his wife Joan and his son Aaron. Robert Flacke Robert “Bob” Flacke returned to ORDA in January 2009. Since 1958 he has run the Fort William Henry Corporation. He graduated from the College of the Holy Cross, and went on to join the U.S. Navy, retiring as a captain from the U.S. Naval Reserve in 1988. He was a teacher at Queensbury Junior High School from 1958-1975, at which point he made his move into public service. Mr. Flacke is very involved in local and state government, and was on a committee for the 1980 Olympic Games. From 1979-1983, Flacke was the Chairman of ORDA, and returned once again from 1993-94 as interim CEO. Robert Flacke is a former commissioner of the NYS Department of Environmental Conservation, as well as, a former APA Chairman. Flacke lives in Lake George along with wife Jean, and has four children. Jerry Strack Jerry Strack was born and raised in Lake Placid. He currently owns and operates Central Garage, a business that he’s had for the past 51 years. He has been involved with the Lake Placid Volunteer Fire Department for the past 48 years and is also a current member of the Lions Club. Strack has been involved with local government for years, having served as a Town Councilman for 23 years for the Town of North Elba. Mr. Strack was also on the Lake Placid Bank Board of Directors for many years. Strack still lives in Lake Placid with his wife Judi and runs Central Garage with his children Jay and Missi. Edwin Weibrecht Edwin Weibrecht earned a Bachelor of Science degree in Mechanical Engineering from the New Jersey Institute of Technology at Newark College of Engineering in Newark, New Jersey, and has studied toward his MBA. He has been the owner of the Mirror Lake Inn and Cold Lakes Contracting Corporation of Lake Placid since 1976. Weibrecht has served on the ORDA Board since 1993. He has been and is currently involved with several local and state organizations including Vice-Chairman of the Lake Placid Horse Show, New York Ski Education Foundation Board, Lake Placid Institute Board, North Country Alliance Loan Commission Advisory Board, NYS Attorney General’s Philanthropic Benefit Committee and New York State Governor’s Tourism Advisory Council. He is married to Lisa Clune Weibrecht and has five children.

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The 2009-2010 Annual Report has been approved by The New York State Olympic Regional Development Authority

Board of Directors:

Joe Martens, Chairman_________________________________________

Serge Lussi, Vice Chairman_____________________________________

Harold Hagemann, NYSPRHP Representative_______________________

Elizabeth Lowe, NYSDEC Representative__________________________

Peter Wohl, ESD Representative _________________________________

J. Patrick Barrett_______________________________________________

Clifford Donaldson_____________________________________________

Robert Flack__________________________________________________

Jerry Strack___________________________________________________

Edwin Weibrecht______________________________________________

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