NOTIVOTrack things that matters

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FOMO

of all the Internet searches are repeated

CHECK STUFF REPEATEDLY

33%- MIT, Yahoo! Research

NOTIVO

Follow information that matters - with one click

We let you know when things happen

"Apple iPhone 6 Gold 64GB”goes on sale on Amazon

Coldplay is playing a show- in Seoul, South Korea

DEMOEnhanced web browsing with Notivo

http://goo.gl/Yfm21k

MARKET RESEARCH

• Since May 2014

•330,000 notifications are pushed

•80% of those notifications are monetizable

•66% Click-through Rate

COMPETITIVE EDGE

TEAM + ADVISOR

2 experienced engineers

worked together for 4 years!

Eugene LeeCEO, Socialtext

Prev VP of marketing,Cisco and Adobe

WE ARE RAISING!

• $ 500K seed for :

• UI designer

• Consistent UI across all the solutions we’re providing

• Business Development

• Expand its data acquisition

NOTIVOTrack things that matters

sebastian@notivo.com

NOTIVO

• One click tracking setup

• Notifications when things happen

• Business can access tracking data

• Understand consumer desires

• Notification to recapture customers

BUSINESS MODEL

• First revenue focus: Cross Selling / Affiliate marketing

• Online affiliate pay outs alone - $4B in USA (2013)

• Future revenue streams

• Business intelligence / Data analysis as a service (B2B)

VALUE PROPOSITION

User• Save time, effort and money

Business• Understand why products aren’t selling• Second chance to recapture customers• Attract more traffic to businesses

COMPETITIVE EDGE• Notivo suggests related events in the context of online shopping

VS

One click

GO TO MARKET

• High-demand & Low-competition

• Growth Hacking (Jul - Sep)

• User engagement: 5x

• Organic traffic growth: 100x

• $0 spent on paid acquisition 0

7500

15000

22500

30000

Jun Jul Aug Sep

Event subscription

Signups

COMPETITIVE ENVIRONMENT

• Initial market• Price tracking apps (Nifti, Pricify, CamelCamelCamel)• Product release trackers (Shop It To Me, Amazon First To Know)

• Long term• Context-aware information services (Google Now)• Web service automation tools (IFTTT)

COMPETITIVE EDGE• Price trackers only benefits consumers

• Amazon killed Pricenoia recently for this reason (http://goo.gl/ybkWqK)

• Notivo also benefits businesses with analytics and intelligence

• Understand why products aren’t selling

• Businesses have second chance to recapture consumers

COMPETITIVE EDGE• Notivo is built with very flexible back-end technology

• Very easy to expand to other business areas• Non-ecommerce events add much more utility

• Users don’t think of push notifications as marketing

Marketing Utility

DEVELOPMENT MILESTONES

Jan 2014Launched “Notivo” (alpha)with no back-end, purely A-B testing purpose

May 2014Launched “Notivo” (MVP) - http://goo.gl/TAapI3Market research with subscription data

Jul 2014Launched “Steam Sale Alerts” - http://goo.gl/MjBquvFocused on one of the most under-served verticals (online game sales)

Aug 2014Launched Web App - https://notivo.comPrepare browser extensions / boost SEO traffic

Oct 2014Launch 3 browser pluginsImprove on-boarding experience dramatically by providing context based suggestions

EXISTING SOLUTIONS (1/2)E-Commerce area (initial market)

Shop It To Me Fashion brand

sale / size tracker

Nifti Price tracker

Pricify Price tracker for fashion brands

CamelCamelCamel Amazon price tracker

EXISTING SOLUTIONS (2/2)

Notivo Shop It To Me Nifti Pricify Camel Camel Camel

Ease of setup O X O O

Ease of use O X O O

Benefit to businesses O O X X X

Variety of tracking options O O X X X

Flexibility O X O O X

E-Commerce area (initial market)