nwfinal ppt of o.b[1]

8/3/2019 nwfinal ppt of o.b[1]

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SUBMITTED TO: SUBMITTED BY:Prof. Sadhvi Pandey Charu Aggarwal(52)

Payal Prasad(64)Sangeeta Shrivastva(74)

Sonal Duggal(81)


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Our aim of conducting surveys is tocollect the information needed about

our institute(BULMIM) from variouscorporates and students studying infinal year in various colleges and to

make our institute one of the top B-Schools of the country.


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To gain popularity with various corporate andstudents and to achieve new insights into it.

To create awareness among individuals

about the various courses offered byBULMIM

To invite and make interest of both forBULMIM.

To determine the frequency with which theinstitute is gaining popularity among studentsaspiring for PGDM courses.


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As survey is helpful for generating insightsabout BULMIM. Accordingly we canconduct promotion, advertising and other

programs for our institute.The information was required for analyzing

the perception of students and corporaterelated people towardsBhavans Ushaand Lakhmi Mittal Institute ofManagement(BULMIM).


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The research methodology that we haveused here is the Quantitative Research andthe data collected is the primary data. It

typically involves the constructionof questionnaires.

Methods of collecting data

While going for collection of informationdirectly from respondents through

QUESTIONARE which were present in
http://en.wikipedia.org/wiki/Questionnairehttp://en.wikipedia.org/wiki/Questionnaire


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personal visit

online questionnaire

Telephonic conversation

Through e-mails

Target Population ( sample size)

TOTAL-1125 students

-90 corporates


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For students:

0

100

200

300

400

500

600

700

yes no

num

bers

result

Awareness abt BULMIM

Series1

71%

29%

Diff bet BVB and BVP

yes

no


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For students:

54%

46%

Awareness of chinese lng

awareness of ch lng YES

awareness of ch lng NO

0

100

200

300

400

500

600

700

yes no

numbers

result

BOPP program

Series1


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For students: For corporate:

62%

38%

interest for bULMIM

yes

no

59%

41%

interest for BULMIM

yes

no


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For students

48%52%

like to receive updates

yes no


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For corporate:

35%

65%

Awareness of chinese lng

YES NO

0

10

20

30

40

50

60

yes no

numbers

result

Awareness abt BULMIM

Series1


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FROM THE FOLLOWING WE CANINTERPRET THAT ABOUT 59%OF PEOPLEARE ACTUALLY AWARE ABOUT BULMIM

BUT STILL 41% OF PEOPLE DONT KNOW

ABOUT BULMIM AS A B-SCHOOL.

We found that BULMIM has a goodreputation in the market but it still has scopefor improvement.

No other B-school has managed to achieve such a

good reputation in just 4 years. The only thing that

can further up its position is advertising and tie-upswith other institutes.


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A lot of prospective students have noteven heard about BULMIM, but some

knows Bharatiya Vidya Bhavan.

Even the corporates need to beattracted by emphasizing on the specialBOPP training & Chinese languagewhich can give an edge to the BULMIM

students.


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BULMIM should advertise more andmore by print media and electronicmedia too.

Invite more and more corporate forseminars and summits and organizethese seminars more frequently.

Publish catalogs.

Publish pamphlets for advertisement.


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Use online advertising.

Send students for seminars outsidethe institute.


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From the survey being done we conclude that50% of the population is aware of BULMIM andthey would like to be a part of the college insome way or the other.

It still has to develop its own identity asBULMIM.

we need to create awareness among studentsand corporates about bulmim by the way of

advertisements , publicity so that it will help tocreate interest in them as bulmim has all therequired parameters of good B-school that mostof the students desire to have.

nwfinal ppt of o.b[1]

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