The Travelers Guide to Twitterverse

• Opening an Account • How to use Twitter • Tweeting, ReTweeting, DMing Best Practices• Search and follow conversations• Easy analytics tools to start with• Twitter as Marketing tool• Leave time for questions

The answer is: Absolutely!

(and there are helpful guidelines for you and your firm/organization to do so comfortably)

• Expand your network• Build your Reputation/Brand• Comment on legal issues and trends• Listen (to the customer, to competitors)• Learn (from industry leaders, your customers,

competitors)• Channel (opinions, image, perceptions)• Promote, Communicate (to your audience)

Who’s behind

the Account?

All My Tweets

Your Name

‘SEO’ controlAnd

GeneralInfo

• @BillGates – tweet directed at Bill Gates

• RT – ReTweet. Quote someone and promote their message with your followers

• DM – send a Direct Message, visible only by the one person you sent it to

• #usaircrash – Twitter was first to report and broadcast from scene

• #gaza – Israel Gov held Twitter press conference on Twitter during Gaza War

• #legaltech, #LMA – coverage of the events live on Twitter

Now it’s time for the really interesting stuff – see how it is all working together

More can be found on: http://twitter.com/downloads

• Tweet: Link to interesting news/articles• Contribute Value to the Community• ReTweet: recognize other’s Tweets

From Chris Brogan’s 50 ideas of using Twitter for Business:• When promoting a blog post, ask a question or explain

what’s coming next, instead of just dumping a link. • Ask questions. Twitter is GREAT for getting opinions. • Commenting on others’ tweets, and retweeting what

others have posted is a great way to build community.

• Confidentiality and Ethics rules apply• Be honest • Don’t tweet anything that could make you feel awkward

later on• Don’t spam

• You don’t have to follow EVERY TWEET• Dip in and out of conversations• Tweet when you read something you want to share• ReTweet others• Filter Tweets around a term/keyword

• Have a ‘Brand’ account so people can find you easily. [next webinar we’ll discuss how to manage multiple accounts]

• We also have personal accounts. People want to see the faces behind the company and are more likely to do business with people they know, trust and like.

• Twellow.com – Twitter Yellow Pages

• Wefollow.com – ‘Tags-based’ Directory

• Seach key words in people’s bios http://www.tweepsearch.com

• Follow one or two people that interest you and follow those they follow

• Each has around 500 followers

• Plus my followers

• Webinar info was sent to….. 6000 people in 10 seconds with zero cost

• Credit to Doug Jasinski for this helpful use case structure!

• Graph to show your growth and predict growth for following weeks: http://twittercounter.com/ and http://xefer.com/twitter/

• Check your activity http://tweetstats.com/

• Ranking – http://twitter.grader.com/

• Keywords - http://www.tweetvolume.com/ , http://www.tweetscan.com/ , http://cloud.li/

• No one is your friend from Day 1 – you need time to build trust into online relationship (just like ‘offline’ relationship)

• It’s not about you – it’s about the other and the community. The more you give – the more you get

Other Useful Guidelines and Tips

• ‘Tags’ and ‘keywords’ analysis guide http://www.briansolis.com/2008/03/discovering-and-listening-to.html

• Chris Brogan: How to Do Business on Twitter: http://www.chrisbrogan.com/50-ideas-on-using-twitter-for-business/

• How do other brands do Twitter: • http://mashable.com/2009/01/21/best-twitter-brands/

• “Twitter Tips in 140 characters and more” • http://www.twitip.com/

• @atsakala offer a great Social Media Guidelines document – tweet him to ask for a copy

• Read Blogs of Lawyers on Twitter – all have posts with great advice on Twitter for Lawyers

Questions?