NoTube Project Presentation @ IBC2010

Lora Aroyo 1 Future of TV: Personaliza7on & Social Seman7cs h=p://notube.tv

The Future of TV: Personalisa3on & Social Seman3cs Lora Aroyo VU University Amsterdam h>p://www.cs.vu.nl/~laroyo/


NOTUBE PARTNERS


WE AIM AT …

• Integra7ng TV & Web with help of seman7cs – Open and interlink TV content in a Web fashion with Linked Open Data

• PuTng the user back in the driving seat – Connect mul7tude of distributed personal data with explicit seman7cs

• TV is not bound to the device – Computer as TV & vice versa – Mobile device as remote control


RESULTS FOR …

• VIEWERS -‐ people watching TV (individuals, communi7es and groups)

• TECHNICIANS -‐ programmers (APIs and so[ware components), broadcasters and adver7sers

• SCIENTISTS -‐ interested in standards, access policies, privacy issues etc.


COMBINING BIPOLAR CULTURES


BUILDING NOTUBE ‘ECOSYSTEM’


PART OF THE OVERALL TREND FOR WEB & TV CONVERGENCE


DRIVEN BY INDUSTRIAL USE CASES


CURRENT TRENDS IN TV WATCHING


From „Social TV: watch Hulu with your Facebook and MySpace friends“, on Mashable.com


DELOITTE REPORT: TV & SOCIAL MEDIA: FRIENDS FOREVER?

42% of UK adults who use Internet while watching TV also discuss or comment on programmes they are watching


MULTITUDE OF SOCIAL WEB & WEB TV ACTIVITIES


DECIDING WHAT TO WATCH IS DIFFICULT


NOT A SOLUTION EITHER


“WE ARE BUILDING A WEB WHERE THE DEFAULT IS SOCIAL.”

TV


SEMANTICS FOR TV & USERS


SEMANTICS & LINKED DATA IN TV

• DBPedia, Freebase, WordNet(s), TV genre typologies, IMDB, TV Any7me, BBC Programme ontology, (constantly growing list)

• Expose TV metadata as Seman7c Web data

• Use LOD concepts for EPG metadata enrichment

• Publish NoTube addi7ons as extension to LOD • Combine and align Web & TV standards (public broadcasters)


ENRICHMENT OF EPG METADATA


EXAMPLES OF SEMANTIC & LINKED DATA @ BBC

• BBC Programs and BBC Music ensure ONE page per programme (ar7st) with RDF representa7on

• BBC Program Ontology

• BBC Wildlife Finder provides a URI for every species, habitat and adap7on

• The BBC’s World Cup site uses RDF and Linked Data for a site of 700 aggrega7on pages


USER DATA & ACTIVITIES

Image credits: Dan Brickley


USERS IN DISTRIBUTED CONTEXTS


SOCIAL WEB AS (ISOLATED) USER DATA SILOS


FOAF (FRIEND-‐OF-‐A-‐FRIEND)


USER PROFILING WITH BEANCOUNTER


RECOMMENDATIONS SURFACING PROGRAMS FROM THE LONG TAIL


FINDING INTERESTING RELATIONS

• Deep links • Ontology Pa=erns • Interes7ngness factor • Serendipity factor • Related info • Allows proper discussion • Different contexts


CROSS-‐DOMAIN RECOMMENDATIONS

• Domain independent content pa=erns

• Context (in-‐)dependency

• Cross-‐applica7on • Cross-‐domain


GENERATING EXPLANATIONS

• Help users to: – Learn the recommenda7on

mechanisms – Understand why something

is recommended – Quicker share recommended

content – Give be=er feedback to the

recommender engine


IDEAS FOR RECOMMENDATION TRENDS

• Twi=er TV trends amongst my friends • What my friends are watching

• What's most popular on Twi=er right now

• What my friends/celebri7es are liking on FB

• Hunch.com links between content and people stereotypes

• ….


DELIVERING PERSONALIZED EXPERIENCE

• Push personaliza7on – Filter automa7cally irrelevant content

– Push relevant background content – Browse recommenda7ons

• Reduce the burden of too much choice

• Support (interes7ng) content discovery, serendipity, knowledge buiding

• Both on TV and on the Web


NOTUBE BUILDING BLOCKS


DATA & METADATA SERVICES

1. TV Metadata (real-‐7me) Services 170+ channels, TV Any7me metadata format

2. Metadata Enrichment Services Add links to external Web vocab. & repositories

3. TV Vocabulary & LOD Services Access to & alignment between major TV-‐related vocabularies, e.g. genre typologies


PERSONALIZATION SERVICES

1. User Data Services -‐ Access, aggrega7on and standard representa7on of User Ac7vity Streams, e.g. OpenSocial; Twi=er, Facebook -‐ Trusted access to “friend” info, e.g. Oauth2.0 -‐ User Profiling services

2. Recommenda7on Services Collabora7ve, content-‐based and hybrid


NOTUBE DEMONSTRATOR I: PERSONALIZED SEMANTIC NEWS


OnlineTV Guide Se8op Box EPG

NOTUBE DEMONSTRATOR II: PERSONALIZED EPG & ADS

Mobile IdenAty

• ID Anywhere • NoAficaAons

• SynchronizaAon with STB • SemanAc Search

• My TV Night • What’s on for me • Related Programs

http://ifanzy.nl


NOTUBE DEMONSTRATOR III: SOCIAL TV & WEB

• http://vimeo.com/10553773 • http://vimeo.com/11232681


IMAGE CREDITS

• h=p://pidgintech.com • Dan Brickley, VU Amsterdam

• Libby Miller, BBC

• Vicky Buser, BBC • Stoneroos


NOTUBE PARTNERS


The Future of TV: Personalisa3on & Social Seman3cs

NoTube Project Presentation @ IBC2010

Technology

Transcript of NoTube Project Presentation @ IBC2010