Aligning business with corporate communication

key figures 2004

► number of employees: 750

► countries: Netherlands and Belgium

► funeral houses and crematoria: 40

►members: over 2,5 million

► funeral services: 22.000

► Balance total: 2,1 billion

► Insured capital: 9 billion

► turnover: approx 350 million

challenges

► marketpenetration funeral

insurances: 70%

► mindset: category related

► product orientated

funeral insurance and services

► businessmodel:

insurances, real estate & investments

double digit growth by 2010

HOW?

business goals

First step: intensify

► from direct writer to multichannel

► product development

► empowering Belgium

► increase marketpower

► small take-overs

reframing the brand

referentieprojecten/roadtolondon.mov

referentieprojecten/familieportret.mpg

reputation = behavior

73

71,670,2

63

57,6

59,260

61,858,1

50

55

60

65

70

75

2008 2009 2010

jaar

DELA

verzekeringsbranche NL

verzekeringsbranchewereld

70,271,6

73

59,2

57,6

63

58,161,8

60

50

55

60

65

70

75

2008 2009 2010

jaar

DELA

verzekeringsbranche NL

verzekeringsbranchewereld

results so far

key figures 2010

► number of employees: 750 1.500

► funeral houses and crematoria: 40 150

► funeral services: 22.000 47.000

►members: 2,5 3,2 million

► balance total: 2,1 3,9 billion

► insured capital: 9 15 billion

► turnover: 350 600 million

real challenge: extension

In kind funeral

insurance

+

Funeral services

DLP

savings

insurance

after care

services

funeral homes and

crematoria

introduction of the savings insurance is foreseen next month