Social Media Introduction to NWF Staff
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An Overview of Facebook, Twitter, Linkedin and Yammer y Danielle Brigida anager of Social Media
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An introduction to how National Wildlife Federation uses social media.
Transcript of Social Media Introduction to NWF Staff
An Overview of Facebook, Twitter, Linkedin and Yammer
By Danielle BrigidaManager of Social Media
There are more than 100,000 non-profit Pages on Facebook
An average user is connected to 80 community pages, groups and events
NWF on Facebook
Page, Group, Profile
Facebook Page• Must have an official rep as an admin• Communicates broadly (comments,
posts)• Posts and pages are available to
everyone • Anyone can “Like” your page • Admins post under the page name• Tabs and Insights are available
Facebook Group
• Closed space for small groups • Offer more privacy settings and options• Members must be approved or added
by other members• They are notified by default• Collaborate through chats, photo
albums, docs and group events• No insights or tabs available
New Facebook Groups:
Facebook Profile?
• Violates Terms of Service
• No analytics• Can’t test • They may not want to
friend you
Understanding Terminology• Status – Update your friends with links, photos, or info• Admin – person who runs a page or group.• Wall – Public messaging on your profile• News Feed – Where you can view friend/page updates• Insights – Facebook page analytics• Tagging – Type the "@" symbol. Select the friend, page,
event, group or app you want to tag from the drop-down menu.
Use Custom Audiences
Use Powerful Imagery and Ask Questions
Engagement Tips
• Ask questions they can answer• Use @_name to mention other pages/people• Post colorful/interesting photos• Create a landing tab (using iframes)• Comment again after other comments have
been made
Make Sharing Easy
National Wildlife Federation
Forest Justice Campaign
Certified Wildlife Habitat Page
Pay Attention to Audiences
Be Yourself
Introduction to Twitter
Your Twitter Profile*What Others See*
Your Twitter Home
What is a Mention?
What is a Retweet?
What Does NWF Tweet?• Questions• Blog Entries• Random Facts• Breaking News• Program Info• Timely Events• Retweet• Replies to People
What is a Hashtag?
Use http://search.twitter.com
• Words• Location• Dates• Feelings • Links/RTs
Use Twitter Lists To Find New People
www.prnewsonline.com
Search Twitter Bios
@wildlifeaction
Wildlife Watch on Twitter
Making the most out of LinkedIn
Ways Nonprofits Use LinkedIn
Join Your Company Page
Explore NWF’s Page
Check Out NWF’s Analytics
Add Your Events
Join Many GroupsThey Increase Your Network
Keep Track of CareersInmaps.linkedinlabs.com
• Former Staff• Donors• Volunteers and Supporters
Tips for Maintaining a Group
• Don’t over post
• Be relevant
• Answer and ask questions
• Moderate comments and spam
Use Applications
Build Out Your Personal Profile
• Add a picture • Update your work section• Upload your existing contacts• Personalize your LinkedIn URL • Use keywords that accurately describe you• Let others find you• Add and recommend people you meet• Post your skills
What is Yammer?
Yammer serves as an internal network for NWF staff.
Yammer is used at NWF to share:• Share info on campaigns, programs, events, etc. • Share interesting articles about topics staff may like• Ask questions that staff may be able to answer• Share social media posts others may like
Yammer
The Benefits of Yammer
• Less formal than email
• You communicate with people you wouldn’t normally
• Organizes us on the backend
• Improves internal communication
Receive Yammer Updates
• Email Digest• Desktop Client• Smart Phone• Gchat, Sharepoint, Twitter integration, etc.
