Nutikas idufirma - kuidas rakendada seda ettevõtetes
-
Upload
isoklubi -
Category
Technology
-
view
164 -
download
7
description
Transcript of Nutikas idufirma - kuidas rakendada seda ettevõtetes
![Page 1: Nutikas idufirma - kuidas rakendada seda ettevõtetes](https://reader030.fdocuments.net/reader030/viewer/2022013114/54b4eb044a7959294d8b45c4/html5/thumbnails/1.jpg)
LEAN STARTUP THINKING
AND METHODS
Taavi Lindmaatwitter: @taavilindmaa
How to nail it with a weekend!
Wednesday, September 11, 13
![Page 2: Nutikas idufirma - kuidas rakendada seda ettevõtetes](https://reader030.fdocuments.net/reader030/viewer/2022013114/54b4eb044a7959294d8b45c4/html5/thumbnails/2.jpg)
About Me
• UX Designer
• Certified Gamification designer, researcher for “The Gamification Revolution” by Gabe Zichermann
• Worked at Dopamine Creative Agency in NYC
• “Most creative idea” at Brainhunt competition 2011/12
• Advised & Incubated at Founder Institute NYC
On Twitter @taavilindmaa
Wednesday, September 11, 13
![Page 3: Nutikas idufirma - kuidas rakendada seda ettevõtetes](https://reader030.fdocuments.net/reader030/viewer/2022013114/54b4eb044a7959294d8b45c4/html5/thumbnails/3.jpg)
The Lean Startupby Eric Ries
@taavilindmaa
Wednesday, September 11, 13
![Page 4: Nutikas idufirma - kuidas rakendada seda ettevõtetes](https://reader030.fdocuments.net/reader030/viewer/2022013114/54b4eb044a7959294d8b45c4/html5/thumbnails/4.jpg)
LEAN STARTUP
• Lean manufacturing
•Agile development
•Customer development
@taavilindmaa
Wednesday, September 11, 13
![Page 5: Nutikas idufirma - kuidas rakendada seda ettevõtetes](https://reader030.fdocuments.net/reader030/viewer/2022013114/54b4eb044a7959294d8b45c4/html5/thumbnails/5.jpg)
Wednesday, September 11, 13
![Page 6: Nutikas idufirma - kuidas rakendada seda ettevõtetes](https://reader030.fdocuments.net/reader030/viewer/2022013114/54b4eb044a7959294d8b45c4/html5/thumbnails/6.jpg)
Wednesday, September 11, 13
![Page 7: Nutikas idufirma - kuidas rakendada seda ettevõtetes](https://reader030.fdocuments.net/reader030/viewer/2022013114/54b4eb044a7959294d8b45c4/html5/thumbnails/7.jpg)
@taavilindmaa
Wednesday, September 11, 13
![Page 8: Nutikas idufirma - kuidas rakendada seda ettevõtetes](https://reader030.fdocuments.net/reader030/viewer/2022013114/54b4eb044a7959294d8b45c4/html5/thumbnails/8.jpg)
Validation Board
Sign up at:leanstartupmachine.com/validationboard/
@taavilindmaa
Wednesday, September 11, 13
![Page 9: Nutikas idufirma - kuidas rakendada seda ettevõtetes](https://reader030.fdocuments.net/reader030/viewer/2022013114/54b4eb044a7959294d8b45c4/html5/thumbnails/9.jpg)
Wednesday, September 11, 13
![Page 10: Nutikas idufirma - kuidas rakendada seda ettevõtetes](https://reader030.fdocuments.net/reader030/viewer/2022013114/54b4eb044a7959294d8b45c4/html5/thumbnails/10.jpg)
@taavilindmaa
Wednesday, September 11, 13
![Page 11: Nutikas idufirma - kuidas rakendada seda ettevõtetes](https://reader030.fdocuments.net/reader030/viewer/2022013114/54b4eb044a7959294d8b45c4/html5/thumbnails/11.jpg)
PROGRESS =VALIDATEDLEARNING
PRODUCT =EXPERIMENT
GOAL: Decrease CashSpent Between Pivots
Wednesday, September 11, 13
![Page 12: Nutikas idufirma - kuidas rakendada seda ettevõtetes](https://reader030.fdocuments.net/reader030/viewer/2022013114/54b4eb044a7959294d8b45c4/html5/thumbnails/12.jpg)
STEP 1:Who is the customer?
Define Your Customer Hypothesis
@taavilindmaa
Wednesday, September 11, 13
![Page 13: Nutikas idufirma - kuidas rakendada seda ettevõtetes](https://reader030.fdocuments.net/reader030/viewer/2022013114/54b4eb044a7959294d8b45c4/html5/thumbnails/13.jpg)
What is her problem?
Define Your Problem Hypothesis
@taavilindmaa
Wednesday, September 11, 13
![Page 14: Nutikas idufirma - kuidas rakendada seda ettevõtetes](https://reader030.fdocuments.net/reader030/viewer/2022013114/54b4eb044a7959294d8b45c4/html5/thumbnails/14.jpg)
SOLUTION
Do not define until the problem isvalidated
@taavilindmaa
Wednesday, September 11, 13
![Page 15: Nutikas idufirma - kuidas rakendada seda ettevõtetes](https://reader030.fdocuments.net/reader030/viewer/2022013114/54b4eb044a7959294d8b45c4/html5/thumbnails/15.jpg)
What do we build to test?
1.Exploration -> reproduce problem2.Pitch -> collect currency3.Concierge -> deliver customer
expectation
(Methods increase in cost of testing)
@taavilindmaa@taavilindmaa
Wednesday, September 11, 13
![Page 16: Nutikas idufirma - kuidas rakendada seda ettevõtetes](https://reader030.fdocuments.net/reader030/viewer/2022013114/54b4eb044a7959294d8b45c4/html5/thumbnails/16.jpg)
HOW TO FIND PEOPLE?
1.Interview Strangers on Street2.Shopping Mall & Cafe’s3.Bored People4.Craigslist5.LinkedIn6.Cold Calls7.Surveys (For Lead-Gen)
@taavilindmaa
Wednesday, September 11, 13
![Page 17: Nutikas idufirma - kuidas rakendada seda ettevõtetes](https://reader030.fdocuments.net/reader030/viewer/2022013114/54b4eb044a7959294d8b45c4/html5/thumbnails/17.jpg)
TEAM TOOLS
• Timer - toggl.com
• Task manager - trello.com
• Use voting to get consensus
@taavilindmaa
Wednesday, September 11, 13
![Page 18: Nutikas idufirma - kuidas rakendada seda ettevõtetes](https://reader030.fdocuments.net/reader030/viewer/2022013114/54b4eb044a7959294d8b45c4/html5/thumbnails/18.jpg)
Trello
Wednesday, September 11, 13
![Page 19: Nutikas idufirma - kuidas rakendada seda ettevõtetes](https://reader030.fdocuments.net/reader030/viewer/2022013114/54b4eb044a7959294d8b45c4/html5/thumbnails/19.jpg)
MATRIXUrgent Not urgent
Important
Not important
@taavilindmaa
Wednesday, September 11, 13
![Page 20: Nutikas idufirma - kuidas rakendada seda ettevõtetes](https://reader030.fdocuments.net/reader030/viewer/2022013114/54b4eb044a7959294d8b45c4/html5/thumbnails/20.jpg)
SCRUM
In queue Doing Done
Task Task Task
@taavilindmaa
Wednesday, September 11, 13
![Page 21: Nutikas idufirma - kuidas rakendada seda ettevõtetes](https://reader030.fdocuments.net/reader030/viewer/2022013114/54b4eb044a7959294d8b45c4/html5/thumbnails/21.jpg)
IDEA VALIDATION
@taavilindmaa
Wednesday, September 11, 13
![Page 22: Nutikas idufirma - kuidas rakendada seda ettevõtetes](https://reader030.fdocuments.net/reader030/viewer/2022013114/54b4eb044a7959294d8b45c4/html5/thumbnails/22.jpg)
IDEA VALIDATION• A/B/n testing
• Twitter/FB polls
• Wufoo survey
• Poll daddy
• Eventbrite
• Google form
• Other teamsUse the feedback to refine your MVP
@taavilindmaa
Wednesday, September 11, 13
![Page 23: Nutikas idufirma - kuidas rakendada seda ettevõtetes](https://reader030.fdocuments.net/reader030/viewer/2022013114/54b4eb044a7959294d8b45c4/html5/thumbnails/23.jpg)
A/B testing
Wednesday, September 11, 13
![Page 24: Nutikas idufirma - kuidas rakendada seda ettevõtetes](https://reader030.fdocuments.net/reader030/viewer/2022013114/54b4eb044a7959294d8b45c4/html5/thumbnails/24.jpg)
Wufoo form
Wednesday, September 11, 13
![Page 25: Nutikas idufirma - kuidas rakendada seda ettevõtetes](https://reader030.fdocuments.net/reader030/viewer/2022013114/54b4eb044a7959294d8b45c4/html5/thumbnails/25.jpg)
Eventbrite
Wednesday, September 11, 13
![Page 26: Nutikas idufirma - kuidas rakendada seda ettevõtetes](https://reader030.fdocuments.net/reader030/viewer/2022013114/54b4eb044a7959294d8b45c4/html5/thumbnails/26.jpg)
LANDING PAGE
• Unbounce.com
• Launchrock.co
• Strikingly.com
• Wordpress templates
• Twitter Bootstrap - getbootstrap.com
@taavilindmaa
Wednesday, September 11, 13
![Page 27: Nutikas idufirma - kuidas rakendada seda ettevõtetes](https://reader030.fdocuments.net/reader030/viewer/2022013114/54b4eb044a7959294d8b45c4/html5/thumbnails/27.jpg)
PITCH
• Landing page
• Cold email
• Cold call
• Fake ad
• Walking into the store and pitching the owner
• Kickstarter
Wednesday, September 11, 13
![Page 28: Nutikas idufirma - kuidas rakendada seda ettevõtetes](https://reader030.fdocuments.net/reader030/viewer/2022013114/54b4eb044a7959294d8b45c4/html5/thumbnails/28.jpg)
JUDGING CRITERIAS
@taavilindmaa
Wednesday, September 11, 13
![Page 29: Nutikas idufirma - kuidas rakendada seda ettevõtetes](https://reader030.fdocuments.net/reader030/viewer/2022013114/54b4eb044a7959294d8b45c4/html5/thumbnails/29.jpg)
CUSTOMER VALIDATION
• Interviewed customers?
• Integrated feedback?
• Build fanbase?
@taavilindmaa
Wednesday, September 11, 13
![Page 30: Nutikas idufirma - kuidas rakendada seda ettevõtetes](https://reader030.fdocuments.net/reader030/viewer/2022013114/54b4eb044a7959294d8b45c4/html5/thumbnails/30.jpg)
BUSINESS MODEL
• Different from customers?
• Acquisitions/rollout strategy?
• Realistic revenue model?
@taavilindmaa
Wednesday, September 11, 13
![Page 31: Nutikas idufirma - kuidas rakendada seda ettevõtetes](https://reader030.fdocuments.net/reader030/viewer/2022013114/54b4eb044a7959294d8b45c4/html5/thumbnails/31.jpg)
Execution
• Created great clear pitch?
• Have a nice design?
• Built a functional prototype?
• Executed well as a team?
@taavilindmaa
Wednesday, September 11, 13
![Page 32: Nutikas idufirma - kuidas rakendada seda ettevõtetes](https://reader030.fdocuments.net/reader030/viewer/2022013114/54b4eb044a7959294d8b45c4/html5/thumbnails/32.jpg)
GET OUT OF THE BUILDING NOW!
@taavilindmaa
Wednesday, September 11, 13
![Page 33: Nutikas idufirma - kuidas rakendada seda ettevõtetes](https://reader030.fdocuments.net/reader030/viewer/2022013114/54b4eb044a7959294d8b45c4/html5/thumbnails/33.jpg)
CASE STUDY 1
How Trevor Saved 10k & 6 months
Wednesday, September 11, 13
![Page 34: Nutikas idufirma - kuidas rakendada seda ettevõtetes](https://reader030.fdocuments.net/reader030/viewer/2022013114/54b4eb044a7959294d8b45c4/html5/thumbnails/34.jpg)
CHEERS!
TAAVI LINDMAAUX designer & product owner
[email protected]: @taavilindmaa
Wednesday, September 11, 13