Northwestern University IPHAM Twitter Basics Workshop
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Transcript of Northwestern University IPHAM Twitter Basics Workshop
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IPHAM Twitter Basics WorkshopROGER KNIGHT
MAY 20, 2015
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Overview
How to… Join Twitter
Send Tweets
Follow Others
What can you do? Share
Participate
Engage
Why? Important Concepts
Dissemination Examples
Media Outreach
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Join Twitter
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Join Twitter
Your full name and user name (or handle are public), while your email is kept private (for notifications).
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Join Twitter
Clever user handle Clear profile
description Background image Display picture Real Location
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NU Twitter Profiles Examples
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Anatomy of a Tweet
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Favorites, Retweets, Replies
FavoriteFavorites are most commonly used when users like a Tweet. Favoriting a Tweet can let the original poster know that you liked their Tweet, or you can save the Tweet for later.
RetweetA Tweet that you forward to your followers is known as a Retweet. You can use our built-in Retweet feature for this. If you'd like to add your own comments to the tweet, you can use the quote Tweet feature.
ReplyYou can join the conversation on Twitter by @replying to others and by mentioning them in your own Tweets.
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Iceberg Tweets
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Iceberg Tweet Example
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Iceberg Tweet Example
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Iceberg Tweet Example
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Using Twitter Data
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Using Twitter Data
Eichstaedt et. al. 2015. Psychological language on Twitter predicts county-level heart disease mortality. Psychological Science, 26(2):159–
169.
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Twitter Timeline
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Patients Clinicians Healthcare Providers
Payers
Policymakers
Industry Researchers Funders
Who to follow: Stakeholders
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Who to follow: Influencers
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Who to follow: Twitter Suggestions
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Who to follow: Twitter Lists
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Who to follow: Twitter Lists
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“Social media is
like a cocktail party”
David Meerman ScottOnline Marketing Strategist
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What can you do?
• Links to journal articles• Relevant news• Behind the scenes
Share
• Twitter Chats• Twitter Journal Club• Conference Hashtags
Participate
• Answer questions• Crowdsource resources• RT, Reply, Favorite others
Engage
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Share
Pareto Principle Broccoli vs Cheese
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Participate
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EngageWiringTheBrain:Exciting findings in schizophrenia genetics – but what do they mean? I consider the implications in a new blogpost http://t.co/EDdXsXrS9gJul 22, 2014 7:03 a.m.
psychgenomics:@WiringTheBrain Hi - you rare var %s seem very high (order of mag above what seems to be indicated by current papers), what refs?Jul 22, 2014 2:31 p.m.
WiringTheBrain:@psychgenomics Maybe a bit high. But not 10X! 22q11 alone ~1%, large CNVs ~8% http://t.co/kZnOFvARy4 + add new genes http://t..co/vEE5083GWMJul 23, 2014 2:33 a.m.
psychgenomics:@WiringTheBrain The 22q11.2 finding is very convincing - less convinced with the large CNVs findings.Jul 23, 2014 5:43 a.m.
WiringTheBrain:@psychgenomics Penetrance of many for SZ is lower, but associations compelling, in my view (and that of many others) http://t.co/5sx4dZxxcrJul 23, 2014 5:56 a.m.
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EngageBertGold4:@psychgenomics @WiringTheBrain I don't think you can establish "penetrance" retrospectively. Tried & failed on hemochromatosis.Jul 23, 2014 6:36 a.m.
WiringTheBrain:@BertGold4 @psychgenomics Very much depends on definition of phenotype(s) and ascertainment methodsJul 23, 2014 6:45 a.m.
BertGold4:@WiringTheBrain @psychgenomics OK, if you say so. Will Foulkes has some good papers on this issue w/respect to BRCA1/2.Jul 23, 2014 6:46 a.m.
psychgenomics:@BertGold4 @WiringTheBrain Sampling frame will be hard to get right here as need good quality DNA to do these analyses. All birth series?Jul 23, 2014 12:37 p.m.
BertGold4:@psychgenomics @WiringTheBrain What about the National Childrens Study?Jul 23, 2014 12:39 p.m.
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Engage
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Thought Leadership
A thought leader is an individual or firm that prospects, clients, referral sources, intermediaries and even competitors recognize as one of the foremost authorities in selected areas of specialization, resulting in its being the go-to individual or organization for said expertise.
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“
”
Our culture and economy is increasingly shifting away from a focus on a relatively small number of ‘hits’ (mainstream products and markets) at the head of the demand curve and toward a huge number of niches in the tail.
- CHRIS ANDERSON
The Long Tail
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Walejko, G., & Ksiazek, T. (2010). Blogging from the niches. Journalism Studies, 11, 412–427.
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Use of social media by health policy researchers
Health Aff. 2014 Jul;33(7):1278-85.
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A team from NCRM compared the effect of Twitter and other communication channels on a paper’s downloads
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One blog post in Freakonomics is equivalent to 3 years of abstract views!
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Liang X, et al. (2014) Building buzz: (Scientists) communicating science in new media environments. Journalism Mass Commun Q 91(4):772–791
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Engage
59%of journalists are on Twitter
What journalists want
Information that is timely and relevant
Readily sharable information
A resource when they have questions
Anything that saves time
Oriella PR Network Global Digital Journalism Study 2013
Austin Frakt (@afrakt)Health Economist, Dept. of Veterans Affairs • Assoc. Professor, Boston
Univ, Incidental Economist Blogger
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“Twitter to Tenure: 7 ways social media advances my career”
Media Interviews Workshop
Presentations Lecture Invitations Committee
Invitations Grant Opportunities Dissemination
Vinny Arora, MP, MPP (@FutureDocs)Director of GME Clinical Learning
Environment Innovation and Assistant Dean of Scholarship & Discovery
Pritzker School of Medicine University of Chicago
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QUESTIONS?Roger Knight (@chicagopana) – [email protected]