NTO Media Briefing 23 January 2013 - Travel Impact Newswire · 2020. 12. 2. · NTO Media Briefing...

ASEAN Tourism Forum 2013

Singapore Tourism Board NTO Media Briefing

23 January 2013

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1 Tourism Performance – 2011 & Jan-Jun 2012

2 Review of 2012

3 Coming Up – Year 2013 and Beyond

Presentation Outline


Tourism Performance 2011 and Jan – Jun 2012

4

2007 2008 2009 2010

International Visitor Arrivals

(mil)

10

5

9.8

10.1

12.4

10.3

15

Tourism Receipts

(S$b)

14.1

15.2

12.6

2006

20

2011

9.7

Tourism Receipts (TR) and International Visitor Arrivals (IVA)

18.8


11.6

2012

13.2

January to June 2012:

7.1mil (+11% y-o-y)

2012 Forecast:

13.5mil – 14.5mil

22.3 January to June 2012:

S$11.5b (USD 9.4b)

(+7% y-o-y)

2012 Forecast:

S$23 - $24b (USD 18.7 - 19.5b)

• Record performance in 2011: $22.3b (USD 18.2b) in TR and 13.2m in IVA • Growth continues in 2012 from Jan to Jun. Remain on track to meet 2012

forecasts

5

International Visitor Arrivals (IVA) – Top 15 Markets


1,366

978

589

478

477

349

345

242

238

230

224

222

181

141

131

- 200 400 600 800 1,000 1,200 1,400 1,600

Indonesia

P R China

Malaysia

India

Australia

Philippines

Japan

USA

Thailand

UK

South Korea

Hong Kong SAR

Vietnam

Taiwan

Germany '000s

International Visitor Arrivals, Top 15 Markets, January-June 2012

Source: Disembarkation/Embarkation cards

+12

+29

+11

+6

+3

-1

+21

+8

-2

-0

+10

-3

+16

+27

+24

% Chg vs 11 Jan-Jun 2012: 7.1 million (+11% vs Jan-Jun 2011)

• Top 15 markets remained the same in 2012, with growth seen generally across all key markets • Marginal decline in IVA recorded for the Philippines, Thailand and Hong Kong


Review of 2012


• Constantly renew and rejuvenate the Singapore tourism landscape to sustain a pipeline of exciting tourism offerings

• Create experiences that add value and resonate with visitors

• Appeal to specific visitors’ needs with differentiated marketing campaigns

Enhancing the Singapore Experience

8

Marina Bay Cruise Centre Singapore

• Accommodates world’s largest cruise ships • Doubles Singapore’s berth capacity

• 9 maiden calls in 2012, almost double the number of new sailings in 2011

Operational in May 2012

9

Gardens by the Bay

• 3 gardens in the heart of Singapore’s downtown (101 hectares in total)

• Welcomed a million visitors in two months

Opened June 2012

10

Gardens by the Bay

Opened June 2012

• Designed for environmental sustainability • Named “World Building of the Year” at the

World Architecture Festival 2012

Resorts World Sentosa – Marine Life Park

• World’s largest oceanarium with 100,000 fishes from 800 species

• Seen through the world’s largest viewing panel measuring 36m long and 8.3m wide.

Opened Dec 2012

Resorts World Sentosa – Marine Life Park

Opened Dec 2012

• Adventure Cove Waterpark - the region’s only waterpark with marine life elements • 6 water rides and numerous attractions

FORMULA ONE Singapore Grand Prix

September 2012

• Extended for 5 more years till 2017

Collectively over past 4 years

• Over 404,000 unique spectators (close to 40% comprised foreign visitors)

• Over S$560 million in incremental tourism receipts

• More than 360 million global viewers

• Inaugural run in 2010

Events included:

• Blueprint

• Asia Fashion Summit

• Audi Fashion Festival

• Star Creation

Asia Fashion Exchange


April 2012

World Gourmet Summit

• Celebrated the heritage of culinary excellence with its 16th edition in 2012

Events included: • Asian Gastronomic Awards of

Excellence • Culinary Masterclasses, Workshops and

Up Close & Personal Experiences • Wine Tastings, Dinners & Special

Themed Events • Wine & Restaurant Experience (WRX)

May 2012

Asia Fashion Exchange

Events injecting buzz into Singapore

Singapore as a BTMICE destination

Quality line up of events for 2013:

• 52nd ACI World Congress in 2013,

• The World Federation of Engineering Organisations Congress 2013

• Unleashing Innovation (Feb 2013) inaugural

• World Health Summit Asia (Apr 2013)

• Urban Sustainability R&D Congress (May 2013)

• Blueprint Asia (May 2013)

• CommunicAsia (Jun 2013)

• Broadcast Asia (Jun 2013)

• Crowdsourcing Week (Jun 2013) inaugural

• Cruise Shipping Asia (Sep 2013)

• Singapore International Energy Week (Oct 2013)

• World Architecture Festival (Oct 2013)

• TechVenture (Oct 2013)

World Conference on

Tobacco or Health YPO Global Leadership

Conference

ICCA Congress 2012

World Congress on

Controversies in Obstetrics,

Gynaecology and Infertility

World Rubber Summit

Roundtable on

Sustainable

Palm Oil

International Association

of Gaming Regulators

Conference

World Fujian

Convention

World Congresses Held in 2012 Other Key Events Held in 2012

New events in Singapore with gathering of top thought leaders and industry participants

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TravelRave 2012

•3rd edition of 5-day travel festival comprising 8 trade events

•More than 10,700 top tourism professionals came together to share valuable insights and catalyse opportunities

•Key events: Asia Travel Leaders Summit, ITB Asia (21 – 25 Oct 2013)

• Ross Jackson, Head of Cross Border Business for Asia Pacific, Central Europe, Middle East and Africa, Visa: “The third Asia Travel Leaders Summit (ATLS) created a valuable forum that will lead to a continuing dialogue amongst attendees on key issues and opportunities facing the industry. The topics discussed reinforced that organisations will need to adapt at speed to meet changing needs of consumers…”

• Chen Rong, CEO of China International Travel Service (CITS): “I found ATLS to be extremely meaningful. It is a perfect platform for Asian industry leaders to exchange views and this is especially important to China enterprises as China increasingly integrates into the global economy. The topics discussed were forward looking and the discussion on these pertinent issues will certainly be helpful to our future growth and development. I look forward to being part of the conversation next year.”

Wanderlust Hotel

Accommodation Offerings in the Pipeline


•Accommodation options increasingly diverse with new hotel openings

•Room inventory currently stands at over 50,000, with close to 1,000 rooms added in 2012

W Singapore Sentosa Cove

•New hotels in 2012: - W Singapore Sentosa Cove - Beach Villas and Equarius Hotel at RWS - Bay Hotel - Naumi Liora

Naumi Liora

Beach Villas & Equarius Hotel

Bay Hotel Singapore

Wanderlust Hotel

•Hotels opening in 2013: - Park Royal on Pickering - Sofitel So Singapore - The Westin - Holiday Inn Express - Dorsett Singapore - Ramada Singapore

Accommodation Offerings in the Pipeline


The Westin Hotel

Sofitel So Singapore Dorsett Singapore Holiday Inn Express

Parkroyal on Pickering


Chinatown Precinct refreshed

• Based on an even deeper understanding of consumer needs, which differ by markets • Starting with the top five visitor-generating markets: China, Australia, India,

Indonesia and Malaysia

• Comprehensive marketing campaigns that will comprise PR, above and below-the-line advertising, digital marketing and use of social media

Differentiated Marketing Campaigns

19


China – New Discoveries

• Encourage Chinese visitors to look beyond the surface and uncover new experiences

• Local celebrity Stephanie Sun engaged as Singapore’s Tourism Ambassador for Greater China

• Launched 6 Travel TV episodes and 4 vignettes

20


Australia – Get Lost and Find the Real Singapore

• Appeals to Australians’ sense of adventure to explore and discover • Built a maze in the heart of Melbourne for visitors to literally “Get Lost”

21


India - The Holiday You Take Home with You.

• Showcase an experiential and engaging journey of discovery through enriching experiences to India market

• Worked closely with partners to curate

experiences under the pillars of “Family Fun”, “Whirlwind Romance”,

“Active Lifestyle” and “Gourmet Pleasures”.

22


Indonesia – Only in YourSingapore, Right Now

• Establish a concentration of activities and lifestyle options

for Indonesians

• Facilitate easy access to these happenings through the

YourSingapore Live website


Coming Up – 2013 and Beyond

Grand Opening in 2013

River Safari

• Asia’s first river-themed nature attractions • Part of the Mandai Nature Kingdom and home to a pair of Giant Pandas

• Experience the World’s Greatest Rivers amidst Exotic Flora & Fauna

Opening 2014

Singapore Sports Hub

• Encompasses five major venues supporting a wide variety of sporting events, including football, rugby and even cricket

• Environmentally-friendly building with facilities for families

Opening 2015

National Art Gallery

• Showcasing Singapore & South East Asia’s artistic achievements • Converted from symbols of Singapore’s nationhood – the former City Hall and Supreme Court


• 2011 was a record year for Singapore tourism in terms of tourism receipts and visitor arrivals. 2012 is on track to do even better.

• More needs to be done for sustainable yield-driven growth. Singapore will continue to work towards quality tourism.

• Singapore will continue to refresh and update our tourism offerings to maintain a pipeline of new quality experiences

Summary

NTO Media Briefing 23 January 2013 - Travel Impact Newswire · 2020. 12. 2. · NTO Media Briefing...

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