NORTH AMERICA / WINNERS & FINALISTS...2 2018 EFFIE AWARDS / NORTH AMERICA / WINNERS WINNERS The...

® Effie is a registered trademark / service mark of Effie Worldwide, Inc.Effie Worldwide is a 501(c)(3) nonprofit educational organization.

Awarding Ideas That Work

NORTH AMERICA / WINNERS & FINALISTS

2018

2 2018 EFFIE AWARDS / NORTH AMERICA / WINNERS

WINNERSThe North American Effie Awards honor the most effective marketing efforts of the year. An annual program, the competition attracts case studies from the most effective marketing communications efforts in the United States and Canada.

After two rounds of judging, those selected as winners represent cases that best demonstrated how they effectively solved a marketing challenge, connected with their target audience, and achieved the results to show it worked.

Award levels – gold, silver and bronze – will be announced and presented at the 2018 North American Effie Awards Gala on Thursday, May 31, in New York City.

Congratulations to this year’s winners.

* Indicates lead agency

AUTOMOTIVE - VEHICLES BEVERAGES - ALCOHOL BEVERAGES - NON-ALCOHOL

Subaru of America Hangar 1 Fog Point Modelo LIFEWTR

Share The Love Subaru of America

Hangar 1 Fog Point Proximo Spirits

Fighting Spirit Stories Constellation Brands

LIFEWTR - More Inspired PepsiCo

Carmichael Lynch* ACHE*ExposureCulture CollideThe Media GrindStranger & Stranger

Ogilvy*Horizon Media

R/GA Chicago*GolinMotiveOMD

BRAND EXPERIENCE: COMBINATION (LIVE, VIRTUAL, 360) BRAND EXPERIENCE: LIVE

Off The Street Club Boost Mobile Budweiser

Kids are Tougher than the Streets Off The Street Club

Boost Your Voice Boost Mobile

Budweiser Goal-Synced Arena Labatt Breweries of Canada

Energy BBDO* 180LA* Universal McCann*AnomalyVeritas CommunicationsMosaicBuzz Products

BRAND EXPERIENCE: LIVE BRAND EXPERIENCE: VIRTUAL/360 BRANDED CONTENT

Nike U.S. Army HP Off The Street Club

Breaking2

Nike Inc.

White Hats Wanted U.S. Army

HP The Wolf HP

Kids are Tougher than the Streets

Off The Street Club

Wieden+Kennedy*Dirty RobberUncle Toad’s Media GroupMindshare

McCann New York*Universal McCann

Giant Spoon*Park PicturesExileA52Eleven Sound

Energy BBDO*


CARPE DIEM - PRODUCTS

Archer+Wolf, LLC MoonPie State Street Global Advisors

The Biggest Sports Endorsement Deal of All Time

Archer+Wolf, LLC

Carpe Eclipse

Chattanooga Bakery

The Power of SHE

State Street Global Advisors

FCB Chicago*Lord + ThomasCurrentFND Films

Tombras* McCann New York*

BRANDED UTILITY BUSINESS-TO-BUSINESS

Nicoderm CQ Chase Ink HP IBM

MyQuit Support Program

GSK

The Ripple Effect

JPMorgan Chase & Co.

HP The Wolf

HP

Watson Gets to Work

IBM

Wunderman Health*PHDWeber Shandwick

Droga5*ZenithOptimediaVaynerMedia


Ogilvy*

CORPORATE REPUTATION DAVID VS. GOLIATH

Procter & Gamble “My Black is Beautiful” State Street Global Advisors Farmers Insurance

It’s time to talk about The Talk

Procter & Gamble

The Power of SHE State Street Global Advisors

We Know From Experience Campaign Farmers Insurance

BBDO New York*Hearts & ScienceEgamiBarefoot Proximity

McCann New York* RPA*ZenithOptimediaKelton

CARPE DIEM - SERVICES CORPORATE REPUTATION

Off The Street Club Avon GE


Off The Street Club

Boss Life

New Avon, LLC

Balance The Equation

GE

Energy BBDO* Terri & Sandy* BBDO New York*VaynerMedia


ENGAGED COMMUNITY ENTERTAINMENT & SPORTS

U.S. Army Bleacher Report Halo Wars 2 Hulu

White Hats Wanted

U.S. Army

Up Your Game

Bleacher Report

War of Wits

Microsoft

Her Story is Our Story: The Laws of Gilead

Hulu


Johannes Leonardo* 215 McCann*Carat

Universal McCann LA*ArsenalCreativeCivic Entertainment GroupSocial CodeSuite Spot

FASHION FINANCE

adidas Originals Charles Schwab Principal Financial Group


Future

adidas

Ask Questions, Be Engaged, Own Your Tomorrow

Charles Schwab

We Can Help You Plan For That

Principal Financial Group

The Power of SHE


Johannes Leonardo* Mekanism*Sister

TBWA\Chiat\Day Los Angeles*Prometheus

McCann New York*

FINANCIAL CARDS GOVERNMENT, INSTITUTIONAL & RECRUITMENT

Chase Ink Equality NC Off The Street Club

The Ripple Effect

JPMorgan Chase & Co.

Stop HB2

Equality NC


Off The Street Club

Droga5*ZenithOptimediaVaynerMedia

McKinney* Energy BBDO*

GOVERNMENT, INSTITUTIONAL & RECRUITMENT HOME FURNISHINGS & APPLIANCES

Sandy Hook Promise U.S. Air Force U.S. Army Samsung Home Appliances

Evan

Sandy Hook Promise

U.S. Air Force

U.S. Air Force

White Hats Wanted

U.S. Army

Right at Home

Samsung Electronics America, Inc.

BBDO New York*Dini von Mueffling Communications

GSD&M*Media Monks


McKinney*StarcomR/GA


HOUSEHOLD SUPPLIES & SERVICES

Brawny® Mr. Clean Tide

Strong Brands Take Stands

Georgia-Pacific

Cleaner of Your Dreams

Procter & Gamble

Bradshaw Stain

Procter & Gamble

Cutwater* Leo Burnett Toronto*Citizen Relations

Saatchi & Saatchi*Marina Maher Communications LLCTaylor Strategy Hearts & ScienceMKTG

INSURANCE LEISURE & RECREATION MEDIA & ENTERTAINMENT COMPANIES

Farmers Insurance Ancestry The New York Times

We Know From Experience Campaign

Farmers Insurance

Declaration Descendants

Ancestry

The Truth is Hard to Find

The New York Times

RPA*ZenithOptimediaKelton

Droga5*OMDWeber Shandwick

Droga5*

MULTICULTURAL & LIFESTYLE SEGMENTS

Barba Men’s Grooming Boutique Pantene Procter & Gamble

“My Black is Beautiful”

Strands for Trans

Barba Men’s Grooming Boutique

All Strong Hair Is Beautiful: How Pantene Built Brand Love & Credibility with African American Women

Procter & Gamble


Procter & Gamble

Terri & Sandy* Grey New York*TownhouseDevriesHearts & Science

BBDO New York*Hearts & Science EgamiBarefoot Proximity

PACKAGED FOOD PERSONAL CARE PET CARE

Dinty Moore® Stew Oscar Mayer U by Kotex Pedigree

Lumberjacks Eat Moore

Hormel Foods Corporation

Oscar Mayer - “For the Love of Hot Dogs”

Oscar Mayer

It’s Me It’s Not My Period

Kimberly-Clark

Feed The Good

Mars, Inc.

BBDO Minneapolis*PHD

mcgarrybowen*StarcomOlson Engage

Ogilvy*Mindshare*Veritas CommunicationsBarrows

BBDO New York*StarcomMediaComWeber Shandwick


RETAIL SEASONAL MARKETING SMALL BUDGETS - PRODUCTS

CarMax Febreze Procter & Gamble “My Black is Beautiful”


CarMax 101

CarMax

Halftime Bathroom Break

Procter & Gamble


Procter & Gamble

The Power of SHE


McKinney*WassermanHorizon Media

Grey New York*POSSIBLECitizen RelationsThe Integer Group

BBDO New York*Hearts & ScienceEgamiBarefoot Proximity

McCann New York*

RENAISSANCE RESTAURANTS

Nutro The New York Times Taco Bell

Feed Clean Gives Life To Dying Brand

Mars, Inc.


The New York Times

Ruffling the Feathers of the Chicken Establishment

Taco Bell

BBDO San Francisco*Weber ShandwickStarcomMediaComCatapult Marketing

Droga5* Deutsch LA*DigitasLBiSpark FoundryEdelmanOctagon

SMALL BUDGETS - PRODUCTS SMALL BUDGETS - SERVICES

The New York Times Barba Men’s Grooming Boutique

Highmark Blue Cross Blue Shield Delaware Off The Street Club


The New York Times

Strands for Trans

Barba Men’s Grooming Boutique

Blue Hen

Highmark Health


Off The Street Club

Droga5* Terri & Sandy*

Partners + Napier*dPostPushMP

Energy BBDO*

SNACKS & DESSERTS SOFTWARE & APPS

DOVE Chocolate MoonPie IBM

DOVE: Igniting A New Vision In An Old Category

Mars, Inc.

MoonPie Social Media

Chattanooga Bakery

Watson Gets to Work

IBM

BBDO New York*The Integer GroupWeber ShandwickMediaComStarcom

Tombras* Ogilvy*


SOFTWARE & APPS SUSTAINED SUCCESS - PRODUCTS

IBM MailChimp Arby’s

Watson Tops the Charts

IBM

Did You Mean MailChimp?

MailChimp

Arby’s: We Have the Meats

Arby’s Restaurant Group, Inc.

Ogilvy* Droga5*PHD

Edelman*Fallon*MoxieInitiative

SUSTAINED SUCCESS - PRODUCTS

Budweiser DICK’S Sporting Goods Extra Gum

The Budweiser Red Light – The First Goal Synced Red Light

Labatt Breweries of Canada

How building a strong brand saved a big box retailer

DICK’S Sporting Goods

A Novel Approach to Growth

Mars, Inc.

Anomaly*MosaicUniversal McCannVeritas Communications

Anomaly* Energy BBDO*MediaComStarcomOlson Engage

SUSTAINED SUCCESS - PRODUCTS SUSTAINED SUCCESS - SERVICES

Nissan Canada Inc. Prudential truth US Centers for Disease Control and Prevention

Conquer All Conditions

Nissan Canada Inc.

Bring Your Challenges

Prudential

Be The Generation That Ends Smoking and #FinishIT

truth initiative

Tips From Former Smokers

US Centers for Disease Control and Prevention/ Office on Smoking and Health

Juniper Park\TBWA* Droga5* 72andSunny* Arnold Worldwide*PlowshareGolin

TRANSPORTATION YOUTH MARKETING

JetBlue Airways Virgin Atlantic Airlines U by Kotex

Little Tickets

JetBlue Airways

The Bright Side Of Brexit

Virgin Atlantic Airlines

It’s Me It’s Not My Period

Kimberly-Clark

MullenLowe U.S.* Figliulo and Partners* SwellShark*Hungry Inc.RSA Films

Ogilvy*Mindshare*Veritas CommunicationsBarrows


HEALTH EFFIES

DISEASE AWARENESS & EDUCATION: ADVOCACY

Canadian Down Syndrome Society

Ontario Ministry of Health & Long Term Care truth

Down Syndrome Answers Canadian Down Syndrome Society

Be a Failure

Ontario Ministry of Health & Long Term Care

Stop Profiling

truth initiative

FCB Canada*

BBDO Toronto*Hidden Trail MediaRooster PostCylinder Sound

72andSunny*

DISEASE AWARENESS & EDUCATION: PHARMA/CORPORATE HEALTHCARE - OTC

Ulta Beauty Bayer Aspirin Dr. Scholl’s

Time Is A Beautiful Thing

Ulta Beauty

Bayer Aspirin - Making Heroes of Us All

Bayer Healthcare

Dr. Scholl’s: A Brand on the Move

Bayer Healthcare

MullenLowe Winston-Salem* Energy BBDO*MediaComiCrossing

Energy BBDO*MediaComiCrossingMatch MG

HEALTHCARE - OTC HEALTHCARE SERVICES

Robitussin Allegheny Health Network Highmark Blue Cross Blue Shield Delaware

It’s Never Just a Cough Pfizer Consumer Healthcare

#LivingProof Highmark Health

Blue Hen

Highmark Health

Grey New York*Tribal WorldwideCoyne PR

Doner Advertising*AssemblyResults Digital

Partners + Napier*dPostPushMP


DATA-DRIVEN / PROGRAMMATIC MEDIA IDEA

Aveeno Theraflu Canadian Down Syndrome Society

Aveeno’s Data Driven Masterbrand

Johnson & Johnson

Creating Media Faster than the Flu

GSK

Down Syndrome Answers

Canadian Down Syndrome Society

J3*Roberts + LangerCadreon

PHD*The Weather CompanyWunderman Health

FCB Canada*

MEDIA EFFIES

The Media Effies Are Proudly Sponsored By:

MEDIA IDEA MEDIA INNOVATION - EXISTING CHANNEL

State Street Global Advisors U.S. Army State Street Global Advisors

The Power of SHE


White Hats Wanted

U.S. Army

The Power of SHE


McCann New York* McCann New York*Universal McCann

McCann New York*


POSITIVE CHANGE EFFIES

POSITIVE CHANGE: ENVIRONMENTAL - NON-PROFIT POSITIVE CHANGE: SOCIAL GOOD - BRANDS

Lonely Whale Foundation Boost Mobile State Street

Global Advisors Whirlpool

Stop Sucking Lonely Whale Foundation

Boost Your Voice Boost Mobile


Care Counts

Whirlpool

Possible - SEATTLE* 180LA* McCann New York* DigitasLBi Chicago*Ketchum

POSITIVE CHANGE: SOCIAL GOOD - NON-PROFIT

Big Brothers Big Sisters of Tampa Bay Off The Street Club Sandy Hook Promise

The Florida Man Project

Big Brothers Big Sisters of Tampa Bay


Off The Street Club

Evan

Sandy Hook Promise

22squared*MarmosetSlice

Energy BBDO* BBDO New York*Dini von Mueffling Communications

In collaboration with the World Economic Forum


GLOBAL EFFIES

FAST MOVING CONSUMER GOODS/FMCG (MULTI-MARKET) MEDIA IDEA (MULTI-MARKET)

Lysol True Match OMO

Protect Like A Mother

Reckitt Benckiser

All worth it

L’Oreal Paris

Not another Tide Ad. But, the Dullest one in History showing the Least Active Kids in History.

Unilever MENA

McCann New York* McCann London*McCann ParisMcCann Melbourne

FP7/DXB (A part of McCann Worldgroup)* PHD UAEMagna MENA DubaiMint MENA

OTHER PRODUCTS & SERVICES (MULTI-MARKET) RETAIL (MULTI-REGION)

Apple adidas Originals

The Rock X Siri

Apple Inc.

Original is Never Finished

adidas

TBWA\Media Arts Lab*OMD

Johannes Leonardo*

The Global Effies Are Proudly Sponsored By:

12 2018 EFFIE AWARDS / NORTH AMERICA / FINALISTS

FINALISTSEffie Awards finalists are determined based on jury scores following a rigorous first round of judging. Becoming an Effie finalist is a significant achievement, indicating that a case is among the most effective examples of marketing communications.

Additionally, all finalists will receive points toward the Effie Effectiveness Index – the annual worldwide ranking of marketing communications effectiveness for agencies, advertisers, and brands. This year’s North American rankings will be announced in May.

Congratulations to the 2018 finalists.

* Indicates lead agency

BEVERAGES - ALCOHOL BEVERAGES - NON-ALCOHOL

Corona Extra SweetWater Brewing Company Diet Dr Pepper

Corona Gets Its Lime

Constellation Brands

Where There’s Water, There’s SweetWater

SweetWater Brewing Company

Lil’ Man, Big Rewards

Dr Pepper Snapple Group

Cramer-Krasselt*Horizon Media

22squared* Deutsch LA*

AGRICULTURAL, INDUSTRIAL & BUILDING AUTOMOTIVE - VEHICLES

Paper & Packaging Board Dodge Subaru of America

How Life Unfolds

Paper & Packaging Board

Domestic. Not Domesticated

FCA US LLC

Subaru Impreza Launch

Subaru of America

Cramer-Krasselt* GSD&M*Studio TENUniversal McCann DetroitSocietySapient Razorfish

Carmichael Lynch*

BRAND EXPERIENCE: COMBINATION (LIVE, VIRTUAL, 360)

American Greetings McDonald’s United States Postal Service

A Device Like No Other

American Greetings

Szechuan Sauce Returns

McDonald’s

Irresistible Mail

United States Postal Service

MullenLowe U.S.*MullenLowe Mediahub

We Are Unlimited*Golin*

MRM // McCann*


BRAND EXPERIENCE: LIVE BRAND EXPERIENCE: VIRTUAL/360 BRANDED CONTENT

IBM IBM Apple McDonald’s

Demo on the Dance Floor

IBM

From Hidden Figures to STEM Stars

IBM

@apple

Apple Inc.

Szechuan Sauce Returns McDonald’s

Ogilvy* Ogilvy* TBWA\Media Arts Lab*OMD


BUSINESS - TO - BUSINESS CARPE DIEM - PRODUCTS

IBM United States Postal Service McDonald’s Starburst

Not the Cloud you Know IBM

USPS Political Mail United States Postal Service


McDonald’s

All Pink Starburst Mars, Inc.

Ogilvy* MRM // McCann*Universal McCannWeber Shandwick


Olson Engage*FanscapeMediaCom

BRANDED CONTENT BRANDED UTILITY

My Little Pony Pearle Vision Charmin United States Postal Service

Through The Eyes of a Friend

Hasbro

Putting The Care Back in Eye Care

Luxottica

Charmin Van-Go: The First-Ever On-Demand Mobile Bathroom Service

Procter & Gamble

The Most Wonderful Ornament United States Postal Service

Grey New York* Townhouse

Energy BBDO*OMD*

Jack Morton Worldwide*Publicis North AmericaMSLGROUPGenuine Interactive

McCann New York*MRM // McCannWeber Shandwick

CARPE DIEM - SERVICES CORPORATE REPUTATION

IBM 84 Lumber McDonald’s United States Postal Service

IBM Invents the World’s First Thinking Sculpture

IBM

84 Lumber “The Journey”

84 Lumber Company

Committed To Being America’s Best First Job

McDonald’s

Zero Friction United States Postal Service

Ogilvy* BRUNNER*FIXER PartnersSanctuaryFinal CutFuture Perfect

We Are Unlimited*OMDAlma DDBFleishmanHillard

MRM // McCann*


CULTURE & THE ARTS DAVID VS. GOLIATH ELECTRONICS

The Recording Academy/GRAMMYs Noosa JBL

Believe in Music

The Recording Academy

noosa tastes like: how noosa grew against the yogurt goliaths

noosa yoghurt

Waterproof Portables

Harman International

TBWA\Chiat\Day Los Angeles*

VaynerMedia*The Media Kitchen*M BoothFront & Center

Doner Advertising*InitiativeTeam EpiphanyMatter Communications

ENGAGED COMMUNITY ENTERTAINMENT & SPORTS

Equality NCIllinois Council Against Handgun Violence

McDonald’s National Geographic

Stop HB2

Equality NC

Teddy Gun

Illinois Council Against Handgun Violence


McDonald’s

“Genius” Launch Idea

National Geographic Partners

McKinney* FCB Chicago*Lord + ThomasCurrentHero Solutions


McCann New York*

FASHION FINANCIAL CARDS GOVERNMENT, INSTITUTIONAL & RECRUITMENT

New Balance Samsung Pay Ad Council GE

Everyday Performance

New Balance

Pay Like a Regular

Samsung Electronics America, Inc.

No One Gets a Diploma Alone

Ad Council Dollar General Literacy Foundation

Balance The Equation GE

VML* PGR Media HYFN

R/GA*Starcom*

McKinney*

BBDO New York*VaynerMedia

HOME FURNISHINGS & APPLIANCES

HOUSEHOLD SUPPLIES & SERVICES INFLUENCERS

IKEA Mrs. Meyer’s Clean Day JetBlue Airways State Street

Global Advisors

Brand Platform

IKEA

Just Keep Making

SC Johnson

Little Tickets

JetBlue Airways


Ogilvy* MEC Global Brownstein Group Ketchum APCO Worldwide

Ogilvy*PHD

MullenLowe U.S.* McCann New York*


INSURANCE MULTICULTURAL & LIFESTYLE SEGMENTS

American Family Insurance AARP DishLATINO Johnnie Walker

American Family Insurance

American Family Insurance

2016 Hispanic Brand Awareness Campaign

AARP

Sigue Haciéndola

DishLATINO

INSPIRING AMERICA TO KEEP WALKING Diageo North America

BBDO New York* Elite Media Mindshare Organic, Inc. RAPP

d exposito & Partners*MediaCom

MARCA*Havas Worldwide ChicagoHispanic Group

Anomaly*Hunter PRStarpower LLCCaratVaynerMedia

MULTICULTURAL & LIFESTYLE SEGMENTS NEW PRODUCT OR SERVICE INTRODUCTION

Modelo XFINITY Atlanta United FC

Fighting Spirit Stories

Constellation Brands

Beautifully Bilingual

Comcast/XFINITY

Unite & Conquer

Atlanta United FC

Ogilvy*Horizon Media

Gallegos United* Chemistry Agency*

OFFICE & DELIVERY PERSONAL CARE

HP United States Postal Service Old Spice

HP The Wolf

HP

USPS Delivers


Wild Campaign

Procter & Gamble


MRM // McCann* Wieden+Kennedy*Citizen Relations

PET CARE RENAISSANCE

Cesar Nutro Chevrolet SKYY Vodka

Woman’s Best Friend Too

Mars, Inc.

Feed Clean Gives Life To Dying Brand

Mars, Inc.

Real People, Not Actors

Chevrolet

Claim Your Cali

Campari

BBDO San Francisco* Weber Shandwick MediaCom Starcom

BBDO San Francisco*Weber ShandwickStarcomMediaComCatapult Marketing

Commonwealth//McCann*CaratWeber Shandwick DetroitMAKESupply and Demand

BBDO Toronto*Untitled FilmsSaints EditorialThe Vanity


RESTAURANTS RETAIL

McDonald’s McDonald’s Shoe Carnival


McDonald’s

The Frork for Signature Crafted Recipes

McDonald’s

New Spin on Back to School

Shoe Carnival


Golin* 22squared*HumbleKing StudioPlush NYC

SEASONAL MARKETING SMALL BUDGETS - PRODUCTS SMALL BUDGETS - SERVICES

Ancestry IKEA IBM Highmark Blue Cross Blue Shield

Declaration Descendants Ancestry

IKEA Back to College IKEA

Power Systems

IBM

Ask the Doctor

Highmark Health

Droga5* OMD Weber Shandwick

Ogilvy*Brownstein GroupMEC GlobalKetchum

Ogilvy* Partners + Napier*Raucous ContentdPostPushMPCKP Productions

SNACKS & DESSERTS SOFTWARE & APPS SUSTAINED SUCCESS - PRODUCTS

Extra Gum IBM Uncle Ben’s

Defying the Category

Mars, Inc.

Not the Cloud you Know

IBM

Inspiring a new generation of families to cook together

Mars, Inc.

Energy BBDO*MediaComStarcom

Ogilvy* BBDO San Francisco*MediaComStarcomCatapult MarketingOPR

SUSTAINED SUCCESS - SERVICES TRAVEL & TOURISM YOUTH MARKETING

Voya Financial Aruba Norwegian Cruise Line IBM

Orange Money

Voya Financial

Aruba Goes Local

Aruba Tourism Authority

Breaking Free from the Cruise Category

Norwegian Cruise Line

Watson Tops the Charts IBM

BBDO Atlanta* OMD

Concept Farm*USIMAnsiraZimmerman

BBDO Atlanta*OMD*

Ogilvy*


HEALTH EFFIES

DISEASE AWARENESS & EDUCATION: ADVOCACY HEALTHCARE - OTC

Ad Council Upstream USA Excedrin

The Real-time Prediabetes Test Ad Council

Be Your Own Baby

Upstream USA

The Debate Headache

GSK Consumer Healthcare

Ogilvy* MullenLowe Winston-Salem*

Weber Shandwick*PHD Media

HEALTHCARE - RX - CONSUMER/DTC HEALTHCARE - RX - DEVICES

OTEZLA Dexcom Invisalign

SHOWING

Celgene

10 Hours

Dexcom

Invisalign -- Made to Move

Align Technology, Inc.

Evoke Health New York*MindshareButler/TillUnderscore

Marcus Thomas, LLC*Allison and PartnersMirum

Colle McVoy*MEC Global

HEALTHCARE - RX - PROFESSIONAL HEALTHCARE SERVICES

OINV Kimberly-Clark Professional* Pearle Vision

OINeVer knew

Daiichi Sankyo, Inc.

Make a Healing Home

Kimberly-Clark Professional*

Putting the Care Back in Eye Care

Luxottica

McCann Torre Lazur* Geometry Global*PureRed

Energy BBDO*OMD*


DATA-DRIVEN / PROGRAMMATIC MEDIA IDEA MEDIA INNOVATION - EXISTING CHANNEL

Canadian Down Syndrome Society United States Postal Service Canadian Down Syndrome

Society


The Most Wonderful Ornament



FCB Canada* McCann New York*MRM // McCannWeber Shandwick

FCB Canada*

MEDIA EFFIES

MEDIA INNOVATION - EXISTING CHANNEL

SNICKERS Tide U.S. Army

A 36-Hour Live Stream Teasing A 30-Second Live Super Bowl Commercial

Mars, Inc.

Bradshaw Stain

Procter & Gamble

White Hats Wanted

U.S. Army

BBDO New York*The Marketing ArmMediaComStarcomWeber Shandwick

Saatchi & Saatchi*Marina Maher Communications LLCTaylor StrategyHearts & ScienceMKTG


The Media Effies Are Proudly Sponsored By:

MEDIA INNOVATION - EXISTING CHANNEL MEDIA PARTNERSHIP ACTIVATION

United States Postal Service IBM

Irresistible Mail


From Hidden Figures to STEM Stars

IBM

MRM // McCann* Ogilvy*


POSITIVE CHANGE: ENVIRONMENTAL - BRANDS POSITIVE CHANGE: SOCIAL GOOD - BRANDS

Colgate Hangar 1 Fog Point Bayer Aspirin Cigna

Colgate Save Water 2017

Colgate-Palmolive

Hangar 1 Fog Point

Proximo Spirits

Bayer Aspirin – Making Heroes of Us All

Bayer Healthcare

TV Doctors of America

Cigna

Red Fuse Communications* Cohn & Wolfe

ACHE*ExposureCulture CollideThe Media GrindStranger & Stranger

Energy BBDO*MediaComICrossing

McCann New York*MRM // McCannOMDEdelman

POSITIVE CHANGE EFFIES

POSITIVE CHANGE: SOCIAL GOOD - NON-PROFIT

Illinois Council Against Handgun Violence Milwaukee Public Library Naughty Bags

Teddy Gun

Illinois Council Against Handgun Violence

Library Out Loud

Milwaukee Public Library

Reinventing the Condom

Diverse & Resilient

FCB Chicago*Lord + ThomasCurrentHero Solutions

Cramer-Krasselt* Cramer-Krasselt*

In collaboration with the World Economic Forum


GLOBAL EFFIES

BUSINESS-TO-BUSINESS (MULTI-REGION)

FAST MOVING CONSUMER GOODS/FMCG (MULTI-MARKET)

MEDIA, ENTERTAINMENT & LEISURE (MULTI-REGION)

HP SKYN® Al Jazeera

HP Reinvents Printer Security

HP

SKYN

SKYN

#DemandPressFreedom by Al Jazeera

Al Jazeera Media Network

Giant Spoon*Park PicturesExilePHDEssence

Sid Lee* 180 kingsday*

OTHER PRODUCTS & SERVICES (MULTI-MARKET)

Sea Hero Quest

Sea Hero Quest

Deutsche Telekom

Saatchi & Saatchi London*MediaComProud Robinson

The Global Effies Are Proudly Sponsored By:

NORTH AMERICA / WINNERS & FINALISTS...2 2018 EFFIE AWARDS / NORTH AMERICA / WINNERS WINNERS The...

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Transcript of NORTH AMERICA / WINNERS & FINALISTS...2 2018 EFFIE AWARDS / NORTH AMERICA / WINNERS WINNERS The...