NWF Staff: Intro to Social Media

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Welcome to the Social Media Bandwagon By Danielle Brigida Social Media Outreach Coordinator National Wildlife Federation

description

NWF's Education department is a leader in our organization when it comes to using social media for engagement.

Transcript of NWF Staff: Intro to Social Media

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Welcome to theSocial Media Bandwagon

By Danielle BrigidaSocial Media Outreach CoordinatorNational Wildlife Federation

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Social Networking

Social Bookmarking

Social News

Photo by waynejackson

Multimedia Sharing

Blogs and Wikis

Social Media is an umbrella term for…

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Beyond the Buzzwords• It’s a new way to do old business.• There’s no one way to do it.• It’s not just for kids.• Authentic is better than cool.

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Edelman Trust Barometer 2009

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Twitter

Facebook

Mixx

MySpaceChange.org

Be Present

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Social Media = Listening

Mike Bailey-Gates, Flickr

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Strategically Choose Your Involvement

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Find The “Super” Users

Originally uploaded to Flickr by Yeonsang

• Influencers are great friends

• Ask them for advice

• Help them and you can learn from it

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Learn and Apply

Study...then test!Originally uploaded to Flickr by Steven S.

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Maintenance

Originally uploaded to Flickr by THOR

• Update your profile • Answer questions

• Ask questions

• Interact and participate • Search for the easy way

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Getting started…

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Get to Know aSocial Network:

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Personal or Organizational?

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Groups vs. Pages

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Most Important: Be Yourself

Promote NWF when you want to, but as a real person sharing an interesting link or story.

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Get to know aMicroblogging Site:

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What Does @NWF Tweet?• New Blog Entries• Random Facts• Breaking News• Program Info• Timely Events• Retweet• Reply to People

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NWF Programs on Twitter

@NWF, @greenhour, @campusecology, @wildlife_watch@climateclass, @wildlifeaction

WildlifeAction

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NWF Staff on TwitterDanielle BrigidaKristin JohnsonAnne Keisman

Robin BroitmanDavid Mizejewski

Jessica JonesJan Nelsen

Libby SchleichertJennifer Janssen

Ashleigh PoffJen Fournelle

Dominique Burgunder-JohnsonChristine Dorsey

Jaime MatyasRachel Faulkner Christy Leckburg

Julia MardenXarissa Holdaway

@starfocus and @nwf@ksuzj and @nwf@keisman and @greenhour@rgbroitman@Dmizejewski@wildlife_watch@climateclass@EpSchleichert@Juniperforest@ashpoff@JenFour@dejae@christinenwf@ecosoccermom@KisatchiePine @sunriseave@wildlifeaction@campusecology

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Overview of StumbleUpon:http://www.stumbleupon.com/productdemo.php

Get to Know a Social Bookmarking Site:

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Say I like puppies...

I download the StumbleUpon toolbar.

I create a basic profile, checking boxes that relate to puppies (and other things I like).

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Then...Browse and Rate

• Discover and rate your pages and others.

• Build relationships with other “Stumblers” with similar interests.

• Rate anyone who mentions you! It will reward them with traffic.

Say I like puppies...

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Step 3: In the box that pops up, check the title and give the page a review.

Step 4: Pick a topic, add tags, and submit.

How to Discover a Page

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Step 5: Send the link to your StumbleUpon friends to ask for a thumb up.

How to Discover a Page

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Step 6: See who liked it and connect to them.

How to Discover a Page

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StumbleUpon referred 24,437 visitors to NWF.org in the last four months.

StumbleUpon referred 7,167 visitors to Greenhour.org in the last four months.

StumbleUpon Stats

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StumbleUpon Benefits

Visitors Spend Longer on Site

Lower Bounce Rate

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Get to Know a Multimedia Sharing Site:

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Engaging People With

Connection to NWF

Discussion Boards

Users (Amateur and Pro) Can Upload Photos to their account and add them to groups.

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Social Media = Listening

Mike Bailey-Gates, Flickr

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How to Listen:Search News Search Blogs

Search Social Sites

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is Your Friend

• Google Analytics• Google Alerts• Google Reader

Step 1: Listen

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Pay Attention to Traffic Sources

Analytics

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Step 1: Listen

Set up an alert for your topic

Alerts

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Set up an RSS Reader

Reader

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Social Media Tracking

Google Alerts

Blog Searches-Technorati-Ice Rocket-Boardreader

RSS Readers-Bloglines-Google Reader-Feedreader

Detail Searches-Summize.com-Wordpress-Del.icio.us

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• Reach a desired audience

• Engage people

• Offer opportunities to increase revenue

Set Goals to Measure If Your Profiles Successfully...

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Questions?

Photo by jn2race