North Brevard Marketing On Shoestring
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Transcript of North Brevard Marketing On Shoestring
mindkube.com
Marketing on a Shoestring Budget
Melissa Stockstill, MIRMBlog: MindKube.wordpress.comWebsite: www.MindKube.com
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Marketing Strategy
A key lesson is that using new marketing channels is not a strategy unto itself, but
integrating the web into existing efforts is vital.
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You can run, but you can’t hide from the fact that everyone is online
* source: Hitwise
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Traditional Marketing
The old school stuff does work, but you have to incorporate it with the new communication channels.
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The conversation economy
Create great content that people will want to talk about
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Blogs
•FREE!!!•Just need time, not money•Mask domain•Add pages•Plug ins for other sites
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Surveys
Harness group knowledge for product development
•Vote for your favorite…•Customer satisfaction surveys•Personality quizzes
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•Newsletters•Specials/Promos/Events•Surveys•Connect to contact form on your site
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Social Networking
Not just for kidsCan be targeted by resources and age
Bulletins and blogs
Event planning
Video
Great for viral
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How did you do?
Create measureable objectives for your strategy.
•Phone calls•RSS feeds•Newsletter subscriptions
•Emails •Downloads•Visits to sales office
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Thank you!
Melissa Stockstill, MIRM
Website: MindKube.com Blog: MindKube.wordpress.com